Enjoy complimentary customisation on priority with our Enterprise License!
The online baby products retailing Market is poised to grow by USD 17.33 billion accelerating at a CAGR of 11% between 2022 and 2027. Additionally, the market is fragmented in nature and shows a YOY growth of 10.55%. The report covers diverse dimensions such as the market size of forecast and historic data, influential drivers, analysis of prominent vendors, and evolving trends, presenting a comprehensive outlook on the global market scenario.
Competitive pricing and discounts on baby products is a key factor driving the market growth. The comprehensive report of the online baby products retailing Market offers crucial insights of the industry's changing dynamics, helping businesses to identify growth opportunities in the constantly evolving digital retail landscape.
The market is Segmented as:
1. Platform- The platform segment is classified into mobile and PC or tablet.
2. Product- The product segment is classified into baby toys, baby gear, baby apparel, baby diaper products, and baby personal care products and others.
Online Baby Products Retailing Market market size, Request for Free Report Sample
The rise in disposable income and growing urbanization are notably driving the market growth.
Disposable income is increasing across developing countries such as India, China, and Brazil. Thus, the increasing awareness and investments in baby products in developing countries also propel the demand for baby products. A shift in the global population from rural to urban and semi-urban areas has been recorded over the past few years. For instance, by 2021, the percentage of the population living in urban areas increased to 56.61%.
In recent times, lifestyles in both developed and emerging countries such as China, Russia, and India have changed considerably due to the rapid growth in urbanization. It has also led to higher access to laptops and smartphones. Urbanization has also strengthened purchasing power and improved living standards, owing to higher disposable incomes. These factors are expected to drive the growth of the global online baby products retailing market during the forecast period.
The increased role of social media platforms in online sales of baby products is an emerging trend shaping the market growth.
Social media is expected to play a key role in the online sales of baby products. For online retailers, social media is no longer restricted to connecting with and gaining feedback from customers. Instead, it acts as a tool for creating new products, understanding trends and interests, consumer experiences, tracking brand and product reviews and launching marketing campaigns. Blogs, Pinterest, and Facebook are the major social media platforms that increase awareness and help to share ideas about products, including those babies.
Consequently, social media is expected to be a key marketing channel for online retailers to connect with current customers and attract new customers during the forecast period. Such a factor is expected to drive the growth of the global online baby products retailing market during the forecast period.
The mobile segment is estimated to witness significant growth during the forecast period. The mobile segment of the global online baby products retailing market refers to the sales and transactions conducted through mobile devices such as smartphones. The proliferation of smartphones globally has made mobile devices the primary mode of accessing the Internet for many consumers.
The mobile segment was the largest and was valued at USD 11.15 billion in 2017. Features such as personalized recommendations, easy navigation, and secure mobile payment options have contributed to the growing popularity of the mobile platform. Social media platforms have become influential in shaping consumer preferences and purchase decisions. Many baby product retailers leverage social media channels to promote their products and drive traffic to their mobile platforms. Users can easily access these platforms via mobile devices and make purchases directly, leveraging the influence of social media on their buying decisions. Such factors are expected to drive the growth of the mobile segment of the global online baby products retailing market during the forecast period.
For more insights on the market share of various regions Download PDF Sample now!
APAC is estimated to contribute 40% to the growth of the global market during the forecast period.
APAC is projected to experience the highest growth in the online baby products retailing market during the forecast period. This growth is fueled by factors like rising fertility rates, increased Internet penetration, growing disposable income, and the influx of international brands. Notably, countries in the region, including Pakistan, India, and China, have recorded high birth rates. Consumer trust in online retailing, faster shipping, convenience, product variety, and competitive pricing are significant drivers. Urbanization, health and hygiene awareness, and the convenience offered by online platforms are expected to positively impact the regional market.
Key drivers of online sales in APAC include convenience, product variety, and competitive pricing. The region's growing working women population, leading to a hectic lifestyle, is expected to influence the market. The rising affluence, driven by a growing middle-income group and a rise in high-net-worth individuals (HNWIs), will fuel investments in premium baby products.
Alibaba Group Holding Ltd. - The company offers online baby products retailing such as shoes and baby clothes.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
The availability of counterfeit baby products is a significant challenge hindering market growth.
The easy and widespread availability of counterfeit products online is anticipated to compound the growth of the market during the forecast period. Counterfeit products are fraudulently produced and mislabeled with popular brand names. These practices affect the profitability and brand /image of the original vendors and consumer confidence. The prices of these products are also lower than the original products.
Moreover, the lack of proper processes to ensure the authentication and credibility of products also affects the genuine players and consumers. Counterfeit products are mainly available in developing countries, with China being one of the largest exporters. These factors are expected to hinder the growth of the global online baby products retailing market during the forecast period.
The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth. For details analysis BUY FULL REPORT.
|
Online Baby Products Retailing Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
170 |
|
Base year |
2022 |
|
Historic period |
2018 - 2022 |
|
Forecast period |
2023-2027 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 11% |
|
Market growth 2023-2027 |
USD 17.33 billion |
|
Market structure |
Fragmented |
|
YoY growth 2022-2023(%) |
10.55 |
|
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
|
Performing market contribution |
APAC at 40% |
|
Key countries |
US, Japan, Germany, UK, and France |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
Alibaba Group Holding Ltd., Amazon.com Inc., Baby Earth, Babydash Sdn Bhd, Babyshop Group, Bed Bath and Beyond Inc., Best Buy Co. Inc., Brainbees Solutions Pvt. Ltd., DRESS CODE, eBay Inc., J Sainsbury plc, Kidsroom, Mumzworld.com, Otway Technology Pty Ltd., Pupsik Studio LLP, Qurate Retail Inc., Rakuten Group Inc., Saks Direct Inc., The Walt Disney Co., and Tru Kids Brand |
|
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Platform
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
Certified ISO 9001 : 2015
We are ISO 9001:2015 recognized that ensures quality services and product delivery to our clients.
We are GDPR and CCPA compliant! Your transaction & personal information is protected from unauthorized use.
Get lifetime access to our
Technavio Insights
Customized Report as per your Business Needs
Let us help you make report more suited to your requirements.
Get the report (PDF) sent to your email within minutes.
