Packaged Tacos Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Germany, France, UK - Size and Forecast 2024-2028

Packaged Tacos Market Size 2024-2028 

The packaged tacos market size is forecast to increase by USD 1.16 billion at a CAGR of 7.81% between 2023 and 2028. The market is witnessing significant growth due to the increasing demand for convenience food products. Consumers' busy lifestyles and the need for quick and easy meals have led to the popularity of packaged tacos. Furthermore, the growing trend of food ordering through online portals and mobile apps is driving market growth, as consumers increasingly prefer the convenience of having meals delivered to their doors. However, the market faces distribution challenges, as these products require specific temperature conditions to maintain their quality, making logistics and supply chain management crucial aspects of the industry. Overall, these trends and challenges are shaping the growth trajectory of the market.

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The market is witnessing significant growth due to the increasing popularity of Mexican food worldwide. Tacos, a traditional Mexican dish, are made with a fried or crunchy shell or an edible wrapper, filled with various ingredients such as meat, shredded pork, chicken, top grade tenderloin, veggies, cheese, and topped with salsa, sour cream, spicy sauces, and other delicious toppings. Tortillas, the primary ingredient in tacos, are widely used in foodservice establishments, convenience stores, and internet merchants. The convenience and versatility of packaged tacos make them a popular choice for consumers. Additionally, the availability of healthy food items, such as veg filling, flatbread, and bread, is catering to the dietary preferences of consumers.

The market is expected to grow further due to the increasing demand for non-veg filling and veg filling options. Overall, the market is thriving, offering a wide range of filling options, shell types, and toppings to cater to diverse consumer preferences.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

• Type
  • Non-veg
  • Veg
• Distribution Channel
  • Offline
  • Online
• Geography
  • North America
    • US
  • Europe
    • Germany
    • UK
    • France
  • APAC
    • China
  • South America
  • Middle East and Africa

By Type Insights

The non-veg segment is estimated to witness significant growth during the forecast period. Mexican food continues to captivate palates worldwide, with packaged tacos being a popular choice for convenience and flavor. Tacos, an edible wrapper comprised of a tortilla, offer a versatile canvas for various fillings and toppings. Traditional tacos feature meat, such as seasoned ground beef, shredded chicken, pork, or top grade tenderloin, as the primary ingredient. However, plant-based alternatives, including jackfruit, plant-based meat crumbles, mushrooms, lentils, quinoa, and black beans, cater to health-conscious consumers and those following specific dietary requirements. Avocado, radishes, tomatoes, lettuce, and various veggie toppings add texture and nutrition to these Mexican dishes. Convenience stores and internet merchants serve as major distribution channels for packaged tacos, offering microwavable taco alternatives and subscription businesses for regular consumers.

Cooking techniques and packaging designs continue to evolve, with fried shells giving way to crunchy ones, and meat fillings being replaced by plant-based options. Regardless of preference, the taco remains a beloved Mexican dish, offering a delightful fusion of flavors and convenience.

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The non-veg segment accounted for USD 1.11 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is experiencing significant growth due to the increasing preference for convenient and quick meal solutions. With consumers leading busy lifestyles and limited time for cooking, packaged tacos have gained popularity as a go-to option. These pre-packaged products offer a variety of fillings, including non-veg and veg options, stuffed with cheeses, veggies, and sometimes salsa and sour cream. Heating prepared dishes in microwaves or heating them up at hypermarket outlets and modern trade formats is a common practice among consumers. Health concerns, such as obesity, have led some consumers to opt for healthier food items, resulting in the availability of low-calorie and low-sodium packaged tacos.

Spicy sauces add an extra zest to these snacks, catering to diverse taste preferences. The convenience, affordability, and variety offered by packaged tacos make them an expendable money choice for consumers.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Packaged Tacos Market Driver

Increasing demand for convenience food products is the key driver of the market. The global market for packaged tacos has experienced substantial growth due to the increasing urbanization and rising disposable incomes. By 2020, approximately 56.2% of the world population resided in urban areas, leading to in demand for convenient and easy-to-prepare food options. The high participation of women in the workforce further boosts the demand for such products. Packaged tacos offer several health benefits. The tortilla, an essential component, provides consumers with complex carbohydrates for energy. The fillings, which can include meat, fish, or plant-based alternatives like jackfruit, plant-based meat crumbles, mushrooms, lentils, quinoa, or black beans, offer a good source of protein.

The toppings, such as avocado, radishes, tomatoes, and lettuce, add essential vitamins and minerals. The convenience of packaged tacos, available in microwavable alternatives, has made them increasingly popular among consumers. The distribution channels for packaged tacos include convenience stores and internet merchants. These products' environmental initiatives and health-conscious decisions have also influenced their popularity. Cooking techniques and packaging designs continue to evolve, with tacos available in various forms, such as soft (tortilla) or crunchy (fried shell) and filled with meat (shredded pork, chicken, or top grade tenderloin) or veggie toppings. Packaged tacos cater to diverse lifestyles, with options for bread or flatbread alternatives.

As consumers become more health-conscious, the demand for plant-based and vegan taco options is increasing. Subscription businesses offer regular deliveries of these convenient food products, further expanding their reach.

Packaged Tacos Market Trends

Growing popularity of food ordering through online portals and mobile apps is the upcoming trend in the market. The market encompasses a wide range of Mexican food offerings, including tortillas, fillings, and toppings. Tortillas serve as the edible wrapper for this beloved Mexican dish, while fillings such as shredded pork, chicken, and top-grade tenderloin add savory depth. Veggie toppings like radishes, tomatoes, lettuce, and avocado cater to health-conscious decisions and plant-based food trends. Jackfruit, plant-based meat crumbles, mushrooms, lentils, quinoa, and black beans are among the innovative alternatives to traditional meat fillings. Distribution channels for packaged tacos have expanded beyond brick-and-mortar stores to include convenience stores, internet merchants, and subscription businesses. Online platforms offer consumers the convenience of ordering from the comfort of their homes and have become increasingly popular due to their efficiency and access to consumer feedback.

Cooking techniques vary, with microwavable taco alternatives and traditional stovetop methods catering to different lifestyle preferences. Packaging designs prioritize convenience, with some tacos featuring a fried shell for a crunchy texture and others using a flatbread for a softer, more pliable wrapper. Overall, the market continues to evolve, offering consumers a diverse range of options to enjoy this classic Mexican dish.

Packaged Tacos Market Challenge

Distribution challenges in packaged tacos market is a key challenge affecting the market growth. Mexican food continues to be a popular choice for consumers seeking convenient and delicious meal options. Packaged tacos, specifically, have gained significant traction due to their ease of preparation and portability. The market for packaged tacos comprises various components, including tortillas, fillings, and toppings. Tortillas come in a range of types, such as fried shells (crunchy) and flatbread (soft), while fillings can be made from meat (shredded pork, chicken, top grade tenderloin), veggie toppings (radishes, tomatoes, lettuce), or plant-based alternatives (jackfruit, plant-based meat crumbles, mushrooms, lentils, quinoa, black beans). As consumer preferences shift towards health-conscious decisions and environmental initiatives, packaged taco manufacturers face increasing demands for plant-based and microwavable taco alternatives.

Convenience stores and internet merchants have emerged as key distribution channels for these products. However, retailers impose challenges on manufacturers, such as price pressure and the need for frequent, smaller deliveries to minimize warehousing costs. Innovative merchandising units, like movable shelves, are also in demand to reduce store replenishment costs. Subscription businesses and cooking techniques have gained popularity, leading to the emergence of customizable packaged taco kits. Packaging designs play a crucial role in attracting consumers, with eco-friendly and edible wrappers being preferred. Bread and flatbread alternatives are also being explored to cater to diverse dietary needs. Overall, the packaged taco market is evolving to meet the changing lifestyle and convenience food product demands of consumers.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Ajinomoto Co. Inc. - The company caters to the market demand for convenient and delicious meal solutions with our range of packaged tacos. Among the offerings are the Queso Chicken Nacho, Loaded Beef Nacho, and Shredded Chicken variants.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• B and G Foods Inc.
• General Mills Inc.
• Land O Lakes Inc.
• McCain Foods Ltd.
• McCormick and Co. Inc.
• The Hain Celestial Group Inc.
• Tyson Foods Inc.
• YUM Brands Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The market is witnessing significant growth due to the increasing popularity of Mexican food worldwide. Tortillas serve as the base for these delicious dishes, with both corn and flour varieties widely used. Fillings, such as shredded pork, chicken, and top grade tenderloin, add flavor and texture. Vegetarian options, including jackfruit, plant-based meat crumbles, mushrooms, lentils, quinoa, black beans, and avocado, cater to health-conscious consumers. Distribution channels, including convenience stores and internet merchants, ensure easy access to these convenient food products. Environmental initiatives and the shift towards sustainable practices are influencing packaging designs, with microwavable taco alternatives increasingly popular. Subscription businesses offer regular deliveries, adding to the market's growth.

Cooking techniques vary, from traditional fried shells to crunchy ones, and consumers can even find edible wrappers made of bread or flatbread. Toppings, such as radishes, tomatoes, lettuce, and avocado, add freshness and texture, making tacos a versatile and lifestyle-friendly Mexican dish. The market continues to evolve, with new plant-based offerings and innovative cooking techniques driving growth.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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