Non-Profit Crowdfunding Market Analysis APAC, Europe, North America, South America, Middle East and Africa - China, US, India, UK, Germany, France - Size and Forecast 2024-2028

Non-Profit Crowdfunding Market Size 2024-2028 

The non-profit crowdfunding market size is forecast to increase by USD 70.6 billion at a CAGR of 17.81% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing use of social media and technology integration in fundraising processes. Non-profit software solutions have become essential tools for organizations looking to streamline their operations and improve fundraising efficiency. Stripe, a leading payment processing platform, has become a popular choice for nonprofits due to its support for recurring donations and multi-tiered giving. However, the process of generating funding through crowdfunding can be time-consuming, making it essential for nonprofits to have a dedicated support team to manage these efforts effectively. The integration of non-profit software helps organizations optimize their campaigns, track donations, and enhance donor engagement.

What will the size of the market be during the forecast period?

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The non-profit crowdfunding market is rapidly growing, driven by increasing animal rescue initiatives and other charitable causes. As non-profit organizations aim to expand their footprint, they are leveraging cutting-edge crowdfunding platforms to raise funds for critical needs. Historical pricing trends for donation-based campaigns show a steady increase, while projected pricing trends suggest even greater growth, reflecting the rising support for social causes. By analyzing GDP data and competitive position within the market, non-profits can tailor their campaigns to attract more backers. These platforms enable organizations to efficiently manage funding and raise awareness, ensuring more resources are available for rescue efforts and community support. With the continued evolution of crowdfunding, these initiatives are well-positioned to thrive in an increasingly connected and philanthropic world.

Further, the non-profit sector has embraced crowdfunding as a powerful tool to raise funds for various causes. This funding method allows organizations to reach a larger audience and engage individual donors in their mission. In this article, we delve into the current state and future prospects of the market. Non-profits are increasingly turning to crowdfunding platforms to expand their fundraising efforts. These platforms offer a cost-effective solution, allowing organizations to set up campaigns with minimal budget and labor hours. The investor funnel in the market is diverse, with contributors ranging from individuals to corporations and foundations.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Type
  • Donation-based
  • Reward-based
• Application
  • Professionals
  • Personals
• Geography
  • APAC
    • China
    • India
  • Europe
    • Germany
    • UK
    • France
  • North America
    • US
  • South America
  • Middle East and Africa

By Type Insights

The donation-based segment is estimated to witness significant growth during the forecast period.Non-profit crowdfunding is a thriving market segment in the United States, where individuals and organizations can raise funds for various causes through platforms like GoFundMe. In this model, donors contribute funds without anticipating financial returns, driven by emotional connections or a desire to support a specific mission. GoFundMe, a leading platform for donation-based crowdfunding, has facilitated millions of campaigns, ranging from personal medical expenses to disaster relief efforts and community projects. For instance, during natural disasters such as hurricanes and wildfires, GoFundMe has played a crucial role in raising immediate funds to support affected individuals and communities. Texts, photos, and videos are essential tools for storytelling in non-profit crowdfunding.

Social media sharing and email promotion are effective methods to increase reach and engagement. Customizable crowdfunding pages allow organizations to tailor their campaigns to their unique missions and stories. Sponsor matching is another feature that can significantly boost fundraising efforts by incentivizing donations.

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The donation-based segment accounted for USD 16.10 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 57% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC is witnessing active expansion, fueled by the increasing number of Internet and smartphone users. The proliferation of social media enables the creation of strong connections through short messages, making peer-to-peer non-profit crowdfunding increasingly popular in the region. In APAC, the selection of a suitable non-profit crowdfunding platform depends on the nature of the project. Small NGOs, charity fundraising, or individual projects are more suited to platforms like GoFundMe. On the other hand, large projects or start-ups seeking investors would benefit from peer-to-business lending platforms. As a cutting-edge innovator in this space, it is essential to understand the breadth and depth of product offerings and their scalability to cater to the diverse needs of non-profit organizations. Coverage and inorganic growth are crucial factors to consider when selecting a non-profit crowdfunding platform. By prioritizing these elements, you can make an informed decision that aligns with your organization's goals.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

Increasing use of social media is notably driving market growth. Non-profit organizations increasingly turn to crowdfunding platforms to expand their reach and secure funding for Animal Rescue and other charitable initiatives. These cutting-edge platforms, such as Donorbox, Fundly, Classy, CauseVox, and Fundrazr, offer a broad and deep product range with innovative product features.

Moreover, they provide scalability, extensive coverage, and an efficient investor funnel, enabling nonprofits to process donations through payment processors like Stripe and support recurring donations. Thus, such factors are driving the growth of the market during the forecast period.

Market Trends

Rising integration of technology in non-profit crowdfunding processes is the key trend in the market. Non-profit crowdfunding has become a cutting-edge solution for Active animal rescue organizations seeking to expand their reach and secure funding for their causes. With the breadth and depth of product offerings from leading platforms like Donorbox, Fundly, Classy, CauseVox, and Fundrazr, nonprofits can now create innovative campaigns that resonate with their contributors.

Moreover, these platforms offer product features such as customizable donation pages, blog-like posts, and social media integration, enabling nonprofits to effectively engage with their audience. Thus, such trends will shape the growth of the market during the forecast period.

Market Challenge

High time-consuming process for fund generation is the major challenge that affects the growth of the market. Non-profit organizations increasingly turn to crowdfunding platforms to expand their reach and secure funding for Animal Rescue and other charitable initiatives. These platforms, such as Donorbox, Fundly, Classy, CauseVox, and Fundrazr, serve as cutting-edge innovators in AI and IoT, providing Active and scalable solutions for nonprofits. The breadth and depth of product features cater to various campaign needs, including donation pages, blog-like posts, and social media integration.

Moreover, crowdfunding platforms facilitate an investor funnel, enabling nonprofits to engage with a larger pool of contributors through email contacts and Facebook. Processing fees, typically a concern for nonprofits, are minimized through partnerships with payment processors like Stripe. Hence, the above factors will impede the growth of the market during the forecast period.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

CauseVox: The company offers non-profit crowdfunding platform that includes defining campaign goals, determining prizes and donation tiers, creating a community of champions, and producing captivating tales to promote donations.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Classy
• Donorbox
• Double the Donation
• Fundable LLC
• Fundly
• FundRazr
• Givebutter Inc
• GoFundMe Inc.
• Impactguru
• Indiegogo Inc.
• Kickstarter PBC
• Mightycause Corp
• Milaap Social Ventures India Pvt. Ltd.
• Patreon Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The market is an active and innovative space, where cutting-edge digital platforms provide nonprofits with the breadth and depth of product features necessary to effectively reach and engage donors. These platforms offer donation pages with customizable design and branding, enabling organizations to tell their unique stories and create compelling campaigns. Social media integration is a key component, allowing for sharing of texts, photos, and videos to expand reach and engagement. Analytics tools help nonprofits track campaign performance, donor behavior, and funding amounts, optimizing their strategies. Crowdfunding platforms provide scalability and coverage for nonprofits, enabling inorganic growth through the investor funnel. Donors can make one-time or recurring donations, with processing fees typically covered by the platform.

Further, multi-tiered rewards and events offer additional incentives for supporters. Peers-to-peers fundraising and sponsor matching are popular features, increasing engagement and donations. Data reporting tools allow nonprofits to track funding amounts, donor information, and campaign performance. Platforms offer personalized support teams and flexible funding options, making crowdfunding accessible to a wide range of nonprofits. Education initiatives through these platforms help organizations understand the fundraising process, while crowdfunding services also provide email marketing and publicity events, as well as traditional marketing and search engine advertising opportunities. Microproject fundraising and criteria-based customization offer additional ways for nonprofits to promote their causes and collect data. Overall, the future of nonprofit crowdfunding is bright, with platforms continuing to innovate and provide valuable tools for organizations to reach and engage donors.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across APAC, Europe, North America, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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