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The Packaged Edible Flower Market size is projected to increase by USD 63.58 million at a CAGR of 5.76% between 2023 and 2028. The market is experiencing significant growth due to several key factors. First, there is a rising demand for visually appealing food items, with photogenic dishes increasingly popular on social media. Second, recommendations from health and nutritional experts highlight the benefits of consuming edible flowers, which are rich in essential vitamins, minerals, and antioxidants. Lastly, advancements in packaging technology have made it possible to preserve the freshness and vibrancy of edible flowers, ensuring they maintain their aesthetic appeal and nutritional value until consumption. As a result, the market is poised for continued expansion, offering consumers a healthy and visually appealing food option.
The Market shows an Accelerate CAGR during the forecast period.
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The market caters to diverse industries, including food and beverage, pharmaceutical, and nutraceutical supplements. With a rising trend towards natural and organic supplements, edible flowers are gaining popularity for their potential to promote skin health and combat anti-aging. They serve as nutraceutical goods and skin rejuvenation supplements, providing essential nutrients like vitamins E and vitamins C and iron. In the culinary world, edible flowers are used as flavoring agents and garnishing agents, enhancing food dishes and satisfying customers' dining habits. Notable ingredients include Etlingera elatior for its health benefits and its use in dishes like peanut sauce. As health consciousness grows, the demand for nutritional food additives and nutraceutical ingredients continues to drive innovation in the food and nutraceutical industry.
Development in the packaging of edible flowers is notably driving the market growth. A product's success in the market largely depends on the quality and appeal of its packaging. As packaged edible flowers have very short shelf lives, the reliability of their quality and safety must be ensured. To enhance the visibility of their products and make them more saleable, edible flower producers have started using innovative materials and packaging technology. The innovative and ingenious methods producers are adopting for packaging are the use of recyclable plastic containers, transparent covers, and attractive and bright colours, while some are even giving a rustic effect to their packaging. The market is riding on these factors to register steady growth. Thus, the development in the packaging of edible flowers will drive the growth of the market during the forecast period.
An increase in caffeine-free teas using edible flowers is an emerging trend shaping the market growth. Consumers are increasingly focused on health and wellness, leading to a greater interest in herbal teas. Caffeine-free options are appealing to individuals looking for beverages that can be enjoyed throughout the day without the stimulating effects of caffeine. Many edible flowers are known to increase the content of phenolic compounds and bulwark the body's antioxidant capacity. The tea industry continues to innovate, and the development of new and creative tea blends, including those featuring edible flowers, reflects the industry's response to changing consumer preferences.
Consequently, edible flowers are used to prepare various types of teas that are free of caffeine and other stimulating substances and, hence, healthy. Thus, increasingly viewing herbal teas as functional beverages that offer various health benefits drive the growth of the market during the forecast period.
The extremely short shelf life of packaged edible flowers is a significant challenge hindering the market growth. The biggest drawback for edible flowers is their extremely short shelf life, and this can be an obstacle to their commercial success. Unlike cut flowers, which are cut with their stem, edible flowers are cut off by the stem from the pedicel and are, therefore, questionable to additional pressures. Cutting down the stem of flowers exposes the flower's nutrients to air and shortens the life of flowers. Edible flowers must be consumed within two to five days of harvest. This restricts producers from carrying out large-scale production and expanding their niche market. Edible flowers must be transported by air if they are to reach far-flung markets.
However, edible fresh flowers have not been able to secure a market along the lines of fresh fruits and vegetables as they are produced on a smaller scale. There has not been any major spending on R&D for addressing storage issues either. Were the shelf life of edible flowers to be extended with technological help, the results would be fewer wasted products, higher economic benefits, and reduced transportation costs. This factor has been identified as the main challenge to the growth of the market during the forecast period.
In the global market, the baking segment has grown significantly in recent years. Edible flowers are becoming more and more well-liked among foodies, professional chefs, and home bakers as a distinctive and eye-catching addition to improving the tastes and appearance of different baked items. Edible flower recipes have become increasingly popular as bakers publish their aesthetically pleasing creations on social media sites like Pinterest and Instagram. The incorporation of edible flowers not only enhances the aesthetics but also provides exciting flavours to various baked treats. With the ongoing trend of food presentation and the rise of social media, the baking segment will grow significantly in the market during the forecast period.
The market share growth by the edible rose segment will be significant during the forecast period. Rose is among the most sought-after flowers globally for its attractiveness and fragrance and for adding taste to dishes. Roses and rosehips are included in diets as they are low-calorie, water-rich, and contain vitamins A and E. Roses come in various sizes, fragrances, and tastes.
The edibles rose segment was valued at USD 36.10 million in 2018
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Further, China has a favourable subtropical climate and fertile soil that gives the locals an advantage in growing edible roses. The production of edible roses in China has increased in recent years. The edible rose industry in China has helped promote local agriculture and has boosted the income of locals in China, especially in the Yunnan province in South Western China. Kunming Dounan flower market in Yunnan Province is the largest fresh flower market in Asia, supplying 70% of the fresh flowers in China. In Yunnan province, the farmers refer to edible roses as toushui flowers. In 2020, the planting area of edible flowers in Yunnan province reached 13,000 hectares, including 6,400 hectares of edible roses. Thus, the large-scale production of edible roses in China is expected to augment the growth of the edible rose segment, which, in turn, will fuel the growth of the market during the forecast period.
Europe is estimated to contribute 37% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Edible flowers are steadily becoming an indispensable part of the cuisine in many European countries due to their aesthetic appeal and nutritional value. This has encouraged several countries to support horticulture, the Netherlands being one of them. The country's economy is largely influenced by the production of packaged edible flowers, making the Netherlands the top exporter of the produce. The Netherlands is also a distribution hub of packaged edible flowers in Europe and exports to Germany, Belgium, France, and other countries. In the UK, violas command the highest demand among edible flowers because of their bright colour and attractiveness.
In addition, the country's edible flower players are investing heavily in expanding their production base to include more varieties of edible flowers due to growing customer demand. The Netherlands exports huge quantities of flowers to Scandinavian countries, where flower petals and flower hips are put to innovative use. Owing to these factors, the market is expected to expand in Europe during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 12 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Sunflower Market: Sunflower Market by Type and Geography - Forecast and Analysis
Vietnam Floriculture Market: Vietnam Floriculture Market by Product, Application, and Type - Forecast and Analysis
Cannabis-infused Edible Products Market: Cannabis-infused Edible Products Market by Product and Geography - Forecast and Analysis
The market caters to various sectors, including pharmaceutical industries seeking anti-aging supplements and medicinal purposes of flowers like jasmine, marigold, and lavender. These flowers, rich in vitamins E and C, serve as flavoring agents and garnishing agents in foods such as jam, salads, and relishes, offering added health benefits such as managing cholesterol and blood pressure while imparting a cooling effect. Notably, Hibiscus sabdariffa is utilized for its medicinal properties.
Despite concerns like hypersensitivity and potential adverse effects like skin irritation or ulcers, the market continues to thrive, offering nutritional food industry innovations like FruitFlowers in convenient cardboard tubes for lightweight and flavoring ingredients for food garnishing in a variety of forms, from powdered to garnishing cakes, cookies, and chocolates. Pansies, known for their vibrant colors, serve as both a flavoring agent and a garnishing agent, enhancing dishes with their delicate flavor and aesthetic appeal, making them versatile flavouring ingredients ideal for creating visually appealing and flavorful meals.
Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.76% |
Market Growth 2024-2028 |
USD 63.58 million |
Market structure |
Concentrated |
YoY growth 2023-2024(%) |
5.2 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 37% |
Key countries |
US, Japan, Germany, UK, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Cherry Valley Organics, Farm.One Inc., Flowerdale Farm, Fresh Origins, Frugivore India Pvt. Ltd., Gourmet Sweet Botanicals LLC, Herbs Unlimited, Little Wild Things, Maddocks Farm Organics, Marius Auda, Nurtured In Norfolk Ltd., and Petite Ingredient |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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