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The Pasta Sauce Market size is projected to increase by USD 2,079.9 million and the market size is estimated to grow at a CAGR of 5.74% between 2022 and 2027.
This pasta sauce market report extensively covers market segmentation by application (dried pasta and others), distribution channel (offline and online), and geography (Europe, North America, South America, Middle East and Africa, and APAC). Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
The growing demand for international cuisine is driving the market growth. This is particularly witnessed in South Asian countries such as India where demand for international cuisine such as pasta is increasing due to prominent advertising and social media campaigns. As a result of being directly related, the pasta sauce market will also grow in China and India. The market potential in these countries is very high due to increasing disposable income and the perception of pasta as a low-cost staple, which suggests production will also increase during the forecast period. The increasing pasta production in Italy, Germany, and France in 2018 is indicative of the growing demand which will also propel the global pasta sauce market growth during the forecast period. ). It also includes an in-depth analysis of drivers, trends, and challenges.
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The growing household spending on food is a key trend in the market. Higher disposable income, preference for ready-to-eat meals and the presence of several food and beverages service providers will increase the growth of the global pasta sauce market. For example, the average American spent around 10.3% of their disposable personal income on food in 2021 with total food spending by consumers, businesses, and government entities in the US totalling to USD 2.12 trillion.
Additionally, greater health-conscious consumers have increased the demand for healthy and nutrient-rich product varieties which has also made manufacturers increase the production of more nutritious to meet the newly emerging demand. This is expected to further increase the demand for pasta sauce as well during the forecast period. Hence, the increasing consumer spending along with the demand for more nutritious food will drive the pasta sauce market growth during the forecast period.
Frequent product recalls are challenging market growth. Due to health and safety issues, food products must be checked, adjusted, and fixed to ensure they adhere to guidelines with manufacturers often issuing recalls when requiring product removal. Additionally, manufacturing defects, labeling errors, errors in product ingredients, and design faults are also other possible causes of recalls.
Furthermore, for example, Coles Group Ltd., in February 2020 recalled their Coles Italia Pesto Al Basilico Basil Pesto product due to the possibility of peanut, an undeclared allergen being present which could cause a reaction for certain consumers. Thus, frequent product recalls are expected to become a major challenge for the growth of the global pasta sauce market during the forecast period.
The offline segment, including supermarkets and hypermarkets, is expected to grow significantly during the forecast period. The expansion of organized retail in both developed and developing countries has led to more outlets offering pasta sauce. This trend is prominent in countries like the UK and Japan, driven by urbanization and lifestyle changes. Convenience stores are also witnessing high demand for pasta sauces. The increasing number of independent retailers worldwide is further boosting sales of pasta sauces through offline channels, driving growth in the global pasta sauce market.
The dried pasta segment is expected to see significant growth during the forecast period. It is widely available and highly consumed worldwide, thanks to its longer shelf life and easy storage. The demand will increase further due to more product launches and the popularity of private-label brands in developed countries. Rebranding strategies, like Dolmio's focus on Italian cuisine and appealing to a younger audience, are expected to drive the growth of the global pasta sauce market.
The dried pasta segment was valued at USD 4,447.15 million in 2017 and continued to grow until 2021.
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As health-conscious people are shifting toward a plant-based and protein-rich diet, vendors are investing in the development of new varieties of dry pasta, which is protein-rich. In the US, in 2021 average household food consumption increased by 13.4%. This was mostly attributed to an increase in food away from home spending that increased by 27.6% and an expansion in food at home spending which increased by 6.6%. Hence the rising consumer food expenditure will drive the global pasta market during the forecast period.
Europe is estimated to contribute 37% to the growth of the global market during the forecast period
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Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In 2022, Europe had the greatest market share of the global pasta sauce market due to several factors such as a variety of vendors offering new products, a greater disposable income, and the rising trend of popular ethnic cuisine.
Moreover, countries such as Italy, Germany, France, UK, Sweden, Spain, and Russia are the largest markets in the region. The increasing household expenditure on food and beverages in the region, 14.8% of total consumption expenditure as per Eurostat data, is likely to increase the European paste sauce demand. Several market players like Del Monte Foods Inc. are utilizing strategies such as product launches and advertisement campaigns to product marketing to display the unique features of their products which also include pasta sauce. Europe is the largest global pasta producer with Italy being one of the largest producers within the region. The high demand and production of pasta in Europe is expected to augment the growth of the pasta sauce market in Europe during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The pasta sauce market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The pasta sauce market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Pasta Sauce Market Scope |
|
Report Coverage |
Details |
Page number |
168 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.74% |
Market growth 2023-2027 |
$ 2079.9 million |
Market structure |
USD Fragmented |
YoY growth 2022-2023(%) |
4.9 |
Regional analysis |
Europe, North America, South America, Middle East and Africa, and APAC |
Performing market contribution |
Europe at 37% |
Key countries |
US, Canada, Italy, Germany, and Brazil |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
B and G Foods Inc., Barilla G. e R. Fratelli Spa, Campbell Soup Co., Coles Group Ltd., Conagra Brands Inc., Del Monte Pacific Ltd., DeLallo Inc, Ebro Foods SA, F.lli De Cecco di Filippo SpA, F.lli Sacla Spa, Hormel Foods Corp., LiDestri Food and Drink, Mars Inc., McCormick and Co. Inc., NutriAsia Inc., Premier Foods Plc, The Kraft Heinz Co., Veeba Food Services Pvt. Ltd., Wakefern Food Corp., and Target Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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