Enjoy complimentary customisation on priority with our Enterprise License!
The pasta market size is forecast to increase by USD 7.38 billion between 2022 and 2027, accelerating at a CAGR of 3.55%. Market expansion hinges on key factors, notably the rising influence of private labels, the dynamic evolution of the retail sector, and the surging interest in global gastronomy. The proliferation of private labels underscores consumer trust and preference for specialized products, driving sales across various categories. Concurrently, the evolving retail landscape, characterized by innovative formats and enhanced customer experiences, amplifies market accessibility and consumer engagement. Additionally, the increasing fascination with international cuisine reflects changing consumer tastes and a desire for diverse culinary experiences, propelling demand for exotic ingredients and ready-to-eat offerings. These trends collectively contribute to the market's growth trajectory, shaping the competitive landscape and fostering opportunities for market players to innovate and cater to evolving consumer demands.
To learn more about this report, Download Report Sample
The report covers market forecast and is segmented into Product including dried pasta, chilled and fresh pasta, and canned and preserved pasta, Distribution Channel including offline and online, and Geography including Europe, North America, APAC, South America, and Middle East and Africa. The market size, historical market size (2017-2021), and forecasts are provided on the basis of value (USD billion) for all the above segments.
The market thrives on consumer preferences favoring health-consciousness and convenience, driving demand for ready-to-cook foods made from Durum wheat semolina rich in B vitamins, iron, and dietary fiber. Trends show a shift towards whole wheat pasta due to its sustaining energy and long shelf life. Plant-based and organic food products, including organic wheat from brands like Bona Furtuna, are gaining traction, meeting the needs of vegan or vegetarian diets and addressing Celiac disease. Challenges include balancing traditional Western food appeal with evolving food habits and sustaining organic production amidst wheat production challenges.
The growing prominence of private labels is a key factor driving the market growth. Instant pasta is gaining popularity due to the rising demand for convenient food. Its quick preparation, easy cooking, and extended shelf life make it appealing. Working professionals find it especially convenient.
Moreover, manufacturers are introducing new instant pasta options to meet this demand, such as Premier Foods' Batchelors Pasta n Sauce Chef Special range. Home cooking is on the rise, driven by health awareness and concerns about food quality. This trend, along with the convenience factor, is contributing to the increased demand for instant pasta, especially among working women. As a result, the global market is expected to grow in the forecast period.
In the market, segmentation is intricate, reflecting consumer preferences that span from meat-based food products to the rise of veganism. Ready-to-cook foods cater to busy lifestyles, leveraging health-consciousness by incorporating Durum wheat semolina enriched with B vitamins, iron, and dietary fiber. For health-conscious consumers, whole wheat pasta offers sustained energy and a long shelf life. Traditional Western food influences food consumption patterns, but the market also embraces plant-based food products and organic food products, including organic wheat sourced from brands like Bona Furtuna. Diverse pasta shapes like Rigatoni, Casarecce, Linguini, and Fettuccini cater to varied food habits, accommodating vegan or vegetarian diets with enticing plant-based dishes. This diversity aligns with dietary needs such as addressing Celiac disease while emphasizing organic products and sustainable wheat production methods, available in dried products for convenience.
Dried Pasta Segment Holds the Largest Market Share
The dried pasta segment was valued at USD 28.33 billion in 2017 and continued to grow until 2021. Dried pasta has a firm texture and can hold up longer, and as such, it takes longer to cook than fresh pasta. Dry pasta is made by combining semolina flour, water, and other basic ingredients. It generally grows in size when baked or boiled. Dried pasta has a wide line of products to cater to different consumer tastes and preferences. Perfect for strongly flavored dishes and strong sauces such as pesto, tomato sauce, and ragu sauce. In France, dry spaghetti is the most commonly consumed pasta, with more than 78% of households consuming it. A survey conducted by a specialty pasta manufacturer Nuovo in 2021 found that 70% of respondents indicated they consumed dry pasta at least once within the last three months. Thus, the increasing popularity of dried pasta and new product launches in the same segment is expected to drive the growth of this segment during the forecast period.
Market - Revenue Share by Dried Pasta Segment, 2017-2027
For more details on other segments, Download Sample Report
Europe Holds a Prominent Position in the Market
Europe is estimated to contribute 45% to the growth of the global market during the forecast period. The European market is poised for slower growth in the forecast period, primarily due to market maturity in key pasta-consuming nations like Italy, Germany, France, the Netherlands, Spain, and the UK.
Europe ranks high as a global pasta exporter and the second-largest importer. While fresh foods and wheat products maintain their popularity, the demand for packaged, instant, and convenient pasta is on the rise, driven by millennials and the working population seeking affordable, nutritious options. Except for canned pasta, all pasta types are expected to increase their market share, with fresh/chilled pasta and filled pasta showing strong potential. Factors such as increased home cooking, convenience, and reduced cooking time further drive market growth in the region.
Market Size, By Region, Global, 2017-2027
To understand geographic trends Download Report Sample
The Market is fragmented in nature. Some significant players include 8TH Avenue Food & Provisions, Archer Daniels Midland Co., Barilla G. e R. Fratelli Spa, Catelli Foods Corp.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Ebro Foods SA, F. Divella Spa, F.lli De Cecco di Filippo Fara San Martino Spa, ITC Ltd, JSC MAKFA, Nestle SA, Newlat Food SpA, Prairie Harvest Canada Ltd., Rana USA Inc., Slendier, The Kraft Heinz Co., TreeHouse Foods Inc., Ugo Foods Group Ltd., and Unilever PLC
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments
The market is shaped by diverse consumer preferences, emphasizing ready-to-cook convenience and health-consciousness. Enriched with Durum wheat semolina, pasta offers essential B vitamins, iron, and dietary fiber, catering to energy needs while promoting well-being. With options like whole wheat pasta, it appeals to health-conscious consumers seeking nutritious choices with long shelf life. E-commerce platforms facilitate access to diverse cuisines and flavors, fueling culinary creativity. This market caters to shifting food consumption patterns, accommodating preferences for meat-based or plant-based food products, including organic variants like Bona Furtuna and Jovial Foods. Gluten-free options like Fusilli and Penne meet demands of consumers with dietary restrictions like celiac disease, aligning with trends towards vegan or vegetarian diets and promoting organic and sustainable wheat production for dried, chilled, and canned pasta products.
Moreover, the market is a dynamic landscape driven by diverse consumer preferences and dietary trends. Ready-to-cook foods have gained popularity, offering convenience for busy lifestyles. Raw material sourcing is crucial, especially for organic food products like organic wheat, used in producing a variety of pasta shapes such as Rigatoni, Casarecce, Linguine, and Paccheri. The market landscape depends on Dried products, Chilled products and Canned products. While traditional Western food influences pasta consumption, there's also a rising demand for meat-based options, showcasing innovations in meat processing industries. Health considerations play a significant role, with gluten-free products like Orzo and Elbows catering to those with specific dietary needs such as diabetes and cardiovascular diseases. Pasta made from barley or legumes offers alternatives for carb-conscious consumers. The market also responds to the vegan or vegetarian diet trend, offering plant-based dishes like Caulipower pasta, Pappardelle, Linguini, and Fettuccini. Embracing organic products, the pasta market presents a range of options in dried, chilled, and canned formats, catering to various food habits and preferences.
Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.55% |
Market growth 2023-2027 |
USD 7.38 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.35 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 45% |
Key countries |
US, Canada, Italy, Germany, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
8TH Avenue Food & Provisions, Archer Daniels Midland Co., Barilla G. e R. Fratelli Spa, Catelli Foods Corp, Ebro Foods SA, F. Divella Spa, F.lli De Cecco di Filippo Fara San Martino Spa, ITC Ltd, JSC MAKFA, Nestle SA, Newlat Food SpA, Prairie Harvest Canada Ltd., Rana USA Inc., Slendier, The Kraft Heinz Co., TreeHouse Foods Inc., Ugo Foods Group Ltd., and Unilever PLC |
Market dynamics |
Parent market analysis, Market forecasting, market report, Market growth inducers and obstacles, market growth and forecasting, market research and growth, market growth analysis, market trends and analysis, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.