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The Organic Pet Food Market is projected to increase by USD 3,111.11 million from 2022 to 2027. The market is estimated to grow at a CAGR of 4.43% between 2022 and 2027. In 2017 the market size was valued at USD 10,716.69 million.
The health benefits of organic pet food are a major factor driving the market growth. The health benefits associated with organic pet food are expected to drive the demand for organic pet food during the forecast period. The major health benefits of organic pet food include weight control, reduced allergies and skin irritations, reduced digestion disorders, an increase in physical vitality, and higher life expectancy. Organic pet food contains more nutrition and lacks bulk fillers. Thus, organic pet food aids in weight control in pets. Also, organic pet food contains high-quality proteins and grains that support the pet's immune system, further helping them combat allergies and skin infections. The life expectancy and overall quality of pet life are maximized as organic ingredients in pet food promote the healthy growth of pets.
This market is segmented by product into dry organic food and wet organic food. The dry organic food segment will contribute 40% to the growth of the market. The demand for dry organic food is more compared to wet pet food owing to benefits such as general convenience and facilitating the maintenance of oral hygiene in pets. Dry foods are often easier to use in food puzzle toys, which can be beneficial in entertaining the pet while pet owners are at work and controlling food intake for eager eaters. The overall demand for dry pet food, along with the increasing trend of feeding organic food, is helping the overall dry organic food market to grow at a higher rate compared to wet organic food.
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The business strategies adopted by the vendors are notably driving the market growth, although factors such as marketing ploys regarding organic pet food labelling may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
Trend
The business strategies adopted by the vendors are a prominent trend supporting market growth. Mergers and acquisitions add value to the combined entity, open new markets for both entities, and are a cost-effective way to expand the business of the organization, and create multiple growth opportunities.
Vendors are also participating in several trade shows and pet food festivals to increase the presence of their products among distributors and retailers. Participation in trade shows enables vendors to interact with distributors and pet store vendors and expand their presence in the market. Such strategies from key vendors are expected to drive the growth of the market during the forecast period.
Challenge
The marketing ploys regarding organic pet food labelling will be a major challenge for the market. Pet food offerings are changing at a rapid rate, depending on the latest trends. Thus, new formulations like grain-free and USDA-certified organic offerings are constantly increasing to meet demand. Players often use deceptive labelling to disguise their non-organic formulas when marketing both.
Multiple circular labels are used by players to hide the fact that the circular USDA label is missing from some products. For instance, organic pet food brands often sell natural product formulas that are not certified organic. Products labelled natural without the USDA Organic seal can contain ingredients that were grown or raised with pesticides, GMO grains, or antibiotics. Organic food is expected to be free from chemical residues, antibiotics, and questionable synthetic ingredients. However, many pet food brands labelled natural and USDA Organic contain carrageenan (an ingredient) that causes gastrointestinal inflammation, intestinal lesions, ulcerations, and malignant tumours. This will challenge the market growth.
Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Organic Pet Food Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The organic pet food segmentation by animal type consists of organic dog food, organic cat food, and others. Dogs are the most common pet among pet owners. They become familiar with human behaviour and emotions and can understand words and interpret the tone of voice, gestures, and body language. Due to an increase in awareness of the health benefits of pet ownership, many consumers are adopting pets. Dogs are known to reduce anxiety, stress, and depression, ease loneliness, improve cardiovascular health, and encourage exercise. Children who take care of dogs tend to grow up more secure and active. Dogs also provide valuable companionship to older adults whose children have moved away due to work or marriage. Thus, the number of dog pet owners is increasing globally which is expected to boost market segment growth during the forecast period.
The organic pet food segmentation by product consists of dry organic food and wet organic food. The market share growth of the dry organic food segment will be significant during the forecast period. The demand for dry organic food is more compared to wet pet food owing to benefits such as convenience. The measured portions of dry food can be left out all day for a pet to eat at its own pace without worry of spoilage. Also, dry pet food facilitates the maintenance of oral hygiene in pets. These advantages make the dry organic food segment preferable and will facilitate market growth during the forecast period.
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The dry organic food segment was valued at USD 8,768.40 million in 2017 and continued to grow until 2021. Enriching environment as dry foods is often easier to use in food puzzle toys, which can be beneficial in entertaining the pet while pet owners are at work, and controlling food intake for the eager eaters. Thus, the overall demand for dry pet food, along with the increasing trend of feeding organic food, is helping the overall dry organic food market to grow at a higher rate compared to wet organic food. Players are popular for their variety in the dry organic food category.
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North America is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The organic pet market is expected to grow in North America during the forecast period, driven by the large interest in pet ownership in countries such as US, Canada, and Mexico. For instance, the number of US households that own a dog as a pet increased from 43.3 million in 2012 to 90.5 million in 2022. The increasing pet ownership is expected to raise the demand for pet food, which will, in turn, drive the growth of the market in the region during the forecast period.
The market in North America was negatively impacted due to the outbreak of the COVID-19 pandemic. However, Vendors in the market are focused on introducing innovative products to cater to the rising demand for organic pet food. Thus, due to continuous product innovation from vendors are increased demand for healthy food for pets, the regional market is expected to witness high growth during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Organic Pet Food Market Scope |
|
Report Coverage |
Details |
Page number |
177 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.43% |
Market growth 2023-2027 |
USD 3,111.11 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.79 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 42% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Avian Organics, Better Choice Company Inc., BiOpet Pet Care Pty Ltd., BrightPet Nutrition Group LLC, Castor and Pollux Natural Petworks, Darwins Natural Pet Products, Evangers Dog and Cat Food Co. Inc., General Mills Inc., Grandma Lucys LLC, Harrisons Bird Foods, Hydrite Chemical Co., Native Pet, Nestle SA, Newmans Own Inc., Organic Paws, PPN Ltd. Partnership, Primal Pet Foods Inc., Raw Paw Pet Inc., Tender and True Pet Nutrition, and Yarrah Organic Petfood BV |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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