Nail Care Products Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Mar 2021
  • Pages: 120
  • SKU: IRTNTR40486

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The nail care products market has the potential to grow by USD 2.40 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 4.10%.

This nail care products market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (nail polish, nail accessories and implements, nail strengthener, nail polish remover, and others), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and MEA). The report also offers information on several market vendors, including Coty Inc., KISS Products Inc., and LOreal SA, among others.

What will the Nail Care Products Market Size be in 2021?


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Nail Care Products Market: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The availability of non-toxic solutions for nail care is notably driving the nail care products market growth, although factors such as availability of counterfeit nail care products may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the nail care products industry get your FREE report sample now.

  • The availability of non-toxic solutions for nail care is driving the market growth.
  • With the growing concerns for healthy nails, customers are using non-toxic and natural solutions to protect their nails.
  • Non-toxic nail care solutions are free from toxic chemicals and prevent serious diseases including skin infections, nail brittleness, and cancer.
  • The demand for non-toxic nail care products is rapidly increasing among consumers, which is resulting in the nail care products market growth. 
  • The growing interest in nail art and manicure is one of the key nail care products market trends.
  • Many nail artists come up with new designs that become a trend for beauty lovers who love nail arts.
  • The top coats with gel polish and long-wear lacquers polishes are considered trendy and have high demand among women.
  • The above-mentioned factors are increasing the adoption of nail care products, fueling market growth.

This nail care products market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on the trends and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major Nail Care Products Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Coty Inc.
  • KISS Products Inc.
  • LOreal SA
  • LVMH Moet Hennessy - Louis Vuitton
  • Light Elegance
  • Oriflame Group
  • ORLY International Inc.
  • Revlon Inc.
  • The Estee Lauder Companies Inc.
  • Unilever Group


The nail care products market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the nail care products market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Nail Care Products Market?


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33% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for nail care products in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The rising trend of nail art and use of artificial nails and accessories will facilitate the nail care products market growth in APAC over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Product Segments in the Nail Care Products Market?


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The nail care products market share growth by the nail polish segment will be significant during the forecast period. Nail polish has become one of the important makeup products, which encourages vendors to launch new product lines in this category. Vendors that offer trendy color nail polish shades are expected to register exponential sales compared with their counterparts. 

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the nail care products market size.



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What are the Key Factors Covered in this Nail Care Products Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive nail care products market growth during the next five years
  • Precise estimation of the nail care products market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the nail care products industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of nail care products market vendors

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Nail Care Products Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 4%

Market growth 2021-2025

$ 2.40 billion

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

APAC at 33%

Key consumer countries

US, Brazil, China, UK, Germany, and Japan

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Coty Inc., KISS Products Inc., LOreal SA, Light Elegance, Oriflame Group, Revlon Inc., ORLY International Inc., The Estee Lauder Companies Inc., LVMH Moet Hennessy - Louis Vuitton, and Unilever Group

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The nail care products market growth will increase by $2.25 billion during 2019-2024.
The nail care products market is expected to grow at a CAGR of 4.06% during 2019-2024.
Technavio has segmented the nail care products market by product (Nail polish, Nail accessories and implements, Nail strengtheners, Nail polish remover, and Others) ,distribution channel (Offline and Online) , and geographic (North America, Europe, APAC, and South America).
Coty Inc., Faces Cosmetics Inc., KISS Products Inc., LVMH Moët Hennessy Louis Vuitton, Oriflame Cosmetics Global SA, Revlon Inc., Shiseido Co. Ltd., The Estée Lauder Co. Inc., The Unilever Group are a few of the key vendors in the nail care products market.
APAC will register the highest growth rate of 33.95% among the other regions. Therefore, the nail care products market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the nail care products market growth are:
  • Availability of non-toxic solutions for nail care
  • Growing investment in smart cities
The nail care products market vendors should focus on grabbing business opportunities from the nail polish segment as it accounted for the largest market share in the base year.
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