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The non-profit crowdfunding market size is forecast to increase by USD 70.6 billion at a CAGR of 17.81% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing use of social media and technology integration in fundraising processes. Non-profit software solutions have become essential tools for organizations looking to streamline their operations and improve fundraising efficiency. Stripe, a leading payment processing platform, has become a popular choice for nonprofits due to its support for recurring donations and multi-tiered giving. However, the process of generating funding through crowdfunding can be time-consuming, making it essential for nonprofits to have a dedicated support team to manage these efforts effectively. The integration of non-profit software helps organizations optimize their campaigns, track donations, and enhance donor engagement.
The non-profit crowdfunding market is rapidly growing, driven by increasing animal rescue initiatives and other charitable causes. As non-profit organizations aim to expand their footprint, they are leveraging cutting-edge crowdfunding platforms to raise funds for critical needs. Historical pricing trends for donation-based campaigns show a steady increase, while projected pricing trends suggest even greater growth, reflecting the rising support for social causes. By analyzing GDP data and competitive position within the market, non-profits can tailor their campaigns to attract more backers. These platforms enable organizations to efficiently manage funding and raise awareness, ensuring more resources are available for rescue efforts and community support. With the continued evolution of crowdfunding, these initiatives are well-positioned to thrive in an increasingly connected and philanthropic world.
Further, the non-profit sector has embraced crowdfunding as a powerful tool to raise funds for various causes. This funding method allows organizations to reach a larger audience and engage individual donors in their mission. In this article, we delve into the current state and future prospects of the market. Non-profits are increasingly turning to crowdfunding platforms to expand their fundraising efforts. These platforms offer a cost-effective solution, allowing organizations to set up campaigns with minimal budget and labor hours. The investor funnel in the market is diverse, with contributors ranging from individuals to corporations and foundations.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The donation-based segment is estimated to witness significant growth during the forecast period.Non-profit crowdfunding is a thriving market segment in the United States, where individuals and organizations can raise funds for various causes through platforms like GoFundMe. In this model, donors contribute funds without anticipating financial returns, driven by emotional connections or a desire to support a specific mission. GoFundMe, a leading platform for donation-based crowdfunding, has facilitated millions of campaigns, ranging from personal medical expenses to disaster relief efforts and community projects. For instance, during natural disasters such as hurricanes and wildfires, GoFundMe has played a crucial role in raising immediate funds to support affected individuals and communities. Texts, photos, and videos are essential tools for storytelling in non-profit crowdfunding.
Social media sharing and email promotion are effective methods to increase reach and engagement. Customizable crowdfunding pages allow organizations to tailor their campaigns to their unique missions and stories. Sponsor matching is another feature that can significantly boost fundraising efforts by incentivizing donations.
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The donation-based segment accounted for USD 16.10 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 57% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in APAC is witnessing active expansion, fueled by the increasing number of Internet and smartphone users. The proliferation of social media enables the creation of strong connections through short messages, making peer-to-peer non-profit crowdfunding increasingly popular in the region. In APAC, the selection of a suitable non-profit crowdfunding platform depends on the nature of the project. Small NGOs, charity fundraising, or individual projects are more suited to platforms like GoFundMe. On the other hand, large projects or start-ups seeking investors would benefit from peer-to-business lending platforms. As a cutting-edge innovator in this space, it is essential to understand the breadth and depth of product offerings and their scalability to cater to the diverse needs of non-profit organizations. Coverage and inorganic growth are crucial factors to consider when selecting a non-profit crowdfunding platform. By prioritizing these elements, you can make an informed decision that aligns with your organization's goals.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing use of social media is notably driving market growth. Non-profit organizations increasingly turn to crowdfunding platforms to expand their reach and secure funding for Animal Rescue and other charitable initiatives. These cutting-edge platforms, such as Donorbox, Fundly, Classy, CauseVox, and Fundrazr, offer a broad and deep product range with innovative product features.
Moreover, they provide scalability, extensive coverage, and an efficient investor funnel, enabling nonprofits to process donations through payment processors like Stripe and support recurring donations. Thus, such factors are driving the growth of the market during the forecast period.
Rising integration of technology in non-profit crowdfunding processes is the key trend in the market. Non-profit crowdfunding has become a cutting-edge solution for Active animal rescue organizations seeking to expand their reach and secure funding for their causes. With the breadth and depth of product offerings from leading platforms like Donorbox, Fundly, Classy, CauseVox, and Fundrazr, nonprofits can now create innovative campaigns that resonate with their contributors.
Moreover, these platforms offer product features such as customizable donation pages, blog-like posts, and social media integration, enabling nonprofits to effectively engage with their audience. Thus, such trends will shape the growth of the market during the forecast period.
High time-consuming process for fund generation is the major challenge that affects the growth of the market. Non-profit organizations increasingly turn to crowdfunding platforms to expand their reach and secure funding for Animal Rescue and other charitable initiatives. These platforms, such as Donorbox, Fundly, Classy, CauseVox, and Fundrazr, serve as cutting-edge innovators in AI and IoT, providing Active and scalable solutions for nonprofits. The breadth and depth of product features cater to various campaign needs, including donation pages, blog-like posts, and social media integration.
Moreover, crowdfunding platforms facilitate an investor funnel, enabling nonprofits to engage with a larger pool of contributors through email contacts and Facebook. Processing fees, typically a concern for nonprofits, are minimized through partnerships with payment processors like Stripe. Hence, the above factors will impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
CauseVox: The company offers non-profit crowdfunding platform that includes defining campaign goals, determining prizes and donation tiers, creating a community of champions, and producing captivating tales to promote donations.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is an active and innovative space, where cutting-edge digital platforms provide nonprofits with the breadth and depth of product features necessary to effectively reach and engage donors. These platforms offer donation pages with customizable design and branding, enabling organizations to tell their unique stories and create compelling campaigns. Social media integration is a key component, allowing for sharing of texts, photos, and videos to expand reach and engagement. Analytics tools help nonprofits track campaign performance, donor behavior, and funding amounts, optimizing their strategies. Crowdfunding platforms provide scalability and coverage for nonprofits, enabling inorganic growth through the investor funnel. Donors can make one-time or recurring donations, with processing fees typically covered by the platform.
Further, multi-tiered rewards and events offer additional incentives for supporters. Peers-to-peers fundraising and sponsor matching are popular features, increasing engagement and donations. Data reporting tools allow nonprofits to track funding amounts, donor information, and campaign performance. Platforms offer personalized support teams and flexible funding options, making crowdfunding accessible to a wide range of nonprofits. Education initiatives through these platforms help organizations understand the fundraising process, while crowdfunding services also provide email marketing and publicity events, as well as traditional marketing and search engine advertising opportunities. Microproject fundraising and criteria-based customization offer additional ways for nonprofits to promote their causes and collect data. Overall, the future of nonprofit crowdfunding is bright, with platforms continuing to innovate and provide valuable tools for organizations to reach and engage donors.
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Market Scope |
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Report Coverage |
Details |
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Page number |
182 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 17.81% |
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Market growth 2024-2028 |
USD 70.6 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
16.91 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 57% |
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Key countries |
China, US, India, UK, Germany, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
CauseVox, Classy, Donorbox, Double the Donation, Fundable LLC, Fundly, FundRazr, Givebutter Inc, GoFundMe Inc., Impactguru, Indiegogo Inc., Kickstarter PBC, Mightycause Corp, Milaap Social Ventures India Pvt. Ltd., and Patreon Inc. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Additional Value/Volume Data
7 Five Forces Analysis
8 Market Segmentation by Type
9 Market Segmentation by Application
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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