Enjoy complimentary customisation on priority with our Enterprise License!
The organic baby shampoo market size is estimated to grow at a CAGR of 4.91% between 2022 and 2027. The market size is forecast to increase by USD 148.4 million. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
Increasing customer awareness about baby health and hygiene is a major factor driving the market growth. Globally, awareness about baby health and hygiene is increasing rapidly which has driven the demand for organic baby shampoo. Due to rapid urbanization, there is an increase in overall pollution and pollutants, which is spreading a vast array of diseases, and has become a major concern for parents. Moreover, the emergence of organic and natural baby products, such as organic baby shampoos, is also driving the value sales of the market. Such organic baby shampoos are considered better than normal products, regardless of their high price. In addition, working mothers have heightened apprehensions for the health of their babies and have high spending power; therefore, they are willing to pay more for organic and environment-friendly products. Hence, rising customer awareness about baby health and hygiene will boost the growth of the global organic baby shampoo market during the forecast period.
To learn more about this report, Request Free Sample
Growing focus on baby bath products is an emerging trend shaping the market growth. Baby bath products are crucial products that are made exclusively to give quality care to babies. Baby bath products, including organic baby shampoo, are made differently from adult bath products as a baby's skin is tender and can be effortlessly affected by bath products used for adults. Baby bath products such as organic baby shampoo, offer cleansing purposes and contain fewer chemicals to protect the baby's skin. Also, parents look for products that are dermatologically tested, hypoallergenic, and alcohol-free.
Consequently, parents abstain from using perfumed and scented products to ensure that the baby's skin is protected. As a result, companies are coming up with more advanced, innovative, and safe products, such as formaldehyde-free shampoos, which are less irritating to a baby's eyes. These factors are anticipated to increase the adoption of baby bath products, including organic baby shampoo, which, in turn, is expected to drive the organic baby shampoo market growth during the forecast period.
The high cost associated with organic baby shampoo is a significant challenge hindering market growth. As the ingredients used in organic products are often more expensive to source and produce compared with synthetic ingredients such as thickeners, conditioning agents, preservatives, and modifiers used in conventional products, organic baby shampoos are more costly than traditional baby shampoos. Additionally, the certification process for organic products can be costly, which is passed on to the consumer.
Furthermore, as some consumers may be deterred by the price and choose to stick with traditional baby shampoos, the demand for organic baby shampoo may be reduced. Organic baby shampoo may be considered a luxury item, and the high cost may restrict its reach to low-income consumers who are incapable to afford it. Therefore, the high cost of organic baby shampoo may impede the growth of the global organic baby shampoo market during the forecast period.
The below 500 ml segment is estimated to witness significant growth during the forecast period. In 2022, the below 500ml segment held the largest share of the global organic baby shampoo market. Organic baby shampoo below 500ml is largely accepted by parents for their babies as the baby's hair needs a small amount of shampoo. Moreover, both in distribution and packaging, shampoo sachet is much more cost-effective.
Get a glance at the market contribution of various segments View the PDF Sample
The below 500 ml was the largest segment and was valued at USD 310.73 million in 2017. The significant factor driving this market is the rising middle-class population and their increasing spending on premium organic baby shampoo. Advances in product innovation and the rise in the launch of organic or natural organic baby shampoo below 500ml are driving the sales of organic baby shampoo. Also, the growth of the segment is primarily driven by the growing sales of organic baby shampoo below 500ml in countries such as the US, China, Japan, Germany, and the UK, thereby driving the growth of the below 500ml segment of the global organic baby shampoo market during the forecast period.
Shampoo above 500ml is largely preferred by consumers with high incomes as it is high in price. The growth in consumer spending in countries such as the US, Canada, India, China, the UK, and Brazil has resulted in an upsurge in the demand for shampoo above 500ml as it is costlier than below 500ml. Consumers are becoming aware of the toxic effects of synthetic products and are more vocal about their desire to use organic products that are free from toxins for their babies in bigger quantities and for more extended periods of time. This, in turn, expands the demand for above 500ml type of organic baby shampoo. Thus, the growth of the above 500ml segment of the global organic baby shampoo market is anticipated to grow during the forecast period.
For more insights on the market share of various regions Download PDF Sample now!
Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to vendors is North America. The US is leading the regional organic baby shampoo market by market share and is anticipated to maintain its position in the region. Innovation and portfolio extension, along with an upsurge in awareness regarding baby hygiene products, are the key aspects driving the growth of the market. Generally, organic baby shampoo products in the region are sold through offline channels such as hypermarkets and supermarkets.
In addition, organic baby shampoos are free from chemicals and are considered appropriate for babies' health. Also, shampoos made from chemical ingredients are considered unhealthy for babies as their skin is sensitive. Consequently, the preference for organic organic baby shampoo is high. Organic baby shampoo is priced higher than normal baby bath toiletries. Therefore, such factors are anticipated to drive the value of sales of organic baby shampoo in North America during the forecast period.
The outbreak of the COVID-19 pandemic has negatively influenced market growth. However, the demand for organic baby shampoo for babies increased in the region. Companies actively promoted online sales of their products, particularly through brand-owned e-commerce portals and giving discounts on prominent organic baby shampoo, which increased the sales of organic baby shampoo in the region. Moreover, increasing awareness regarding baby health and hygiene in developed markets is anticipated to drive the growth of the regional market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The organic baby shampoo market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Organic Baby Shampoo Market Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.91% |
Market growth 2023-2027 |
USD 148.4 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.67 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 32% |
Key countries |
US, Canada, Australia, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Artsana Spa, Beiersdorf AG, California Baby, Earth Mama Angel Baby LLC, Earth Rhythm Pvt. Ltd., Erbaviva LLC, Galderma SA, Himalaya Global Holdings Ltd., Johnson and Johnson, Laboratoires Expanscience, LOreal SA, Mothercare Plc, Natures Baby Organics, Pigeon Corp., Sebapharma GmbH and Co. KG, The Clorox Co., The Good Glamm Group, The Honest Co. Inc., Unilever PLC, and Weleda Group |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.