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The US - Packaged Rice Snacks Market size is projected to increase by USD 396.82 million, at a CAGR of 5.82% between 2023 and 2028.
The online segment, primarily driven by e-commerce platforms, has witnessed substantial growth in the US packaged rice snacks market. The increasing Internet penetration and smartphone usage have contributed to a surge in vendors on e-commerce platforms, offering a variety of regional and global packaged food brands, including rice snacks. Major online retailers like Amazon and eBay play a pivotal role, providing a platform for consumers to explore, compare, and purchase packaged rice snacks conveniently. E-commerce channels also facilitate personalized shopping assistance and recommendations based on flavor and taste preferences. The availability of discounts, doorstep delivery, and secure transactions further boost the adoption of online channels, contributing to the growth of the packaged rice snacks market during the forecast period.
The market shows an accelerated CAGR during the forecast period.
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Growing preference for ready-to-eat snacks is notably driving the market growth. Changes in the lifestyles of consumers across the US and the growing demand for ready-to-eat snacks among the working population are raising the demand for packaged snacks. The on-the-go nature of ready-to-eat snacks, including packaged rice snacks, caters to individuals looking for quick and easy alternatives to traditional meals. The packaging formats, often single-serving or resealable pouches, enhance the convenience factor, allowing consumers to satisfy their snack cravings without the need for preparation or additional utensils.
As a result, the rising awareness among people related to snacking by making a shift in choices, growing demand for eatables that can be easily digested and are low in calories, and increasing demand for on-the-go tasty snacks are the major factors driving the demand for packaged rice snacks. Thus, the growing preference for ready-to-eat snacks is expected to drive the market trends and analysis of the market during the forecast period.
Expansion of retail and online distribution landscape is an emerging trend shaping the market development. Packaged rice snacks are gaining popularity owing to their health benefits. This is encouraging vendors to increase their production and distribution across the US. Distributors play an important role in the supply chain of all kinds of food products, including packaged rice snacks. Distributors offer branded as well as local packaged rice snacks. Supermarkets and hypermarkets are the preferred channels for purchasing packaged food products, as they are convenient and cost-effective.
In addition, several online platforms, such as Amazon, Walmart, and Giant of Maryland LLC, sell a comprehensive range of packaged rice snacks. The discounts and offers provided by online retailers also attract customers. Moreover, the ease of purchasing products, home delivery options, and the availability of safe payment options are the major factors boosting the sales of packaged rice snacks through online as well as local retail channels. This, in turn, is expected to increase opportunities for the growth of the market during the forecast period.
High competition from other packaged snacks is a significant challenge hindering the market growth. The rise in competition from other snack products such as cereal bars, dried fruit snacks, meat snacks, and frozen yogurt may negatively impact the growth of the packaged rice snacks market in the US. Some consumers prefer snacks containing buckwheat and popcorn instead of rice snacks. In addition, the low consumption of rice and rice-based food products in the US, excluding the Asian population, adversely affects the consumption of packaged rice snacks in the country. .
Moreover, the companies engaged in the production of other snack products are focusing on adding new flavors and colors to enhance the aesthetic look of the snacks to cater to the changing taste preferences of consumers, thereby increasing the purchase intent. Hence, constant innovations are expected to increase the uptake of alternative snacks, which, in turn, may hamper the growth of the market during the forecast period.
Rice cakes are one of the most preferred snacks in the US. They are generally made of a wide variety of rice, including brown rice, white rice, red rice, and black rice. Rice cakes made of brown rice are the most popular, as they contain whole grains and offer several health benefits. They are considered suitable snacking alternatives to packaged junk food. The health benefits of rice cakes and various natural properties of rice, such as gluten-free, are increasing their demand in the US. In addition, the demand for organic variants of rice cakes is increasing, as they are free from harmful pesticides and insecticides and have perceived health benefits. Further, the increasing number of new product offerings and the emergence of organic varieties of rice cakes are expected to propel the growth of the market in the rice cakes segment during the forecast period.
The market share growth by the offline segment will be significant during the forecast period. The offline segment comprises hypermarkets, supermarkets, departmental stores, independent retailers, and convenience stores. Supermarkets, departmental stores, and hypermarkets are the most popular and preferred channels for the purchase of packaged rice snacks, as they provide a wide assortment of products under a single roof.
The offline segment was the largest and was valued at USD 804.03 million in 2018.
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Further, independent retailers are businesses that are privately owned. These stores are established across the US, considering the needs of local customers, and are best suited for making weekly or monthly purchases. Rapid urbanization and rising demand for on-the-go snacks are increasing the need for independent retailers in the country. The growing retail industry and the establishment of several retail outlets across the country are driving the US - packaged rice snacks market through offline channels. Thus, the growing offline channel in the country will continue to drive the growth of the market in the offline segment during the forecast period
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including Blue Diamond Growers, Dang Foods Co., De Katjang BV, Edward and Sons Trading Co., Element Snacks Inc, Galil Brands, General Mills Inc., High Valley Grains, JOY SNACKS LLC, KAMEDA SEIKA CO. LTD., Kellogg Co., Lundberg Family Farms, Paskesz Candy Co., PepsiCo Inc., Ricegrowers Ltd., TH Foods Inc., Topco Associates LLC, Umeya Inc., Wholesome Goodness LLC., and Wide Faith Foods Co Ltd
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research and growth report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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US Packaged Rice Snacks Market Scope |
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Report Coverage |
Details |
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Page number |
87 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.82% |
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Market Growth 2024-2028 |
USD 396.82 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.8 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Blue Diamond Growers, Dang Foods Co., De Katjang BV, Edward and Sons Trading Co., Element Snacks Inc, Galil Brands, General Mills Inc., High Valley Grains, JOY SNACKS LLC, KAMEDA SEIKA CO. LTD., Kellogg Co., Lundberg Family Farms, Paskesz Candy Co., PepsiCo Inc., Ricegrowers Ltd., TH Foods Inc., Topco Associates LLC, Umeya Inc., Wholesome Goodness LLC., and Wide Faith Foods Co Ltd |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Market Segmentation by Type
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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