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The organic soap market size is estimated to grow by USD 177.2 billion at a CAGR of 8.05% between 2023 and 2028. The market's growth is influenced by several factors, including the benefits of organic skincare products, the availability of organic soaps in a wide range of natural fragrances, and vendors' omnichannel strategies providing consumers with access to different distribution channels. Organic skincare products are favored for their natural ingredients, which are gentler on the skin and free from harmful chemicals, attracting health-conscious consumers. The diverse selection of organic soaps in various natural fragrances appeals to a broad consumer base, enhancing their market appeal. Additionally, vendors' omnichannel strategies, which integrate online and offline distribution channels, ensure consumers can easily access these products, further driving market expansion.
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The market is expanding, driven by rising consumer concerns about chemicals and their adverse effects like skin irritation, allergies, and dull skin. Ecofriendly soap, including green soaps, bio soap, and sustainable soap, uses plant extracts and natural oils to address these issues. Natural ingredients like aloe vera, shea butter, and cocoa butter are favored for their benefits in treating skin conditions such as eczema. Nontoxic soap, clean soap, and pure soap made from plant-based sources are in demand. Vegan soaps are particularly popular, ensuring no animal products are used. The inclusion of glycerol in organic soaps enhances moisture, promoting healthy skin. The market reflects a shift towards sustainability and healthy soap options.
The availability of soaps in a wide range of natural fragrances is driving market growth. Some of the wide variety of natural fragrances include grapefruit, eucalyptus, lavender, lemongrass, oatmeal lavender, sweet orange, orange blossom, patchouli rose, rosemary herb, tea tree, wood spice, Vermont clay, cinnamon, pink lemon, jojoba, mint, sandalwood, and neem. The ingredients of these natural fragrances are mainly sourced from plants and minerals. Therefore, natural extracts sourced from flowers, fruits, and herbs are significantly driving the market and contributing to its growth. Hence, factors such as organic fragrances do not have any side effects and help the user's skin stay soft and supply is expected to drive the global market size during the forecast period.
The growing popularity of private-label brands is a primary trend in the market. There has been a significant focus on private-label by retailers across the world as they are selling different types under their private-label brands to improve profitability which is significantly contributing to the market growth. There has been an increasing number of new product launches by major retailers with herbal ingredients and scented soaps, globally, and are capitalizing on the growing demand for bio products among consumers. For instance, China-based Alibaba sells a variety of soaps, such as Natural Moisturizing Handmade Soap, under its own brand. Hence, such trends are expected to continue to drive the global market size during the forecast period.
The shorter shelf life compared to synthetic soaps is a significant challenge restricting market growth. One of the significant challenges faced by the retailers is their shorter shelf life e compared to their inorganic counterparts as the raw materials used are all sourced from nature. As inorganic soaps contain synthetic preservatives that help preserve all their qualities, it has a longer shelf life. For instance, these soaps have only a shelf life of 12-18 months as they are made using natural ingredients such as tea tree oil, rosemary, lavender, shea butter, and aloe vera, which cannot be preserved for a long duration as they lose their natural fragrance while the shelf life of synthetic soaps is over three years. Hence, this can significantly hinder the global organic market size during the forecast period.
The online segment will account for a significant share of market growth during the forecast period. One of the main reasons for the significant growth of the online segment in the global market is its wide range of brands and products which caters to a broader consumer segment.
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The online segment was valued at USD 138.10 million in 2018. Factors such as online e-commerce platforms offering consumers the convenience of comparing product information, an increase in the number of online shopping portals, and the penetration of smartphones are significantly driving the growth of this segment. There is an increasing preference for online platforms by several vendors due to the convenience and price, and the online platform reduces and eliminates the need for physical infrastructure, thereby reducing the costs for consumers. Hence, such factors are expected to drive the growth of this segment which in turn will drive the growth during the forecast period.
The organic bar soap segment will account for a significant share of market growth during the forecast period. Organic bar soaps are a type of soap that are the most common form of soap and are available as solid cakes that are shaped into bars. These soaps are mainly used for cleansing the body and are also very easy to use and store. Some of the common ingredients of bio bar soaps include natural oils that are extracted from coconuts, almonds, goat milk, olives, castor beans, soybean, shea butter, and cocoa butter. Some of the key advantages of bio bar soaps, which make them preferable over liquid soaps include economical (low-cost of bar soaps) deodorizing capabilities, wide availability in fragrance-free variants for consumers allergic to fragrances, and better exfoliating capabilities. Hence, these factors are expected to drive the growth of this segment which in turn will drive the growth during the forecast period.
APAC is estimated to contribute 39% to the growth of the global market during the forecast duration. Technavio’s analysts have elaborately explained the regional market growth and trends that shape the market during the forecast years.
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Another region offering significant growth opportunities to vendors is North America. Some of the major factors driving the market growth in North America are factors such as high purchasing power of consumers and a strong focus on skincare. Also, other factors such as growing consumer awareness about harmful chemicals in synthetic soaps, increasing urbanization, growing awareness about the benefits associated with such soaps, the rise in the adoption of these soaps among end-users, and strong international brand penetration are significantly contributing to the growth of the market in North America and continue to drive the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Anuspa Heritage Pvt Ltd: The company offers organic soaps such as Avon naturals papaya soap, Avon naturals rose soap, and tedibar.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Anuspa Heritage Pvt Ltd., Beach Organics Skin Care, Botanie Natural Soap Inc, Dr. Bronners Magic Soaps, EO Products, Erbaviva LLC, Khadi Natural, Loccitane International SA, Mountain Valley Springs India Pvt. Ltd., Natura and Co Holding SA, Neals Yard Ltd., Osmia Organics, Pangea Organics Inc., Trulys Natural Products, and Unilever PLC
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Liquid Hand Soap Market: Liquid Hand Soap Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, India, Germany, UK - Size and Forecast
Bar Soap Market: Bar Soap Market by Material, Distribution Channel and Geography - Forecast and Analysis
Organic Laundry Detergents Market: Organic Laundry Detergents Market by Distribution Channel, Product and Geography - Forecast and Analysis
The market is experiencing significant growth due to rising awareness of toxicity, hormone imbalance, and other health problems caused by parabens and aluminum in conventional products. Brands like Moam Organics are gaining popularity with their nature-inspired ingredients such as geranium, bergamot, and frankincense, which ensure efficacy and longer-lasting protection. Companies like Stephenson with their COSMOS Range emphasize the organic concept, attracting both domestic players and international players. Products like Aromatic Body and Melissa Hand Cream are found in specialty stores and pharmacies and drugstores across emerging markets and established markets. The focus on personal hygiene and natural products reflects consumer demand for safer, clinical properties in organic soaps.
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Market Scope |
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Report Coverage |
Details |
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Page number |
166 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.05% |
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Market Growth 2024-2028 |
USD 177.2 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
7.29 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 39% |
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Key countries |
US, Germany, France, Japan, and Canada |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Anuspa Heritage Pvt Ltd., Beach Organics Skin Care, Botanie Natural Soap Inc, Dr. Bronners Magic Soaps, EO Products, Erbaviva LLC, Khadi Natural, Loccitane International SA, Mountain Valley Springs India Pvt. Ltd., Natura and Co Holding SA, Neals Yard Ltd., Osmia Organics, Pangea Organics Inc., Trulys Natural Products, and Unilever PLC |
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Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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