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The organic shampoo market size is projected to increase by USD 1.13 billion and the market size is estimated to grow at a CAGR of 9.76% between 2022 and 2027. In 2017 the size of the market was valued at USD 1,240.75 million. One of the key factors driving the market growth is the growing popularity of natural ingredients. As consumers are becoming more conscious about the products they use on their bodies and are aware of the impact these products have on the environment, there has been a growing demand for natural and organic products. Unlike traditional shampoos, products are made with plant-based ingredients and are free from harmful chemicals such as sulfates, parabens, and synthetic fragrances, which can be harmful to both the hair and the environment. As a result, there was an increase in demand for shampoo products has led to a rise in the number of brands offering these types of products which drives the market growth during the forecast period.
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The offline segment will account for a significant share of market growth during the forecast period. One of the key reason is that the offline distribution segment is an effective distribution mode as it offers consumers the touch and feels experience. It is expected that hypermarkets and supermarkets are projected to expand on a large scale, providing a more extensive reach and visibility in the coming years. In addition, The growing retail industry and the establishment of numerous retail outlets are driving sales, which drives the market share of this segment during the forecast period.
The offline segment was valued at USD 735.52 million in 2017 and continued to grow until 2021. One of the key reasons for this market growth is due to the availability of products in most organized retail stores, such as specialty stores, hypermarkets/supermarkets, and departmental stores worldwide. These outlets offer consumers a wide variety of products and provide them with the convenience of finding everything in one place. As a result, the growing retail industry and the establishment of various retail outlets are driving the sales through this segment.
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The market share growth of the liquid segment will be significant during the forecast period. As consumers are becoming more aware of the potential health risks of using chemicals in personal care products, including shampoos, there is an increase in demand as it is perceived as healthier than traditional shampoos. In addition, the growing popularity of sustainable and environmentally friendly products, coupled with the availability of liquid shampoos across grocery stores, drugstores, and other retail outlets, contributed to the market growth of liquid variants during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the key reasons for the shampoo market growth in North America is the presence of many companies that offer these shampoos in the region. In addition, there is an increasing adoption of online shopping and the expansion of organized retailing which contributes to the market growth as well.
The market is witnessing a surge in demand as consumers increasingly prioritize natural and chemical-free hair care solutions. Unlike conventional shampoos containing synthetic ingredients, organic shampoos utilize natural materials such as herbs and essential oils like peppermint, aloe vera, and rosemary. These ingredients offer purifying and nourishing properties, effectively cleansing the hair while maintaining its healthy sheen. With growing consumer awareness regarding the harmful effects of chemical-laden products and the benefits of organic alternatives, the uptake of organic shampoos is on the rise. Manufacturers are responding to this trend by formulating organic shampoos free from harsh chemicals like sodium lauryl sulphate, catering to the evolving preferences of consumers for safer and more sustainable beauty and hygiene products.
As more people are becoming aware of the harmful chemicals such as thickeners, conditioning agents, preservatives, and modifiers in traditional shampoos, there has been an increase in the popularity of organic products in recent years. As a result, there is a surge in demand for online shopping channels for all types of products, including shampoos. In addition, the online platform offers convenience, accessibility, and affordability to its consumers. Thus it increased the online sales of shampoos, which drives the market growth during the forecast period.
As the ingredients used are often more expensive to source and produce compared to synthetic ingredients such as thickeners, conditioning agents, preservatives, and modifiers used in conventional products, organic products are more expensive than conventional shampoos. In addition, strict adherence to specific standards is required for certification. As a result, there is an increase in the overall price of the products. Due to this, consumers may opt for low-cost alternatives which may limit the market penetration of the products. Thus the high cost may impede market growth during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is witnessing a surge in demand driven by consumer preference for natural and chemical-free hair cleaning solutions. With growing awareness regarding personal hygiene and the harmful effects of synthetic ingredients, consumers are gravitating towards natural materials and organic products. Organic shampoos, enriched with herbs and natural elements like peppermint and rosemary, offer purifying and nourishing properties while effectively cleansing excess oil and impurities from the hair follicle. Manufacturers are increasingly focusing on formulations using natural components and organic oils, catering to consumer preference for chemical-free hair care. Despite higher manufacturing expenses and extraction costs, the market is witnessing robust growth, fueled by consumer awareness, R&D spending, and the demand for cruelty-free and environmentally friendly beauty products.
The market is witnessing a surge in demand as consumers increasingly prioritize natural and chemical-free products for their hair care routine. With growing awareness regarding the adverse effects of synthetic ingredients like sodium lauryl sulphate and potassium sorbate, consumers are turning towards organic alternatives. These shampoos, enriched with natural botanicals and herbal ingredients, offer purifying properties and promote healthy sheen without the use of artificial additives. Manufacturers are catering to specific hair care demands, such as oily hair or dry scalp, by developing formulations based on water or solvents. With governments and herbal manufacturers promoting organic hair care products, salons and beauty parlors are also offering discounts to meet the rising customer preference for organic and cruelty-free cosmetics.
Consumer preferences are shifting towards natural and organic hair care products, driven by concerns about synthetic ingredients and chemical-free alternatives. With a growing interest in sustainable living, there's a surge in demand for natural shampoos and organic conditioners. Consumers increasingly seek transparency, looking for recipes and ingredients that align with their values. This shift is evident in the rising uptake of organic products, as people become more conscious of the impact of their choices on the environment and personal health.
Despite the global climatic and seasonal changes impacting hair development, the trend towards natural beauty products persists. However, manufacturers face challenges, including high expenses associated with sourcing quality herbals and avoiding artificial aromas. At the point of sale, consumer views play a significant role, with many opting for herbal and organic-based goods. As awareness grows, the market for chemical-free hair and skin products continues to expand, reflecting a broader shift towards holistic wellness and sustainability.
Organic Shampoo Market Scope |
|
Report Coverage |
Details |
Page number |
151 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.76% |
Market growth 2023-2027 |
USD 1.13 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
9.28 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 36% |
Key countries |
US, Canada, China, Germany, and UK |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Amazon Beauty Inc., Amway Corp., Bentley Organic Ltd., Bio Veda Action Research Co., Colgate Palmolive Co., Giovanni Cosmetics Inc., Hindustan Unilever Ltd., John Masters Organics Inc., Johnson and Johnson Services Inc., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, NATULIQUE Ltd., Onesta Hair Care LLC, Organic Harvest, Perse Beauty Inc., Real Purity Inc., The Body Shop International Ltd., The Estee Lauder Companies Inc., The Hain Celestial Group Inc., and Virgin Scent Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, market trends, market growth analysis, market research and growth, market growth and forecasting, Market forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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