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Online Sex Toys Market by Product and Geography - Forecast and Analysis 2020-2024

  • Published: Apr 2020
  • Pages: 120
  • SKU: IRTNTR40487
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The online sex toys market share is expected to increase by USD 5.74 billion from 2019 to 2024, and the market's growth momentum will accelerate at a CAGR of 8%.

This online sex toys market research report extensively covers online sex toys market segmentation by product (adult vibrators, erection rings, dildos, and others) and geography (APAC, Europe, North America, South America, and MEA). The online sex toys market report also offers information on several market vendors, including BMS Factory, Church and Dwight Co. Inc., Doc Johnson Enterprises, FUN FACTORY GmbH, LELOi AB, LifeStyles Healthcare Pte Ltd., Luvu Brands Inc., Reckitt Benckiser Group Plc, and TENGA Co. Ltd. among others.

What will the Online Sex Toys Market Size be During the Forecast Period?

Online Sex Toys Market Size

Download the Free Report Sample to Unlock the Online Sex Toys Market Size for the Forecast Period and Other Important Statistics

 

Online Sex Toys Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The growing LGBT population in developed countries is notably driving the online sex toys market growth, although factors such as cultural taboos and stringent laws in regional markets may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online sex toys industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Online Sex Toys Market Driver

One of the key factors driving growth in the online sex toys market is the growing LGBT population in developed countries. In developed countries like the US, the LGBT population is a key part of the entire population. The LGBT population is the primary user of sexual wellness products, including sex toys. Additionally, the growing LGBT population is also supported by mainstream news media in the US. In 2015, 379 corporations and employer organizations urged the Supreme Court in the country to remove state bans on gay marriage. Goldman-Sachs, Google, Morgan Stanley, and Coca-Cola were some of the organizations that were part of this initiative. Furthermore, the support for the LGBT population is also evident by an objective in the US Department of Health and Human Services? Healthy People 2020 initiative that is solely dedicated to improving the health and wellness of this population. These consumers are becoming prominent purchasers of sex toys, including dildos, adult vibrators, and erection rings.

Key Online Sex Toys Market Trend

The increase in innovative marketing products is another factor supporting the online sex toys market share growth. Sex toys sold through online adult stores are associated with stereotypical images, and societal norms related to intimacy are discouraging consumers from openly buying these products. Therefore, market participants embrace the discreet packaging of sexual wellness products, such as vibrators. This development will certainly boost the confidence of buyers who are hesitant to buy sex toys. Though many sex toys containing explicit images were sold in underground shops, their availability in mainstream retail has altered the way they are displayed to avoid resentment from consumers. Illustrations often carry patterns or graphics and are labeled as personal massagers or pleasure objects. Vendors are also taking alternative marketing routes to position their products as necessary to achieve a healthy and pleasurable sex life.

Key Online Sex Toys Market Challenge

The cultural taboos and stringent laws in regional markets will be a major challenge for the online sex toys market during the forecast period. The use of sex toys such as vibrators is becoming acceptable. However, in some regions in APAC, these products are viewed as taboo. In the 1920s, adult vibrators began to feature in pornography, creating a social stigma in the minds of people about the use of these products. The perception of society often discourages people from openly buying these products. Some countries in the region have laws prohibiting the sale of sex toys as these toys are perceived to be obscene in nature, thereby preventing them from being exhibited in public. However, the emergence of e-commerce has overcome this hurdle to a large extent as buyers remain anonymous. However, the perception of society largely remains the same and therefore poses a major challenge to the growth of the online sex toys market.

This online sex toys market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2020-2024.

Parent Market Analysis

Technavio categorizes the online sex toys market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online sex toys market during the forecast period.

Who are the Major Online Sex Toys Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

  • BMS Factory
  • Church and Dwight Co. Inc.
  • Doc Johnson Enterprises
  • FUN FACTORY GmbH
  • LELOi AB
  • LifeStyles Healthcare Pte Ltd.
  • Luvu Brands Inc.
  • Reckitt Benckiser Group Plc
  • TENGA Co. Ltd.

This statistical study of the online sex toys market encompasses successful business strategies deployed by the key vendors. The online sex toys market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market. 

Product Insights and News

  • LELOi AB- The company offers a diversified portfolio of sex toys for men, women and couples.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The online sex toys market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Online Sex Toys Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the online sex toys market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of global personal products market includes the following core components:

  • Raw material and input suppliers
  • Manufacturing companies
  • Traders
  • Distributors/wholesalers/dealers
  • Retailers/service providers
  • Consumers

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Online Sex Toys Market?

Online Sex Toys Market Market segmentation by region

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43% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for online sex toys in APAC. Market growth in this region will be faster than the growth of the market in the European, North American and MEA regions.

The rising government initiatives and the growing presence of vendors in developing countries will facilitate the online sex toys market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Online Sex Toys Market?

Online Sex Toys Market Segmentation

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The online sex toys market share growth by the adult vibrators segment will be significant during the forecast period. The rapid growth of the global online sex toys market is attributed to the rapidly-changing perception of individuals toward sex toys, including vibrators, and media exposure. Product innovation in the adult vibrators market leads to new products in terms of shape, size, texture, and color replicating male genitalia. Furthermore, smart vibrators that allow mobile applications to provide simulation is gaining acceptance among users and is contributing to the high market share of this segment. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the online sex toys market size and actionable market insights on post COVID-19 impact on each segment.

 

Online Sex Toys Market Scope

Report Coverage

Details

Page number

120

Base year

2019

Forecast period

2020-2024

Growth momentum & CAGR

Accelerate at a CAGR of 8%

Market growth 2020-2024

$ 5.74 billion

Market structure

Fragmented

YoY growth (%)

4.07

Regional analysis

APAC, Europe, North America, South America, and MEA

Performing market contribution

APAC at 43%

Key consumer countries

US, China, Japan, and Germany

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

BMS Factory, Church and Dwight Co. Inc., Doc Johnson Enterprises, FUN FACTORY GmbH, LELOi AB, LifeStyles Healthcare Pte Ltd., Luvu Brands Inc., Reckitt Benckiser Group Plc, and TENGA Co. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Online Sex Toys Market Report?

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive online sex toys market growth during the next five years
  • Precise estimation of the online sex toys market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the online sex toys industry across APAC, Europe, North America, South America, and MEA
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of online sex toys market vendors

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Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Five Forces Summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Product

  • Market segments
  • Comparison by Product placement
  • Adult vibrators - Market size and forecast 2019-2024
  • Erection rings - Market size and forecast 2019-2024
  • Dildos - Market size and forecast 2019-2024
  • Others - Market size and forecast 2019-2024
  • Market opportunity by Product

Customer landscape

  • Overview

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • North America - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography

Drivers, Challenges, and Trends

  • Market drivers
  • Volume driver - Demand led growth
  • Volume driver - Supply led growth
  • Volume driver - External factors
  • Volume driver - Demand shift in adjacent markets
  • Price driver - Inflation
  • Price driver - Shift from lower to higher priced units
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • BMS Factory
  • Church and Dwight Co. Inc.
  • Doc Johnson Enterprises
  • FUN FACTORY GmbH
  • LELOi AB
  • LifeStyles Healthcare Pte Ltd.
  • Lovehoney Group Ltd.
  • Luvu Brands Inc.
  • Reckitt Benckiser Group Plc
  • TENGA Co. Ltd.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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Online Sex Toys market growth will increase by $5.74 billion during 2019-2024.
The online sex toys market is expected to grow at a CAGR of 8.03% during 2019-2024.
Technavio has segmented the online sex toys market by product (Adult vibrators, Erection rings, Dildos, and Others) and geographic (APAC, Europe, North America, South America, and MEA).
BMS Factory, Church and Dwight Co. Inc., Doc Johnson Enterprises, FUN FACTORY GmbH, LELOi AB, LifeStyles Healthcare Pte Ltd., Luvu Brands Inc., Reckitt Benckiser Group Plc, TENGA Co. Ltd. are a few of the key vendors in the online sex toys market.
APAC will register the highest growth rate of 42.93% among the other regions. Therefore, the online sex toys market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the online sex toys market growth are:
  • Growing LGBT population in developed countries
  • Increase in innovative marketing of products
The online sex toys market vendors should focus on grabbing business opportunities from the adult vibrators segment as it accounted for the largest market share in the base year.
  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?
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  • Five-force market analysis

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