Vodka Market in Nordic Countries 2015-2019

  • Published: Dec 2015
  • Pages: 67
  • SKU: IRTNTR7572
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Market overview of the Nordic vodka market

Technavio’s market research analyst predicts the Nordic vodka market to grow at a CAGR of around 4% during the forecast period. The rising demand for premium vodka and the growing cocktail culture are the key drivers for the growth of the market. The region is witnessing a growth in bars exclusively dedicated for cocktails. For instance, 1105 and Curfew are bars that are exclusively dedicated for cocktails in Copenhagen, Denmark.

The high taxation imposed on alcoholic drinks in the Nordic region is expected to deter the growth of the market during the forecast period. For instance, Norway imposes around USD 97 per liter of 100% alcohol as an excise tax. The average tax imposed by most of the European Union countries on per liter of 100% alcohol is around USD 7.

Segmentation by distribution channel and analysis of the Nordic vodka market

  • On-trade
  • Off-trade

The off-trade segment is the largest distribution channel in the Nordic region and consists of government-monopolized liquor stores, grocery stores, and gas stations.

Product segmentation and analysis of the Nordic vodka market

  • Flavored vodka
  • Unflavored vodka

Unflavored vodka dominated the Nordic market during 2014 with a market share of around 82%. However, the report predicts the flavored segment to be the fastest growing segment during the forecast period.

Competitive landscape and key vendors

The vodka market in Nordic countries, except Denmark, is dominated by government monopolized companies.

The leading vendors in the market are -

  • DANZKA Vodka
  • Belvedere 
  • Synergy 
  • Christiania Spirits
  • Global Drinks Finland 

Other prominent vendors in the market include Arcus, Brown-Forman, Cape North, Constellation Brands, Heavy Water, K V Spirits, Marie Brizard Wine & Spirits Scandinavia, Purity Vodka AB, Saturnus AB, Spirits of Gold AB, V&S Group, and William Grant & Sons.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the Nordic vodka market?
  • What are the key market trends impacting the growth of the Nordic vodka market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the Nordic vodka market?
  • What are the key outcomes of the five forces analysis of the Nordic vodka market?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by distribution channel

PART 07: Market segmentation by product

PART 08: Key leading countries

  • Vodka market in Denmark
  • Vodka market in Finland
  • Vodka market in Iceland
  • Vodka market in Norway
  • Vodka market in Sweden

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 15: Key vendor analysis

  • Belvedere Vodka
  • Christiania Spirits
  • Global Drinks Finland
  • Synergy
  • Waldemar Behn

PART 16: Appendix

  • List of abbreviation

PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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