Personalized Gifts Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

The personalized gifts market share is expected to increase by USD 11.19 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 7%.

This personalized gifts market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers personalized gifts market segmentation by product (non-photo personalized gifts and photo personalized gifts), distribution channel (online and offline), and geography (North America, Europe, APAC, South America, and MEA). The personalized gift market size report also offers information on several market vendors, including American Greetings Corp., Bed Bath and Beyond Inc., Card Factory Plc, Cimpress Plc, Corning Inc., Enesco LLC, Hallmark Licensing LLC, Personal Creations, Shutterfly Inc., and UncommonGoods LLC among others.

What will the Personalized Gifts Market Size be During the Forecast Period?

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Personalized Gifts Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The continuous development of new products is notably driving the personalized gifts market growth, although factors such as the seasonal nature of the market may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the personalized gifts industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Personalized Gifts Market Driver

The continuous development of new products is one of the key drivers supporting the personalized gifts market growth. Vendors are trying to develop new products with innovative personalization options to meet the unique needs of their customers. Furthermore, vendors are trying to offer new products that can be gifted during various festivals. Thus, the increasing availability of new types of personalized gifts will encourage more customers to buy them. For instance, in May 2021, American Greetings Corp. announced a multi-year, multi-artist partnership with Roc Nation, which includes digital and physical products developed in collaboration with the authentic voices of legendary artists, as well as the Roc Nation brand. Hence, the increasing availability of new variants of personalized gifts will lead to increased sales and, thereby, drive the growth of the global personalized gifts market during the forecast period.

Key Personalized Gifts Market Trend

The growing popularity of private-label brands is one of the key personalized gifts market trends supporting marketing growth. The growing popularity of personalized gifts among end-users will encourage vendors to adopt strategies to increase the reach and sales of their products. Hence, to meet growing end-user demand, vendors are focusing on increasing sales and customer reach through expansions. They are expanding by opening new retail outlets, establishing an online presence, and entering into agreements with various online and offline retailers. Some of the vendors are also trying to expand company-owned retail stores. For instance, in September 2019, Card Factory Plc announced plans to expand its product reach by improving its presence in retail stores. The company has expanded its agreement with ALDI to sell its gift products. Such expansion plans of vendors offering personalized gifts will increase the availability of these products at more locations and increase their sales, which will lead to the accelerated growth momentum of the market during the forecast period.

Key Personalized Gifts Market Challenge

The seasonal nature of the market is one of the factors hindering the personalized gifts market growth. Gift shopping patterns of customers are mostly seasonal in nature. A substantial number of customers in the market in focus buy personal gifts only on special occasions or during festival seasons. Hence, the purchasing patterns for personalized gifts can vary among customers based on the occasion or the festive season. The sales of these personalized gift products reach a peak only during certain times of the year, which are limited. Hence, vendors need to maintain sufficient stocks of personalized gifts or have a proper place or facility where they can personalize gifts within a limited time. Therefore, issues associated with the seasonal nature of gifts, including personalized gifts, may negatively affect the potential profitability of vendors and thereby can hinder the potential growth of the global personalized gifts market during the forecast period.

This personalized gifts market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global personalized gifts market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the personalized gifts market during the forecast period.

Who are the Major Personalized Gifts Market Vendors?

The report analyzes the global personal products market’s competitive landscape and offers information on several market vendors, including:

• American Greetings Corp.
• Bed Bath and Beyond Inc.
• Card Factory Plc
• Cimpress Plc
• Corning Inc.
• Enesco LLC
• Hallmark Licensing LLC
• Personal Creations
• Shutterfly Inc.
• UncommonGoods LLC

This statistical study of the personalized gifts market encompasses successful business strategies deployed by the key vendors. The personalized gifts market is fragmented and the vendors are deploying growth strategies such as M&A to compete in the market.

Product Insights and News

• American Greetings Corp. - The company offers gift items such as barware, blankets, drinkware, journals and notebooks, picture frames, trinkets and keepsakes, ornaments, and plush.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The personalized gifts market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Personalized Gifts Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the personalized gifts market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global personal products market includes the following core components:

• Inputs
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
• Service
• Support activities
• Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Personalized Gifts Market?

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36% of the market’s growth will originate from North America during the forecast period. The US is the key market for personalized gifts market in North America. Market growth in this region will be faster than the growth of the market in other regions.

Certain vendors that offer personalized gifts try to provide additional promotional offers to help their customers buy personalized gifts at lower costs, which will facilitate the personalized gifts market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The market in North America was adversely affected in 2020 due to the outbreak of COVID-19.  However, the regional economy is expected to recover with the expanding vaccination coverage, which will have a positive impact on the regional market growth during the forecast period.

What are the Revenue-generating Product Segments in the Personalized Gifts Market?

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The personalized gifts market share growth by the non-photo personalized gifts segment will be significant during the forecast period. The increasing availability of innovative personalization options will trigger the sales of personalized wearable gifts during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the personalized gifts market size and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Personalized Gifts Market Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive personalized gifts market growth during the next five years
• Precise estimation of the personalized gifts market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the personalized gifts industry across North America, Europe, APAC, South America, and MEA
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of personalized gifts market vendors

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