Enjoy complimentary customisation on priority with our Enterprise License!
The natural and organic personal care product market size is forecast to increase by USD 11.66 billion at a CAGR of 9.45% between 2024 and 2028. The market is experiencing significant growth due to several key trends. The increasing number of female customers opting for organic personal care products, driven by growing health consciousness and awareness of the potential harmful effects of synthetic ingredients, is a major market growth factor. Another trend is the rise of sustainable packaging, as consumers become more environmentally conscious and demand eco-friendly product offerings. However, the high cost of natural and organic personal care products remains a challenge for the market, limiting its reach to a wider audience. Despite this, the market is expected to continue its growth trajectory, driven by these and other trends.
The personal care products market is witnessing a significant shift towards clean label ingredients and organic beauty. Consumers are increasingly demanding products with natural and organic ingredients, free from synthetic chemicals and allergens. This trend is particularly prominent in the consumer products industry, with skincare leading the charge. Airless packaging is gaining popularity in the personal care industry due to its ability to preserve the efficacy of natural oils such as pomegranate, camellia, jojoba, argan, and grape seed. These oils are rich in antioxidants and essential fatty acids, making them effective in addressing skin irritation, dryness, and dullness. The rise of e-commerce and online retailing has made it easier for consumers to purchase beauty products from the comfort of their homes.
Digital marketing plays a crucial role in reaching potential customers through social media platforms. Organic skincare products made with plant extracts are in high demand, as they offer natural solutions to common skin concerns. Despite the growing popularity of natural and organic personal care products, synthetic cosmetics continue to dominate the market. However, the increasing awareness of the potential health risks associated with synthetic chemicals is driving the demand for natural and organic alternatives. The future of the personal care products market lies in the integration of technology and sustainability, with a focus on transparency and consumer education.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2017 - 2021 for the following segments.
The Skincare segment is estimated to witness significant growth during the forecast period.Personal care products, encompassing facial care, body care, and sun care categories, are witnessing a significant shift towards natural and organic options. These products, incorporating clean label ingredients, are gaining traction in the consumer products industry, particularly in the organic beauty segment. The preference for organic skincare stems from the desire to avoid harsh chemicals, such as parabens, phthalates, coal tar, and BHA (butylated hydroxyanisole), which can cause skin irritation, dryness, and dullness. Natural oils, derived from plants like pomegranate, camellia, jojoba, argan, and grape seed, are increasingly replacing synthetic ingredients in skincare formulations. Airless packaging and e-Commerce platforms, along with digital marketing, have facilitated the growth of this market.
Millennials, who prioritize health and wellness, are the primary consumers of these products. Herbal ingredients and plant extracts are the new buzzwords in skincare, with brands like Refresh Botanical leading the charge. Oral care products are also following suit, with natural alternatives gaining popularity. Hypermarkets and retail stores continue to stock synthetic cosmetics, but the trend is shifting towards organic skincare products made from natural ingredients. Social media and social media marketing have become powerful tools for advertisers to reach out to consumers, driving sales in this sector. Despite the benefits, it is essential to ensure the authenticity and quality of these products to maintain consumer trust.
Get a glance at the market share of various segments Request Free Sample
The Skincare segment accounted for USD 5.42 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
For more insights on the market share of various regions Request Free Sample
Marketing practitioners in the market are leveraging various channels in the digital domain to reach out to consumers. Product reviews and recommendations from users, as well as expert bloggers, play a significant role in influencing purchasing decisions. In the haircare segment, consumers are increasingly concerned about ingredients such as propylene glycol and formaldehyde. Brands addressing haircare concerns, including anti-dandruff prevention and scalp problems, are gaining traction. Celebrity endorsements have also added credibility to these products, further fueling their popularity. Consumers value authentic user comments and expert opinions when making choices in this market.
Our natural and organic personal care product market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The preference for natural and organic personal care products is growing among female consumers due to increasing health consciousness and awareness towards the potential harmful effects of synthetic ingredients. The personal care products market has witnessed significant growth in recent years, driven by the increasing preference for clean label ingredients and organic beauty solutions. Consumers are increasingly seeking natural alternatives to synthetic cosmetics, which often contain chemicals such as BHA (butylated hydroxyanisole), parabens, phthalates, and coal tar, known to cause skin irritation, dryness, and dullness. Middle-aged women, in particular, are turning to organic skincare products made from natural ingredients like pomegranate, camellia, jojoba, argan, and grape seed oils. These plant extracts offer numerous benefits without the risk of allergies or adverse reactions. Online purchasing platforms and e-commerce have made it easier for consumers to access these products from the comfort of their homes.
Digital marketing and social media have also played a crucial role in promoting organic beauty brands and reaching out to millennials, who are the primary consumers of skincare and oral care products. Refresh Botanical, for instance, is a leading organic skincare brand that uses herbal ingredients to create high-quality, effective, and eco-friendly products. As consumers become more conscious of what they put on their skin, the demand for natural and organic personal care products is expected to continue growing.
The market is witnessing an increasing trend towards sustainable packaging solutions, reflecting consumers' growing awareness and concern for the environment. The market is witnessing a significant shift towards clean label ingredients and organic beauty. Consumers are increasingly seeking out products with natural oils such as pomegranate, camellia, jojoba, argan, and grape seed, as well as herbal ingredients, to address skin concerns like irritation, dryness, and dullness. This trend is evident in various consumer products, including skincare and oral care. Brands are responding to this demand by offering organic skincare products made from natural ingredients and free from synthetic chemicals, BHA (butylated hydroxyanisole), parabens, phthalates, and coal tar. Sustainable packaging is also gaining popularity, with brands utilizing airless packaging and eco-friendly materials to minimize their environmental impact.
Online purchasing platforms, such as e-commerce sites and social media, are increasingly important channels for reaching millennial consumers. Brands are leveraging digital marketing and social media marketing to engage with their audience and build brand loyalty. Refresh Botanical, for instance, has gained a strong following on social media for its natural, plant-based ingredients and sustainable packaging. Innovative packaging solutions, such as refillable containers and packaging made from recycled materials, are being adopted by brands like Juicy Chemistry, Mamaearth, WOW Skin Science, and Forest Essentials, to reduce their carbon footprint and cater to eco-conscious consumers. This shift towards sustainability and responsible consumption is expected to continue shaping the market in the coming years.
The market is characterized by a higher price point compared to conventional alternatives due to the cost of sourcing natural ingredients and adhering to stringent production processes. The global market for natural and organic personal care products, encompassing items such as lotions, creams, and moisturizers, experiences growth hindrances due to several factors. The high cost of these products can be attributed to the short shelf life of natural ingredients, the expensive process of sourcing or manufacturing them, and the incorporation of packaging and advertising expenses. Rare and costly ingredients, like pomegranate, camellia, jojoba, argan, grape seed, and herbal extracts, increase the product's price. Additionally, the inclusion of bio-based components like caviar extract and rose essential oil extract, which are time-consuming and costly to extract, further adds to the expense.
These high costs make organic skincare products a luxury for many consumers. Skin irritation, dryness, and dullness concerns are driving the demand for organic and natural ingredients in beauty products. Millennials, who prioritize health and wellness, are increasingly turning to organic skincare and oral care alternatives. However, the presence of synthetic chemicals, such as BHA (butylated hydroxyanisole), parabens, phthalates, and coal tar, in conventional cosmetics and skincare products can cause allergies and health concerns. Online purchasing platforms, e-commerce, and digital marketing are increasingly popular for selling these products. Social media marketing and advertisers play a significant role in promoting natural and organic personal care products.
Despite these trends, the high cost remains a significant barrier to entry for many consumers.
The natural and organic personal care product market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Beiersdorf AG-- The company is committed to providing high-quality natural and organic personal care products. To cater to this segment, we have established a subsidiary, FLORENCE, dedicated to producing and distributing these items. FLORENCE's offerings adhere to stringent natural and organic standards, ensuring that our customers receive only the purest and most effective personal care solutions.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The personal care products market, encompassing skincare, oral care, and cosmetics, is witnessing a significant shift towards natural and organic offerings. Consumers are increasingly demanding clean label ingredients, driving the growth of organic beauty. Airless packaging is gaining popularity to preserve the purity of these products. E-commerce and online retailing are major distribution channels, with millennials leading the trend in online purchasing platforms. Digital marketing and social media are key strategies for reaching this demographic. Natural oils, such as pomegranate, camellia, jojoba, argan, and grape seed, are popular ingredients, offering benefits for skin irritation, dryness, and dullness. Herbal ingredients, free from BHA (butylated hydroxyanisole), parabens, phthalates, coal tar, and synthetic chemicals, are preferred by those with allergies or seeking healthier alternatives.
Plant extracts are also in demand, with brands like Refresh Botanical leading the way in natural skincare. Oral care is also embracing natural ingredients, as consumers seek to avoid synthetic cosmetics. Hypermarkets continue to sell a mix of natural and synthetic products, but the trend is clearly towards organic skincare products and natural ingredients.
Market Scope |
|
Report Coverage |
Details |
Page number |
173 |
Base year |
2023 |
Historic period |
2017-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.45% |
Market growth 2024-2028 |
USD 11669.6 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
8.42 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 40% |
Key countries |
US, Japan, China, Germany, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Beiersdorf AG, Colgate Palmolive Co., e.l.f. Beauty Inc., Emami Ltd, Gabriel Cosmetics Inc., Groupe Clarins, Herbivore Botanicals, Honasa Consumer Pvt. Ltd., Korres, LOccitane Groupe SA, Miranda Kerr Pty Ltd., Organic Harvest, OSEA International LLC, Patanjali Ayurved Ltd., Purity Cosmetics, The Clorox Co., The Procter and Gamble Co., True Botanicals Inc., Weleda Group, and Yves Rocher Amerique du Nord Inc. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.