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The online grocery market size is projected to grow by USD 740.88 billion with a CAGR of 13.14% between 2022 and 2027. The market's trajectory and trends are intricately tied to various factors, foremost among them being the burgeoning preference for grocery purchases and the widespread adoption of e-commerce platforms. The rapid surge in e-commerce, coupled with the surging demand for swift grocery delivery services, further fuels this growth. This landscape is characterized by the convenience of home-based shopping and doorstep delivery of groceries. Online platforms offer a vast array of products, including fresh produce, pantry essentials, and ready-to-eat meals. These items are stored in warehouses, ensuring their safety and freshness, and contributing to the overall convenience and appeal of online grocery shopping experiences.
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The market is driven by the rapid adoption of digital platforms, offering convenience and time-saving benefits to consumers. Innovations like artificial intelligence (AI) and machine learning (ML) optimize operations, enhancing delivery options such as contactless methods and drone deliveries. Online payments and discounts attract a growing base of tech-savvy consumers seeking wide product selections, including organic and locally sourced groceries. Challenges include supply chain management complexities to maintain freshness and ensure customer fulfillment centers meet increasing demand amid urbanization trends.
The rapid growth in e-commerce is the key factor driving the growth of the global market. Apart from the growth in online web-based retail services, the global market has also witnessed an increase in the adoption of mobile-based (or app-based) services or m-commerce. This growth in m-commerce is mostly due to the increased penetration of smartphones globally.
The intensifying competition within the global market has spurred innovative approaches to offer expedited delivery services, particularly for fresh produce, pantry staples, breakfast choices, and shopping cart essentials. From bustling cities to suburban neighborhoods, deliveries of various brands and product types, including breakfast essentials, redefine accessibility. Online platforms offer a wider selection of products, including specialty items, fresh fruits, organic produce, and international brands, catering to a diverse number of consumers variety. Additionally, deals prompt increased purchases, driving higher sales volumes as customers explore additional items or categories due to the attractive incentives. These are fresh and direct add-to-the-shopping cart and checkout features that drive the growth of the market during the forecast period.
The demand for functional food and beverages is growing rapidly number among consumers worldwide due to health benefits such as enhanced immunity, improved mental strength, improved heart rate, improved digestive health, hydration and electrolyte-replenishing benefits, and better intestinal flora and gut function. Further, a number of consumers are spending more on non-traditional fitness activities, such as yoga and aerobics, and thus, prefer to consume functional food and beverages as a healthy source of nutrition.
This growing need and aspiration of customers regarding functional food are further propelling its demand across the globe. As all these functional food and beverage products are not readily available at brick-and-mortar retail stores, supermarket and hypermarket consumers must buy them online. companies of functional food and beverages are also marketing their products with the help of effective labeling and product formulation. The stores and grocery delivery service providers are showcasing and offering these products to widen their product portfolios to capture more share in the market during the forecast period.
The huge competition from offline retail stores is a major challenge to the growth of the global market. Offline grocers and brick-and-mortar stores, especially unorganized nearby grocery retailers, are major competitors of online grocery delivery service providers. In developing countries, such as India, unorganized nearby grocery retailers offer various offers, services, and discounts to their customers. The services include the exchange of products that do not meet customer expectations and free delivery at doorsteps. The online delivery service players find it difficult to compete with brick-and-mortar grocery sellers as, in developing countries, a number of consumers are price-sensitive and are very concerned about the way goods are delivered to them.
Another major reason is ensuring the freshness and quality of perishable items like fruits, vegetables, and meats throughout the supply chain. Managing the short shelf life of fresh products demands meticulous pantry control while meeting the demand and order of several consumers.
The Market is thriving thanks to the evolution of digital platforms that enable swift and convenient shopping experiences. Customers are drawn to the time-saving benefits and the diverse array of household products available online. The emergence of customer fulfillment centers ensures prompt and efficient delivery, while AI and ML contribute to optimizing operations and enhancing the overall shopping journey. The market caters to tech-savvy consumers who appreciate drone deliveries and the accessibility of locally sourced groceries. Online payments and contactless delivery options add to the convenience factor, encouraging urban consumers to embrace this mode of grocery shopping. Additionally, discounts and a wide product selection attract a broad customer base, including those seeking organic options and prioritizing freshness in their purchases.
The market share growth by the food products segment will be significant during the forecast period. The grocery food product segment contributes substantially to the revenue generated from the retail sales of groceries through both offline and online channels. Commonly available fresh produce items in stores encompass a wide array of fruits such as apples, bananas, oranges, and berries, alongside vegetables like tomatoes, lettuce, carrots, and bell peppers. Additionally, root vegetables like beets and sweet potatoes, as well as exotic produce like kiwi and papaya, are commonly offered. The products included in the food product segment are consumed regularly, and they have shorter shelf lives as compared to the non-food product segment. Such factors will increase the market growth during the forecast period.
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The food products segment was valued at USD 251.68 billion in 2017 and continued to grow by 2021. In this segment, the presence of various leading global packaged foods and beverages products, such as Nestle, Danone, PepsiCo, Mars, Coca-Cola, Kraft-Heinz, Abbott, and Mondelez, in the online retail channels through their own websites as well as through third-party online retailers encourage a number of consumers to shop grocery food item online.
Moreover, omnichannel marketing for product displays also enables packaged food and beverage players to attract consumers and increase the sales of grocery food products. In addition, market companies have witnessed a rise in revenue due to the increasing demand for food items through online retail channels. Such instances are expected to boost segment growth during the forecast period.
Online grocery segment has two types of segments- One-time purchasers and Subscribers.
Over the past two decades, the market has witnessed a surge in demand. One of the driving forces behind this growth rate is the increasing popularity of the one-time purchase segment. This model allows customers to buy groceries without any commitment to subscriptions or recurring orders.
Concurrently, within the purchase type segment, the subscribers' sub-segment is projected to experience the most rapid growth in the foreseeable future. Subscription-based purchases are gaining traction in the market as they allow customers to order groceries on a recurring basis. Subscribers curate a shopping list and receive regular doorstep deliveries, eliminating the need for physical visits to grocery stores. Subscription-based models often offer discounts or exclusive deals to encourage customers to commit to regular purchases, ensuring a steady stream of revenue for the platform. Additionally, subscribers are given coupon and loyalty programs designed based on their shopping choices and direct functions like sale deals, shopping cart deals and fresh deals, and early access to the pantry. Coupons and shopping cart features play an important role in bringing the customer to the brand.
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APAC is estimated to contribute 63% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Approximately 25% of households in the United States now regularly shop for groceries online.
The demand for food and non-food products in the region is rising with the growing number of young consumers, especially Millennials. In addition, food and non-food manufacturers have built a strong distribution network, which includes not only offline channels such as supermarkets, hypermarkets, and convenience store chains but also pure-play online retailers such as Amazon, Flipkart, Big Basket, and eBay. In supermarkets, customers have immediate access to products, allowing them to physically inspect. Shopping in supermarkets provides a sensory experience, allowing customers to touch, feel, and select fresh produce and groceries according to their preferences. While in digital media is different from supermarkets but has a virtual online connection with fresh groceries and vegetables. Hence, such factors are driving the regional market growth during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Albertsons Companies Inc. - The company offers fresh produce grocery products, meat, seafood, general merchandise, health and beauty care products, households, pharmacy, fuel, and other items and services.
Target Crop: Target Corporation has a robust presence of product types in the grocery market, offering a wide array of food and grocery items across various categories. It includes snacks, seafood, essentials, fresh produce, meal kits, households, cooking essentials, and beauty.
The market analysis and report forecasts detailed analyses of the competitive landscape, bands of the market, and information about 20 market players, including:
The market growth analysis report predicts rapid growth due to urbanization trends, especially notable in cities like San Francisco and Los Angeles. Latin America and South Korea also witness increased digitalization in grocery sales, offering a diverse selection of meals, including seafood, while prioritizing safety in warehouses.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments.
The Market is experiencing significant growth, driven by various factors such as online payments, contactless delivery, and a plethora of delivery options. Small-scale grocers and third-party service providers play crucial roles in facilitating this market's expansion, alongside food-delivery platforms that offer time slots and flexible delivery options. Consumers benefit from click and collect services, ensuring a seamless experience. The rise of digital platforms enables access to a wide product selection, including staples and cooking essentials, breakfast and dairy items, and even specialty products and international goods. This market leverages e-commerce technology, logistics, and user-friendly interfaces to provide a streamlined shopping experience, ultimately enhancing customer satisfaction and fostering customer loyalty through exclusive benefits like free deliveries, special discounts, and personalized recommendations. The integration of AI and ML further optimizes supply chain management and demand forecasting, ensuring efficient route optimization and inventory management for a seamless shopping experience.
Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 13.14% |
Market growth 2023-2027 |
USD 740.88 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
15.8 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 63% |
Key countries |
US, China, Japan, UK, and France |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Albertsons Companies Inc., Amazon.com Inc., Blink Commerce Pvt. Ltd., Bundl Technologies Pvt. Ltd., Coles Group Ltd., Costco Wholesale Corp., Flipkart Internet Pvt. Ltd., HOFER KG, Innovative Retail Concepts Pvt. Ltd., Koninklijke Ahold Delhaize NV, Ocado Group Plc, Rakuten Group Inc., Reliance Industries Ltd., Seven and i Holdings Co. Ltd., SPAR International, Target Corp., Tesco Plc, Transform Holdco LLC, Walmart Inc., and Woolworths Group Ltd. |
Market dynamics |
Parent market analysis, market growth and trends, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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