Nutraceuticals Market by Product and Geography - Forecast and Analysis 2021-2025

  • Published: Sep 2021
  • Pages: 120
  • SKU: IRTNTR41486

Enjoy complimentary customisation on priority with our Enterprise License!

Get me the latest version! (includes COVID-19 impact)
Safe and Secure SSL Encrypted

  • Single User:

    Quick and easy buy and download option

  • Enterprise:

    Flexible option - Complimentary customization included

2500 USD

The nutraceuticals market share is expected to increase by USD 180.38 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 8.52%.

This nutraceuticals market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers nutraceuticals market segmentations by product (functional food, functional beverages, and dietary supplements) and geography (North America, APAC, Europe, MEA and South America). The nutraceuticals market report also offers information on several market vendors, including Abbott Laboratories, Archer Daniels Midland Co., BASF SE, Cargill Inc., Danone SA, General Mills Inc., Kellogg Co., Nestlé SA, PepsiCo Inc., and The Coca-Cola Co. among others.

What will the Nutraceuticals Market Size be During the Forecast Period?

Nutraceuticals Market Size

Download the Free Report Sample to Unlock the Nutraceuticals Market Size for the Forecast Period and Other Important Statistics


Nutraceuticals Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The increasing cost of medical treatment is notably driving the nutraceuticals market growth, although factors such as high cost of nutraceuticals may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the nutraceuticals industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Nutraceuticals Market Driver

The increasing cost of medical treatment is one of the major factors driving the nutraceuticals market growth. According to the CDC, about 610,000 people die of heart diseases in the US each year. Cardiovascular disease (CVD) accounts for 17 million deaths every year and around one-third of the total deaths worldwide. The increasing burden of diseases directly impacts the overall healthcare costs, as more patients are heavily spending on treatment, medicine, and hospitals to improve their medical condition. Furthermore, the high cost of branded drugs increases patients' pharmaceutical expenditure. Thus, many people are opting for nutraceuticals such as dietary supplements and fortified dairy products, which contain nutrients such as vitamins, proteins, carotenoids, fibers, polyphenols, and probiotics. There is an increasing need among patients to reduce the high cost associated with frequent hospital visits and treatment, particularly among patients who do not have access to advanced healthcare facilities. Thus, the demand for nutraceuticals is growing rapidly. This is expected to drive the growth of the nutraceuticals market. 

Key Nutraceuticals Market Trend

The growing preference for personalized nutrition, one of the key nutraceuticals market trends, will fuel market growth. The trend of personalized nutrition is growing, particularly among individuals with gut-related medical conditions, where generic treatment is not effective. People are making dietary changes to improve their health and are opting for tailored nutritional solutions. To keep up with this trend, market vendors are also introducing specialized food products for such customers. Such products are tailored for people with conditions like celiac disease and gluten allergies. Moreover, personalized nutrition is gaining high popularity and importance around the world. Individuals are increasingly opting for nutraceuticals to meet their nutritional requirements. The gradual adoption of prebiotic and probiotic food products by consumers as a part of a personalized nutritional diet will encourage other companies, such as General Mills and Nestlé, to offer probiotic products. The growing preference for personalized nutrition is a popular trend that will drive the market. Therefore, the gradual adoption of probiotic and prebiotic food products as part of a personalized diet will drive nutraceuticals market growth.

Key Nutraceuticals Market Challenge

High cost of nutraceuticals will be a major challenge for the nutraceuticals market during the forecast period. Nutraceutical manufacturers need to conduct R&D activities to produce innovative products that yield health benefits. Several patients are opting for nutraceuticals to avoid medical treatments and the high costs associated with treatment at healthcare centers. However, the high cost of nutraceuticals hampers the growth of the market. The increasing cost of producing raw materials adds to the cost of the final product. For instance, Vitalzym supplements offered by World Nutrition cost around $120 because of the presence of ingredients such as serrapeptase, bromelain, papain, rutin, amylase, protease, lipase, and amla extract. This supplement was introduced to promote muscle recovery, joint function, and a healthy immune system and cardiovascular system.

This nutraceuticals market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global nutraceuticals market as a part of the global packaged foods and meats. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the nutraceuticals market during the forecast period.

Who are the Major Nutraceuticals Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:


  • Abbott Laboratories
  • Archer Daniels Midland Co.
  • Cargill Inc.
  • Danone SA
  • General Mills Inc.
  • Kellogg Co.
  • Nestlé SA
  • PepsiCo Inc.
  • The Coca-Cola Co.


This statistical study of the nutraceuticals market encompasses successful business strategies deployed by the key vendors. The nutraceuticals market is fragmented and the vendors are deploying growth strategies such as new product launches as well as innovative marketing and advertising campaigns to compete in the market.

Product Insights and News

  • Abbott Laboratories - The company offers a range of nutraceuticals products such as Enusre original.
  • BASF SE - The company offers a range of nutraceuticals products such as Covitol.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The nutraceuticals market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Nutraceuticals Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the nutraceuticals market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated on other innovative approaches being followed by manufacturers providers to ensure a sustainable market presence.

Which are the Key Regions for Nutraceuticals Market?

Nutraceuticals Market Market segmentation by region

For more insights on the market share of various regions Request for a FREE sample now!

32% of the market's growth will originate from APAC during the forecast period. Japan and India are the key markets for nutraceuticals market in APAC. Market growth in this region will be faster than the growth of the market in regions.

The adoption of healthy eating habits because of the growing health concerns and the presence of a wide range of vendors offering nutraceuticals products will facilitate the nutraceuticals market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 had a short-term impact on the nutraceuticals market in APAC. Owing to the rising cases of COVID-19, lockdowns were imposed, which disrupted the supply and distribution of these products. However, the pandemic has encouraged people to make healthier lifestyle choices and add supplements such as functional food and dietary supplements to their daily diets to improve their immune systems, which has significantly surged the market growth.

What are the Revenue-generating Product Segments in the Nutraceuticals Market?

Nutraceuticals Market Segmentation

To gain further insights on the market contribution of various segments Request for a FREE sample

The nutraceuticals market share growth by the functional food segment will be significant during the forecast period. Functional foods include prebiotics, probiotics, breakfast cereals, oats, soy, and other food products that are rich in fatty acids, dietary fiber, and carotenoids, which provide health benefits. The components of functional foods promote optimal health while reducing the risk of diseases. Vendors in the market focus on fortifying functional foods with nutrients that are usually not present in the food product to maximize the health benefits, thereby driving the demand for this segment.

This report provides an accurate prediction of the contribution of all the segments to the growth of the nutraceuticals market size and actionable market insights on post COVID-19 impact on each segment.


Nutraceuticals Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 8.52%

Market growth 2021-2025

$ 180.38 billion

Market structure


YoY growth (%)


Regional analysis

North America, APAC, Europe, and South America

Performing market contribution

APAC at 34%

Key consumer countries

US, Germany, Japan, and India

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Abbott Laboratories, Archer Daniels Midland Co., BASF SE, Cargill Inc., Danone SA, General Mills Inc., Kellogg Co., Nestlé SA, PepsiCo Inc., and The Coca-Cola Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Request for a FREE sample

What are the Key Data Covered in this Nutraceuticals Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive nutraceuticals market growth during the next five years
  • Precise estimation of the nutraceuticals market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the nutraceuticals industry across North America, APAC, Europe, and South America
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of nutraceuticals market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value chain analysis: Packaged Foods and Meats

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ billion)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 15: Product - Market share 2020-2025 (%)
    • 5.2 Comparison by Product
      • Exhibit 16: Comparison by Product
    • 5.3 Functional food - Market size and forecast 2020-2025
      • Exhibit 17: Functional food - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 18: Functional food - Year-over-year growth 2020-2025 (%)
    • 5.4 Functional beverages - Market size and forecast 2020-2025
      • Exhibit 19: Functional beverages - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 20: Functional beverages - Year-over-year growth 2020-2025 (%)
    • 5.5 Dietary supplements - Market size and forecast 2020-2025
      • Exhibit 21: Dietary supplements - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 22: Dietary supplements - Year-over-year growth 2020-2025 (%)
    • 5.6 Market opportunity by Product
      • Exhibit 23: Market opportunity by Product

    6 Customer landscape

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 25: Market share by geography 2020-2025 (%)
    • 7.2 Geographic comparison
      • Exhibit 26: Geographic comparison
    • 7.3 North America - Market size and forecast 2020-2025
      • Exhibit 27: North America - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 28: North America - Year-over-year growth 2020-2025 (%)
    • 7.4 APAC - Market size and forecast 2020-2025
      • Exhibit 29: APAC - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 30: APAC - Year-over-year growth 2020-2025 (%)
    • 7.5 Europe - Market size and forecast 2020-2025
      • Exhibit 31: Europe - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 32: Europe - Year-over-year growth 2020-2025 (%)
    • 7.6 South America - Market size and forecast 2020-2025
      • Exhibit 33: South America - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 34: South America - Year-over-year growth 2020-2025 (%)
    • 7.7 MEA - Market size and forecast 2020-2025
      • Exhibit 35: MEA - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 36: MEA - Year-over-year growth 2020-2025 (%)
    • 7.8 Key leading countries
      • Exhibit 37: Key leading countries
    • 7.9 Market opportunity by geography
      • Exhibit 38: Market opportunity by geography ($ billion)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • Exhibit 39: Impact of drivers and challenges
      • 8.3 Market trends

        9 Vendor Landscape

        • 9.1 Overview
          • Exhibit 40: Vendor landscape
        • 9.2 Landscape disruption
          • Exhibit 41: Landscape disruption
          • Exhibit 42: Industry risks
        • 9.3 Competitive Landscape

          10 Vendor Analysis

          • 10.1 Vendors covered
            • Exhibit 43: Vendors covered
          • 10.2 Market positioning of vendors
            • Exhibit 44: Market positioning of vendors
          • 10.3 Abbott Laboratories
            • Exhibit 45: Abbott Laboratories - Overview
            • Exhibit 46: Abbott Laboratories - Business segments
            • Exhibit 47: Abbott Laboratories - Key offerings
            • Exhibit 48: Abbott Laboratories - Segment focus
          • 10.4 Archer Daniels Midland Co.
            • Exhibit 49: Archer Daniels Midland Co. - Overview
            • Exhibit 50: Archer Daniels Midland Co. - Business segments
            • Exhibit 51: Archer Daniels Midland Co. - Key news
            • Exhibit 52: Archer Daniels Midland Co. - Key offerings
            • Exhibit 53: Archer Daniels Midland Co. - Segment focus
          • 10.5 BASF SE
            • Exhibit 54: BASF SE - Overview
            • Exhibit 55: BASF SE - Business segments
            • Exhibit 56: BASF SE - Key news
            • Exhibit 57: BASF SE - Key offerings
            • Exhibit 58: BASF SE - Segment focus
          • 10.6 Cargill Inc.
            • Exhibit 59: Cargill Inc. - Overview
            • Exhibit 60: Cargill Inc. - Product and service
            • Exhibit 61: Cargill Inc. - Key offerings
          • 10.7 Danone SA
            • Exhibit 62: Danone SA - Overview
            • Exhibit 63: Danone SA - Business segments
            • Exhibit 64: Danone SA - Key news
            • Exhibit 65: Danone SA - Key offerings
            • Exhibit 66: Danone SA - Segment focus
          • 10.8 General Mills Inc.
            • Exhibit 67: General Mills Inc. - Overview
            • Exhibit 68: General Mills Inc. - Business segments
            • Exhibit 69: General Mills Inc. - Key offerings
            • Exhibit 70: General Mills Inc. - Segment focus
          • 10.9 Kellogg Co.
            • Exhibit 71: Kellogg Co. - Overview
            • Exhibit 72: Kellogg Co. - Business segments
            • Exhibit 73: Kellogg Co. - Key offerings
            • Exhibit 74: Kellogg Co. - Segment focus
          • 10.10 Nestle SA
            • Exhibit 75: Nestle SA - Overview
            • Exhibit 76: Nestle SA - Business segments
            • Exhibit 77: Nestle SA - Key news
            • Exhibit 78: Nestle SA - Key offerings
            • Exhibit 79: Nestle SA - Segment focus
          • 10.11 PepsiCo Inc.
            • Exhibit 80: PepsiCo Inc. - Overview
            • Exhibit 81: PepsiCo Inc. - Business segments
            • Exhibit 82: PepsiCo Inc. - Key offerings
            • Exhibit 83: PepsiCo Inc. - Segment focus
          • 10.12 The Coca Cola Co.
            • Exhibit 84: The Coca Cola Co. - Overview
            • Exhibit 85: The Coca Cola Co. - Business segments
            • Exhibit 86: The Coca Cola Co. - Key offerings
            • Exhibit 87: The Coca Cola Co. - Segment focus

          11 Appendix

          • 11.1 Scope of the report
            • 11.2 Currency conversion rates for US$
              • Exhibit 88: Currency conversion rates for US$
            • 11.3 Research methodology
              • Exhibit 89: Research Methodology
              • Exhibit 90: Validation techniques employed for market sizing
              • Exhibit 91: Information sources
            • 11.4 List of abbreviations
              • Exhibit 92: List of abbreviations

            Research Framework

            Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

            TechnavioINFORMATION SOURCES

            Primary sources

            • Manufacturers and suppliers
            • Channel partners
            • Industry experts
            • Strategic decision makers

            Secondary sources

            • Industry journals and periodicals
            • Government data
            • Financial reports of key industry players
            • Historical data
            • Press releases

            TechnavioDATA ANALYSIS

            Data Synthesis

            • Collation of data
            • Estimation of key figures
            • Analysis of derived insights

            Data Validation

            • Triangulation with data models
            • Reference against proprietary databases
            • Corroboration with industry experts

            TechnavioREPORT WRITING


            • Market drivers
            • Market challenges
            • Market trends
            • Five forces analysis


            • Market size and forecast
            • Market segmentation
            • Geographical insights
            • Competitive landscape
            Interested in this report?
            Get your sample now!
            Nutraceuticals Market market growth will increase by $180.38 bn during 2020-2024.
            The nutraceuticals market market is expected to grow at a CAGR of 8.52% during 2020-2024.
            Technavio has segmented the nutraceuticals market market by product (functional food, functional beverages, and dietary supplements) ,geography (North America, APAC, Europe, and South America) , and geographic (North America, APAC, Europe, South America, and General medical devices).
            Abbott Laboratories, Archer Daniels Midland Co., BASF SE, Cargill Inc., Danone SA, General Mills Inc., Kellogg Co., Nestlé SA, PepsiCo Inc., The Coca-Cola Co. are a few of the key vendors in the nutraceuticals market market.
            APAC will register the highest growth rate of 34% among the other regions. Therefore, the nutraceuticals market market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
            The key factors driving the nutraceuticals market market growth are:
            • Increasing cost of medical treatment
            • Technological innovations
            The nutraceuticals market market vendors should focus on grabbing business opportunities from the functional food segment as it accounted for the largest market share in the base year.
            • What are the key global market and the regional market share?
            • What are the revenue-generating key market segments?
            • What are the key factors driving and challenging this market’s growth?
            • Who are the key market vendors and their growth strategies?
            • What are the latest trends influencing the growth of this market?
            • What are the variables influencing the market growth in the primary regions?
            • What are the factors influencing the growth of the parent market?
            • Off-the-shelf research reports
            • Reports can be tailored to meet the customer's needs
            • Trusted by more than 100 fortune 500 organizations
            • Information about the market's key drivers, trends, and challenges
            • Parent market analysis
            • Every week, 50,000 people visit our subscription platform
            • Detailed vendors report with competitive landscape
            • Covid-19 impact and recovery analysis
            • Data on revenue-generating market segments
            • Details on the market shares of various regions
            • Five-force market analysis

            Certified ISO 9001 : 2015

            We are ISO 9001:2015 recognized that ensures quality services and product delivery to our clients.

            We are GDPR and CCPA compliant! Your transaction & personal information is protected from unauthorized use.

            Safe and Secure SSL Encrypted

            • Single User:

              Quick and easy buy and download option

            • Enterprise:

              Flexible option - Complimentary customization included

            2500 USD

            Technavio Get the report (PDF) sent to your email within minutes.

            Subscribe & Save

            Get lifetime access to our
            Technavio Insights

            Customized Report as per your Business Needs

            • Our analysts will work directly with you and understand your needs
            • Get data on specified regions or segments, competitor and Vendors
            • Data will be formatted and presented as per your requirements
            • We offer $1000 worth of FREE customization at the time of purchase

            Let us help you make report more suited to your requirements.

            • Get a competitive breakdown as per your niche industry
            • Customize the data with various metrics that meet your business prerequisite
            • Understand Revenue Sources, Customers and many more
            • Details on Market Share
            • These customizations are done in a short amount of time by our analysts and industry experts
            Enquire Before Buying
            17,000 reports available | Plans starting from just 5,000 USD | Get FREE trial>>