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Online Furniture Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026

  • Published: Apr 2022
  • Pages: 136
  • SKU: IRTNTR40655
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The predicted growth for the online furniture market share from 2021 to 2026 is USD 112.67 billion at a progressing CAGR of 16.79%.

This market forecast report extensively covers segmentation by:

  • Application - Online residential furniture and online commercial furniture
  • Geography - APAC, North America, Europe, Middle East and Africa, and South America)

The market report covers the details of vendors, including Ashcomm LLC, Bobs Discount Furniture LLC, Brilloca Ltd., Herman Miller Inc., Inter IKEA Holding BV, Kimball International Inc., LaZBoy Inc., Otto GmbH and Co. KG, Pepperfry Pvt. Ltd., Raymour and Flanigan Furniture and Mattresses, Reliance Retail Ltd., Steelcase Inc., Wayfair Inc., World Market, Ballard Designs Inc., Bassett Furniture Industries, Haverty Furniture Companies Inc., HNI Corp., Pier 1 Imports Inc., and Williams Sonoma Inc. among others. Furthermore, our analysts have provided valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches for the coming years.

What will the Online Furniture Market Size be During the Forecast Period?

Online Furniture Market Size

Download the Free Report Sample to Unlock the Market Size for the Forecast Period and Other Important Statistics

 

Online Furniture Market: Key Drivers, Trends, and Challenges

The increasing online spending and smartphone penetration is notably driving the market growth, although factors such as the longer replacement cycle of products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online furniture industry analysis. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Online Furniture Market Driver

The increasing online spending and smartphone penetration is one of the key drivers supporting the market growth. The high penetration of internet services, improved economy, and upgradation of purchase and delivery options with the emergence of m-commerce has increased online shopping through smart devices. Meanwhile, consumers have now become way more comfortable about purchasing products on the go. Moreover, factors such as security features for online payments, free delivery, improved online customer services, and customer-friendly designs of shopping websites are also contributing to the growth of the market. Such flexible features associated with online shopping will drive market growth during the forecast period.

Key Online Furniture Market Trend

Mobile commerce and network marketing is one of the key market trends fueling market growth. Smartphone has now become an important part of modern life, which has paved the way for online shopping. In consideration of this, there are some retailers such as Amazon.com, Flipkart, and Alibaba Group that have launched mobile applications. Hence, with the increase in the popularity of shopping through mobile devices, sales through these devices are likely to grow. Furthermore, as consumers are slowly becoming comfortable with electronic cash, the use of mobile wallets is expected to grow in the future. Such factors will drive market growth during the forecast period.

Key Online Furniture Market Challenge

The longer replacement cycle of products is one of the challenges impeding the market growth. Most residential indoor and outdoor furnishings, especially furniture, are meant for long-term use and generally do not require frequent replacement. However, certain types of home furniture can be expensive and are one-time expenditures. Moreover, most branded home furniture and furnishing products are durable and of superior quality. Consumers only need to incur maintenance costs for these over the years, which are usually minimal. This reduces the need for the frequent purchase of furniture and furnishings, which acts as a major growth barrier for the market. Such challenges will limit the market growth during the forecast period.

This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global online furniture market as a part of the global home furnishings market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period.

Who are the Major Online Furniture Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Ashcomm LLC
  • Bobs Discount Furniture LLC
  • Brilloca Ltd.
  • Herman Miller Inc.
  • Inter IKEA Holding BV
  • Kimball International Inc.
  • LaZBoy Inc.
  • Otto GmbH and Co. KG
  • Pepperfry Pvt. Ltd.
  • Raymour and Flanigan Furniture and Mattresses
  • Reliance Retail Ltd.
  • Steelcase Inc.
  • Wayfair Inc.
  • World Market
  • Ballard Designs Inc.
  • Bassett Furniture Industries
  • Haverty Furniture Companies Inc.
  • HNI Corp.
  • Pier 1 Imports Inc.
  • Williams Sonoma Inc.

 

This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying growth strategies such as M&As and business expansions to compete in the market.

Product Insights and News

  • Ashcomm LLC - Through the furniture segment, the company offers living room furniture, bedroom furniture, kitchen and dining room furniture, home office furniture, bathroom furniture, and other furniture products. 
  • Ashcomm LLC - The company offers online furniture such as sofas and recliners. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Online Furniture Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Online Furniture Market?

Online Furniture Market Market segmentation by region

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37% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for online furniture in APAC. Market growth in this region will be faster than the growth of the market in other regions.

A rise in the real estate sector for both residential and commercial properties will facilitate market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 in 2020 had a positive impact on the region's market. Moreover, in 2021, the lifting of lockdowns and large-scale vaccination drives across the region resulted in the resumption of construction activities of high-rise commercial and residential buildings. This is expected to boost the requirement for furniture in the market. Hence, such developments will contribute to the growth of the market in the region during the forecast period.

What are the Revenue-generating Application Segments in the Online Furniture Market?

Online Furniture Market Segmentation

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The market share growth by the online-residential furniture segment will be significant during the forecast period. Sales of living room furniture are expected to increase during the forecast period. For instance, Wayfair, a US-based online furniture retailer, offers living room furniture in a wide range of styles and price options and competitive prices, which reduces the need for visiting brick-and-mortar stores. Moreover, innovative styles and designs that occupy very little space and offer comfort are in high demand and will drive the market growth during the forecast period

This report provides an accurate prediction of the contribution of all the segments to the growth of the market size and actionable market insights on post COVID-19 impact on each segment.

 

Online Furniture Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 16.79%

Market growth 2022-2026

$ 112.67 billion

Market structure

Fragmented

YoY growth (%)

8.0

Regional analysis

APAC, North America, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 37%

Key consumer countries

US, Canada, China, Japan, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Ashcomm LLC, Bobs Discount Furniture LLC, Brilloca Ltd., Herman Miller Inc., Inter IKEA Holding BV, Kimball International Inc., LaZBoy Inc., Otto GmbH and Co. KG, Pepperfry Pvt. Ltd., Raymour and Flanigan Furniture and Mattresses, Reliance Retail Ltd., Steelcase Inc., Wayfair Inc., World Market, Ballard Designs Inc., Bassett Furniture Industries, Haverty Furniture Companies Inc., HNI Corp., Pier 1 Imports Inc., and Williams Sonoma Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive market growth during the next five years
  • Precise estimation of the market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behaviour
  • The growth of the online furniture industry analysis across APAC, North America, Europe, Middle East and Africa, and South America
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Application

    • 5.1 Market segments
      • Exhibit 24: Chart on Application - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Application - Market share 2021-2026 (%)
    • 5.2 Comparison by Application
      • Exhibit 26: Chart on Comparison by Application
      • Exhibit 27: Data Table on Comparison by Application
    • 5.3 Online residential furniture - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Online residential furniture - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 29: Data Table on Online residential furniture - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 30: Chart on Online residential furniture - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Online residential furniture - Year-over-year growth 2021-2026 (%)
    • 5.4 Online commercial furniture - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Online commercial furniture - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 33: Data Table on Online commercial furniture - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 34: Chart on Online commercial furniture - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Online commercial furniture - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Application
      • Exhibit 36: Market opportunity by Application ($ billion)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 APAC - Market size and forecast 2021-2026
      • Exhibit 42: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 43: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 44: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.4 North America - Market size and forecast 2021-2026
      • Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.5 Europe - Market size and forecast 2021-2026
      • Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.6 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.7 South America - Market size and forecast 2021-2026
      • Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 China - Market size and forecast 2021-2026
      • Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.10 Japan - Market size and forecast 2021-2026
      • Exhibit 70: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 71: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 72: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 7.11 UK - Market size and forecast 2021-2026
      • Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 75: Data Table on UK - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.12 Canada - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Canada - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 79: Data Table on Canada - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 80: Chart on Canada - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Canada - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ billion)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 Ashcomm LLC
              • Exhibit 89: Ashcomm LLC - Overview
              • Exhibit 90: Ashcomm LLC - Product / Service
              • Exhibit 91: Ashcomm LLC - Key offerings
            • 10.4 Herman Miller Inc.
              • Exhibit 92: Herman Miller Inc. - Overview
              • Exhibit 93: Herman Miller Inc. - Business segments
              • Exhibit 94: Herman Miller Inc. - Key offerings
              • Exhibit 95: Herman Miller Inc. - Segment focus
            • 10.5 HNI Corp.
              • Exhibit 96: HNI Corp. - Overview
              • Exhibit 97: HNI Corp. - Business segments
              • Exhibit 98: HNI Corp. - Key news
              • Exhibit 99: HNI Corp. - Key offerings
              • Exhibit 100: HNI Corp. - Segment focus
            • 10.6 Inter IKEA Holding BV
              • Exhibit 101: Inter IKEA Holding BV - Overview
              • Exhibit 102: Inter IKEA Holding BV - Product / Service
              • Exhibit 103: Inter IKEA Holding BV - Key news
              • Exhibit 104: Inter IKEA Holding BV - Key offerings
            • 10.7 Kimball International Inc.
              • Exhibit 105: Kimball International Inc. - Overview
              • Exhibit 106: Kimball International Inc. - Business segments
              • Exhibit 107: Kimball International Inc. - Key offerings
              • Exhibit 108: Kimball International Inc. - Segment focus
            • 10.8 Otto GmbH and Co. KG
              • Exhibit 109: Otto GmbH and Co. KG - Overview
              • Exhibit 110: Otto GmbH and Co. KG - Business segments
              • Exhibit 111: Otto GmbH and Co. KG - Key news
              • Exhibit 112: Otto GmbH and Co. KG - Key offerings
              • Exhibit 113: Otto GmbH and Co. KG - Segment focus
            • 10.9 Pepperfry Pvt. Ltd.
              • Exhibit 114: Pepperfry Pvt. Ltd. - Overview
              • Exhibit 115: Pepperfry Pvt. Ltd. - Product / Service
              • Exhibit 116: Pepperfry Pvt. Ltd. - Key offerings
            • 10.10 Reliance Retail Ltd.
              • Exhibit 117: Reliance Retail Ltd. - Overview
              • Exhibit 118: Reliance Retail Ltd. - Product / Service
              • Exhibit 119: Reliance Retail Ltd. - Key offerings
            • 10.11 Steelcase Inc.
              • Exhibit 120: Steelcase Inc. - Overview
              • Exhibit 121: Steelcase Inc. - Business segments
              • Exhibit 122: Steelcase Inc. - Key offerings
              • Exhibit 123: Steelcase Inc. - Segment focus
            • 10.12 Williams Sonoma Inc.
              • Exhibit 124: Williams Sonoma Inc. - Overview
              • Exhibit 125: Williams Sonoma Inc. - Business segments
              • Exhibit 126: Williams Sonoma Inc. - Key news
              • Exhibit 127: Williams Sonoma Inc. - Key offerings
              • Exhibit 128: Williams Sonoma Inc. - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 129: Inclusions checklist
                • Exhibit 130: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 131: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 132: Research methodology
                • Exhibit 133: Validation techniques employed for market sizing
                • Exhibit 134: Information sources
              • 11.5 List of abbreviations
                • Exhibit 135: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Online Furniture market growth will increase by $112.67 bn during 2022-2026.
              The online furniture market is expected to grow at a CAGR of 16.79% during 2022-2026.
              Technavio has segmented the online furniture market by application (Online residential furniture and Online commercial furniture) and geography (APAC, North America, Europe, Middle East and Africa, and South America).
              Ashcomm LLC, Bobs Discount Furniture LLC, Brilloca Ltd., Herman Miller Inc., Inter IKEA Holding BV, Kimball International Inc., LaZBoy Inc., Otto GmbH and Co. KG, Pepperfry Pvt. Ltd., Raymour and Flanigan Furniture and Mattresses, Reliance Retail Ltd., Steelcase Inc., Wayfair Inc., World Market, Ballard Designs Inc., Bassett Furniture Industries, Haverty Furniture Companies Inc., HNI Corp., Pier 1 Imports Inc., Williams Sonoma Inc. are a few of the key vendors in the online furniture market.
              APAC will register the highest growth rate of 37% among the other regions. Therefore, the online furniture market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the online furniture market growth are:
              • increasing online spending and smartphone penetration
              • mobile commerce and network marketing
              The online furniture market vendors should focus on grabbing business opportunities from the online residential furniture segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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