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The natural surfactants market size is forecast to increase by USD 3.78 billion, at a CAGR of 5.41% between 2023 and 2028. The market's expansion hinges on multiple factors, notably the escalating volume of industrial waste generation, heightened consumer preference for eco-conscious products, and the enforcement of stringent environmental regulations. As industries produce larger amounts of waste, the imperative for sustainable waste management solutions grows, propelling the demand for eco-friendly alternatives. Concurrently, consumer awareness and environmental concerns are driving the market towards products with reduced ecological footprints. In response to regulatory measures aimed at curbing pollution and promoting sustainability, industries are compelled to adopt eco-friendly practices and products. This confluence of factors underscores the pivotal role of environmental sustainability in shaping market dynamics and influencing industry strategies. Furthermore, the report includes historic market data from 2018 to 2022.
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The market is witnessing a transformative shift towards sustainability with rising demand for Conventional surfactants being replaced by Bio based surfactants and Nonionic natural surfactants derived from Fats and Carbohydrates through Oleochemical process and Fermentation process using Molasses. These natural ingredients are pivotal in formulating Fabric softeners, Shampoos, Body washes, and Commercial cleaners that meet consumer preferences for Biodegradable products and eco-friendly solutions. The market caters to diverse sectors, including Institutional cleaners with a focus on Oleochemical based surfactants known for their effectiveness and environmental compatibility. As awareness grows, the natural surfactants segment continues to expand, driven by innovation and sustainability efforts in the global cleaning and personal care industries. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing generation of industrial waste is notably driving the market. Industrial activities lead to the generation of a large amount of waste. According to the World Bank Group, at the current level, without critical action, global industrial waste will increase by 70% by 2050. The continuous increase in industrial waste generation globally increases the need for natural emulsifiers, as industrial waste is a source of raw materials for the manufacturing of natural emulsifiers and is considered a renewable feedstock.
Moreover, natural emulsifiers are produced from environment-friendly substrates such as agro-industrial waste products, crop residues, and waste generated by the oil processing and food processing industries. Thus, the high rate of generation of industrial waste is expected to increase the production of natural emulsifiers during the forecast period, which will fuel the markets during the forecast period.
The use of natural surfactants in cancer treatment is a key trend influencing market growth. Natural surfactants have high growth potential in the pharmaceutical industry. They are considered surface-active agents. Cancer is a major health risk globally. Continuous R&D activities are underway to identify new biomarkers, drugs, and treatments for this disease. Natural emulsifiers have a high potential to act as anticancer and antimicrobial agents. Attributes of natural emulsifiers, such as low toxicity, high level of efficiency, and biodegradability, have increased their adoption in the pharmaceutical and healthcare sectors.
Moreover, Nanoparticles produced using natural emulsifiers, such as collagen, albumin, or gluten, and polysaccharides, such as chitosan, hyaluronate, cellulose, carrageenans, alginate, or starch, have led to the successful delivery of different types of drugs used in the treatment of cancer. For instance, emulsifiers extracted from the Acinetobacter M6 strain exhibit antimicrobial, anticancer, and anti-biofilm properties. Thus, the increasing number of cancer patients and the need for safe and non-toxic cancer therapies can significantly promote the growth of the global market during the forecast period.
The high cost of natural surfactants compared to synthetic surfactants may impede market growth. Natural emulsifiers cost more than their synthetic counterparts due to the high cost of production, storage, and maintenance. The cost of extraction and the complexities involved further increase the cost of the product. In addition, due to the perishable nature of the product, proper storage conditions should be met during various stages, such as production, processing, distribution, and storage. This can significantly increase the cost of manufacturing natural emulsifiers.
Substantial investments are required to make the product available at the industry level. However, there are no proper downstream processes to extract pure natural emulsifiers without incurring high costs. Thus, synthetic emulsifiers possess cost advantages over natural emulsifiers, which is expected to impede market growth during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Market players are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The report also includes detailed analyses of the competitive landscape of the market and information about 20 market market players, including:
Qualitative and quantitative market growth analysis of market players has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize market players as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize market players as dominant, leading, strong, tentative, and weak.
The market is experiencing a surge in demand due to stringent regulations favoring green and bio-based products. Key components like Fatty acid esters, Fatty acid esters of sugars, and Amines of amino acids are gaining traction thanks to advancements in petroleum biotechnology and renewable technologies. Anionic emulsifiers such as Alpha-olefin sulfonates (AOS) are particularly sought after due to their environmentally friendly and biodegradable properties. Businesses across sectors, from household detergents to carpet cleaners and dishwasher detergents, are embracing these natural emulsifiers to address growing environmental concerns and comply with strict regulations.
The market share growth by the synthetic surfactants segment will be significant during the market forecast period. Synthetic emulsifiers are mainly derived from downstream crude oil products.
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The synthetic surfactants segment showed a gradual increase in the market share of USD 7.47 billion in 2018. These emulsifiers cost less due to the high economies of scale, which contributes to the growth of the segment. The easy availability of raw materials and improved production facilities are expected to increase the demand for synthetic emulsifiers. Hence, such factors are fuelling the growth of this segment which in turn drives the market during the forecast period.
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North America is estimated to account for 34% of the growth of the global market during the market research and growth period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Europe will also witness significant market growth during the forecast period. The increasing demand for natural emulsifiers in applications such as household detergents and cleaning agents, owing to consumer preference for natural liquid detergents over synthetic powder-based detergents, driving the market growth in the region. Moreover, the Registration, Evaluation, Authorisation, and Restriction of Chemicals (REACH) has laid down strict regulations related to the use of synthetic and environmentally damaging products, which can promote the growth of the market. These factors are expected to drive the growth rate of the market in Europe during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2028 to 2028, as well as historical data from 2018 to 2022 for the following segments.
The market is evolving rapidly, driven by increasing demand for sustainable solutions that comply with stringent Legislative requirements. Key segments include Anionic natural surfactants like Linear alkylbenzene sulfonates and Alpha olefin sulfonates, Cationic natural surfactants such as Methyl ester sulfonate, and Amphoteric natural surfactants like Alkyl polyglucosides derived from Coconut oil, Palm kernel oil, and other Vegetable oils. These surfactants find applications in Body wash, Industrial and institutional cleaning, and Agricultural chemicals, contributing to sectors such as Paints and coatings, Personal care and cosmetics, and Food and animal feed. The market integrates sustainable practices through Bio-based surfactants sourced from Soybean oils and Sucrose, reducing environmental impact across the Refining chain and ensuring compatibility with Alternative energy initiatives. As awareness grows regarding Health consciousness and environmental sustainability, natural surfactants play a pivotal role in various industries worldwide.
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Market Scope |
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Report Coverage |
Details |
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Page number |
182 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.41% |
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Market growth 2024-2028 |
USD 3.78 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.83 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 34% |
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Key countries |
US, China, Germany, UK, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Abitec, Arkema SA, BASF SE, Clariant International Ltd., Croda International Plc, Evonik Industries AG, Galaxy Surfactants Ltd., Indorama Ventures Public Co. Ltd., Innospec Inc., Jiangsu WanQi Biotechnology Co. Ltd., Kao Corp., Kensing LLC, KLK Oleo, NutraSkin USA, Pacmoore Products Inc., PCC Rokita SA, Sirius International BV, Solvay SA, Stepan Co., and VedaOils |
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Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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