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The Packaged Edible Flower Market size is projected to increase by USD 63.58 million and the market size is estimated to grow at a CAGR of 5.76% between 2023 and 2028.
The report includes a comprehensive outlook on the packaged edible flower market offering forecasts for the industry segmented by Product, which comprises edible rose, edible dandelion, edible hibiscus, and others. Additionally, it categorizes Application into baking, tea, seasoning, and others and covers Geography regions, including North America, APAC, Europe, Middle East and Africa, and South America. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.
Development in the packaging of edible flowers is notably driving the market growth. A product's success in the market largely depends on the quality and appeal of its packaging. As packaged edible flowers have very short shelf lives, the reliability of their quality and safety must be ensured. To enhance the visibility of their products and make them more saleable, edible flower producers have started using innovative materials and packaging technology. The innovative and ingenious methods producers are adopting for packaging are the use of recyclable plastic containers, transparent covers, and attractive and bright colours, while some are even giving a rustic effect to their packaging. The packaged edible flower market is riding on these factors to register steady growth. Thus, the development in the packaging of edible flowers will drive the growth of the market during the forecast period.
The Packaged Edible Flower Market shows an Accelerate CAGR during the forecast period.
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An increase in caffeine-free teas using edible flowers is an emerging trend shaping the market growth. Consumers are increasingly focused on health and wellness, leading to a greater interest in herbal teas. Caffeine-free options are appealing to individuals looking for beverages that can be enjoyed throughout the day without the stimulating effects of caffeine. Many edible flowers are known to increase the content of phenolic compounds and bulwark the body's antioxidant capacity. The tea industry continues to innovate, and the development of new and creative tea blends, including those featuring edible flowers, reflects the industry's response to changing consumer preferences.
Consequently, edible flowers are used to prepare various types of teas that are free of caffeine and other stimulating substances and, hence, healthy. Thus, increasingly viewing herbal teas as functional beverages that offer various health benefits drive the growth of the packaged edible flower market during the forecast period.
The extremely short shelf life of packaged edible flowers is a significant challenge hindering the market growth. The biggest drawback for edible flowers is their extremely short shelf life, and this can be an obstacle to their commercial success. Unlike cut flowers, which are cut with their stem, edible flowers are cut off by the stem from the pedicel and are therefore questionable to additional pressures. Cutting down the stem of flowers exposes the flower's nutrients to air and shortens the life of flowers. Edible flowers must be consumed within two to five days of harvest. This restricts producers from carrying out large-scale production and expanding their niche market. Edible flowers must be transported by air if they are to reach far-flung markets.
However, edible fresh flowers have not been able to secure a market along the lines of fresh fruits and vegetables as they are produced on a smaller scale. There has not been any major spending on R&D for addressing storage issues either. Were the shelf life of edible flowers to be extended with technological help, the results would be fewer wasted products, higher economic benefits, and reduced transportation costs. This factor has been identified as the main challenge to the growth of the packaged edible flower market during the forecast period.
In the global packaged edible flower market, the baking segment has grown significantly in recent years. Edible flowers are becoming more and more well-liked among foodies, professional chefs, and home bakers as a distinctive and eye-catching addition to improving the tastes and appearance of different baked items. Edible flower recipes have become increasingly popular as bakers publish their aesthetically pleasing creations on social media sites like Pinterest and Instagram. The incorporation of edible flowers not only enhances the aesthetics but also provides exciting flavours to various baked treats. With the ongoing trend of food presentation and the rise of social media, the baking segment will grow significantly in the market during the forecast period.
The market share growth by the edible rose segment will be significant during the forecast period. Rose is among the most sought-after flowers globally for its attractiveness and fragrance and for adding taste to dishes. Roses and rosehips are included in diets as they are low-calorie, water-rich, and contain vitamins A and E. Roses come in various sizes, fragrances, and tastes.
The edibles rose segment was valued at USD 36.10 million in 2018
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Further, China has a favourable subtropical climate and fertile soil that gives the locals an advantage in growing edible roses. The production of edible roses in China has increased in recent years. The edible rose industry in China has helped promote local agriculture and has boosted the income of locals in China, especially the Yunnan province in southWestern China. Kunming Dounan flower market in Yunnan Province is the largest fresh flower market in Asia, supplying 70% of the fresh flowers in China. In Yunnan province, the farmers refer to edible roses as toushui flowers. In 2020, the planting area of edible flowers in Yunnan province reached 13,000 hectares, including 6,400 hectares of edible roses. Thus, the large-scale production of edible roses in China is expected to augment the growth of the edible rose segment, which, in turn, will fuel the growth of the market during the forecast period.
Europe is estimated to contribute 37% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Edible flowers are steadily becoming an indispensable part of the cuisine in many European countries due to their aesthetic appeal and nutritional value. This has encouraged several countries to support horticulture, the Netherlands being one of them. The country's economy is largely influenced by the production of packaged edible flowers, making the Netherlands the top exporter of the produce. The Netherlands is also a distribution hub of packaged edible flowers in Europe and exports to Germany, Belgium, France, and other countries. In the UK, violas command the highest demand among edible flowers because of their bright colour and attractiveness.
In addition, the country's edible flower players are investing heavily in expanding their production base to include more varieties of edible flowers due to growing customer demand. The Netherlands exports huge quantities of flowers to Scandinavian countries, where flower petals and flower hips are put to innovative use. Owing to these factors, the packaged edible flower market is expected to expand in Europe during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The packaged edible flower market report also includes detailed analyses of the competitive landscape of the market and information about 12 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The packaged edible flower market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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Packaged Edible Flower Market Scope |
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Report Coverage |
Details |
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Page number |
162 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.76% |
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Market Growth 2024-2028 |
USD 63.58 million |
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Market structure |
Concentrated |
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YoY growth 2023-2024(%) |
5.2 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 37% |
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Key countries |
US, Japan, Germany, UK, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Cherry Valley Organics, Farm.One Inc., Flowerdale Farm, Fresh Origins, Frugivore India Pvt. Ltd., Gourmet Sweet Botanicals LLC, Herbs Unlimited, Little Wild Things, Maddocks Farm Organics, Marius Auda, Nurtured In Norfolk Ltd., and Petite Ingredient |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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