1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
- 4.1 Global packaged tacos market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global packaged tacos market 2018 - 2022 ($ million)
- 4.2 Type Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Type Segment 2018 - 2022 ($ million)
- 4.3 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
- 4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ million)
- 4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Type
- 6.1 Market segments
- Chart on Type - Market share (2023-2028) (%)
- Data Table on Type - Market share (2023-2028) (%)
- 6.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 6.3 Non-veg - Market size and forecast (2023-2028)
- Chart on Non-veg - Market size and forecast (2023-2028) ($ million)
- Data Table on Non-veg - Market size and forecast (2023-2028) ($ million)
- Chart on Non-veg - Year-over-year growth (2023-2028) (%)
- Data Table on Non-veg - Year-over-year growth (2023-2028) (%)
- 6.4 Veg - Market size and forecast (2023-2028)
- Chart on Veg - Market size and forecast (2023-2028) ($ million)
- Data Table on Veg - Market size and forecast (2023-2028) ($ million)
- Chart on Veg - Year-over-year growth (2023-2028) (%)
- Data Table on Veg - Year-over-year growth (2023-2028) (%)
- 6.5 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)
7 Market Segmentation by Distribution Channel
- 7.1 Market segments
- Chart on Distribution Channel - Market share (2023-2028) (%)
- Data Table on Distribution Channel - Market share (2023-2028) (%)
- 7.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 7.3 Offline - Market size and forecast (2023-2028)
- Chart on Offline - Market size and forecast (2023-2028) ($ million)
- Data Table on Offline - Market size and forecast (2023-2028) ($ million)
- Chart on Offline - Year-over-year growth (2023-2028) (%)
- Data Table on Offline - Year-over-year growth (2023-2028) (%)
- 7.4 Online - Market size and forecast (2023-2028)
- Chart on Online - Market size and forecast (2023-2028) ($ million)
- Data Table on Online - Market size and forecast (2023-2028) ($ million)
- Chart on Online - Year-over-year growth (2023-2028) (%)
- Data Table on Online - Year-over-year growth (2023-2028) (%)
- 7.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)
8 Market Segmentation by Product Type
- 8.1 Market segments
- Chart on Product Type - Market share (2023-2028) (%)
- Data Table on Product Type - Market share (2023-2028) (%)
- 8.2 Comparison by Product Type
- Chart on Comparison by Product Type
- Data Table on Comparison by Product Type
- 8.3 Hard Shell Tacos - Market size and forecast (2023-2028)
- Chart on Hard Shell Tacos - Market size and forecast (2023-2028) ($ million)
- Data Table on Hard Shell Tacos - Market size and forecast (2023-2028) ($ million)
- Chart on Hard Shell Tacos - Year-over-year growth (2023-2028) (%)
- Data Table on Hard Shell Tacos - Year-over-year growth (2023-2028) (%)
- 8.4 Soft Shell Tacos - Market size and forecast (2023-2028)
- Chart on Soft Shell Tacos - Market size and forecast (2023-2028) ($ million)
- Data Table on Soft Shell Tacos - Market size and forecast (2023-2028) ($ million)
- Chart on Soft Shell Tacos - Year-over-year growth (2023-2028) (%)
- Data Table on Soft Shell Tacos - Year-over-year growth (2023-2028) (%)
- 8.5 Taco Kits - Market size and forecast (2023-2028)
- Chart on Taco Kits - Market size and forecast (2023-2028) ($ million)
- Data Table on Taco Kits - Market size and forecast (2023-2028) ($ million)
- Chart on Taco Kits - Year-over-year growth (2023-2028) (%)
- Data Table on Taco Kits - Year-over-year growth (2023-2028) (%)
- 8.6 Market opportunity by Product Type
- Market opportunity by Product Type ($ million)
- Data Table on Market opportunity by Product Type ($ million)
9 Market Segmentation by Consumer Segment
- 9.1 Market segments
- Chart on Consumer Segment - Market share (2023-2028) (%)
- Data Table on Consumer Segment - Market share (2023-2028) (%)
- 9.2 Comparison by Consumer Segment
- Chart on Comparison by Consumer Segment
- Data Table on Comparison by Consumer Segment
- 9.3 Household - Market size and forecast (2023-2028)
- Chart on Household - Market size and forecast (2023-2028) ($ million)
- Data Table on Household - Market size and forecast (2023-2028) ($ million)
- Chart on Household - Year-over-year growth (2023-2028) (%)
- Data Table on Household - Year-over-year growth (2023-2028) (%)
- 9.4 Commercial (Restaurants, Food Trucks) - Market size and forecast (2023-2028)
- Chart on Commercial (Restaurants, Food Trucks) - Market size and forecast (2023-2028) ($ million)
- Data Table on Commercial (Restaurants, Food Trucks) - Market size and forecast (2023-2028) ($ million)
- Chart on Commercial (Restaurants, Food Trucks) - Year-over-year growth (2023-2028) (%)
- Data Table on Commercial (Restaurants, Food Trucks) - Year-over-year growth (2023-2028) (%)
- 9.5 Market opportunity by Consumer Segment
- Market opportunity by Consumer Segment ($ million)
- Data Table on Market opportunity by Consumer Segment ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 59: Chart on Market share by geography 2023-2028 (%)
- Exhibit 60: Data Table on Market share by geography 2023-2028 (%)
- 9.2 Geographic comparison
- Exhibit 61: Chart on Geographic comparison
- Exhibit 62: Data Table on Geographic comparison
- 9.3 North America - Market size and forecast 2023-2028
- Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ million)
- Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)
- 9.4 Europe - Market size and forecast 2023-2028
- Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 9.5 APAC - Market size and forecast 2023-2028
- Exhibit 71: Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Exhibit 72: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Exhibit 73: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 9.6 South America - Market size and forecast 2023-2028
- Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ million)
- Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)
- 9.7 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 9.8 US - Market size and forecast 2023-2028
- Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
- 9.9 China - Market size and forecast 2023-2028
- Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ million)
- Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ million)
- Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)
- 9.10 Germany - Market size and forecast 2023-2028
- Exhibit 91: Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Exhibit 92: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Exhibit 93: Chart on Germany - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 9.11 France - Market size and forecast 2023-2028
- Exhibit 95: Chart on France - Market size and forecast 2023-2028 ($ million)
- Exhibit 96: Data Table on France - Market size and forecast 2023-2028 ($ million)
- Exhibit 97: Chart on France - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on France - Year-over-year growth 2023-2028 (%)
- 9.12 UK - Market size and forecast 2023-2028
- Exhibit 99: Chart on UK - Market size and forecast 2023-2028 ($ million)
- Exhibit 100: Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Exhibit 101: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on UK - Year-over-year growth 2023-2028 (%)
- 9.13 Market opportunity by geography
- Exhibit 103: Market opportunity by geography ($ million)
- Exhibit 104: Data Tables on Market opportunity by geography ($ million)
- 11.14 Malaysia - Market size and forecast (2023-2028)
- Chart on Malaysia - Market size and forecast (2023-2028) ($ million)
- Data Table on Malaysia - Market size and forecast (2023-2028) ($ million)
- Chart on Malaysia - Year-over-year growth (2023-2028) (%)
- Data Table on Malaysia - Year-over-year growth (2023-2028) (%)
- 11.15 Indonesia - Market size and forecast (2023-2028)
- Chart on Indonesia - Market size and forecast (2023-2028) ($ million)
- Data Table on Indonesia - Market size and forecast (2023-2028) ($ million)
- Chart on Indonesia - Year-over-year growth (2023-2028) (%)
- Data Table on Indonesia - Year-over-year growth (2023-2028) (%)
- 11.16 South Korea - Market size and forecast (2023-2028)
- Chart on South Korea - Market size and forecast (2023-2028) ($ million)
- Data Table on South Korea - Market size and forecast (2023-2028) ($ million)
- Chart on South Korea - Year-over-year growth (2023-2028) (%)
- Data Table on South Korea - Year-over-year growth (2023-2028) (%)
- 11.17 Canada - Market size and forecast (2023-2028)
- Chart on Canada - Market size and forecast (2023-2028) ($ million)
- Data Table on Canada - Market size and forecast (2023-2028) ($ million)
- Chart on Canada - Year-over-year growth (2023-2028) (%)
- Data Table on Canada - Year-over-year growth (2023-2028) (%)
- 11.18 Brazil - Market size and forecast (2023-2028)
- Chart on Brazil - Market size and forecast (2023-2028) ($ million)
- Data Table on Brazil - Market size and forecast (2023-2028) ($ million)
- Chart on Brazil - Year-over-year growth (2023-2028) (%)
- Data Table on Brazil - Year-over-year growth (2023-2028) (%)
- 11.19 Thailand - Market size and forecast (2023-2028)
- Chart on Thailand - Market size and forecast (2023-2028) ($ million)
- Data Table on Thailand - Market size and forecast (2023-2028) ($ million)
- Chart on Thailand - Year-over-year growth (2023-2028) (%)
- Data Table on Thailand - Year-over-year growth (2023-2028) (%)
- 11.20 UAE - Market size and forecast (2023-2028)
- Chart on UAE - Market size and forecast (2023-2028) ($ million)
- Data Table on UAE - Market size and forecast (2023-2028) ($ million)
- Chart on UAE - Year-over-year growth (2023-2028) (%)
- Data Table on UAE - Year-over-year growth (2023-2028) (%)
- 11.21 Mexico - Market size and forecast (2023-2028)
- Chart on Mexico - Market size and forecast (2023-2028) ($ million)
- Data Table on Mexico - Market size and forecast (2023-2028) ($ million)
- Chart on Mexico - Year-over-year growth (2023-2028) (%)
- Data Table on Mexico - Year-over-year growth (2023-2028) (%)
- 11.22 Rest of World (ROW) - Market size and forecast (2023-2028)
- Chart on Rest of World (ROW) - Market size and forecast (2023-2028) ($ million)
- Data Table on Rest of World (ROW) - Market size and forecast (2023-2028) ($ million)
- Chart on Rest of World (ROW) - Year-over-year growth (2023-2028) (%)
- Data Table on Rest of World (ROW) - Year-over-year growth (2023-2028) (%)
10 Drivers, Challenges, and Trends
- 10.3 Impact of drivers and challenges
- Exhibit 105: Impact of drivers and challenges in 2023 and 2028
11 Vendor Landscape
- 11.2 Vendor landscape
- Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 107: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 108: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 109: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 110: Matrix on vendor position and classification
- 12.3 Ajinomoto Co. Inc.
- Exhibit 111: Ajinomoto Co. Inc. - Overview
- Exhibit 112: Ajinomoto Co. Inc. - Business segments
- Exhibit 113: Ajinomoto Co. Inc. - Key offerings
- Exhibit 114: Ajinomoto Co. Inc. - Segment focus
- 12.4 B and G Foods Inc.
- Exhibit 115: B and G Foods Inc. - Overview
- Exhibit 116: B and G Foods Inc. - Product / Service
- Exhibit 117: B and G Foods Inc. - Key offerings
- 12.5 General Mills Inc.
- Exhibit 118: General Mills Inc. - Overview
- Exhibit 119: General Mills Inc. - Business segments
- Exhibit 120: General Mills Inc. - Key news
- Exhibit 121: General Mills Inc. - Key offerings
- Exhibit 122: General Mills Inc. - Segment focus
- 12.6 Land O Lakes Inc.
- Exhibit 123: Land O Lakes Inc. - Overview
- Exhibit 124: Land O Lakes Inc. - Product / Service
- Exhibit 125: Land O Lakes Inc. - Key offerings
- 12.7 McCain Foods Ltd.
- Exhibit 126: McCain Foods Ltd. - Overview
- Exhibit 127: McCain Foods Ltd. - Product / Service
- Exhibit 128: McCain Foods Ltd. - Key offerings
- 12.8 McCormick and Co. Inc.
- Exhibit 129: McCormick and Co. Inc. - Overview
- Exhibit 130: McCormick and Co. Inc. - Business segments
- Exhibit 131: McCormick and Co. Inc. - Key offerings
- Exhibit 132: McCormick and Co. Inc. - Segment focus
- 12.9 The Hain Celestial Group Inc.
- Exhibit 133: The Hain Celestial Group Inc. - Overview
- Exhibit 134: The Hain Celestial Group Inc. - Business segments
- Exhibit 135: The Hain Celestial Group Inc. - Key news
- Exhibit 136: The Hain Celestial Group Inc. - Key offerings
- Exhibit 137: The Hain Celestial Group Inc. - Segment focus
- 12.10 Tyson Foods Inc.
- Exhibit 138: Tyson Foods Inc. - Overview
- Exhibit 139: Tyson Foods Inc. - Business segments
- Exhibit 140: Tyson Foods Inc. - Key offerings
- Exhibit 141: Tyson Foods Inc. - Segment focus
- 12.11 YUM Brands Inc.
- Exhibit 142: YUM Brands Inc. - Overview
- Exhibit 143: YUM Brands Inc. - Business segments
- Exhibit 144: YUM Brands Inc. - Key news
- Exhibit 145: YUM Brands Inc. - Key offerings
- Exhibit 146: YUM Brands Inc. - Segment focus
13 Appendix
- 13.2 Inclusions and exclusions checklist
- Exhibit 147: Inclusions checklist
- Exhibit 148: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 149: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 150: Research methodology
- Exhibit 151: Validation techniques employed for market sizing
- Exhibit 152: Information sources
- 13.5 List of abbreviations
- Exhibit 153: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape