Nutraceuticals Market by Product and Geography - Forecast and Analysis 2021-2025

  • Published: Sep 2021
  • Pages: 120
  • SKU: IRTNTR41486

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The nutraceuticals market has the potential to grow by USD 216.23 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 8.51%.

This nutraceuticals market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (functional food, functional beverages, and dietary supplements) and geography (North America, APAC, Europe, South America, and MEA). The nutraceuticals market report also offers information on several market vendors, including Abbott Laboratories, Archer Daniels Midland Co., BASF SE, Cargill Inc., Danone SA, General Mills Inc., Kellogg Co., Nestle SA, PepsiCo Inc., and The Coca Cola Co. among others.

What will the Nutraceuticals Market Size be in 2021?

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Nutraceuticals Market: Key Drivers and Trends

The rising demand for nutraceuticals with medical benefits is notably driving the nutraceutical market growth, although factors such as high cost of nutraceuticals may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the nutraceuticals industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

  • The rising demand for nutraceuticals with medical benefits is one of the major factors driving the nutraceuticals market growth.
  • Nutraceuticals help in modifying and maintaining physiological functions to obtain maximum medical and personal benefits.
  • They contain antioxidants, probiotics, and polyunsaturated fatty acids, which help in managing health issues like obesity, CVD, cancer, cholesterol, arthritis, and diabetes.
  • The young population and affluent customers are becoming aware of the numerous benefits of nutraceuticals through media, medical sources, and the internet. Driven by health consciousness and the need to consume healthy foods, they are readily opting for nutraceuticals.  
  • The growing preference for personalized nutrition, one of the key nutraceuticals market trends, will fuel market growth.
  • The trend of personalized nutrition is growing, particularly among individuals with gut-related medical conditions, where generic treatment is not effective.
  • People are making dietary changes to improve their health and are opting for tailored nutritional solutions.
  • To keep up with this trend, market vendors are also introducing specialized food products for such customers. Such products are tailored for people with conditions like celiac disease and gluten allergies.
  • The gradual adoption of probiotic and prebiotic food products as part of a personalized diet will drive nutraceuticals market growth.

This nutraceuticals market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Nutraceuticals Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Abbott Laboratories
  • Archer Daniels Midland Co.
  • Cargill Inc.
  • Danone SA
  • General Mills Inc.
  • Kellogg Co.
  • Nestle SA
  • PepsiCo Inc.
  • The Coca Cola Co.


This statistical study of the nutraceuticals market encompasses successful business strategies deployed by the key vendors. The nutraceutical market is fragmented and the vendors are deploying growth strategies such as innovative marketing and advertising campaigns to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The nutraceuticals market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Nutraceuticals Market?

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32% of the market’s growth will originate from APAC during the forecast period. Japan and India are the key markets for nutraceuticals in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The adoption of healthy eating habits because of the growing health concerns and the presence of a wide range of vendors offering nutraceuticals products will facilitate the nutraceuticals market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Nutraceuticals Market?

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The nutraceuticals market share growth by the functional food segment will be significant during the forecast period. Functional foods include prebiotics, probiotics, breakfast cereals, oats, soy, and other food products that are rich in fatty acids, dietary fiber, and carotenoids, which provide health benefits. The components of functional foods promote optimal health while reducing the risk of diseases. Vendors in the market focus on fortifying functional foods with nutrients that are usually not present in the food product to maximize the health benefits.

This report provides an accurate prediction of the contribution of all the segments to the growth of the nutraceutical market size and actionable market insights on post COVID-19 impact on each segment.



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What are the Key Factors Covered in this Nutraceuticals Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive nutraceuticals market growth during the next five years
  • Precise estimation of the nutraceuticals market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the nutraceutical industry across North America, APAC, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of nutraceutical market vendors

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Nutraceuticals Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 8.51%

Market growth 2021-2025

$ 216.23 billion

Market structure


YoY growth (%)


Regional analysis

North America, APAC, Europe, South America, and MEA

Performing market contribution

APAC at 32%

Key consumer countries

US, Germany, Japan, UK, and India

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Abbott Laboratories, Archer Daniels Midland Co., BASF SE, Cargill Inc., Danone SA, General Mills Inc., Kellogg Co., Nestle SA, PepsiCo Inc., and The Coca Cola Co.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Product

    • Market segments
    • Comparison by Product
    • Functional food - Market size and forecast 2020-2025
    • Functional beverages - Market size and forecast 2020-2025
    • Dietary supplements - Market size and forecast 2020-2025
    • Market opportunity by Product

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • North America - Market size and forecast 2020-2025
      • APAC - Market size and forecast 2020-2025
      • Europe - Market size and forecast 2020-2025
      • South America - Market size and forecast 2020-2025
      • MEA - Market size and forecast 2020-2025
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Overview
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • Abbott Laboratories
      • Archer Daniels Midland Co.
      • BASF SE
      • Cargill Inc.
      • Danone SA
      • General Mills Inc.
      • Kellogg Co.
      • Nestle SA
      • PepsiCo Inc.
      • The Coca Cola Co.


      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases

      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts

      TechnavioREPORT WRITING


      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis


      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
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      The nutraceuticals market growth will increase by $180.38 billion during 2019-2024.
      The nutraceuticals market is expected to grow at a CAGR of 8.52% during 2019-2024.
      Technavio has segmented the nutraceuticals market by product (Functional food, Functional beverages, and Dietary supplements) ,distribution channel (Offline and Online) , and application (Orthopedics, Cardiovascular, Medical Imagin, In-vitro diagnostics (IVDs), and General medical devices).
      Abbott Laboratories, Archer Daniels Midland Co., BASF SE, Cargill Inc., Danone SA, General Mills Inc., Kellogg Co., Nestlé SA, PepsiCo Inc., The Coca-Cola Co. are a few of the key vendors in the nutraceuticals market.
      APAC will register the highest growth rate of 34.14% among the other regions. Therefore, the nutraceuticals market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
      The key factors driving the nutraceuticals market growth are:
      • Increasing cost of medical treatment
      • Technological advances in allergy diagnostics
      The nutraceuticals market vendors should focus on grabbing business opportunities from the functional food segment as it accounted for the largest market share in the base year.
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