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The online baby products retailing market size is estimated to grow by USD 25.1 billion, at a CAGR of 13.65% between 2023 and 2028. The online baby products retailing market report covers diverse dimensions such as the market size of forecast and historic data, influential drivers, analysis of prominent vendors, and evolving trends, presenting a comprehensive outlook on the global market scenario. Competitive pricing and discounts on baby products is a key factor driving online baby products retailing market growth. The comprehensive online baby products retailing market industry report of the market offers crucial insights of the industry's changing dynamics, helping businesses to identify growth opportunities in the constantly evolving digital retail landscape.
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The mobile segment is estimated to witness significant growth during the forecast period. The mobile segment of the global market refers to the sales and transactions conducted through mobile devices such as smartphones. The proliferation of smartphones globally has made mobile devices the primary mode of accessing the Internet for many consumers.
The mobile segment was the largest and was valued at USD 12.40 billion in 2018. Features such as personalized recommendations, easy navigation, and secure mobile payment options have contributed to the growing popularity of the mobile platform. Social media platforms have become influential in shaping consumer preferences and purchase decisions. Many baby product retailers leverage social media channels to promote their products such as baby bath products and drive traffic to their mobile platforms. Users can easily access these platforms via mobile devices and make purchases directly, leveraging the influence of social media on their buying decisions. Such factors are expected to drive the growth of the mobile segment of the global market during the forecast period.
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APAC is estimated to contribute 45% to the growth of the global market during the forecast period. APAC is projected to experience the highest growth in the market during the forecast period. This growth is fueled by factors like rising fertility rates, increased Internet penetration, growing disposable income, and the influx of international brands. Notably, countries in the region, including Pakistan, India, and China, have recorded high birth rates. Consumer trust in online retailing, faster shipping, convenience, product variety, and competitive pricing are significant drivers. Urbanization, health and hygiene awareness, and the convenience offered by online platforms are expected to positively impact the regional market.
Key drivers of online sales in APAC include convenience, product variety, and competitive pricing. The region's growing working women population, leading to a hectic lifestyle, is expected to influence the market. The rising affluence, driven by a growing middle-income group and a rise in high-net-worth individuals (HNWIs), will fuel investments in premium baby products such as baby clothing.
In the realm of baby product retailing, e-commerce platforms have revolutionized shopping experiences, leveraging augmented reality tools and AI-driven recommendations to enhance consumer choices. Subscription boxes offer convenience for busy parents, while an increasing demand for eco-friendly and ethically sourced products is met by online baby goods sellers. These platforms partner with payment service providers to ensure smooth transactions, facilitating online sales of baby items. Through various digital channels such as websites and mobile applications, parents can explore a vast array of innovative products and services, from food and toys to clothes and diapers, all from the comfort of their homes. Exclusive deals, coupons, and promotions cater to the needs of wealthy millennial parents, with benefits like quick delivery and after-sales assistance ensuring customer satisfaction. From baby clothing to shoes and furniture, online platforms provide comprehensive solutions for modern parenting needs.
The rise in disposable income and growing urbanization are notably driving online baby products retailing market growth. Disposable income is increasing across developing countries such as India, China, and Brazil. Thus, the increasing awareness and investments in baby products in developing countries also propel the demand for baby products. A shift in the global population from rural to urban and semi-urban areas has been recorded over the past few years. For instance, by 2021, the percentage of the population living in urban areas increased to 56.61%.
In recent times, lifestyles in both developed and emerging countries such as China, Russia, and India have changed considerably due to the rapid growth in urbanization. It has also led to higher access to laptops and smartphones. Urbanization has also strengthened purchasing power and improved living standards, owing to higher disposable incomes. These factors are expected to drive the growth of the global market during the forecast period.
The increased role of social media platforms in online sales of baby products is an emerging trend shaping online baby products retailing market growth. Social media is expected to play a key role in the online sales of baby products. For online retailers, social media is no longer restricted to connecting with and gaining feedback from customers. Instead, it acts as a tool for creating new products, understanding trends and interests, consumer experiences, tracking brand and product reviews and launching marketing campaigns. Blogs, Pinterest, and Facebook are the major social media platforms that increase awareness and help to share ideas about products, including those babies.
Consequently, social media is expected to be a key marketing channel for online retailers to connect with current customers and attract new customers during the forecast period. Such a factor is expected to drive the growth of the global market during the forecast period.
The availability of counterfeit baby products is a significant challenge hindering online baby products retailing market growth. The easy and widespread availability of counterfeit products online is anticipated to compound the growth of the market during the forecast period. Counterfeit products are fraudulently produced and mislabeled with popular brand names. These practices affect the profitability and brand image of the original vendors and consumer confidence. The prices of these products are also lower than the original products.
Moreover, the lack of proper processes to ensure the authentication and credibility of products also affects the genuine players and consumers. Counterfeit products are mainly available in developing countries, with China being one of the largest exporters. These factors are expected to hinder the growth of the global market during the forecast period.
Alibaba Group Holding Ltd. - The company offers online baby products retailing such as shoes and baby clothes.
The online baby products retailing market growth analysis report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The online baby products retailing market research report provides a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
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The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Baby Clothing Market Analysis APAC, North America, Europe, Middle East and Africa, South America - US, China, Germany, India, France - Size and Forecast
Baby Bath Products Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Germany, UK, China, Japan - Size and Forecast
India - Baby Care Products Market by Product and Distribution Channel - Forecast and Analysis
The market is rapidly evolving with the proliferation of e-commerce platforms and the integration of augmented reality tools and AI-driven recommendations to enhance the user's entire shopping experience. Subscription boxes offer convenience, while a focus on eco-friendly products and ethically sourced products appeals to environmentally conscious parents. Online sellers cater to various needs, from food to diapers, providing a vast selection accessible from the comfort of their homes. Exclusive deals, coupons, and promotions attract wealthy millennial parents, while quick delivery and after-sales assistance ensure customer satisfaction. The market encompasses a wide range of products, including baby clothing, furniture, accessories, strollers, and car seats, with major companies competing to provide exceptional sales experiences to diverse client categories. Consumers can voice opinions, read reviews, and compare pricings from various distributors and suppliers, reflecting the competitive scenario among industry players striving to meet the demands of online buying in today's digital age.
Moreover, the landscape of purchasing baby products has transformed significantly with the rise of eco-friendly products and the emergence of online baby goods sellers, providing a diverse array of items through digital channels, including websites and mobile applications. This shift has been further facilitated by payment service providers, ensuring secure transactions for online sales of baby items. Consumers are drawn to the convenience and accessibility of digital platforms, which offer innovative products and services alongside traditional brick-and-mortar stores. The widespread adoption of online shopping has led to the availability of more extraordinary selections at lower costs, catering to the preferences of modern parents. Additionally, the flexibility of delivery choices and the accessibility of digital products have further facilitated internet buying, making it an increasingly preferred method for purchasing baby essentials.
Market Scope |
|
Report Coverage |
Details |
Page number |
177 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 13.65% |
Market growth 2024-2028 |
USD 25.1 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
11.79 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 45% |
Key countries |
US, Japan, Germany, UK, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alibaba Group Holding Ltd., Amazon.com Inc., Baby Earth, Babydash Sdn Bhd, Babyshop Group, Bed Bath and Beyond Inc., Best Buy Co. Inc., Brainbees Solutions Pvt. Ltd., DRESS CODE, eBay Inc., J Sainsbury plc, Kidsroom, Mumzworld.com, Otway Technology Pty Ltd., Pupsik Studio LLP, Qurate Retail Inc., Rakuten Group Inc., Saks Direct Inc., The Walt Disney Co., and Tru Kids Brand |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Platform
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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