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The online tutoring services size market in India is estimated to grow by USD 10,585.08 million between 2022 and 2027 at a CAGR of 17.03% .
The size of the market is forecast to increase. The growth of the market depends on several factors, including increasing expenditure on tutoring, cost-effectiveness and associated advantages of online tutoring services, and a rise in funding activities.
This report extensively covers market segmentation by courses (stem courses, language courses, and others), and end-user (higher education and K-12). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Online Tutoring Services Market In India Driver
The increasing expenditure on tutoring is notably driving market growth. The rise in awareness of students as well as parents about education has led to an increase in the expenditure on online tutoring. The increasing competition and rising demand for the preparation of entrance exams for higher education have led to an increase in the expenditure associated with education.
Furthermore, the government has also increased its expenditure on online-based education and tutoring, which directly impacts the adoption rate, especially in rural and semi-urban areas. For example, the government has launched a page named E-Contents in its official MHRD portal, wherein various e-learning and online tutoring services and associated plans and initiatives are mentioned. Under this portal, the government has launched Spoken Tutorial, an initiative where students can interact with the teachers using ICT. Similarly, the Talk to a Teacher initiative was launched by the Indian Ministry of Human Resources and Development. Talk to a Teacher provides an e-learning platform that helps students assist in understanding the topics. Thus, increasing expenditure on tutoring is one of the major drivers, which is expected to boost the growth of the tutoring services market in India during the forecast period.
Significant Online Tutoring Services Market In India Trend
The emergence of intelligent tutoring systems is an emerging trend in the market. The biggest drawback of online tutoring services is that they cannot completely monitor the students enrolling in the subscribed services. The outcome depends upon the interest as well as the determination of the users toward the course. The uploading of the lectures on the internet only cannot train the students. It requires regular monitoring of the students. This drawback can be improved by the usage of ITS in online tutoring services.
The ITS system will help vendors monitor the users of the services, as well as design customized learning services for the users based on their pre-existing understanding of knowledge, their style of learning, and the improvement of the students after enrollment in the course. The ITS system comprises the models and components uploaded in it and will interact with the map of all the activities and then will finally provide the instructions based on the mapped information. This system will help in delivering better services as well as will help the students to gain better results as they will get the feedback and the course plan and help according to their requirements. Thus, these factors will drive the growth of the market in India during the forecast period.
Major Online Tutoring Services Market In India Challenge
The lack of quality training for the tutors is a major challenge impeding market growth. The market has several players that offer online tutoring services in India. However, the parents, as well as students, are quite apprehensive about the quality and credibility of the online tutors associated with the availability of qualified teachers, syllabus covered, and methodology of teaching. This is because the market in India does not have any mandatory rules and regulations that should be followed while taking up a career as an online tutor. Thus, this impacts the credibility of the tutors.
Brand value is the major factor that impacts the credibility of the tutors and the tutoring services. The students tend to choose those companies or market participants that are more popular, thereby posing a challenge to the new market players. In addition, the fragmented nature of the market creates confusion for the buyers to choose a company that could provide credible and best learning experiences for the users. Thus, these factors will become a major challenge for the growth of the market in India during the forecast period.
Key Online Tutoring Services Market In India Customer Landscape
The report includes the market's adoption lifecycle, covering the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Online Tutoring Services Market in India Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Eupheus Learning - The company operates under one segment. The company under this segment helps to set up a goal to bridge the gap between in-class and at-home learning by providing the children of India, with international exposure through curated learning solutions for the 21st century. The key offerings of the company include online tutoring solutions for CBSE and ICSE.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the stem courses segment will be significant during the forecast period. The market in India for STEM courses is expected to grow as STEM-based occupations are one of the highest-paid and most reputed occupations globally. STEM subjects are of high importance at every stage of education, such as primary, secondary, and higher education. Moreover, educational institutions emphasize mainly STEM subjects while designing the examination pattern for the students.
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The stem courses segment was valued at USD 1,548.56 million in 2017 and continued to grow until 2021. The increasing demand for quality education and intense competition among students have impacted the need for enrolling in tutoring services. India is one of the most populous countries in the world, comprising a maximum number of the youth population. The younger population aspires to specialized skills to increase their job opportunities, leading to increased demand for STEM online tutoring classes in India. Another major factor that has increased the demand for skill-building/STEM online tutoring services is the rise in government initiatives. The Government of India has launched initiatives such as the Skill India Mission aiming at equipping the youth of India with employment-providing skills. Under this initiative, treaties have been signed to train Indians with different skill sets. The government has planned to focus on the core sectors, including construction, science, and mathematics, thereby encouraging the youth, as well as people of all ages, to focus on subjects such as science and technology. This, in turn, enables the citizens to become a well-equipped workforce in this competitive field. Therefore, such factors are expected to drive the growth of the segment in the market during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Online Tutoring Services Market In India Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 17.03% |
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Market growth 2023-2027 |
USD 10,585.08 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
16.62 |
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Regional analysis |
India |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Aakash Educational Services Ltd., Chegg Inc., Edugraff Pty Ltd., Indiavidual Learning Ltd., Eupheus Learning, Gurusiksha, Gyankosh Solutions Pvt. Ltd., Khan Academy Inc., Preply Inc., SSSI Tutoring Services, TakeLessons Inc., TeacherOn.com, Think and Learn Pvt. Ltd., TPR Education IP Holdings LLC, Tute Education Ltd., Tutor.com Inc., TutorEye Inc., Vagupu Inc., Varsity Tutors LLC, and Vedantu Innovations Pvt. Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Courses
7 Market Segmentation by End-user
8 Customer Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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