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The natural and organic personal care product market size is estimated to grow at a CAGR of 9.24% between 2022 and 2027. The market size is forecast to increase by USD 10,555.87 million. The growth of the market depends on several factors, including the increasing number of female customers opting for organic personal care products, rising demand for organic personal care products with naturally derived ingredients, and increasing research and development activities by conglomerate companies.
This natural and organic personal care product market report extensively covers market segmentation by product (skincare, haircare, cosmetics, and others), distribution channel (offline stores and online stores), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The increasing number of female customers opting for organic personal care products is notably driving the market growth, although the high cost of natural and organic personal care products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing number of female customers opting for organic personal care products is notably driving the natural and organic personal care product market growth. In recent years, an increasing number of women are opting for natural and organic personal care products because they are superior to synthetic products, further driving the growth of the market. Women over the age of 25 are increasingly opting for organic personal care products, such as organic anti-aging creams and skin care lotions, as part of their skincare routine to help them look younger and more beautiful.
Middle-aged women in their 35s and in their 50s also use high-quality organic personal care products to prevent signs of aging and repair skin damage caused by harmful chemicals such as parabens in synthetic cosmetics. Therefore, the availability of such products from multiple suppliers such as Gabriel Cosmetics Inc., Beiersdorf AG, Korres, Groupe Clarins, LOccitane Groupe SA around the world will drive the growth of the market during the forecast period.
The rise of sustainable packaging is a key trend influencing the natural and organic personal care product market growth. Environmentally friendly packaging, such as biodegradable, compostable, or recyclable materials, is becoming more and more important. The rise of sustainable packaging in the market is driven by growing awareness of the environmental impact of traditional packaging. In the market, sustainable packaging has become a key differentiator for brands looking to appeal to environmentally conscious consumers. It also reduces the ecological footprint by introducing innovative packaging solutions such as refillable containers and packages made from recycled ocean plastics.
The high cost of natural and organic personal care products is challenging the natural and organic personal care product market growth. Natural organic personal care products such as organic creams, lotions, and moisturizers are expensive due to factors such as the short shelf life of the products and the high cost of sourcing or manufacturing natural ingredients. Also, if you include packaging and advertising costs in the final price of the product, it becomes very expensive.
Also, the inclusion of bio-based active ingredients such as caviar extract and rose essential oil extract makes the product even more costly as they are scarce, difficult to obtain, and time-consuming to extract. Therefore, the high cost of organic skin care products, which is not affordable for many, is expected to hinder the growth of the market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Natural and Organic Personal Care Product Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Colgate Palmolive Co: Under its subsidiary FLORENCE, the company offers natural and organic personal care products.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the skincare segment will be significant during the forecast period. Natural and organic skin care products include face care, body care, and sunscreen products. This segment includes organic products such as lotions, creams, oils, moisturizers, facial washes, cleansers, scrubs, scrubs, soaps, body washes, and face and body serums. Natural, organic skin care products that are free of harsh chemicals like parabens and phenoxyethanol and gentle on the skin are becoming increasingly popular around the world. Synthetic ingredients such as propylene glycol, petrolatum, and sulfates in skin care products can penetrate the skin and cause skin irritation, allergies, chronic headaches, respiratory problems, and even hormonal imbalances. Synthetic ingredients can also increase the risk of skin cancer, so the benefits have increased the popularity of natural and organic cosmetics.
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The skincare segment was valued at USD 5,180.63 million in 2017 and continued to grow until 2021. Vendors in the market offer skin care products that are specifically targeted at skin concerns. For example, one of the biggest skin problems is acne and pimples on the face. There are several chemical-based anti-acne skincare products available in the market, which consumers feel are harmful to their skin due to their chemical composition. However, natural and organic skin care products are preferred and the demand for natural and organic personal care products is increasing worldwide. Several vendors in the global natural and organic personal care products market are offering herbal skin care products. Therefore, the growing preference of people to use natural and organic skincare products to maintain skin health and prevent harmful side effects caused by the use of toxic ingredients will boost the growth of the skin care segment.
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North America is estimated to contribute 38% to the growth of the global natural and organic personal care product market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America made the largest contribution to the market, along with the major countries the United States and Canada in 2022. The presence of many vendors offering natural and organic personal care products in the region is the main factor driving the growth of the market. For example, Burt Bees, a subsidiary of US-based The Clorox Co., offers a naturally nourishing milk and honey body lotion, as well as a nourishing skin lotion made with natural ingredients to prevent skin irritation and allergies. Therefore, a strong presence of cosmetic skin care product manufacturers offering a variety of creams and serums while ensuring broad product availability is expected to drive growth in the market during the forecast period.
During the COVID-19 pandemic, the market experienced a slowdown in growth rates, especially due to long skin care product buyback cycles. Many corporate offices, such as Microsoft, IBM, and Applc Inc., have implemented home office policies that eliminate the need for employees to commute to work which automatically protected them from outdoor extreme weather. This factor has reduced the demand for sunscreen products and moisturizers. Commercial end-users, such as salons and spa service providers, who use multiple brands of skin care products at both budget and premium prices, are limiting visits to crowded places, resulting in lower repurchase cycles. However, COVID-19 vaccination campaigns in 2021 reduced the number of COVID-19 cases and the operations of cosmetics manufacturing plants gradually recovered and are expected to grow during the forecast period.
The natural and organic personal care product market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global natural and organic personal care product market as a part of the global personal products market within the global household and personal products market. The parent global personal products include products and companies involved in research and development (R&D) and companies involved in the manufacturing of personal and beauty care products such as cosmetics and perfumes. Technavio calculates the global household and personal products market size for home and personal care products based on the combined revenues of the manufacturers of these products.
Natural And Organic Personal Care Product Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.24% |
Market growth 2023-2027 |
USD 10,555.87 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
7.75 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 38% |
Key countries |
US, Japan, China, Germany, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Colgate Palmolive Co., Emami Ltd., Gabriel Cosmetics Inc., Groupe Clarins, Herbivore Botanicals, Honasa Consumer Pvt. Ltd., LOccitane Groupe SA, Miranda Kerr Pty Ltd., Organic Harvest, OSEA International LLC, Patanjali Ayurved Ltd., Purity Cosmetics, The Clorox Co., The Procter and Gamble Co., True Botanicals Inc., Weleda Group, Yves Rocher Amerique du Nord Inc., Beiersdorf AG, e.l.f. Beauty Inc., and Korres |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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