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The paper comic books market size is estimated to grow by USD 892.5 million at a CAGR of 2.15% between 2023 and 2028. The media industry encompasses a diverse range of platforms, including television shows and movies, a thriving e-commerce sector, and the enduring impact of printed magazines. Television continues to captivate audiences with its immersive storytelling and high-production values, while movies offer a cinematic experience that transcends the small screen. The e-commerce industry's success is fueled by the convenience and accessibility it provides, enabling consumers to shop from anywhere at any time. Printed magazines, despite the digital age, maintain a significant presence due to their tangible appeal and in-depth coverage on various topics. These mediums, while distinct, interconnect in shaping our cultural landscape and driving innovation in the media sector.
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The paper comic books market thrives on the creative synergy between ChatGPT and comic artists, blending data synthesis with unique writing styles to craft compelling graphic stories. Influencers in this market guide vendor selection and shape the vendor landscape, reflecting diverse passions and cultural influences. Paper comic books are not just stories but artifacts of art and culture, appealing to collectors and enthusiasts alike who cherish the tangible nature of these superheroes narratives. Each comic book represents a fusion of artistic expression and storytelling prowess, catering to a need of a global audience immersed in the rich tapestry of graphic stories. As digital formats rise, traditional paper comics maintain their allure, offering a tactile experience that resonates deeply with readers who appreciate the authenticity and craftsmanship of printed comics Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The success of TV shows and movies is notably driving market growth. The popularity of movies and TV shows that depict the story of comic books is accelerating the growth of the paper comic books market. Blockbuster movies from The Marvel and DC studios have renewed interest in paper comic books.
In addition, TV shows such as One Piece are also a topic of interest for many publishers. The demand for printed comic books has been positively stimulated by the success of hit television series and movies. As a result, this trend is expected to be reinforced and contribute to market growth over the forecast period.
The growing number of partnerships in the market is the primary trend shaping the market. The market is fragmented, with many vendors. For the purpose of gaining market share and expanding their coverage worldwide, these players in the market are adopting strategies like joint ventures or partnerships. For instance, in December 2021, Amazon announced a partnership with paper comic book publisher Warner Bros to create new animated projects based on DC comic books.
Similarly, Hakusensha, a subsidiary of Hitotsubashi Group and a publisher of paper comic books, has been in partnership with Comikey Media Inc. to license, localize, and host selected manga titles of Hakusensha. Such initiatives by market vendors are expected to drive the growth of the global paper comic books market during the forecast period.
The fluctuation in raw material prices of paper comic books is a major challenge impeding the growth of the market. The primary raw materials used in the publishing industry are paper and ink. Currently, there are several suppliers of raw materials to the vendors; however, based on the market conditions, this can change in the future. As part of the procurement procedure, vendors usually buy these materials according to market prices, which they determine with their supplier. Most of the paper used by vendors is bought directly from suppliers, which makes it possible for sellers to guarantee a high level of output. In such cases, vendors usually include price adjustment clauses in sales contracts for paper and other critical raw materials in the publishing process.
Although these provisions generally mitigate the risks of paper price fluctuations, they could have a negative impact on customer demand for printed products due to increased paper prices or shortage of supplies. The main challenge faced by vendors is the seasonal nature of pulp prices, which are also raw materials for paper production. The prevailing prices worldwide are influenced to a large extent by the pricing of pulp products which is constantly changing. The excess manufacturing capacity, the uncertainty of pricing and costs incurred by vendors, and the challenge of passing this expense to the clients will negatively impact the market in focus during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Paper Comic Books Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Archie Comics Publications Inc. - The company offers paper comic books such as Archie Vs. the World, Archie Varsity Edition Vol 2, and Archie Milestones Jumbo Comics Digest.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the book stores segment will be significant during the forecast period. A local bookstore serves as a home both to authors and readers and is a warm place to meet and relax. Various bookstores in the global market are offering a catalog of more than one hundred comic books in various shop floors, bookstore cafes, or goto venues for children and adults. These stores offer a place for people to relax and have a good time.
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The book stores segment was valued at USD 2.98 billion in 2018. Value-added services by book stores increase the sales of books in retail shops. These factors are expected to drive the growth of the book store segment, which, in turn, is expected to drive the growth of the market in focus during the forecast period.
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APAC is estimated to contribute 85% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Production and popularisation of animated films is a major source of revenue in the region. A big market for paper mangas on related anime such as One Piece and Dragon Ball has been created by several series originating in the Asia Pacific region. Apart from the anime franchise, the release of regional superhero movies is boosting the generation and sales of paper comic books, especially in countries such as India and China.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Comic Book Publishing Market: Analysis APAC, North America, Europe, South America, Middle East and Africa - Japan, US, South Korea, China, France - Size and Forecast
Comic Book Market: Analysis APAC, North America, Europe, South America, Middle East and Africa - Japan, US, South Korea, China, France - Size and Forecast
Digital Comic Book Market: by Type, Genre, and Geography - Forecast and Analysis
The market continues to cater to diverse choices and needs, offering print versions alongside digital comics to address money-related issues and accommodate valuable editions in the economy. Online websites facilitate the delivery of both physical and digital systems, enhancing accessibility through digital subscriptions and webcomics. Tech advancements support a variety of creators and art styles, spanning genres like fantasy, noir, romance, and science fiction. Despite the rise of digital technology, physical comic book collectors value the tactile experience. The COVID-19 pandemic accelerated online activity, boosting mobile apps for comic consumption and collaborations like VeVe and IDC. This market remains vibrant, serving distinct segments such as adults and kids through comic stores and online outlets, adapting to evolving consumer preferences while preserving the essence of storytelling and artistic expression.
Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 2.15% |
Market growth 2024-2028 |
USD 892.5 million |
Market structure |
USD Fragmented |
YoY growth 2023-2024(%) |
2.05 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 85% |
Key countries |
Japan, US, South Korea, China, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Amar Chitra Katha Pvt. Ltd., Archie Comics Publications Inc., BAO Publishing srl, Boom Entertainment Inc., CINEBOOK Ltd., Delhi Press Patra Prakashan Pvt. Ltd., DMG Entertainment Inc., Embracer Group AB, Futabasha Co. Ltd., IDW Media Holdings Inc., Image Comics Inc., Kadokawa Corp., Kodansha Ltd., L Association, POP Media Holdings, Raj Comics, Rebellion Group Holdings Ltd., Shogakukan Co. Ltd., The Walt Disney Co., and Warner Bros Discovery Inc. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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