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The India Online Tutoring Services Market Size is estimated to grow by USD 19.11 billion, at a CAGR of 23.31% between 2023 and 2028. The market size is projected to expand in the coming years. This growth trajectory hinges on several pivotal factors. Firstly, there is a noticeable increase in expenditure on tutoring services, reflecting a growing emphasis on educational support and personalized learning. Secondly, the cost-effectiveness and inherent benefits of online tutoring services are driving adoption rates, offering flexibility and convenience to students and educators alike. Additionally, rising funding activities directed toward educational technologies and tutoring platforms are bolstering market expansion. These dynamics underscore a shift towards more accessible and efficient learning solutions, catering to diverse educational needs globally. As such, the market is poised to capitalize on these trends, leveraging technological advancements and evolving educational practices to meet the demands of a changing educational landscape.
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The market is witnessing significant growth due to the increasing demand for personalized learning experiences. This educational platform offers Structured Tutoring and On-demand Tutoring in various subjects like K-12 Science, Technology, Engineering, Mathematics, Language Courses, and more. The market includes Virtual Classrooms where Teachers interact with Students in real-time, making it a Revenue Generating Platform for experts. The market caters to the needs of students seeking Short-term Courses, Test Preparation Services, Subject Tutoring Service, and Degree Programs. With the advent of Technology, Open Universities, and Online Courses, students from Regional Languages speaking areas also have access to quality education. The market is not limited to E-learning but also includes Digital Platforms that offer Counseling services for students. The market is expected to grow further with the integration of Personalization in Long-term Courses and the increasing enrollment in Higher Education. The market is a boon for students seeking expert guidance in their academic journey.
Further, the market is experiencing robust growth driven by a variety of factors. With the proliferation of high-speed internet and advancements in AI technology, platforms offering on demand tutoring, test preparation service, and subject-specific tutoring are flourishing. AI generated chat tutoring and AI generated chat lesson plan creators are enhancing learning efficiency and customization. Tutor matching services are connecting learners with qualified educators, while virtual classrooms and e-learning platforms cater to diverse educational needs. The market also supports short term courses, aiding higher education enrollment and serving non-traditional learners, including those with ADHD, autism, and other learning challenges. Technical support addresses hardware and software issues, ensuring seamless instructional design and delivery of educational content in forums, seminars, and workshops across schools, colleges, and private institutes in India.
The increasing expenditure on tutoring is notably driving market growth. The rise in awareness of students as well as parents about education has led to an increase in the expenditure on online tutoring. The increasing competition and rising demand for the preparation of entrance exams for higher education have led to an increase in the expenditure associated with education. Furthermore, the government has also increased its expenditure on online-based education and tutoring, which directly impacts the adoption rate, especially in rural and semi-urban areas.
For example, the government has launched a page named E-Contents in its official MHRD portal, wherein various e-learning and online tutoring services and associated plans and initiatives are mentioned. Under this portal, the government has launched Spoken Tutorial, an initiative where students can interact with the teachers using ICT. Similarly, the Talk to a Teacher initiative was launched by the Indian Ministry of Human Resources and Development. Talk to a Teacher provides an e-learning platform that helps students assist in understanding the topics. Thus, increasing expenditure on tutoring is one of the major drivers, which is expected to boost the growth of the tutoring services market in India during the forecast period.
The emergence of intelligent tutoring systems is an emerging trend in the market. The biggest drawback of online tutoring services is that they cannot completely monitor the students enrolling in the subscribed services. The outcome depends upon the interest as well as the determination of the users toward the course. The uploading of the lectures on the internet only cannot train the students. It requires regular monitoring of the students. This drawback can be improved by the usage of ITS in online tutoring services.
Further, the ITS system will help vendors monitor the users of the services, as well as design customized learning services for the users based on their pre-existing understanding of knowledge, their style of learning, and the improvement of the students after enrollment in the course. The ITS system comprises the models and components uploaded in it and will interact with the map of all the activities and then will finally provide the instructions based on the mapped information. This system will help in delivering better services as well as will help the students to gain better results as they will get the feedback and the course plan and help according to their requirements. Thus, these factors will drive the growth of the market in India during the forecast period.
The lack of quality training for the tutors is a major challenge impeding market growth. The market has several players that offer online tutoring services in India. However, the parents, as well as students, are quite apprehensive about the quality and credibility of the online tutors associated with the availability of qualified teachers, syllabus covered, and methodology of teaching. This is because the market in India does not have any mandatory rules and regulations that should be followed while taking up a career as an online tutor. Thus, this impacts the credibility of the tutors.
Further, brand value is the major factor that impacts the credibility of the tutors and the tutoring services. The students tend to choose those companies or market participants that are more popular, thereby posing a challenge to the new market players. In addition, the fragmented nature of the market creates confusion for the buyers to choose a company that could provide credible and best learning experiences for the users. Thus, these factors will become a major challenge for the growth of the market in India during the forecast period.
Customer Landscape
The market research report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Eupheus Learning - The key offerings of the company include online tutoring solutions for CBSE and ICSE.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the stem courses segment will be significant during the forecast period. The market in India for STEM courses is expected to grow as STEM-based occupations are one of the highest-paid and most reputed occupations globally. STEM subjects are of high importance at every stage of education, such as primary, secondary, and higher education. Moreover, educational institutions emphasize mainly STEM subjects while designing the examination pattern for the students.
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The STEM courses segment was valued at USD 1.83 billion in 2018. The increasing demand for quality education and intense competition among students have impacted the need for enrolling in tutoring services. India is one of the most populous countries in the world, comprising a maximum number of the youth population. The younger population aspires to specialized skills to increase their job opportunities, leading to increased demand for STEM online tutoring classes in India. Another major factor that has increased the demand for skill-building/STEM online tutoring services is the rise in government initiatives. The Government of India has launched initiatives such as the Skill India Mission aiming at equipping the youth of India with employment-providing skills. Under this initiative, treaties have been signed to train Indians with different skill sets. The government has planned to focus on the core sectors, including construction, science, and mathematics, thereby encouraging the youth, as well as people of all ages, to focus on subjects such as science and technology. This, in turn, enables the citizens to become a well-equipped workforce in this competitive field. Therefore, such factors are expected to drive the growth of the segment in the market during the forecast period.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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Online tutoring services have gained significant traction in the educational sector, offering students access to structured and on-demand learning in various subjects such as K-12, Language Courses, Science, Technology, Engineering, and Mathematics. Short term and long term courses, test preparation services, and subject tutoring services are popular offerings. Higher education institutions have also embraced online learning platforms for degree programs and entrance exam preparations like the Common Admission Test. The shift to digital education is driven by high-speed internet, smartphones, and devices. Online tutoring services provide a personalized learning experience, allowing students to learn at their own pace and convenience. AI and data analytics enable teachers to identify students' strengths and weaknesses, providing customized instruction.
In addition, virtual classrooms offer an emotional connection between teachers and students, bridging the gap from traditional classrooms. Microlearning and tutor matching services cater to individual needs, ensuring a successful learning experience. Revenue generating platforms like e-learning, open universities, and online courses have become essential for experts to reach a wider audience. Regional languages and counseling services are also offered, making online tutoring accessible to a diverse student population. The future of online tutoring services lies in technological literacy and the integration of AI, data analytics, and virtual classrooms to create a more effective and efficient educational experience.
Market Scope |
|
Report Coverage |
Details |
Page number |
122 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 23.31% |
Market Growth 2024-2028 |
USD 19.11 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
18.59 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aakash Educational Services Ltd., Chegg Inc., Edugraff Pty Ltd., Indiavidual Learning Ltd., Eupheus Learning, Gurusiksha, Gyankosh Solutions Pvt. Ltd., Khan Academy Inc., Preply Inc., SSSI Tutoring Services, TakeLessons Inc., TeacherOn.com, Think and Learn Pvt. Ltd., TPR Education LLC, Tute Education Ltd., Tutor.com Inc., TutorEye Inc., Vagupu Inc., Varsity Tutors LLC, and Vedantu Innovations Pvt. Ltd. |
Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Courses
7 Market Segmentation by End-user
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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