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Online Grocery Market in India by Product, and Type - - Forecast and Analysis 2023-2027

  • Published: Mar 2023
  • Pages: 122
  • SKU: IRTNTR71296
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The online grocery market in India is estimated to grow at a CAGR of 20.33% between 2022 and 2027. The size of the market is forecast to increase by USD 7,417.46 million. The growth of the market depends on several factors, including increased popularity and rise in e-commerce platforms, rise in disposable income among consumers in India, and rapid growth in m-commerce. 

This report extensively covers market segmentation by product (food products and non-food products), and type (online and cash on delivery). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Online Grocery Market in India During the Forecast Period?

Online Grocery Market in India Size

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Online Grocery Market in India: Key Drivers, Trends, Challenges, and Customer Landscape

The rapid growth in m-commerce is notably driving the market growth, although factors such as huge competition from offline retail stores may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key India Online Grocery Market Driver

The rapid growth in m-commerce is notably driving market growth. Apart from the growth in online web-based retail services, the online grocery market in India has also witnessed an increase in the adoption of mobile-based (or app-based) services or m-commerce. The growth in m-commerce is mostly attributed to the increased penetration of smartphones in India. Using mobile apps, consumers can shop from anywhere and in any situation, even when traveling. 

The penetration of e-commerce is high in Indian metropolitan cities, including Mumbai, Delhi, Hyderabad, Bangalore, and in other places owing to the high adoption and use of laptops and desktops, which offers a high growth opportunity to online retailers due to the increasing demand for and use of m-commerce. Moreover, the popularity of m-commerce has motivated offline stores and e-commerce players to switch to these platforms. These factors are expected to drive the growth of the market in India during the forecast period.

Significant India Online Grocery Market Trend

The growth in demand for functional foods and beverages is an emerging trend in the market. The growing prevalence of obesity and other health conditions is encouraging health-conscious consumers to opt for food and beverage products that have various functional benefits. Consumers are ready to pay a premium price for products offering various functional and several other health-promoting benefits, such as reduced fat.

However, these products are not available in local grocery stores and even in large-scale supermarkets and hypermarkets. Vendors in the market are offering new products on their e-commerce platforms that are rich in nutrients and antioxidants and cater to the changing demands of consumers. A large number of functional foods and beverages are available in the market, owing to the increasing product launches by prominent brands and increasing consumer demand for these products. E-commerce platforms collaborate with these local and international brands and make these products available to consumers through their online platforms. Hence, such factors will drive the growth of the market in India during the forecast period.

Major India Online Grocery Market Challenge

The huge competition from offline retail stores is a major challenge impeding market growth. Offline grocery and brick-and-mortar retail stores, especially unorganized grocery retailers that mostly establish their shops in residential areas, are the major competitors of online grocery delivery service providers. In developing countries such as India, unorganized neighborhood grocery retailers offer various offers, services, and discounts to their customers. The services include the exchange of products that do not meet customers' expectations and free delivery at doorsteps.

Brick-and-mortar stores nowadays are switching to omnichannel retail strategies to compete with e-commerce players. They offer grocery ordering services through mobile apps and phone calls. They are also installing advanced sensors and maintaining customers' details along with their buying behavior and purchasing patterns to provide attractive offers and services to their customers. All these factors deter the growth of the market in India during the forecast period.

Key India Online Grocery Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Online Grocery Market in India Share by Geography

Global Online Grocery Market in India Customer Landscape

Who are the Major Online Grocery Market Vendors in India?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Avenue Ecommerce Ltd. - The company offers grocery, cookware and serve ware, fruits and vegetables, and kitchen appliances which one can order online or visit their stores located in several Tier 1 and Tier 2 cities in India. The key offerings of the company include online groceries. 

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Amazon.com Inc.
  • B.L. Agro Industries Ltd.
  • Blink Commerce Pvt. Ltd.
  • Brisam Retail Pvt. Ltd.
  • Dookan Technologies s.r.o
  • Dunzo Digital Pvt. Ltd.
  • Flipkart Internet Pvt. Ltd.
  • Flora foods
  • Fresh to Home
  • Heritage Foods Ltd.
  • Innovative Retail Concepts Pvt. Ltd.
  • One97 Communications Ltd.
  • Reliance Industries Ltd.
  • RP Sanjiv Goenka Group
  • Satvika Bio Foods India Pvt. Ltd.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Online Grocery Market in India?

The market share growth by the food products segment will be significant during the forecast period. The grocery food products segment contributes substantially to the revenue generated from the retail sales of groceries through online channels. The products included in the food products segment are consumed on a regular basis, and they have shorter shelf lives than those in the non-food products segment. 

Online Grocery Market in India Size

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The food products segment was valued at USD 734.55 million in 2017 and continued to grow until 2021Consumers prefer online retail channels over brick-and-mortar stores for shopping for food products due to factors like options for customization and personalization, availability of high-quality food products, swift delivery processes and integrated return policies, and a wide range of products and brands to select from. In addition, the presence of various leading global packaged food and beverage producers, such as Nestle S.A (Nestle), PepsiCo Inc (PepsiCo), Mars Inc. (Mars), Coca-Cola Co (Coca-Cola), and several others on online retail channels, both through their own websites as well as through third-party online retailers, encourage consumers in India to shop for food products online. Moreover, omnichannel marketing of products also enables packaged food and beverage players to attract consumers and increase the sales of food products.  Hence, such factors are expected to boost the growth of the segment during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Product Outlook (USD Million, 2017 - 2027)
    • Food products
    • Non-food products
  • Type Outlook (USD Million, 2017 - 2027)
    • Online
    • Cash on delivery

Parent Market Analysis

Technavio categorizes the online grocery market in India as a part of the global Internet and direct marketing retail market within the global retailing market. The parent global Internet and direct marketing retail market cover the revenue generated by companies providing retail services primarily on the Internet, through mail orders, door-to-door retailers, and television (TV) home shopping retailers.  Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Online Grocery Market In India Scope

Report Coverage

Details

Page number

122

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 20.33%

Market growth 2023-2027

USD 7,417.46 million

Market structure

Fragmented

YoY growth 2022-2023(%)

18.4

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Amazon.com Inc., Avenue Ecommerce Ltd., B.L. Agro Industries Ltd., Blink Commerce Pvt. Ltd., Brisam Retail Pvt. Ltd., Dookan Technologies s.r.o, Dunzo Digital Pvt. Ltd., Flipkart Internet Pvt. Ltd., Flora foods, Fresh to Home, GFOI retail Pvt. Ltd., Heritage Foods Ltd., Innovative Retail Concepts Pvt. Ltd., One97 Communications Ltd., Reliance Industries Ltd., RP Sanjiv Goenka Group, Satvika Bio Foods India Pvt. Ltd., SPAR Group Inc., Tata Sons Pvt. Ltd., and Zepto

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. 

Customization purview

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What are the Key Data Covered in this Online Grocery Market in India In Country Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the online grocery market in India between 2023 and 2027
  • Precise estimation of the size of the online grocery market in India size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across India
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of the online grocery market in India vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 07: Parent market
    • Exhibit 08: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 09: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 10: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 11: Chart on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 12: Data Table on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 13: Chart on India: Year-over-year growth 2022-2027 (%)
      • Exhibit 14: Data Table on India: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Online grocery market in India 2017 - 2021
      • Exhibit 15: Historic Market Size – Data Table on Online grocery market in India 2017 - 2021 ($ million)
    • 4.2 Product Segment Analysis 2017 - 2021
      • Exhibit 16: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.3 Type Segment Analysis 2017 - 2021
      • Exhibit 17: Historic Market Size – Type Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 18: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 24: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 25: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 26: Data Table on Product - Market share 2022-2027 (%)
    • 6.2 Comparison by Product
      • Exhibit 27: Chart on Comparison by Product
      • Exhibit 28: Data Table on Comparison by Product
    • 6.3 Food products - Market size and forecast 2022-2027
      • Exhibit 29: Chart on Food products - Market size and forecast 2022-2027 ($ million)
      • Exhibit 30: Data Table on Food products - Market size and forecast 2022-2027 ($ million)
      • Exhibit 31: Chart on Food products - Year-over-year growth 2022-2027 (%)
      • Exhibit 32: Data Table on Food products - Year-over-year growth 2022-2027 (%)
    • 6.4 Non-food products - Market size and forecast 2022-2027
      • Exhibit 33: Chart on Non-food products - Market size and forecast 2022-2027 ($ million)
      • Exhibit 34: Data Table on Non-food products - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Chart on Non-food products - Year-over-year growth 2022-2027 (%)
      • Exhibit 36: Data Table on Non-food products - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Product
      • Exhibit 37: Market opportunity by Product ($ million)
      • Exhibit 38: Data Table on Market opportunity by Product ($ million)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 39: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 40: Data Table on Type - Market share 2022-2027 (%)
    • 7.2 Comparison by Type
      • Exhibit 41: Chart on Comparison by Type
      • Exhibit 42: Data Table on Comparison by Type
    • 7.3 Online - Market size and forecast 2022-2027
      • Exhibit 43: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 45: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 46: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.4 Cash on delivery - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Cash on delivery - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Cash on delivery - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Cash on delivery - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Cash on delivery - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Type
      • Exhibit 51: Market opportunity by Type ($ million)
      • Exhibit 52: Data Table on Market opportunity by Type ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 53: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Drivers, Challenges, and Trends

    • 9.1 Market drivers
      • 9.2 Market challenges
        • 9.3 Impact of drivers and challenges
          • Exhibit 54: Impact of drivers and challenges in 2022 and 2027
        • 9.4 Market trends

          10 Vendor Landscape

          • 10.1 Overview
            • 10.2 Vendor landscape
              • Exhibit 55: Overview on Criticality of inputs and Factors of differentiation
            • 10.3 Landscape disruption
              • Exhibit 56: Overview on factors of disruption
            • 10.4 Industry risks
              • Exhibit 57: Impact of key risks on business

            11 Vendor Analysis

            • 11.1 Vendors covered
              • Exhibit 58: Vendors covered
            • 11.2 Market positioning of vendors
              • Exhibit 59: Matrix on vendor position and classification
            • 11.3 Amazon.com Inc.
              • Exhibit 60: Amazon.com Inc. - Overview
              • Exhibit 61: Amazon.com Inc. - Business segments
              • Exhibit 62: Amazon.com Inc. - Key news
              • Exhibit 63: Amazon.com Inc. - Key offerings
              • Exhibit 64: Amazon.com Inc. - Segment focus
            • 11.4 Avenue Ecommerce Ltd.
              • Exhibit 65: Avenue Ecommerce Ltd. - Overview
              • Exhibit 66: Avenue Ecommerce Ltd. - Product / Service
              • Exhibit 67: Avenue Ecommerce Ltd. - Key offerings
            • 11.5 Blink Commerce Pvt. Ltd.
              • Exhibit 68: Blink Commerce Pvt. Ltd. - Overview
              • Exhibit 69: Blink Commerce Pvt. Ltd. - Product / Service
              • Exhibit 70: Blink Commerce Pvt. Ltd. - Key offerings
            • 11.6 Dookan Technologies s.r.o
              • Exhibit 71: Dookan Technologies s.r.o - Overview
              • Exhibit 72: Dookan Technologies s.r.o - Product / Service
              • Exhibit 73: Dookan Technologies s.r.o - Key offerings
            • 11.7 Dunzo Digital Pvt. Ltd.
              • Exhibit 74: Dunzo Digital Pvt. Ltd. - Overview
              • Exhibit 75: Dunzo Digital Pvt. Ltd. - Product / Service
              • Exhibit 76: Dunzo Digital Pvt. Ltd. - Key offerings
            • 11.8 Flipkart Internet Pvt. Ltd.
              • Exhibit 77: Flipkart Internet Pvt. Ltd. - Overview
              • Exhibit 78: Flipkart Internet Pvt. Ltd. - Product / Service
              • Exhibit 79: Flipkart Internet Pvt. Ltd. - Key offerings
            • 11.9 Fresh to Home
              • Exhibit 80: Fresh to Home - Overview
              • Exhibit 81: Fresh to Home - Product / Service
              • Exhibit 82: Fresh to Home - Key offerings
            • 11.10 GFOI retail Pvt. Ltd.
              • Exhibit 83: GFOI retail Pvt. Ltd. - Overview
              • Exhibit 84: GFOI retail Pvt. Ltd. - Product / Service
              • Exhibit 85: GFOI retail Pvt. Ltd. - Key offerings
            • 11.11 Innovative Retail Concepts Pvt. Ltd.
              • Exhibit 86: Innovative Retail Concepts Pvt. Ltd. - Overview
              • Exhibit 87: Innovative Retail Concepts Pvt. Ltd. - Product / Service
              • Exhibit 88: Innovative Retail Concepts Pvt. Ltd. - Key offerings
            • 11.12 One97 Communications Ltd.
              • Exhibit 89: One97 Communications Ltd. - Overview
              • Exhibit 90: One97 Communications Ltd. - Product / Service
              • Exhibit 91: One97 Communications Ltd. - Key offerings
            • 11.13 Reliance Industries Ltd.
              • Exhibit 92: Reliance Industries Ltd. - Overview
              • Exhibit 93: Reliance Industries Ltd. - Business segments
              • Exhibit 94: Reliance Industries Ltd. - Key news
              • Exhibit 95: Reliance Industries Ltd. - Key offerings
              • Exhibit 96: Reliance Industries Ltd. - Segment focus
            • 11.14 RP Sanjiv Goenka Group
              • Exhibit 97: RP Sanjiv Goenka Group - Overview
              • Exhibit 98: RP Sanjiv Goenka Group - Product / Service
              • Exhibit 99: RP Sanjiv Goenka Group - Key news
              • Exhibit 100: RP Sanjiv Goenka Group - Key offerings
            • 11.15 SPAR Group Inc.
              • Exhibit 101: SPAR Group Inc. - Overview
              • Exhibit 102: SPAR Group Inc. - Business segments
              • Exhibit 103: SPAR Group Inc. - Key offerings
              • Exhibit 104: SPAR Group Inc. - Segment focus
            • 11.16 Tata Sons Pvt. Ltd.
              • Exhibit 105: Tata Sons Pvt. Ltd. - Overview
              • Exhibit 106: Tata Sons Pvt. Ltd. - Business segments
              • Exhibit 107: Tata Sons Pvt. Ltd. - Key offerings
              • Exhibit 108: Tata Sons Pvt. Ltd. - Segment focus
            • 11.17 Zepto
              • Exhibit 109: Zepto - Overview
              • Exhibit 110: Zepto - Product / Service
              • Exhibit 111: Zepto - Key offerings

            12 Appendix

            • 12.1 Scope of the report
              • 12.2 Inclusions and exclusions checklist
                • Exhibit 112: Inclusions checklist
                • Exhibit 113: Exclusions checklist
              • 12.3 Currency conversion rates for US$
                • Exhibit 114: Currency conversion rates for US$
              • 12.4 Research methodology
                • Exhibit 115: Research methodology
                • Exhibit 116: Validation techniques employed for market sizing
                • Exhibit 117: Information sources
              • 12.5 List of abbreviations
                • Exhibit 118: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Online Grocery market growth will increase by $7417.46 million during 2023-2027.
              The online grocery market is expected to grow at a CAGR of 20.33% during 2023-2027.
              Technavio has segmented the online grocery market by product (Food products and Non-food products) ,type (Online and Cash on delivery) , and geography (Asia).
              Amazon.com Inc., Avenue Ecommerce Ltd., B.L. Agro Industries Ltd., Blink Commerce Pvt. Ltd., Brisam Retail Pvt. Ltd., Dookan Technologies s.r.o, Dunzo Digital Pvt. Ltd., Flipkart Internet Pvt. Ltd., Flora foods, Fresh to Home, GFOI retail Pvt. Ltd., Heritage Foods Ltd., Innovative Retail Concepts Pvt. Ltd., One97 Communications Ltd., Reliance Industries Ltd., RP Sanjiv Goenka Group, Satvika Bio Foods India Pvt. Ltd., SPAR Group Inc., Tata Sons Pvt. Ltd., Zepto are a few of the key vendors in the online grocery market.
              Asia will register the highest growth rate of 100% among the other regions. Therefore, the online grocery market in Asia is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the online grocery market growth are:
              • Increased popularity and rise in e-commerce platforms
              • Growth in demand for functional foods and beverages
              The online grocery market vendors should focus on grabbing business opportunities from the food products segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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