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The pet dental health market size is projected to increase by USD 1.93 billion at a CAGR of 6.02% between 2022 and 2027. The market's expansion hinges on several factors, notably the widespread occurrence of pet dental diseases, continuous advancements in pet dental health technology, and the heightened awareness among pet owners regarding dental health for their pets. As more pet owners recognize the significance of oral care for their furry companions, they are increasingly investing in products and services that promote dental hygiene. This trend aligns with ongoing technological innovations in the pet healthcare sector, further propelling the growth of solutions aimed at addressing dental issues in pets. Combined efforts in education, technology, and consumer awareness are driving positive changes and fostering a healthier dental environment for pets across the market.
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The market is driven by increasing pet ownership rates and a growing awareness among pet parents about dental conditions in their pets. This has led to a rise in veterinary dental check-ups and the demand for pet dental health products such as oral care solutions and dental sprays. However, challenges persist, including the prevalence of periodontal diseases among dogs and cats, requiring innovative product solutions and specialized care in veterinarian specialty clinics to address issues like tartar buildup and bacterial infections contributing to oral disorders.
The high prevalence of pet dental diseases is the primary driver of the expanding global market. With 70% of cats and 80% of dogs developing this condition by age three, demand for dental care services and products, including cleaning, surgeries, treats, toothpaste, and brushes, is on the rise.
Pet owners now recognize the significance of regular vet visits and preventive home care to maintain their pets' dental health, fueling the market's growth. Hence, such factors are positively impacting the market. Therefore, it is expected to drive the market during the forecast period.
There is an increased awareness of the significance of pet oral care which has turned out to be a trend in the global market. As pet owners have become more knowledgeable about the link between oral health and overall pet health, they are seeking veterinarian care to address dental issues in their pets. Developments in veterinarian technology and dental practices have significantly contributed to the trend.
Additionally, new instruments and techniques have been developed to clean and remove teeth, treat periodontal disease, and even perform root canals on animals. Hence, the rise in the number of pet oral procedures is one of the major trends for the growth of the global market during the forecast period.
Due to the shortage of veterinarians and dental specialists with the specialized education and practical expertise necessary to offer superior dental treatment for animals, it is challenging for pet owners to get their animals the care they require and may also restrain the market expansion for pet oral care. Additionally, the number of qualified professionals in the pet health industry may differ depending on the region.
Even though there can be a huge need for pet care services in some places, but not enough qualified people to fill that gap requirement. As a result, there is an extended wait time for appointments, trouble locating a qualified veterinarian or dental specialist, and increased costs for pet care services. Thus, the limited availability of qualified professionals is one of the significant challenges to the growth of the global market during the forecast period.
The market is thriving, driven by a range of factors that highlight the growing awareness and concern among pet owners. With increasing pet ownership rates, more emphasis is being placed on addressing veterinary dental problems effectively. Pet dental health products such as oral care solutions and oral hygiene products have seen a surge in demand, particularly among owners of domestic pets like dogs and cats. Veterinary specialty clinics specializing in dental care, such as VCA Animal Hospitals and practices offering Advanced Animal Dentistry, play a crucial role in providing specialized procedures for maintaining oral health. The market is witnessing significant product innovation in the form of dental chews, dental sprays, and other oral pet care products tailored to address periodontal diseases and prevent bacterial build-up and oral disorders like tartar. Pet owners are increasingly investing in their pets' pet hygiene by visiting pet clinics that prioritize periodontal disease prevention and offer solutions for oral care tailored to individual pet needs.
The market share growth by the dogs segment will be significant during the forecast period. As dogs need frequent dental care to avoid dental problems, it is one of the prominent segments which significantly contributes a major share of the global market. The dogs segment was valued at USD 2.84 billion in 2017 and continued to grow until 2021. There is a significant increase in pet ownership and pet populations, thus creating ample opportunities for goods and services which in turn can lead to profitability. For instance, according to pet ownership statistics, in 2023, 66% of US households own a pet, and the expenditure towards their pets was around USD 136.8 billion in 2022; it increased by 10.68% from 2021. Therefore, the significant increase in pet owner population and rise in pet diseases is expected to drive the dog segment which in turn can contribute to the global market during the forecast period.
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The services segment will account for a significant share of market growth during the forecast period. The service segment mainly includes a range of dental health services provided to pets, such as dental cleaning, check-ups, and treatments. Dental health is one of the key factors for pets as it is for humans in terms of overall health and well-being poor dental health can lead to a variety of health concerns, including gum disease, tooth decay, and infections, all of which can have an impact on a pet's quality of life and even result in more serious health issues. Hence, these factors are expected to drive the growth of the market during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Due to the expanding companion animal adoption and rising per capita animal healthcare and product expenditure, there is an increasing demand for pet dental healthcare in North America. Another significant factor that drives the market growth is the rising prevalence of a variety of oral health-related disorders in pets. For instance, according to the 2023-2024 American Pet Products Association (APPA) National Pet Owners Survey, 86.9 million houses in the United States have pets, accounting for 66% of all households. The total pet industry expenditure on average in the US was USD 136.8 billion in 2023, or it increased by 10.6% (USD 123.6 billion) in 2022. Hence, due to the growing awareness of pet health among pet owners and an increase in the frequency of dental treatments for pets, it is expected to drive the global market in North America during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative market growth and forecasting analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. In market growth analysis, data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments.
The market is experiencing significant growth due to a variety of factors. Pet parents are becoming increasingly aware of the importance of oral care for their furry companions, leading to a rise in veterinary dental check-ups and the use of pet oral care products. The prevalence of dental conditions such as periodontal diseases has also contributed to this growth, prompting pet owners to seek solutions from reputable sources like VCA Animal Hospitals and other veterinary practices.
Moreover, the COVID-19 pandemic and subsequent lockdowns have further emphasized the importance of pet healthcare, driving an increase in veterinary services and government agencies' focus on pet insurance and e-commerce sites for pet products. As a result, there has been a noticeable surge in pet healthcare expenditure, particularly in areas related to dental care. Awareness among pet parents about the symptoms of dental conditions like gingivitis and gum diseases has led to early detection and treatment. With the rising adoption rates of dogs and cats, the cat segment is witnessing significant growth in dental disease prevention and treatment, especially concerning feline leukemia virus, diabetes mellitus, and other related conditions.
Furthermore, in response to these trends, the market has seen remarkable product innovation in veterinary dental health products. Advanced Animal Dentistry, dental products, oral care solutions, dental care powder, dental wipes, and dental sprays are some of the offerings addressing gum diseases, periodontitis, dental calculus, and other oral disorders. Veterinary professionals are also focusing on educating pet owners about the importance of regular brushing, dental check-ups, professional cleanings, and the use of toothbrushes and other oral care products to maintain optimal pet hygiene. Pet clinics and veterinarian specialty clinics play a crucial role in the prevention, identification, and treatment of bacterial build-up and other oral issues, contributing to the overall growth and advancement of the market.
Market Scope |
|
Report Coverage |
Details |
Page number |
155 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.02% |
Market growth 2023-2027 |
USD 1.93 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.1 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 38% |
Key countries |
US, Canada, China, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
All4pets, AllAccem Inc., Animal Microbiome Analytics Inc., Ark Naturals Co., Bark Inc., Colgate Palmolive Co., Cosmos Corp., Dechra Pharmaceuticals Plc, Dentalaire International, ImRex Inc., Mars Inc., Nestle SA, PetIQ Inc., Petosan AS, Petsmile, Petzlife UK, Vetoquinol SA, Virbac Group, Zoetis Inc., and Central Garden and Pet Co. |
Market dynamics |
Parent market analysis, market research and growth, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Animal Type
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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