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The oral care market size is forecast to increase by USD 11.15 billion, at a CAGR of 4.75% between 2022 and 2027. The market's expansion hinges on several pivotal factors. Foremost is the escalating integration of technology within dental care products, marking a significant shift towards innovation and efficiency. This trend is spurred by a rise in dental conditions, emphasizing the crucial role of advanced solutions in maintaining oral health. Concurrently, there's a notable surge in awareness regarding oral and dental well-being, propelling demand for preventive and corrective dental care measures. These dynamics underscore a paradigmatic transformation in the industry, with technology-driven approaches and heightened health consciousness steering market growth towards a future marked by enhanced dental care experiences and outcomes.
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This market report extensively covers market segmentation by distribution channel (offline and online), application (home and dentistry), and geography (Europe, North America, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The market is driven by factors such as the expertise of practicing dentists, increasing awareness of oral health, and technological advancements like AI-equipped and vibrating toothbrushes. Trends include a surge in premium oral care products, personalized oral care solutions, and the integration of natural plant extracts and probiotics for enhanced oral hygiene. Challenges include catering to an ageing population with specific needs, combating dental diseases related to unhealthy food habits, and ensuring accessibility to remote dental consultations in underserved areas. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increase in the adoption of technology in oral care products is notably driving the market growth. Product line expansion and increasing technological innovation are key competitive strategies for companies operating in the market. Consumers are looking for innovative, hygienic oral solutions that help them maintain strong, healthy teeth. One of the latest developments in the toothbrush industry is the intelligent connectivity of electric toothbrushes. For example, P and G sell their smart connected electric toothbrush under the Oral-B brand called the Oral-B Genius Pro 8000 Rechargeable Electric Toothbrush. This electric toothbrush has Bluetooth connectivity and can be paired with the Oral-B mobile app. Customers using this app receive feedback on their brushing practice.
Additionally, this intelligent connection warns the user of excessive brushing and suggests a two-minute brushing routine for them. Increased spending on high-tech products and rising living standards will increase the need for new and creative products. This will have a positive impact on the sales of products and drive the growth of the market during the forecast period.
High demand for mouthwash and teeth-whitening products is a key trend influencing the market growth. As awareness of oral health grows, healthcare professionals are able to develop additional oral hygiene products such as mouthwashes and tooth whitening solutions. One of the most popular treatments for whitening teeth is toothpaste whitening. Manufacturers make toothpastes that differ from regular toothpastes in that they have teeth-whitening properties. Pand G, Colgate-Palmolive, and Unilever, along with other suppliers, offer teeth whitening solutions in a variety of formats including strips, gels, polishes, and toothpaste.
Additionally, mouthwashes are becoming more popular because they act as dishwashing detergents that protect against harmful bacteria and germs that can remain after brushing and flossing. People are becoming more aware of the need to eliminate bad breath. Because of this, it's easy to incorporate mouthwash into their regular oral hygiene routine. Some of the key factors contributing to the increased use of mouthwashes are growing health and cleanliness concerns and rising standards of living around the world. These factors are anticipated to boost the market during the forecast period.
Stringent regulations on oral care products are challenging the market growth. Regulatory bodies set strict standards and requirements to ensure that products are safe, efficient, and of the highest possible quality for customers. These laws vary by country and region but often govern product composition, labeling, marketing claims, manufacturing processes, and more. The US FDA classifies products as medical devices, so strict safety and efficacy requirements apply. Ingredient standards, labeling specifications, and claims are all included.
For example, a toothpaste that claims to prevent tooth decay must contain fluoride and meet specific pH requirements. In addition, the FDA has specific regulations regarding dental products such as tooth whitening kits and braces. These regulations not only give customers access to quality oral care solutions but also protect them from dangerous or ineffective products. It also provides a level playing field for manufacturers as they must follow the same rules to compete in the global market. These factors are expected to hamper the growth of the market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
3M Co: The company provides different types of oral care products such as composites, bonding agents, and dental implants.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative market research and growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. In market growth analysis, data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is dynamic and multifaceted, catering to a wide range of needs and preferences within the oral health realm. Practicing dentists play a crucial role in promoting preventive care and treating various dental diseases.Technological innovations like electric toothbrushes, artificial intelligence-equipped toothbrushes, and vibrating toothbrushes enhance oral hygiene routines. Interactive toothbrushes with position detection technology and motion sensor technology offer a personalized brushing experience. Consumers have access to a plethora of oral care products ranging from teeth-whitening products to sensitivity relief products. The market also embraces premium oral care products infused with natural plant extracts and probiotics, promoting personalized oral care tailored to individual needs.
The market share growth by the offline segment will be significant during the forecast period. The offline segment includes hypermarkets, supermarkets, convenience stores, clubhouse stores, specialty stores, department stores, and drugstores. Hypermarkets have a wide variety of dental care products such as dental floss, mouthwash, and toothpaste. In addition, they offer a variety of related products, such as dental kits, tongue cleaners, teeth whitening items, etc. The main advantage of hypermarkets in the market is the ability to provide consumers with a one-stop shopping experience. It is convenient and effective for a customer to get all his dental care needs in one place. In addition, hypermarkets often run special offers and promotions to lower the prices of their goods to consumers.
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The offline segment was valued at USD 27.57 billion in 2017 and continued to grow until 2021. In this segment, Supermarkets offer a wide variety of products such as toothbrushes, toothpaste, dental floss, mouthwashes, and tooth whiteners. It also offers various products such as toothpaste, toothbrush, mouthwash, and dental floss. Many supermarkets carry natural and organic products from brands such as Tom's of Maine, Burt's Bees, and Jason, along with well-known brands such as Colgate, Crest, and Oral-B. Supermarkets are an important distribution of dental care products because they provide customers with an easy and convenient way to shop. The advantage of buying products in supermarkets is that customers can buy affordable products in one place. Just like supermarkets many other types of offline channels have the same type of advantages which drives the growth of this segment as well as the market during the forecast period.
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Europe is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Increasing adoption of advanced oral care products, an increasing number of procedures, and an increasing number of professionals and dental facilities are driving the market in the region. The prevalence of dental diseases is proportional to the increasing aging population and is expected to spur market growth in this region during the forecast period. According to the World Bank Group, the EU's population aged 65 and over increased by more than 21% in 2021 compared to 2011. Many countries in the region, such as Austria, Poland, and Spain, cover the full cost of dental services. This will improve access to quality dental services and increase demand for dental diagnostic and surgical equipment. Rising medical expenses are also driving the market in the region.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments
The market is experiencing transformative shifts propelled by practicing dentists embracing cutting-edge technologies. Innovations like artificial intelligence-equipped toothbrushes, vibrating toothbrushes, and interactive toothbrushes are redefining dental hygiene. Technologies such as position detection and motion sensor advancements enhance brushing accuracy. The market also sees a rise in plant-based antimicrobials and a focus on tooth enamel protection. Corporate initiatives like CSR programs promote oral health awareness. Additionally, premium oral care options cater to personalized needs, offering solutions for sensitivity relief, cosmetic whitening, and CBD-infused products. Virtual platforms like telemedicine and remote consultations further democratize access to quality dental care, aligning with the demands of an ageing population and addressing challenges posed by unhealthy food habits.
Moreover, the market is witnessing a dynamic evolution driven by technological advancements and shifting consumer preferences. Innovations like position detection technology and motion sensor technology in toothbrushes have revolutionized dental hygiene, ensuring precise brushing and improved results. The market landscape depends on various factors such as the Toothbrushes and accessories segment, Treatment recommendations, Brushing habits, Toothbrush segment. Additionally, seminars and programmes focusing on dental health awareness, along with corporate social responsibility (CSR) initiatives promoting oral care, have contributed to heightened consumer education.Specific areas of focus include addressing tooth sensitivity and gum line health, combating tooth damage with advanced products, and catering to cosmetic needs with cosmetic dental whitening products and peroxide-free alternatives. The market segmentation encompasses diverse segments such as the toothbrushes segment, offering a range from manual toothbrushes to smart toothbrushes and premium oral care products.
Furthermore, innovations like sensitivity relief products, personalized oral care solutions, and products incorporating probiotics and natural plant extracts are gaining traction. Moreover, virtual dental care platforms leveraging AI and enabling remote dental consultations are reshaping the industry landscape, along with the integration of smart oral care devices, sensors, mobile apps, and smart home devices for personalized feedback and improved brushing habits.The rising popularity of CBD-infused oral care products further reflects evolving consumer preferences, marking a paradigm shift in oral care choices and emphasizing the market's continuous adaptation to meet changing needs.
Market Scope |
|
Report Coverage |
Details |
Page number |
166 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.75% |
Market growth 2023-2027 |
USD 11.15 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.25 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 33% |
Key countries |
US, China, Germany, UK, and Brazil |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., Amway Corp., Anchor Health and Beauty Care Pvt. Ltd., Church and Dwight Co. Inc., Colgate Palmolive Co., Dabur India Ltd., GC Corp., GlaxoSmithKline Plc, Henkel AG and Co. KGaA, Himalaya Global Holdings Ltd., Johnson and Johnson Services Inc., Kao Corp., Koninklijke Philips NV, Lion Corp., Perrigo Co. Plc, Prestige Consumer Healthcare Inc., Septodont Holding, Sunstar Suisse SA, The Procter and Gamble Co., and Unilever PLC |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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