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Online Survey Software Market by End-user and Geography - Forecast and Analysis 2020-2024

  • Published: Sep 2020
  • Pages: 120
  • SKU: IRTNTR45284
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The online survey software market share is expected to increase by USD 2.64 billion from 2019 to 2024, and the market’s growth momentum will accelerate at a CAGR of 9%.

This online survey software market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online survey software market segmentation by end-user (market research, retail, financial services, healthcare, and others) and geography (North America, Europe, APAC, South America, and MEA). The online survey software market report also offers information on several market vendors, including Cisco Systems Inc., Medallia Inc., QuestionPro Inc., SAP SE, SoGoSurvey LLC, Survey Planet LLC, Widgix LLC, Verdane Advisors AB, and Zoho Corp. Pvt. Ltd. among others.

What will the Online Survey Software Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Online Survey Software Market Size for the Forecast Period and Other Important Statistics

 

Online Survey Software Market: Key Drivers, Trends, and Challenges

The increased use of online survey software among smbs is notably driving the online survey software market growth, although factors such as system integration and interoperability issues may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online survey software industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Online Survey Software Market Driver

One of the key factors driving growth in the online survey software market is the increased use of online survey software among SMBs. Small and medium-sized enterprises (SMB)s are the key target segment for market researchers, government surveys, and technology firms. This is because they play a critical role in the growth of the economy worldwide. The requirements of these establishments are different compared to large organizations. This is due to budget constraints and infrastructure development requirements. This sector contributes to the GDP, employment, and exports of a country. However, it also faces several challenges. SMBs are fragmented and unorganized, lack support from top management, and have supply chain inefficiencies and funding issues. This segment faces intense competition from their larger counterparts in developed nations.  SMBs are adopting online survey software as the pricing of online survey software offered by most vendors are flexible. Flexible pricing model helps end-users subscribe to online survey software as per IT budgets. Vendors provide specific online survey software to conduct product and service-related surveys for SMEs. The demand for online surveying has increased significantly with the emergence of startups across industry verticals such as e-commerce, financial services, IT, and manufacturing.

Key Online Survey Software Market Trend

The increased adoption of cloud computing is a online survey software market trend that is expected to have a positive impact in the coming years. Cloud computing solutions are IT solutions that are used in ICT systems. These solutions eliminate the need to install in-house software and hardware. The cost of in-house IT solutions is high compared to cloud-based solutions. Cloud computing solutions are implemented in many organizations irrespective of the size of the business. The shift from on-premises to SaaS-based online survey software is a major factor contributing to the rising popularity of cloud computing. Users can easily create and configure online survey forms with the help of cloud-based survey software solutions. Respondents can also fill up online questionnaires from smartphones and tablets. Cloud-based survey software enables faster deployment compared to on-premises survey software. Enterprises with low IT budgets can subscribe to online survey software with added features on a subscription basis. Users can configure and customize online survey forms as per consumer or market research requirements.

Key Online Survey Software Market Challenge

The system integration and interoperability issues will be a major challenge for the online survey software market during the forecast period. The adoption of advanced technology in many industry verticals, such as BFSI, telecom, and the public sector, is rapidly increasing. This gives rise to several system integration and interoperability issues. Vendors should provide unified online software solutions that can be seamlessly integrated into the IT infrastructure of organizations. Technical glitches during business operations can incur costs and reduce the efficiency of survey-based market research processes. Online survey software should be compatible with the operating systems that are used by enterprises. Organizations that use different versions of operating systems on their mobile devices may face software implementation issues. The interoperability issues of online survey software may compel users to shift to open-source online survey software.

This online survey software market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2020-2024.

Parent Market Analysis

Technavio categorizes the global online survey software market as a part of the global application software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online survey software market during the forecast period.

Who are the Major Online Survey Software Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Cisco Systems Inc.
  • Medallia Inc.
  • QuestionPro Inc.
  • SAP SE
  • SoGoSurvey LLC
  • Survey Planet LLC
  • Widgix LLC
  • Verdane Advisors AB
  • Zoho Corp. Pvt. Ltd.

 

This statistical study of the online survey software market encompasses successful business strategies deployed by the key vendors. The online survey software market is fragmented and the vendors are deploying growth strategies such as continuously introducing advanced online survey software solutions to compete in the market.

Product Insights and News

  • Cisco Systems Inc. - The company offers online survey software to build better relationships with your customers, employees, patients, or students.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The online survey software market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Online Survey Software Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the online survey software market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the application software market includes the following core components:

  • Inputs
  • Developers
  • IP licensing
  • Software development process
  • Production and packaging
  • Marketing and distribution
  • Post-selling services
  • Innovation

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

Which are the Key Regions for Online Survey Software Market?

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33% of the market’s growth will originate from North America during the forecast period. The US is the key market for online survey software in North America. Market growth in this region will be slower than the growth of the market in other regions.

The adoption of online survey software solutions is increasing in several industries in North America. Public-sector organizations and research firms that specialize in markets, consumers, and industries are increasingly implementing on-premises and cloud-based software solutions to conduct online surveys. This will facilitate the online survey software market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating End-user Segments in the Online Survey Software Market?

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The online survey software market share growth by the m.arket research segment will be significant during the forecast period. Vendors have designed customized online survey software to manage complex market research projects. Cloud-based online survey software has additional features such as data analytics integration. Data analytic tools help users generate reports based on the data gathered from survey respondents. Additional features in online survey software are gaining more popularity in the market for the preparation of research projects.

This report provides an accurate prediction of the contribution of all the segments to the growth of the online survey software market size and actionable market insights on post COVID-19 impact on each segment.

 

Online Survey Software Market Scope

Report Coverage

Details

Page number

120

Base year

2019

Forecast period

2020-2024

Growth momentum & CAGR

Accelerate at a CAGR of 9%

Market growth 2020-2024

$ 2.64 billion

Market structure

Fragmented

YoY growth (%)

7.89

Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 33%

Key consumer countries

US, China, Germany, UK, and India

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Cisco Systems Inc., Medallia Inc., QuestionPro Inc., SAP SE, SoGoSurvey LLC, Survey Planet LLC, Widgix LLC, Verdane Advisors AB, and Zoho Corp. Pvt. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Online Survey Software Market Report?

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive online survey software market growth during the next five years
  • Precise estimation of the online survey software market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the online survey software industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of online survey software market vendors

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Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by End-user

  • Market segments
  • Comparison by End user
  • Market research - Market size and forecast 2019-2024
  • Retail - Market size and forecast 2019-2024
  • Financial services - Market size and forecast 2019-2024
  • Healthcare - Market size and forecast 2019-2024
  • Manufacturing - Market size and forecast 2019-2024
  • Others - Market size and forecast 2019-2024
  • Market opportunity by End user

Customer landscape

  • Overview

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • APAC - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Competitive scenario
  • Vendor landscape
  • Landscape disruption
  • Industry risks

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Cisco Systems Inc.
  • Medallia Inc.
  • QuestionPro Inc.
  • SAP SE
  • SoGoSurvey LLC
  • Survey Planet LLC
  • Widgix LLC
  • SVMK Inc.
  • Verdane Advisors AB
  • Zoho Corp. Pvt. Ltd.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The online survey software market growth will increase by $2640.81 million during 2019-2024.
The online survey software market is expected to grow at a CAGR of 9.05% during 2019-2024.
Technavio has segmented the online survey software market by end user (Market research, Retail, Financial services, Healthcare, and Others) and geographic (North America, Europe, APAC, South America, and MEA).
Cisco Systems Inc., Medallia Inc., QuestionPro Inc., SAP SE, SoGoSurvey LLC, Survey Planet LLC, Widgix LLC, Verdane Advisors AB, Zoho Corp. Pvt. Ltd. are a few of the key vendors in the online survey software market.
North America will register the highest growth rate of 33.27% among the other regions. Therefore, the online survey software market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the online survey software market growth are:
  • Increased use of online survey software among SMBs
The online survey software market vendors should focus on grabbing business opportunities from the market research segment as it accounted for the largest market share in the base year.
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