Enjoy complimentary customisation on priority with our Enterprise License!
The online sex toys market size is estimated to grow at a CAGR of 12.45% between 2022 and 2027. The market size is forecast to increase by USD 13,408.58 million. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
The growing LGBTQ population in developed countries is notably driving market growth. The LGBTQ population is a major part of the entire population in developed countries. Such a community is the primary user of sexual wellness products, including sex toys. Further, the rising LGBTQ population is also supported by mainstream news media in the US. Goldman Sachs, Google, Morgan Stanley, and Coca-Cola were some of the mainstream players that were part of this initiative. Also, the support for the LGBT population is also evident by an objective in the US Department of Health and Human Services Healthy People 2020 initiative that is solely dedicated to enhancing the health and wellness of this population. However, the availability of sex toys through e-commerce platforms such as company websites and dedicated e-commerce sites is serving the objective in terms of meeting the growing demand for sex toys among the LGBTQ population. Furthermore, innovative products and discrete product packaging of sex toys are attracting many LGBTQ individuals to adopt these new products Therefore, the rising LGBTQ population especially in developed countries will drive the growth of the online sex toys market during the forecast period.
To learn more about this report, Request Free Sample
Trends - Rebranding and repositioning of sex toys is an emerging trend shaping the market growth. Societal inhibitions are one of the main reasons for the growth of the market as the perception of these products is often stereotypical. Taboos associated with sex toys have prevented vendors from venturing into this space. Vendors are mainly emphasizing product promotion, product display, and innovative packaging, which is helping them change the levels of perception of these products among individuals and the sex toys industry is changing its marketing strategies for sex toys.
However, sex toys are proposed to be used for therapeutic use as well. Also, it is considered a favorable option to create a new breed of visual /imagery within the sex-toy marketplace that is progressive, inclusive, positive, socially conscious, and approachable to all sections of society. Therefore, rebranding and repositioning of sex toys will boost the growth of the online sex toys market during the forecast period.
Challenges - Difficulty in marketing sex toys is a significant challenge hindering market growth. In countries like India, societal norms related to intimacy discourage consumers from openly buying sex toys. Educating customers and creating awareness about these products is a challenging aspect for vendors. They are likely to focus on target marketing to customer acceptance, especially in emerging countries, which is more challenging for online retailers, particularly in regions with severe internet laws and regulations. Also, counterfeit sex toys are often packaged under the brand names of original products and are sold on large online retail sites like eBay and Amazon.
In addition, counterfeit BDSM sex toys are increasing significantly in the market. Such products have side effects as they contain polyvinyl chloride (PVC) plastics with a high concentration of phthalates, which can negatively affect the health of individuals who use them. Therefore, difficulties in marketing sex toys will impede the growth of the online sex toys market during the forecast period.
The adult vibrators market segment is increasing in terms of market size and product offerings. Different technological innovations in the sex toys industry, which were contributed by start-up companies and pivotal vendors to remain competitive in the market, have led to many product offerings and the introduction of new products in the market. Due to the availability of low-cost vibrators, several manufacturers are engaged in the production of insertion vibrators, especially in China, which has a large market for these products. Nevertheless, since the launch of rabbit or dual-purpose vibrators, the growth of the market for insertion vibrators has been hampered. These factors are expected to increase the growth of the adult vibrators segment, which will increase the growth of the global online sex toys market during the forecast period.
By Gender
The market share growth by the female segment will be significant during the forecast period. Female sex toys are used to enhance sexual pleasure and some of the types of female sex toys are vibrators, dildos, strap-ons, masturbators, and anal toys. Online platforms are a major distribution channel for selling female sex toys. The purchase of female sex toys through online stores offers many advantages to end-users.
Get a glance at the market contribution of various segments View the PDF Sample
The female segment was the largest and was valued at USD 6,428.01 million in 2017 and continued to grow until 2021. The growing popularity of female sex toys among end-users has encouraged many vendors to expand their product offerings with new variants of their products. By launching their products on online platforms, some vendors are expanding the sales of female sex toys. A few vendors and government organizations are putting efforts to increase awareness of sexual wellness and health among end-users through various sexual wellness initiatives, contributing to market growth. Therefore, such factors are expected to augment the sales of female sex toys, which will fuel the growth of the online sex toys market during the forecast period.
For more insights on the market share of various regions Download PDF Sample now!
Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Due to high product adoption among users and growing emerging markets in this region, APAC is the fastest-growing region in the global online sex toys market. Growing government initiatives and the rising presence of vendors especially in developing countries are supporting the growth of the market in this region.
Countries such as China, India, and Japan are the leading countries in APAC. China has become a hub for manufacturing low-cost sex toys due to its easy reforms and rapid growth in infrastructure, thereby enabling vendors to choose the Plug and Play start-up model offered by the country. The rapid growth in the region is due to strong customer engagement through online platforms and research and development technologies using the Internet of Things (IoT). An expansion in product innovations in terms of materials, design, and function can lead to the growth of the market in the region during the forecast period.
The COVID-19 pandemic in 2020, had a positive impact on the online sex toys market in APAC. Moreover, in 2021, the easing of the lockdown restrictions owing to the large-scale COVID-19 vaccination drives carried out across countries in the region, as well as increasing awareness about sexual health and wellness among the population, led to the gradual growth of the online sex toys market in APAC in 2020 and 2021, which will continue during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Online Sex Toys Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
• Key Offering - Bad Dragon Enterprises Inc. - The company offers online sex toys such as silicone toys under the brand called Dragon Mount and Vac U Lock.
• Key Offering - BMS Factory - The company offers online sex toys for male and female such as leaf, lux, rings, and cases, under the brand Pillow Talk.
• Key Offering - FUN FACTORY GmbH. - The company offers online sex toys such as Sundaze, Limba Flex, Amor and Manta.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
|
Online Sex Toys Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
163 |
|
Base year |
2022 |
|
Historic period |
2017-2021 |
|
Forecast period |
2023-2027 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 12.45% |
|
Market growth 2023-2027 |
USD 13,408.58 million |
|
Market structure |
Fragmented |
|
YoY growth 2022-2023(%) |
11.85 |
|
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
|
Performing market contribution |
APAC at 50% |
|
Key countries |
US, Canada, China, Japan, and Germany |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
Bad Dragon Enterprises Inc., BMS Factory, Cliq Ltd., FUN FACTORY GmbH, Gizmoswala, JIMMYJANE, Landmark Group, LELOi AB, Lovetreats, Lovehoney Group Ltd., Ltd. Brands, Luvu Brands Inc., PHC Inc., Pipedream Products LLC, Reckitt Benckiser Group Plc, Tantus Inc., TENGA Co. Ltd., The Aneros Co., VIBRATEX Inc., and WOW Tech International GmbH |
|
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Gender
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
Certified ISO 9001 : 2015
We are ISO 9001:2015 recognized that ensures quality services and product delivery to our clients.
We are GDPR and CCPA compliant! Your transaction & personal information is protected from unauthorized use.
Get lifetime access to our
Technavio Insights
Customized Report as per your Business Needs
Let us help you make report more suited to your requirements.
Get the report (PDF) sent to your email within minutes.
