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The photo printing and merchandise market size is forecast to increase by USD 7.40 billion and is estimated to grow at a CAGR of 5.63% between 2023 and 2028. The market's growth is influenced by various factors, including the increasing popularity of gifting culture, which drives demand for unique and personalized products. Additionally, the expansion of digital photography has made capturing and sharing moments easier, boosting the need for related products and services. The rise of private-label brands is also contributing to market growth, as these brands offer consumers more affordable and diverse options. Together, these trends are shaping the market landscape, creating new opportunities for businesses to innovate and cater to evolving consumer preferences.
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This market report extensively covers market segmentation by distribution channel (online, retail, and kiosk), device (desktop and mobile), product (photo only, wall decor, photo cards, photo gifts, and calendars), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018-2022.
The market encompasses various personalized items, including canvases, photo books, and personalized mugs. This market is driven by advancements in printing technology, such as high-resolution printing and digital printing techniques, including dye sublimation, variable data printing, Traditional cameras, Officeworks, Dyesublimation, AIdriven editing, and on-demand printing. Smartphones and digital cameras enable consumers to capture and share memories instantly, fueling the demand for high-quality printing services. Fashion and individuality are significant factors influencing consumer behavior in this market. Millennials, in particular, value experiences and seek unique merchandise. Copyright infringement is a concern for printing firms, necessitating strict adherence to intellectual property laws. Emerging technologies like 3D printing and micro printing offer new opportunities for innovation in this industry. Consumer trust is crucial, and firms must ensure they deliver top-notch products and services to maintain it. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing popularity of private-label brands is the key factor driving market growth. The market for photograph printing and merchandise has experienced significant expansion due to the rising demand for personalized gifting. This trend is particularly prominent among millennials, who prefer creative and connective gifts. High-definition photographs, printed on scratch-resistant materials such as polymer coating or sublimation paper, have gained popularity for their vibrancy and longevity. Decorative contexts, like walls, albums, and calendars, have become preferred outlets for immediate picture printing.
Moreover, lenticular painting, a form of 3D picture printing, adds an extra dimension to the gifting experience. SmartPix photo technology, available at camera stores and online photo printing services, enables users to print their favorite memories on various merchandise, such as mugs, phone cases, and T-shirtsThe demand for private label brands is expected to increase during the forecast period, which, in turn, is expected to support the growth of the global market during the forecast period.
Automation of photo printing and merchandise is the primary trend shaping market growth. The photographic printing and merchandise market has experienced significant expansion due to the rising demand for high-quality, customized products in various decorative contexts. With advancements in technology, immediate printing solutions such as polymer coating and sublimation paper have become popular choices for vendors seeking vibrant, scratch-resistant prints.
Moreover, these innovative techniques ensure that photographs maintain their brilliance and detail, making them ideal for creative photo projects and merchandise printing. Connectivity and technology have played a pivotal role in the growth of this sector. Camera stores and online photo printing services have integrated smart technologies, enabling customers to order picture printing on demand. Hence, these factors will drive the growth of the market during the forecast period.
The negative effects of digitalization are a challenge that affects market growth. In the realm of photographs, the expansion of digital technology has led to a rising demand for instant viewing and sharing. However, the traditional photographic printing industry faces significant challenges. Creativity and uniqueness continue to be valued in decorative contexts, leading to a persistent interest in picture printing. Immediate printing solutions, such as polymer coating and sublimation paper, ensure vibrancy and scratch resistance.
Moreover, lenticular painting adds a dynamic element to high-definition photographs, enhancing picture quality. Despite the convenience of smartphones and online photo printing, there remains a market for creative photo merchandise. Connectivity and advanced technology have enabled e-commerce enterprises to offer customized merchandise printing, including Film printing, Offset printing, and Instant kiosks may limit the growth of the market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The online segment is estimated to witness significant growth during the forecast period. The online segment provides customers with an opportunity to select from a broad range of options. The convenience that online photo printing and merchandise vendors provide with product customization will drive the growth of the market. Factors such as the advent of e-commerce and the increasing penetration of the Internet will play a significant role in maintaining the market position of the online segment.
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The online segment was the largest segment and was valued at USD 14.54 billion in 2018. Some of the major online players in the global market are American Greetings, Hallmark Licensing, Cimpress, Things Remembered, and Shutterfly. Most of the players in the market deliver the option of saving their customization work for later use. Furthermore, market players that engage in e-retailing offer discounts and price cuts, which further aid the expansion of the customer base for the online distribution channel. Such factors will drive the segment and market in focus during the forecast period.
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North America is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America is anticipated to be the biggest of the global market with the US and Canada being the major revenue contributors. The growth of the market in this region is primarily driven by the growth of the gifting culture.
Furthermore, growing Internet connectivity is propelling the demand for online photo printing services in North America. With the rising Internet speeds and accessibility, shoppers gain better access to online stores, making them more likely to order photo prints online in the region. Some of the major market players that offer online photo printing and merchandise in the US are Hallmark Licensing, Shutterfly, and Things Remembered.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024 to 2028, as well as historical data from 2018 to 2023 for the following segments
Photo Printing Market: Photo Printing Market Analysis APAC, Europe, North America, South America, Middle East and Africa - US, Canada, China, Germany, UK - Size and Forecast
Photography Services Market: Photography Services Market Analysis North America, APAC, Europe, Middle East and Africa, South America - US, China, Germany, France, India - Size and Forecast
Digital Photo Frame Market: Digital Photo Frame Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Germany, UK, China, France - Size and Forecast
Photo printing and merchandise marketing is a thriving industry, driven by the increasing demand for personalized and customized products. Photo printing, in particular, has gained significant traction due to the rise of digital photography and social media platforms. Consumers are now able to easily print their cherished memories in various forms, such as photo books, 3D images, Printing images calendars, and canvases. Merchandise marketing, on the other hand, leverages the power of branded merchandise to promote businesses and build customer loyalty. This includes items like t-shirts, mugs, and keychains, which can be customized with logos or designs. The integration of marketing creates a unique and effective marketing strategy, allowing businesses to offer personalized products that resonate with their audience. The market for photo printing and merchandise is expected to grow significantly in the coming years, driven by the increasing popularity of e-commerce platforms and the trend toward personalized marketing.
Market Scope |
|
Report Coverage |
Details |
Page number |
191 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.63% |
Market Growth 2024-2028 |
USD 7.40 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
5.05 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 38% |
Key countries |
US, Canada, China, Germany, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
1-800-FLOWERS.COM, Amazon.com Inc., American Greetings Corp., Card Factory Plc, Cimpress Plc, Circle Graphics Inc., District Photo Inc., Eastman Kodak Co., ezprints Inc., Ifolor AG, Minted LLC, Nations Photo Lab, Perion Network Ltd., Prodigi Group Ltd., RPI Print Inc., Shutterfly Inc., Tesco Plc, Walgreens Boots Alliance Inc., Walmart Inc., and Zazzle Inc. |
Market dynamics |
Parent market analysis, market growth analysis, market research and growth, market growth and forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Device
8 Market Segmentation by Product
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Trends
12 Vendor Landscape
13 Vendor Analysis
14 Appendix
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