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The non-profit crowdfunding market size is forecast to increase by USD 70.6 billion and is estimated to grow at a CAGR of 17.81% between 2024 and 2028. The market is experiencing significant growth, driven by the increasing use of social media as a fundraising tool and the rising integration of technology in non-profit crowdfunding processes. Social media platforms provide a vast reach for non-profits to engage with potential donors and spread awareness about their causes. Additionally, the adoption of technology such as mobile applications, artificial intelligence, and blockchain is streamlining the crowdfunding process, making it more efficient and effective. However, the high time-consuming process for fund generation remains a challenge for non-profits in the crowdfunding market. Non-profits that effectively leverage social media and technology will be well-positioned to succeed in this market.
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The Market is an active and innovative space where various Nonprofits turn to raise funds for their causes. This market footprint has been growing significantly due to the increasing use of online platforms for fundraising. According to historical pricing trends, the market has been thriving, with more contributors joining the investor funnel every day. Cutting Edge platforms like Fundrazr have been leading the way in this market, providing Nonprofits with the tools they need to brand their campaigns effectively and reach a wider audience through social media. The competitive position of these platforms is strengthened by their ability to offer a breadth of features, from budget tracking to labor hour management. Projected pricing trends indicate that this market will continue to grow, with more Nonprofits recognizing the value of crowdfunding as a powerful fundraising tool. As the market evolves, it is essential for Nonprofits to understand the impact of their campaigns on their budget and the labor hours required to run a successful campaign. By staying informed and utilizing the latest trends and best practices, Nonprofits can maximize their impact and make a real difference in their communities. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing use of social media is notably driving market growth. Non-profit organizations increasingly turn to crowdfunding platforms to expand their reach and secure funding for Animal Rescue and other charitable initiatives. These cutting-edge platforms, such as Donorbox, Fundly, Classy, CauseVox, and Fundrazr, offer a broad and deep product range with innovative product features.
Moreover, they provide scalability, extensive coverage, and an efficient investor funnel, enabling nonprofits to process donations through payment processors like Stripe and support recurring donations. Thus, such factors are driving the growth of the market during the forecast period.
Rising integration of technology in non-profit crowdfunding processes is the key trend in the market. Non-profit crowdfunding has become a cutting-edge solution for Active animal rescue organizations seeking to expand their reach and secure funding for their causes. With the breadth and depth of product offerings from leading platforms like Donorbox, Fundly, Classy, CauseVox, and Fundrazr, nonprofits can now create innovative campaigns that resonate with their contributors.
Moreover, these platforms offer product features such as customizable donation pages, blog-like posts, and social media integration, enabling nonprofits to effectively engage with their audience. Thus, such trends will shape the growth of the market during the forecast period.
High time-consuming process for fund generation is the major challenge that affects the growth of the market. Non-profit organizations increasingly turn to crowdfunding platforms to expand their reach and secure funding for Animal Rescue and other charitable initiatives. These platforms, such as Donorbox, Fundly, Classy, CauseVox, and Fundrazr, serve as cutting-edge innovators, providing Active and scalable solutions for nonprofits. The breadth and depth of product features cater to various campaign needs, including donation pages, blog-like posts, and social media integration.
Moreover, crowdfunding platforms facilitate an investor funnel, enabling nonprofits to engage with a larger pool of contributors through email contacts and Facebook. Processing fees, typically a concern for nonprofits, are minimized through partnerships with payment processors like Stripe. Hence, the above factors will impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
CauseVox: The company offers non-profit crowdfunding platform that includes defining campaign goals, determining prizes and donation tiers, creating a community of champions, and producing captivating tales to promote donations.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The donation-based segment is estimated to witness significant growth during the forecast period. The Market encompasses a significant footprint in the social sector, with innovative platforms such as Donorbox, Fundly, Classy, CauseVox, and Fundrazr leading the charge. These cutting-edge solutions offer a breadth and depth of product features tailored to the unique needs of nonprofits.
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The donation-based segment was the largest segment and valued at USD 16.10 billion in 2018. Product differentiators include donor funnels, customizable donation pages, blog-like posts, and social media integration. Scalability and coverage are crucial aspects of these platforms, enabling nonprofits to reach a larger audience and process contributions efficiently. Inorganic growth is facilitated through email contacts and payment processing integrations with Stripe and others. Recurring donations and multi-tiered support offerings further strengthen the donor relationship. Hence, such factors are fuelling the growth of this segment during the forecast period.
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APAC is estimated to contribute 57% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Non-profit organizations increasingly utilize crowdfunding platforms to reach out to a wider audience and achieve their fundraising goals. These platforms offer various features such as personal campaigns for individuals, charity campaigns for causes, and customizable options for storytelling through texts, photos, and videos. Engagement is enhanced through social media sharing, email promotion, and sponsor matching. Hence, such factors are driving the market in APAC during the forecast period.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
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An innovator in the fundraising space is transforming how organizations approach their fundraising campaigns. By leveraging crowdfunding services, nonprofits can set crowdfunding goals that align with their missions, whether it's a charity campaign or a microproject fundraising initiative. With customizable crowdfunding options, organizations can tailor their approach to attract supporters and offer enticing rewards. Effective branding is essential, and many organizations rely on email marketing and search engine advertising to reach their target audience. Additionally, hosting publicity events and utilizing traditional marketing strategies help spread awareness. A dedicated support team can manage data collection and utilize a data reporting tool to measure success and improve future efforts. Understanding the processing fee and platform fees is crucial for maximizing the funding amount. By incorporating flexible funding options, organizations can ensure they achieve full funding while engaging their community through networking opportunities and events that inspire ongoing support.
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Market Scope |
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Report Coverage |
Details |
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Page number |
182 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 17.81% |
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Market growth 2024-2028 |
USD 70.6 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
16.91 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 57% |
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Key countries |
China, US, India, UK, Germany, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
CauseVox, Classy, Donorbox, Double the Donation, Fundable LLC, Fundly, FundRazr, Givebutter Inc, GoFundMe Inc., Impactguru, Indiegogo Inc., Kickstarter PBC, Mightycause Corp, Milaap Social Ventures India Pvt. Ltd., and Patreon Inc. |
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Market dynamics |
Parent market analysis, market report , market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Additional Value/Volume Data
7 Five Forces Analysis
8 Market Segmentation by Type
9 Market Segmentation by Application
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
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