Nail Care Products Market Analysis APAC, Europe, North America, South America, Middle East and Africa - US, China, Germany, India, UK - Size and Forecast 2024-2028

Nail Care Products Market Size 2024-2028

The nail care products market size is estimated to grow by USD 5.96 billion at a CAGR of 4.3% between 2023 and 2028. The market's growth hinges on several factors, including the availability of non-toxic nail care solutions, the expansion of distribution networks, and increasing customer engagement via digital media platforms.

The rising popularity of home salon services significantly boosts market share. App-based providers offering at-home grooming, such as Housejoy in India, drive demand for nail care products like nail polish removers, artificial nails, and new nail polish shades. This trend is anticipated to sustain nail care products market growth throughout the forecast period, reflecting a shift towards convenient, at-home beauty services and the importance of safe, accessible nail care products. Furthermore, innovations in nail care technology and products continue to attract a broader customer base, enhancing market expansion. Our nail care products market report examines historical data from 2018-2022, besides analyzing the current market scenario.

Furthermore, the significant growth in the region is attributed to the increasing number of spas and salons, which are expected to fuel market expansion by offering specialized nail care and grooming services. Additionally, numerous offline promotions and cosmetic trials at shopping centers, such as hypermarkets and malls, are driving sales in the region. Additionally, Coty Inc. offers nail care products such as Miracle Gel.

Overview of the Nail Care Products Market

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Nail Care Products Market Segmentation

Product Analysis

The market share growth by the nail polish segment will be significant during the forecast period. This market caters to the disposable income of millennials and Gen-Z population, particularly working women and college-going girls. Nail care is a crucial aspect of personal grooming, with trends leaning towards gel-based manicures and long-lasting polishes.

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The nail polish segment was valued at USD 14.05 billion in 2018. Beauticians and influencers promote seasonal collections, emphasizing unique, glossy shades. Raw materials and changing lifestyles influence the production of various nail care products, including polishes, strengtheners, removers, cuticle creams, and accessories. Artificial nails, DIY nail kits, and fashion reality shows add to the market's growth. Textures like chrome nails, French tips, and DIY nail art continue to be popular. Nail salons offer dip powder manicures and intricate nail art using sequins, gems, foils, and e-commerce portals to make these products easily accessible.

Regional Analysis

APAC is estimated to contribute 44% to the growth of the global market during the forecast duration.

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast years. The APAC nail care products market is thriving, with brands like Maybelline, L'Oreal SA, and The Estee Lauder Co. Inc. gaining significant traction among millennials and Gen-Z population. With increasing disposable income and changing lifestyles, working women and college-going girls are investing in grooming products, including nail care. Beauticians and salons offer various services, such as gel-based manicures, raw material sourcing, and DIY nail kits. Influencers, celebrities, and fashion reality shows promote trends like chrome nails, French tips, and DIY nail art using textures like sequins, gems, foils, and accessories. E-commerce portals cater to the convenience of consumers, offering a wide range of nail polishes, strengtheners, removers, cuticle creams, manicures, pedicures, and personal grooming products. Dip powder manicures and chromes are popular choices, with trends like chrome nails and French tips continuing to influence the market.

Nail Care Products Market Dynamics

The market encompasses a wide range of offerings, including nail polishes, nail art supplies, strengtheners, removers, cuticle creams, manicures, and pedicures. Fueled by the growing trend of personal grooming and the increasing disposable income of the millennial and Gen-Z population, this market is experiencing significant growth. Social media platforms have played a pivotal role in the technological integration of the industry, enabling virtual try-on experiences for consumers. Organic and synthetic nail care products, free from parabens and phthalates, are gaining popularity among working women and college-going girls.

Grooming products, such as nail polishes, strengtheners, and removers, continue to be in demand at beauty salons and from the hands of beauticians. The market is expected to expand further as the appearance-conscious population seeks innovative solutions for maintaining healthy and attractive nails. In summary, the market is thriving, driven by the fashion-conscious consumer base, the influence of social media, and the availability of technologically advanced and eco-friendly offerings.

Key Nail Care Products Market Driver

The market is experiencing growth driven by the availability of non-toxic solutions. The market for nail care products, particularly those with a clean label and free from toxic chemicals such as toluene, formaldehyde, and DBP, is experiencing significant growth. Consumers, especially those in developed countries and urban areas, are prioritizing non-toxic solutions for their nail care due to health concerns.

Furthermore, subscription boxes and digital marketing platforms, including social media, are driving demand for these products. Vegan certified and indie brands are gaining popularity, while private label offerings from big box retailers are also increasing. Seasonality and fashion-driven demand continue to influence sales. Developing countries and rural areas are also emerging markets for these products. These factors are expected to continue driving nail care products market growth in the forecast period.

Significant Nail Care Products Market Trends

The growing adoption of home salon services is a major trend in the market. The market is experiencing growth in various regions, including North America, Europe, and APAC, driven by the trend of personalized home salon services. Subscription boxes offering nail care products have gained popularity, particularly among consumers with increasing spending power.

Moreover, developing countries and rural areas are also witnessing an uptick in demand for clean label and vegan certified nail care products. Social media and digital marketing are key channels for reaching consumers, with seasonality and fashion-driven demand influencing sales. Big box retailers and private label brands are competing with indie brands in this market, offering a range of packages and services to increase customer frequency.

Major Nail Care Products Market Challenges

The availability of counterfeit nail care products may impede nail care products market growth. The global nail care products market encompasses various categories, including nail polish, removers, artificial nails, and accessories. Brands in the color cosmetics sector safeguard their identities through intellectual property rights. However, the prevalence of counterfeit nail products negatively impacts sales.

Furthermore, these imitations can pose health risks and are challenging to distinguish from authentic items. In the market, developing countries and rural areas exhibit growing spending power, driving demand for clean label and vegan certified products. Social media and digital marketing are influential channels for indie brands and private labels. Seasonality and fashion-driven demand also impact sales. Big box retailers and subscription boxes are significant distribution channels. These factors are expected to pose challenges to nail care products market growth in the foreseeable future.

Who are the Major Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Key offering- LOreal SA: The company offers nail care products through its brand Essie. 

Key offering- Oriflame Cosmetics S.A.: The company offers nail care products such as Expert Care Miraculous nail serum. 

The  nail care products market  growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

American International Industries, Amorepacific Corp., Amway Corp., Beiersdorf AG, Brandloft Ltd., Chanel Ltd., Coty Inc., Edgewell Personal Care Co., LVMH Moet Hennessy Louis Vuitton SE, Nails.INC Ltd., Natura and Co Holding SA, Olive and June LLC, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever PLC

Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The nail care products market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

• Product Outlook 
  • Nail polish
  • Nail accessories and implements 
  • Nail polish remover
  • Nail strengthener
  • Others 
• Distribution Channel Outlook
  • Offline 
  • Online 

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The market is a significant sector in beauty and personal care, showcasing substantial growth in recent years. Nail care products include a variety of items such as nail polishes, base and top coats, nail treatments, and manicure and pedicure tools. These products are used to enhance the appearance of nails and maintain their health. Nail polishes are the most popular nail care products, available in various shades, finishes, and formulas. Base and top coats are essential for a long-lasting manicure or pedicure. In the market, consumers are increasingly seeking virtual try-on experience to explore a wide range of organic products and synthetic products. With rising disposable incomes, individuals are embracing innovative solutions that enhance their nail salon experience and offer personalized options tailored to their preferences.

Furthermore, nail treatments include products like cuticle oils, nail strengtheners, and nail hardeners. Manicure and pedicure tools include items like nail files, cuticle scissors, and nail brushes. The market for nail care products is driven by factors such as increasing awareness of personal grooming, rising disposable income, and the availability of a wide range of products catering to diverse consumer preferences. The market is expected to continue its growth trajectory in the coming years, with innovations in product offerings and advancements in technology playing a key role.

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What are the Key Data Covered in this Nail Care Products Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the nail care products market growth and forecasting of the market between 2024 and 2028
• Precise estimation of the nail care products market size and its contribution to the parent market
• Accurate predictions about upcoming nail care products market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough nail care products market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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