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The paper comic books market size is estimated to grow at a CAGR of 2.01% between 2022 and 2027. The market size is forecast to increase by USD 818.03 million. The growth of the market depends on several factors, including the success of TV shows and movies, the growing e-commerce industry, and the high public impact of printed magazines.
This paper comic books market report extensively covers market segmentation by Distribution Channel (book stores, retail stores, and online), Type (kids comics, comics in general, and comics magazines), and geography (APAC, North America, Europe, South America, and the Middle East and Africa.) It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The success of TV shows and movies is notably driving the market growth, although factors such as fluctuation in raw material prices of paper comic books market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The success of TV shows and movies is notably driving market growth. The popularity of movies and TV shows that depict the story of comic books is accelerating the growth of the paper comic books market. Blockbuster movies from The Marvel and DC studios have renewed interest in paper comic books.
In addition, TV shows such as One Piece are also a topic of interest for many publishers. The demand for printed comic books has been positively stimulated by the success of hit television series and movies. As a result, this trend is expected to be reinforced and contribute to market growth over the forecast period.
The growing number of partnerships in the paper comic books market is the primary trend shaping the paper comic books market. The global paper comic books market is fragmented, with many vendors. For the purpose of gaining market share and expanding their coverage worldwide, these players in the market are adopting strategies like joint ventures or partnerships. For instance, in December 2021, Amazon announced a partnership with paper comic book publishers Warner Bros to create new animated projects based on DC comic books.
Similarly, Hakusensha, a subsidiary of Hitotsubashi Group and a publisher of paper comic books, has been in partnership with Comikey Media Inc. to license, localize, and host selects manga titles of Hakusensha. Such initiatives by market vendors are expected to drive the growth of the global paper comic books market during the forecast period.
The fluctuation in raw material prices of paper comic books is a major challenge impeding the growth of the paper comic books market. The primary raw materials used in the publishing industry are paper and ink. Currently, there are several suppliers of raw materials to the vendors; however, based on the market conditions, this can change in the future. As part of the procurement procedure, vendors are usually buying these materials according to market prices which they determine with their supplier. Most of the paper used by vendors is bought directly from suppliers, which makes it possible for sellers to guarantee a high level of output. In such cases, vendors usually include price adjustment clauses in sales contracts for paper and other critical raw materials in the publishing process.
Although these provisions generally mitigate the risks of paper price fluctuations, they could have a negative impact on customer demand for printed products due to increased paper prices or shortage of supplies. The main challenge faced by vendors is the seasonal nature of pulp prices, which are also raw materials for paper production. The prevailing prices worldwide are influenced to a large extent by the pricing of pulp products which is constantly changing. The excess manufacturing capacity, the uncertainty of pricing and costs incurred by vendors, and the challenge of passing this expense to the clients will negatively impact the market in focus during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Paper Comic Books Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Archie Comics Publications Inc. - The company offers paper comic books such as Archie Vs. the World, Archie Varsity Edition Vol 2, and Archie Milestones Jumbo Comics Digest.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the book stores segment will be significant during the forecast period. A local bookstore serves as a home both to authors and readers and is a warm place to meet and relax. Various bookstores in the global market are offering a catalog of more than one hundred comic books in various shop floors, bookstore cafes, or goto venues for children and adults. These stores offer a place for people to relax and have a good time.
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The book stores segment was valued at USD 2,886.80 in 2017 and continued to grow until 2021. Value-added services by book stores increase the sales of books in retail shops. These factors are expected to drive the growth of the book store segment, which, in turn, is expected to drive the growth of the market in focus during the forecast period.
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APAC is estimated to contribute 78% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Production and popularisation of animated films is a major source of revenue in the region. A big market for paper mangas on related anime such as One Piece and Dragon Ball has been created by several series originating in the Asia Pacific region. Apart from the anime franchise, the release of regional superhero movies is boosting the generation and sales of paper comic books, especially in countries such as India and China.
The publishing sector in the region was hit hard by the COVID-19 pandemic in 2020, and adequate measures were put in place to contain its spreading. In the second half of 2021, bookstore openings and revivals in publishing activities resulted in a growth boost for the local market. In addition, due to the attraction of the anime industry, the region has seen an increase in the sale of paper comic books.
The paper comic books market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the Paper Comic Books Market as a part of the global publishing market within the global media market. The global publishing market covers products and companies engaged in publishing newspapers, magazines, and books in print or electronic formats. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
Paper Comic Books Market Scope |
|
Report Coverage |
Details |
Page number |
160 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 2.01% |
Market growth 2023-2027 |
USD 818.03 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
1.7 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 78% |
Key countries |
US, Japan, South Korea, China, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Amar Chitra Katha Pvt. Ltd., Archie Comics Publications Inc., BAO Publishing srl, Boom Entertainment Inc., CINEBOOK Ltd., Delhi Press Patra Prakashan Pvt. Ltd., DMG Entertainment Inc., Embracer Group AB, Futabasha Co. Ltd., IDW Media Holdings Inc., Image Comics Inc., Kadokawa Corp., Kodansha Ltd., L Association, POP Media Holdings, Raj Comics, Rebellion Group Holdings Ltd., Shogakukan Co. Ltd., The Walt Disney Co., and Warner Bros Discovery Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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