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Online Education Market by Type and Geography - Forecast and Analysis 2021-2025

  • Published: Jan 2022
  • Pages: 120
  • SKU: IRTNTR43516
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The online education market share is expected to increase by USD 121.85 billion from 2020 to 2025, at a CAGR of 9.24%.

This online education market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online education market segmentation by type (primary and secondary supplemental education (PSSE), reskilling and online certifications (ROC), higher education, test preparation, and language and casual learning (LCL)), and geography (North America, APAC, Europe, South America, and MEA). The online education market report also offers information on several market vendors, including 2U Inc., Ambow Education Holding Ltd., Coursera Inc., edX Inc., iTutorGroup, LinkedIn Corp., McGraw-Hill Education Inc., Pearson Plc, Udacity Inc., and Udemy Inc. among others.

What will the Online Education Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Online Education Market Size for the Forecast Period and Other Important Statistics

 

Online Education Market: Key Drivers, Trends, and Challenges

The growing advantages of online learning is notably driving the online education market growth, although factors such as inadequate cybersecurity measures may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online education industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Online Education Market Driver

One of the key factors driving growth in the online education market is the growing advantages of online learning. Owing to the high cost and limited accessibility associated with traditional printed textbooks, educational institutions are increasingly focusing on online education. Vendors also provide audio-visual content and simulation learning platforms, which can be customized as per the school’s curriculum. The availability of various support solutions, such as learning management solution (LMS) and enterprise resource planning (ERP), as well as augmented reality (AR), virtual reality (VR), blended learning solutions, and student assessment software, has further played a major role in enhancing the demand for online education by various schools and universities. 

Key Online Education Market Trend

The growing popularity of education apps is one of the key trends supporting the online education market share growth. Educational apps are witnessing significant traction in diverse learning experiences, such as teaching children with disabilities. With education apps, these children can access a range of content, using the built-in features of devices. There are also many apps in areas such as text-to-speech reading, dyslexia, ADHD, and autism. Institutions in the higher education segment use apps for activities such as assessments, the distribution of educational content, and the sharing of schedules. Furthermore, technological developments such as AR and VR have resulted in the evolution of numerous learning apps, especially for students pursuing education in subjects such as medical science and engineering, which require extensive practical learning. 

Key Online Education Market Challenge

One of the key challenges affecting the growth of the e-learning and online education market is cybersecurity. With the increased digitization of education, the threats related to information security, unwarranted access, and student data privacy have increased. The key reasons for the vulnerability of the educational sector to cyberattacks include the availability of valuable user and organizational data, the lack of a centralized structure for data storage, and the unregulated use of personal digital devices. The major sources of cybersecurity threats to educational content include malware viruses, such as WannaCry, through social media, the virtualization of systems, and the consumerization of IT. Hence, the inadequacy of the cybersecurity measures adopted by educational institutions and individual learners is expected to hamper the growth of the global online education market during the forecast period.

This online education market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global online education market as a part of the global education services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online education market during the forecast period.

Who are the Major Online Education Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • 2U Inc.
  • Ambow Education Holding Ltd.
  • Coursera Inc.
  • edX Inc.
  • iTutorGroup
  • LinkedIn Corp.
  • McGraw-Hill Education Inc.
  • Pearson Plc
  • Udacity Inc.
  • Udemy Inc.

 

This statistical study of the online education market encompasses successful business strategies deployed by the key vendors. The online education market is fragmented and the vendors are deploying growth strategies such as conducting research and training programs to compete in the market.

Product Insights and News

  • 2U Inc. - The company offers online education that helps lifelong learners advance their skills, unlock their potential, and meet critical needs that impact larger communities.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The online education market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Online Education Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the online education market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

Which are the Key Regions for Online Education Market?

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34% of the market’s growth will originate from APAC during the forecast period. China is a key market for online education in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The presence of a large consumer base, increasing awareness about online courses, growing Internet penetration, the adoption of smartphones, the increasing emphasis on technology by educational institutions, and favorable government initiatives will facilitate the online education market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Type Segments in the Online Education Market?

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The online education market share growth by the primary and secondary supplemental education segment will be significant during the forecast period. This segment includes online learning for students enrolled in primary and secondary classes. The online channel delivers a conducive educational environment to students who are in favor of individual high-quality learning. This segment is expected to witness high growth owing to the factors such as the growing interest of students for the detailed understanding of subjects and increased awareness among the students regarding the availability of such a mode of education, especially in developing countries. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the online education market size and actionable market insights on post COVID-19 impact on each segment.

 

Online Education Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Decelerate at a CAGR of 9.24%

Market growth 2021-2025

$ 121.85 billion

Market structure

Fragmented

YoY growth (%)

11.11

Regional analysis

North America, APAC, Europe, South America, and MEA

Performing market contribution

APAC at 37%

Key consumer countries

US, China, Germany, UK, and France

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

2U Inc., Ambow Education Holding Ltd., Coursera Inc., edX Inc., iTutorGroup, LinkedIn Corp., McGraw-Hill Education Inc., Pearson Plc, Udacity Inc., and Udemy Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Online Education Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive online education market growth during the next five years
  • Precise estimation of the online education market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the online education industry across North America, APAC, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of online education market vendors

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Read More Read Less

1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value Chain Analysis: Education services

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ billion)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Type

    • 5.1 Market segments
      • Exhibit 15: Type - Market share 2020-2025 (%)
    • 5.2 Comparison by Type
      • Exhibit 16: Comparison by Type
    • 5.3 Primary and secondary supplemental education (PSSE) - Market size and forecast 2020-2025
      • Exhibit 17: Primary and secondary supplemental education (PSSE) - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 18: Primary and secondary supplemental education (PSSE) - Year-over-year growth 2020-2025 (%)
    • 5.4 Reskilling and online certifications (ROC) - Market size and forecast 2020-2025
      • Exhibit 19: Reskilling and online certifications (ROC) - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 20: Reskilling and online certifications (ROC) - Year-over-year growth 2020-2025 (%)
    • 5.5 Higher education - Market size and forecast 2020-2025
      • Exhibit 21: Higher education - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 22: Higher education - Year-over-year growth 2020-2025 (%)
    • 5.6 Test preparation - Market size and forecast 2020-2025
      • Exhibit 23: Test preparation - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 24: Test preparation - Year-over-year growth 2020-2025 (%)
    • 5.7 Language and casual learning (LCL) - Market size and forecast 2020-2025
      • Exhibit 25: Language and casual learning (LCL) - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 26: Language and casual learning (LCL) - Year-over-year growth 2020-2025 (%)
    • 5.8 Market opportunity by Type
      • Exhibit 27: Market opportunity by Type

    6 Customer landscape

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 29: Market share by geography 2020-2025 (%)
    • 7.2 Geographic comparison
      • Exhibit 30: Geographic comparison
    • 7.3 North America - Market size and forecast 2020-2025
      • Exhibit 31: North America - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 32: North America - Year-over-year growth 2020-2025 (%)
    • 7.4 APAC - Market size and forecast 2020-2025
      • Exhibit 33: APAC - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 34: APAC - Year-over-year growth 2020-2025 (%)
    • 7.5 Europe - Market size and forecast 2020-2025
      • Exhibit 35: Europe - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 36: Europe - Year-over-year growth 2020-2025 (%)
    • 7.6 South America - Market size and forecast 2020-2025
      • Exhibit 37: South America - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 38: South America - Year-over-year growth 2020-2025 (%)
    • 7.7 MEA - Market size and forecast 2020-2025
      • Exhibit 39: MEA - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 40: MEA - Year-over-year growth 2020-2025 (%)
    • 7.8 Key leading countries
      • Exhibit 41: Key leading countries
    • 7.9 Market opportunity by geography
      • Exhibit 42: Market opportunity by geography ($ billion)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • Exhibit 43: Impact of drivers and challenges
      • 8.3 Market trends

        9 Vendor Landscape

        • 9.1 Landscape disruption
          • Exhibit 45: Landscape disruption
          • Exhibit 46: Industry risks
        • 9.2 Competitive Scenario

          10 Vendor Analysis

          • 10.1 Vendors covered
            • Exhibit 47: Vendors covered
          • 10.2 Market positioning of vendors
            • Exhibit 48: Market positioning of vendors
            • Exhibit 49: 2U Inc. - Overview
            • Exhibit 50: 2U Inc. - Business segments
            • Exhibit 51: 2U Inc. - Key offerings
            • Exhibit 52: 2U Inc. - Segment focus
            • Exhibit 53: Ambow Education Holding Ltd. - Overview
            • Exhibit 54: Ambow Education Holding Ltd. - Business segments
            • Exhibit 55: Ambow Education Holding Ltd. - Key offerings
            • Exhibit 56: Ambow Education Holding Ltd. - Segment focus
            • Exhibit 57: Coursera Inc. - Overview
            • Exhibit 58: Coursera Inc. - Product and service
            • Exhibit 59: Coursera Inc. - Key offerings
            • Exhibit 60: edX Inc. - Overview
            • Exhibit 61: edX Inc. - Product and service
            • Exhibit 62: edX Inc. - Key offerings
            • Exhibit 63: iTutorGroup - Overview
            • Exhibit 64: iTutorGroup - Product and service
            • Exhibit 65: iTutorGroup - Key offerings
            • Exhibit 66: LinkedIn Corp. - Overview
            • Exhibit 67: LinkedIn Corp. - Product and service
            • Exhibit 68: LinkedIn Corp. - Key offerings
            • Exhibit 69: LinkedIn Corp. - Segment focus
            • Exhibit 70: McGraw-Hill Education Inc. - Overview
            • Exhibit 71: McGraw-Hill Education Inc. - Business segments
            • Exhibit 72: McGraw-Hill Education Inc. - Key offerings
            • Exhibit 73: McGraw-Hill Education Inc. - Segment focus
            • Exhibit 74: Pearson Plc - Overview
            • Exhibit 75: Pearson Plc - Business segments
            • Exhibit 76: Pearson Plc - Key offerings
            • Exhibit 77: Pearson Plc - Segment focus
            • Exhibit 78: Udacity Inc. - Overview
            • Exhibit 79: Udacity Inc. - Product and service
            • Exhibit 80: Udacity Inc. - Key offerings
            • Exhibit 81: Udemy Inc. - Overview
            • Exhibit 82: Udemy Inc. - Product and service
            • Exhibit 83: Udemy Inc. - Key offerings
          • 10.3 2U

            104 10.4

            106 10.5

            108 10.6

            110 10.7

            111 10.8

            113 10.9

            115 10.10

            117 10.11

            119 10.12

            121 11.

            122 11.1

            123 11.2

            124 11.3

            126 11.4

            Research Framework

            Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

            TechnavioINFORMATION SOURCES

            Primary sources

            • Manufacturers and suppliers
            • Channel partners
            • Industry experts
            • Strategic decision makers

            Secondary sources

            • Industry journals and periodicals
            • Government data
            • Financial reports of key industry players
            • Historical data
            • Press releases
            Technavio

            TechnavioDATA ANALYSIS

            Data Synthesis

            • Collation of data
            • Estimation of key figures
            • Analysis of derived insights

            Data Validation

            • Triangulation with data models
            • Reference against proprietary databases
            • Corroboration with industry experts
            Technavio

            TechnavioREPORT WRITING

            Qualitative

            • Market drivers
            • Market challenges
            • Market trends
            • Five forces analysis

            Quantitative

            • Market size and forecast
            • Market segmentation
            • Geographical insights
            • Competitive landscape
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            The online education market market growth will increase by $$ 121.85 bn during 2022-2025.
            The online education market market is expected to grow at a CAGR of 9.24% during 2022-2025.
            Technavio has segmented the online education market market by product (primary and secondary supplemental education (PSSE), reskilling and online certifications (ROC), higher education, test preparation, and language and casual learning (LCL)) and geographic (North America, APAC, Europe, South America, MEA, North America, APAC, Europe, South America, and MEA).
            2U Inc., Ambow Education Holding Ltd., Coursera Inc., edX Inc., iTutorGroup, LinkedIn Corp., McGraw-Hill Education Inc., Pearson Plc, Udacity Inc., Udemy Inc. are a few of the key vendors in the online education market market.
            APAC will register the highest growth rate of 37% among the other regions. Therefore, the online education market market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
            The key factors driving the online education market market growth are:
            • Growing advantages of online learning

              The online education market is estimated to grow during the forecast period due to factors such as increased adoption of technologies, the inefficiency of the traditional education system, and the rising use of customization in content delivery. The availability of comprehensive content at affordable prices to students will be a key factor driving the adoption of online courses. Brands will be differentiated based on the provision of value-added services, such as soft skills, development, and career counseling.Some of the major advantages of online education are:Convenience: A student can attend classes at any time of the day as per his/her convenience and suitability.Enhanced learning: Online education results in a better understanding of the content as compared to traditional offline counterparts.Interaction: Online learning results in an increase in student-to-teacher interaction, resulting in a more student-centered learning environment.Innovative teaching: Student-centered learning approaches result in increased varieties and creativity of learning activities, making education more interactive.High retention: Online learning, being more interesting and innovative, captures the attention of students, resulting in a greater retention rate.Outreach: The online platform for education is much more reliable and convenient, saving students time in traveling.Owing to the high cost and limited accessibility associated with traditional printed textbooks, educational institutions are increasingly focusing on online education. Vendors also provide audio-visual content and simulation learning platforms, which can be customized as per the school s curriculum. The availability of various support solutions, such as learning management solution (LMS) and enterprise resource planning (ERP), as well as augmented reality (AR), virtual reality (VR), blended learning solutions, and student assessment software, has further played a major role in enhancing the demand for online education by various schools and universities.

            • Inadequate cybersecurity measures

              With the increased proliferation of digital technology in education, the number of digital devices and software used in the education sector has seen a rapid rise in the last few years. Educational institutions and individual learners need to register using secure credentials, such as personal information and payment details, to use these digital tools. One of the key challenges affecting the growth of e-learning and online education is cybersecurity. Cybersecurity refers to the protection of digital systems software and hardware, as well as the data fed into the digital system. With the increased digitization of education, the threats related to information security, unwarranted access, and student data privacy have increased. The key reasons for the vulnerability of the educational sector to cyberattacks include the availability of valuable user and organizational data, the lack of a centralized structure for data storage, and the unregulated use of personal digital devices. The major sources of cybersecurity threats to educational content include malware viruses, such as WannaCry, through social media, the virtualization of systems, and the consumerization of IT (Information Technology). Hence, the inadequacy of the cybersecurity measures adopted by educational institutions and individual learners is expected to hamper the growth of the global online education market during the forecast period.

            The online education market market vendors should focus on grabbing business opportunities from the primary and secondary supplemental education (psse) segment as it accounted for the largest market share in the base year.
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