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The pasta sauce market size is projected to increase by USD 2.06 billion at a CAGR of 5.46% between 2023 and 2028. The market experiences a surge in demand fueled by the increasing popularity of international cuisine and the introduction of new products. Moreover, the preference for ready-to-cook and instant food items contributes to market expansion. However, challenges persist, including recurrent product recalls, fluctuations in raw material expenses, and stringent regulatory frameworks within the food and beverage sector. Despite these obstacles, innovation and adaptation remain pivotal for sustained growth. By addressing consumer preferences and ensuring product quality and safety standards, companies can mitigate risks and capitalize on emerging opportunities. Strategic management of supply chains and compliance with regulatory requirements are essential to navigate the complexities of the market landscape. Ultimately, a proactive approach to addressing challenges while leveraging market trends enables sustained growth and competitiveness in the industry.
The market shows an Accelerate CAGR during the forecast period.
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The growing demand for international cuisine is driving the market growth. This is particularly witnessed in South Asian countries such as India where demand for international cuisine such as pasta is increasing due to prominent advertising and social media campaigns. As a result of being directly related, the market will also grow in China and India. The market potential in these countries is very high due to increasing disposable income and the perception of pasta as a low-cost staple, which suggests production will also increase during the forecast period. The increasing pasta production in Italy, Germany, and France in 2018 is indicative of the growing demand which will also propel the global market growth during the forecast period.
The growing household spending on food is a key trend in the market. Higher disposable income, preference for ready-to-eat meals and the presence of several food and beverages service providers will increase the growth of the global pasta sauce market. For example, the average American spent around 10.3% of their disposable personal income on food in 2021, with total food spending by consumers, businesses, and government entities in the US totaling USD 2.12 trillion.
Additionally, greater health-conscious consumers have increased the demand for healthy and nutrient-rich product varieties which has also made manufacturers increase the production of more nutritious to meet the newly emerging demand. This is expected to further increase the demand for pasta sauce as well during the forecast period. Hence, the increasing consumer spending, along with the demand for more nutritious food, will drive the pasta sauce market growth during the forecast period.
Frequent product recalls are challenging market growth. Due to health and safety issues, food products must be checked, adjusted, and fixed to ensure they adhere to guidelines with manufacturers often issuing recalls when requiring product removal. Additionally, manufacturing defects, labeling errors, errors in product ingredients, and design faults are also other possible causes of recalls.
Furthermore, for example, Coles Group Ltd., in February 2020, recalled their Coles Italia Pesto Al Basilico Basil Pesto product due to the possibility of peanut, an undeclared allergen being present, which could cause a reaction for certain consumers. Thus, frequent product recalls are expected to become a major challenge for the growth of the global market during the forecast period.
The offline segment, including supermarkets and hypermarkets, is expected to grow significantly during the forecast period. The expansion of organized retail in both developed and developing countries has led to more outlets offering pasta sauce. This trend is prominent in countries like the UK and Japan, driven by urbanization and lifestyle changes. Convenience stores are also witnessing high demand. The increasing number of independent retailers worldwide is further boosting sales through offline channels, driving growth in the global pasta sauce market.
The dried pasta segment is expected to see significant growth during the forecast period. It is widely available and highly consumed worldwide, thanks to its longer shelf life and easy storage. The demand will increase further due to more product launches and the popularity of private-label brands in developed countries. Rebranding strategies, like Dolmio's focus on Italian cuisine and appealing to a younger audience, are expected to drive the growth of the global market.
The dried pasta segment was valued at USD 4.60 billion in 2018.
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As health-conscious people are shifting toward a plant based and protein-rich diet, vendors are investing in the development of new varieties of dry pasta, which is protein-rich. In the US, in 2021 average household food consumption increased by 13.4%. This was mostly attributed to an increase in food away from home spending that increased by 27.6% and an expansion in food at home spending which increased by 6.6%. Hence the rising consumer food expenditure will drive the global pasta market during the forecast period.
Europe is estimated to contribute 36% to the growth of the global market during the forecast period
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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. In 2022, Europe had the greatest market share of the global market due to several factors such as a variety of vendors offering new products, a greater disposable income, and the rising trend of popular ethnic cuisine.
Moreover, countries such as Italy, Germany, France, the UK, Sweden, Spain, and Russia are the largest markets in the region. The increasing household expenditure on food and beverages in the region, 14.8% of total consumption expenditure as per Eurostat data, is likely to increase the European paste sauce demand. Several market players like Del Monte Foods Inc. are utilizing strategies such as product launches and advertisement campaigns to product marketing to display the unique features of their products which also include pasta sauce. Europe is the largest global pasta producer with Italy being one of the largest producers within the region. The high demand and production of pasta in Europe is expected to augment the growth of the market in Europe during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
B and G Foods Inc., Barilla G. e R. Fratelli Spa, Campbell Soup Co., Conagra Brands Inc., DeLallo Inc, Ebro foods SA, F.lli De Cecco di Filippo SpA, F.lli Sacla Spa, Hormel Foods Corp., LiDestri Food and Drink, Mars Inc., McCormick and Co. Inc., Premier Foods Plc, Target Corp., The Kraft Heinz Co., Veeba Food Services Pvt. Ltd., and Wakefern Food Corp.
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Pesto Sauces Market: Pesto Sauces Market by End-user, Packaging, and Geography - Forecast and Analysis
The relays market is a critical component of various industries, including automation and robotic technology. These relays often incorporate Radio Frequency Identification (RFID) for efficient operation. However, the market is also mindful of greenhouse gas emissions, leading to a shift towards online shopping platforms and automation to reduce carbon footprint. The foodservice sector, particularly restaurants, relies on relays for automation and efficiency in preparing Western meal dishes. Chefs value relays for their role in maintaining consistent flavor additions in dishes, including pasta sauces. In the health and wellness sector, relays are integral to producing organic and clean label pasta sauces, meeting the demand for gluten-free and plant-based options. The market's adaptability to busy lifestyles and changing tastes underscores its importance in providing time saving pasta sauces and specialty options for diverse tastes.
Similarly, the pasta sauce makers are introducing new varieties like Marinara sauce and Tomato garlic pasta sauce, using gluten-free ingredients and packaging them in low sodium, plastic-wrapped containers. The Pasta Sauces Market offers a variety of options, including rice, gluten-free pasta sauces with flavour additions, providing a versatile and convenient meal option for pasta dishes whether for a quick weeknight dinner or a special family gathering, all conveniently packaged in plastic-wrapped containers. The surge in pasta demand has led to an increase in the variety of pasta sauces available, including complementary pasta sauces that are affordable and have a long shelf life. With restaurant closures prompting more home cooking, there's a preference for comfort food consumption like pasta, especially with the availability of time saving pasta sauces.
However, these sauces cater to various dietary preferences, offering plant-based and meat free alternatives, along with ethnic and global flavors. Consumers can choose from a range of options, including specialty pasta sauces like tomato based sauces segment, cream based sauces, and pesto sauces, all made with organic and gluten free ingredients sourced from fresh and local ingredients produce, ensuring high quality pasta sauces and a tangy sweet flavor for classic pasta dishes. The affordability of plastic-wrapped pasta sauce and gluten-free ingredients makes them pantry staples, offering a convenient and complementary pasta sauce option. For those seeking comfort foods options, dry pasta products with plastic wrapped pasta sauce made from gluten free ingredients and plant-based, meat-free alternatives offer a convenient and time-saving pasta sauce option, particularly in the tomato-based sauces segment.
Market Scope |
|
Report Coverage |
Details |
Page number |
170 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.46% |
Market growth 2024-2028 |
USD 2.06 billion |
Market structure |
USD Fragmented |
YoY growth 2023-2024(%) |
5.07 |
Regional analysis |
Europe, North America, South America, Middle East and Africa, and APAC |
Performing market contribution |
Europe at 36% |
Key countries |
US, Italy, Brazil, Germany, and Canada |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
B and G Foods Inc., Barilla G. e R. Fratelli Spa, Campbell Soup Co., Coles Group Ltd., Conagra Brands Inc., Del Monte Pacific Ltd., DeLallo Inc, Ebro foods SA, F.lli De Cecco di Filippo SpA, F.lli Sacla Spa, Hormel Foods Corp., LiDestri Food and Drink, Mars Inc., McCormick and Co. Inc., NutriAsia Inc., Premier Foods Plc, Target Corp., The Kraft Heinz Co., Veeba Food Services Pvt. Ltd., and Wakefern Food Corp. |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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