Pizza Market by Type and Geography - Forecast and Analysis 2021-2025

  • Published: Aug 2021
  • Pages: 120
  • SKU: IRTNTR70864

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 Pizza Market - 2021-2025

The pizza market size is expected to grow by USD 42.20 million, at a CAGR of 5.45%, between 2020 and 2025. This research study helps in deep understanding of the underlying forces driving the market growth and current and potential target customers across segmentations. According to our comprehensive survey, factors such as increasing consumption of pizza in developing countries are projected to significantly support market growth during the forecast period. Our research experts have thoroughly evaluated and covered the latest trends and challenges that will have a far-reaching effect on the market growth.

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Pizza Market Segments

From this Technavio report, get actionable insights on the pizza market segments to generate successful ROIs and focus your business strategy efforts where they are most likely to be effective.The segmentations covered in this report are:

  • Type - Non-vegetarian pizza and vegetarian pizza
  • Geography - North America, Europe, APAC, South America, and MEA

Also, our market research experts have evaluated the impact of COVID-19 across market segments for our clients to understand the long-term business implications and foresee opportunities for subsequent recovery. This research report entails a thorough qualitative and quantitative analysis on the post-pandemic pizza market predictions on consumer demand changes for 2021-2025.

Parent Market Analysis

Technavio categorizes the global pizza market as a part of the global packaged foods and meats under the global food products segment of the global food, beverage, and tobacco market. The global packaged foods and meats products market covers manufacturers or food processing vendors that are involved in food processing to eliminate micro-organisms and to extend shelf life. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market in focus during the forecast period.


Pizza Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 5.45%

Market growth 2021-2025

$ 42.20 million

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 44%

Key consumer countries

US, Germany, UK, China, and France

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Companies profiled

Boston Pizza, Cottage Inn Pizza, Della RosaTM, Dodo Pizza, Dominos Pizza Inc., Figaros Italian Pizza Inc., MR pizza, Papa Johns International Inc., Papa Murphys, Peppes Pizza, Picasso Foods, Pizza Factory, Pizza Hut, Pizza Inn, Pizza Novo, PizzaExpress (Restaurants) Ltd., Pizzeria Visco, Simplot Australia Pty. Ltd., Telepizza, and The Little Caesar Enterprises Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Pizza Market Key Vendors and Competitive Analysis

Technavio research specialists have included significant well-thought-out business planning approaches of key players from in this report. The pizza market is fragmented and the vendors are deploying organic and inorganic growth strategies to gain competitive advantage.

The unprecedented outbreak of COVID-19 last year impacted market segments that has had a ripple effect on various stakeholders. To make the most of the opportunities and recover from post COVID-19 impact, the market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. Get the full report to to understand the COVID-19 impact on the growth of the pizza market share during 2021-2025.

The pizza market forecast report for comprises complete key vendor profiles. The profiles include information on the production, sustainability, prospects of the leading companies, and other crucial vendor landscape analysis.

Pizza Market Vendors

Regional Opportunities in Pizza Market - 2021-2025

44% of the pizza market growth will originate from North America during the forecast period. The US is the key market for pizza market in North America. This report encompasses exclusive information on potential business locations and understand the demographics of current and prospective customers.

Pizza Market Share by Geography

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North America has been exhibiting significant growth rate for pizza market vendors. Factors such as growing desire for convenience foods and customization in food products are accelerating the pizza market growth in North America. To view our in-depth analytical review on the micro and macroeconomic factors impacting businesses in the regions click on the image above.

The pizza market share growth in North America will be faster than the growth of the market in Europe, South America, and MEA. The geographical segmentation in the report has assessed and included details on the competitive intelligence and regional opportunities in store for vendors.

COVID Impact and Recovery Analysis

The pizza market in North America witnessed a decline in 2020 due to the outbreak of COVID-19. The pizza market report has further insights to estimate the COVID recovery rate in all the regions. 

Pizza Market Share and Revenue by Type

Pizza Market Share by Type

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The pizza market share growth by the non-vegetarian pizza segment will be significant during the forecast period. This report provides an accurate prediction of the contribution of all the segments to the growth of the pizza market size.

From the pizza market segmentation insights, players can achieve maximum market response by understanding the target consumers. The analytical data on the segmentation will allow vendors to position their services and products among the right audiences and gain significant exposure and growth. Also, get updated actionable market insights on post COVID-19 impact on each segment.

 Key Pizza Market Drivers & Trends

While it is crucial to have a solid understanding of the drivers and trends, it is also imperative that the market challenges are recognized to improvize business planning and sustain market competition. One of the key factors impeding pizza market growth is fluctuation in the prices of food commodities. In this research report, our analysts have elucidated exhaustive all key industry trends, drivers, and challenges, which will help companies evaluate and develop growth strategies.

Pizza Market Key Driver

The increasing consumption of pizza in developing countries is a key driver augmenting the pizza market growth. Developing economies such as China and India have high consumer spending and focus on improving the quality of life. Consumers in these countries are adopting new lifestyles and are gradually shifting to European food products such as pizza. Vendors are also drawing consumer interest by adding value to their products and expanding their product portfolios. These factors will positively influence the pizza market growth during 2021-2025.

Pizza Market Key Trend

The growing popularity of online food orders through portals and mobile apps is another major factor supporting the pizza market share growth. Online orders are more efficient than telephone orders as they eliminate communication errors. Consumers tend to spend more when ordering online than through telephones, mainly because of attractive digital menus. Many restaurants opt for mobile app-based food ordering to enhance their customer base by directly delivering meals or creating takeaway options for consumers.

Pizza Market Key Challenge

The fluctuation in the prices of food commodities will be a major challenge for the pizza market. Depending on the availability, the prices of raw materials required to make pizza, such as wheat, vegetables, tomato sauce, meat, and cheese, can fluctuate. Moreover, the widening gap between the demand and supply of these raw materials has substantially increased their costs in recent years. Any increase in the price of raw materials not only increases the manufacturing costs but also reduces the profit margins for vendors. The rising raw material prices become a challenge for market vendors looking to introduce new product varieties with special or unique ingredients that enrich the taste of their products. The rising product prices affect the buying decisions of consumers, which, in turn, affects sales volumes and the growth of the market.

This pizza market analysis report provides detailed information on key trends, drivers, and challenges that is the essence of business planning and strengthening marketing strategies across regions and segmentations.

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Pizza Market Report Outlook

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive pizza market growth during the next five years
  • Precise estimation of the pizza market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the pizza market across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of pizza market vendors

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1. Executive Summary                           

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 01:  Parent market

                2.2 Market Characteristics      

                                Exhibit 02:  Market Characteristics

                2.3 Value chain analysis           

                                Exhibit 03:  Packaged Foods and Meats

                                2.3.1 Inputs 

                                2.3.2 Inbound logistics

                                2.3.3 Primary processing

                                2.3.4 Secondary and tertiary processing

                                2.3.5 Outbound logistics

                                2.3.6 End-customers

                                2.3.7 Marketing and sales 

                                2.3.8 Service 


3. Market Sizing                       

                3.1 Market definition

                                Exhibit 04:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 05:  Market segments

                3.3 Market size 2020 

                3.4 Market outlook: Forecast for 2020 - 2025 

                                Exhibit 06:  Global - Market size and forecast 2020 - 2025 ($ million)

                                Exhibit 07:  Global market: Year-over-year growth 2020 - 2025 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 08: Five forces analysis 2020 & 2025

                4.2 Bargaining power of buyers           

                4.3 Bargaining power of suppliers       

                4.4 Threat of new entrants    

                4.5 Threat of substitutes         

                4.6 Threat of rivalry   

                4.7 Market condition

                                Market condition - Five forces 2020

5. Market Segmentation by Type                     

                The segments covered in this chapter are: 

  • Non-vegetarian pizza
  • Vegetarian pizza

                5.1 Market segments

                                Exhibit 15: Type - Market share 2020-2025 (%)

                5.2 Comparison by Type          

                                Exhibit 16: ​Comparison by Type​

                5.3 ​Non-vegetarian pizza - Market size and forecast 2020-2025              

                                Exhibit 17: ​Non-vegetarian pizza - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 18: ​Non-vegetarian pizza - Year-over-year growth 2020-2025 (%)

                5.4 Vegetarian pizza - Market size and forecast 2020-2025        

                                Exhibit 19: ​Vegetarian pizza - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 20: ​Vegetarian pizza - Year-over-year growth 2020-2025 (%)

                5.5 Market opportunity by Type          

                                Exhibit 21: ​Market opportunity by Type

6. Customer landscape                         

Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                                Exhibit 22: ​Customer landscape​

7. Geographic Landscape                     

                ​​The regions covered in the report are: 

  • North America 
  • Europe 
  • APAC
  • South America 
  • MEA

                7.1 Geographic segmentation

                                Exhibit 23: ​Market share by geography 2020-2025 (%)

                7.2 Geographic comparison   

                                Exhibit 24: Geographic comparison

                7.3 North America - Market size and forecast 2020-2025​          

                                Exhibit 25: ​North America - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 26: ​North America - Year-over-year growth 2020-2025 (%)

                7.4 Europe - Market size and forecast 2020-2025          

                                Exhibit 27: ​Europe - Market size and forecast 2020-2025 ($ million)

                                Exhibit 28: ​Europe - Year-over-year growth 2020-2025 (%)

                7.5 ​APAC - Market size and forecast 2020-2025             

                                Exhibit 29: ​APAC - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 30: APAC - Year-over-year growth 2020-2025 (%)

                7.6 South America - Market size and forecast 2020-2025           

                                Exhibit 31: ​South America - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 32: South America - Year-over-year growth 2020-2025 (%)

                7.7 MEA - Market size and forecast 2020-2025              

                                Exhibit 33: MEA - Market size and forecast 2020-2025 ($ million)

                                Exhibit 34: MEA - Year-over-year growth 2020-2025 (%)

                7.8 Key leading countries        

                                Exhibit 35: Key leading countries

                7.9 Market opportunity by geography

                                Exhibit 36: Market opportunity by geography ($ million)

8. Drivers, Challenges, and Trends                   

                8.1 ​Market drivers     

                                8.1.1 Increasing consumption of pizza in developing countries

                                8.1.2 Rising popularity of fast-casual pizza restaurants

                                8.1.3 Growing consumer inclination toward vegan pizza

                8.2 Market challenges              

                                8.2.1 Fluctuation in the prices of food commodities

                                8.2.2 Risks associated with suppliers

                                8.2.3 Increasing obesity and related diseases among consumers

                                Exhibit 37: Impact of drivers and challenges

                8.3 Market trends      

                                8.3.1 Growing popularity of online food orders through portals and mobile apps

                                8.3.2 Extensive marketing activities and campaigns

                                8.3.3 Increasing demand for gluten-free pizza options

9. Vendor Landscape                             

                9.1 Competitive scenario        

                9.2 Vendor landscape               

                                Exhibit 38: Vendor landscape

                9.3 Landscape disruption        

The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

                                Exhibit 39: ​Landscape disruption​

                9.4 Industry risks        

                                Exhibit 40: Industry risks

10. Vendor Analysis               

                10.1 Vendors covered              

                                Exhibit 41: Vendors covered

                10.2 Market positioning of vendors    

                                Exhibit 42: ​Market positioning of vendors​

                10.3 Boston Pizza       

                                Exhibit 43:  Boston Pizza - Overview

                                Exhibit 44:  Boston Pizza - Product and service

                                Exhibit 45:  Boston Pizza – Key news

                                Exhibit 46:  Boston Pizza - Key offerings

                10.4 Della RosaTM     

                                Exhibit 47:  Della RosaTM - Overview

                                Exhibit 48:  Della RosaTM - Product and service

                                Exhibit 49:  Della RosaTM - Key offerings

                10.5 Dodo Pizza          

                                Exhibit 50:  Dodo Pizza - Overview

                                Exhibit 51:  Dodo Pizza - Product and service

                                Exhibit 52:  Dodo Pizza - Key offerings

                10.6 Dominos Pizza Inc.           

                                Exhibit 53:  Dominos Pizza Inc. - Overview

                                Exhibit 54:  Dominos Pizza Inc. - Business segments

                                Exhibit 55:  Dominos Pizza Inc.  – Key news

                                Exhibit 56:  Dominos Pizza Inc. - Key offerings

                                Exhibit 57:  Dominos Pizza Inc. - Segment focus

                10.7 Figaros Italian Pizza Inc. 

                                Exhibit 58:  Figaros Italian Pizza Inc. - Overview

                                Exhibit 59:  Figaros Italian Pizza Inc. - Product and service

                                Exhibit 60:  Figaros Italian Pizza Inc. – Key news

                                Exhibit 61:  Figaros Italian Pizza Inc. - Key offerings

                10.8 Papa Johns International Inc.       

                                Exhibit 62:  Papa Johns International Inc. - Overview

                                Exhibit 63:  Papa Johns International Inc. - Business segments

                                Exhibit 64:  Papa Johns International Inc. – Key news

                                Exhibit 65:  Papa Johns International Inc. - Key offerings

                                Exhibit 66:  Papa Johns International Inc. - Segment focus

                10.9 Papa Murphys   

                                Exhibit 67:  Papa Murphys - Overview

                                Exhibit 68:  Papa Murphys - Product and service

                                Exhibit 69:  Papa Murphy– Key news

                                Exhibit 70:  Papa Murphys - Key offerings

                10.10 Pizza Hut           

                                Exhibit 71:  Pizza Hut - Overview

                                Exhibit 72:  Pizza Hut - Product and service

                                Exhibit 73:  Pizza Hut - Key offerings

                10.11 PizzaExpress (Restaurants) Ltd.

                                Exhibit 74:  PizzaExpress (Restaurants) Ltd. - Overview

                                Exhibit 75:  PizzaExpress (Restaurants) Ltd. - Product and service

                                Exhibit 76:  PizzaExpress (Restaurants) Ltd. - Key offerings

                10.12 Telepizza           

                                Exhibit 77:  Telepizza - Overview

                                Exhibit 78:  Telepizza - Business segments

                                Exhibit 79:  Telepizza– Key news

                                Exhibit 80:  Telepizza - Key offerings

11. Appendix                            

                11.1 Scope of the report         

                                11.1.1 ​​​​Market definition

                                11.1.2 ​​​​Objectives

                                11.1.3 ​​​​Notes and caveats

                11.2 Currency conversion rates for US$            

                                Exhibit 81: ​Currency conversion rates for US$​

                11.3 Research Methodology 

                                Exhibit 82: ​Research Methodology

                                Exhibit 83: ​​Validation techniques employed for market sizing​

                                Exhibit 84: ​​Information sources

                11.4 List of abbreviations        

                                Exhibit 85: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The pizza market growth will increase by $42.2 million during 2020-2025.
The pizza market is expected to grow at a CAGR of 5.45% during 2020-2025.
Technavio has segmented the pizza market by type (Non-vegetarian pi and Vegetarian pizza) and geographic (North America, Europe, APAC, South America, and MEA).
Boston Pizza, Della RosaTM, Dodo Pizza, Dominos Pizza Inc., Figaros Italian Pizza Inc., Papa Johns International Inc., Papa Murphys, Pizza Hut, PizzaExpress (Restaurants) Ltd., Telepizza are a few of the key vendors in the pizza market.
North America will register the highest growth rate of 43.84% among the other regions. Therefore, the pizza market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • Germany
  • UK
  • China
  • France
The key factors driving the pizza market growth are:
  • Increasing consumption of pizza in developing countries
The pizza market vendors should focus on grabbing business opportunities from the non-vegetarian pi segment as it accounted for the largest market share in the base year.
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