Pizza Market by Type and Geography - Forecast and Analysis 2021-2025

  • Published: Aug 2021
  • Pages: 116
  • SKU: IRTNTR70864

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The pizza market share is expected to increase by USD 42.2 million from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 5.45%.

This pizza market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers pizza market segmentation by type (non-vegetarian pizza and vegetarian pizza) and geography (North America, Europe, APAC, South America, and MEA). The pizza market report also offers information on several market vendors, including Boston Pizza, Della RosaTM, Dodo Pizza, Dominos Pizza Inc., Figaros Italian Pizza Inc., Papa Johns International Inc., Papa Murphys, Pizza Hut, PizzaExpress (Restaurants) Ltd., and Telepizza among others.

What will the Pizza Market Size be During the Forecast Period?

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Pizza Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a  impact on the market growth during and post COVID-19 era. The increasing consumption of pizza in developing countries is notably driving the pizza market growth, although factors such as fluctuation in the prices of food commodities may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the pizza industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Pizza Market Driver

Increasing consumption of pizza in developing countries is one of the key factors driving growth in the global pizza markets growth. Customers nowadays are looking for pizzas infused with new and bold flavors. Demand for innovative and exotic flavored pizzas is more prominent among millennials. Besides, they are looking for options to customize their pizzas based on their daily calorie intake. Pizza manufacturers provide nutrition calculators to customize their pizza based on calories and nutrition. Customers can customize pizzas by selecting the crust type, toppings, sauce, and crust size based on their requirements. The nutrition calculator displays total calorie and sodium intake, total fat amount, carbohydrates, and protein. Consumers prefer to customize their pizzas according to their tastes. Rapid urbanization across the world, especially in developing countries, increased disposable income. As a percentage of the total population, the global urban population increased by 1% between 2016 and 2017. According to The World Bank Group, in 2019, women constituted almost 41% of the global labor workforce. Hence, the demand for convenience foods and fast foods such as pizzas is increasing.

Key Pizza Market Trend

The growing popularity of online food orders through portals and mobile apps will fuel the global pizza market growth. Online orders are more efficient than telephone orders as they eliminate communication errors. Online platforms are even more useful for takeaway restaurants during peak ordering hours as orders are not lost due to engaged phone lines. Other advantages associated with these alliances are access to the feedback received from consumers on the online platforms and an increase in order values. Consumers tend to spend more when ordering online than through telephones, mainly because of attractive digital menus. Many restaurants opt for mobile app-based food ordering to enhance their customer base by directly delivering meals or creating takeaway options for consumers. Online portals became the most popular food-ordering channel in 2021. Moreover, mobile ordering also became popular, especially among millennials, due to the convenience of this channel, like ordering food anytime, on the move. Such factors in the mobile app-based food ordering will fuel pizza sales during the forecast period.

Key Pizza Market Challenge

Fluctuation in the prices of food commodities is a major challenge that hinders the global pizza market growth. The widening gap between the demand and supply of these raw materials has substantially increased their costs in recent years. Any increase in the price of raw materials not only increases the manufacturing costs but also reduces the profit margins for vendors. Manufacturers generally experiment with cheaper substitutes to remain competitive in the market. In addition, suppliers of raw materials have the power to price their products at competitive and different prices. Furthermore, the supply of raw materials may be affected due to adverse weather conditions, national emergencies, strikes, government regulations, natural disasters, supply shortages, or other unexpected events. Due to the rising of raw material prices is become a challenge for market vendors to introduce new product varieties with special or unique ingredients that enrich the taste of their doughnuts and attract more consumers. This is because rising product prices affect the buying decisions of consumers, which ultimately affects sales volumes and the growth of the market. Such factors will hinder the market during the forecast period.

This pizza market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global pizza market as a part of the global packaged foods and meats under the global food products segment of the global food, beverage, and tobacco market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the pizza market during the forecast period.

Who are the Major Pizza Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Boston Pizza
  • Della RosaTM
  • Dodo Pizza
  • Dominos Pizza Inc.
  • Figaros Italian Pizza Inc.
  • Papa Johns International Inc.
  • Papa Murphys
  • Pizza Hut
  • PizzaExpress (Restaurants) Ltd.
  • Telepizza


This statistical study of the pizza market encompasses successful business strategies deployed by the key vendors. The pizza market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Boston Pizza - The company offers non veg pizza, veg pizza, and custom made pizza.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The pizza market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Pizza Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the pizza market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global food, beverage, and tobacco market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.


Which are the Key Regions for Pizza Market?

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44% of the market’s growth will originate from North America during the forecast period. The US is the key markets for pizza market in North America. Market growth in this region will be faster than the growth of the market in regions.

Increasing the consumption of pizza in developing countries will facilitate the pizza market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 impacted the end-user industries such as food service and pizzeria, and therefore, the sales of the global foodservice industry fell by 26% in 2020.  Consumer demands were expected to increase once the restrictions were removed. Consumers were more dependent on online food deliveries by the end of 2020.  However, in 2021, the initiation of large-scale vaccination drives?has lifted the lockdown and travel restrictions, which led to the resumption of supply chain activities. Such factors are expected to drive the market growth during the forecast period.

What are the Revenue-generating Type Segments in the Pizza Market?

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The pizza market share growth by the type segment will be significant during the forecast period. The increasing demand for vegetarian pizza will drive the pizza market during the forecast period as people are becoming aware of the health issues of non-veg diets and the benefits of vegetarian diets.

This report provides an accurate prediction of the contribution of all the segments to the growth of the pizza market size and actionable market insights on post COVID-19 impact on each segment.

Pizza Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 5.45%

Market growth 2021-2025

$42.2 million

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 44%

Key consumer countries

US, Germany, UK, China, and France

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Boston Pizza, Della RosaTM, Dodo Pizza, Dominos Pizza Inc., Figaros Italian Pizza Inc., Papa Johns International Inc., Papa Murphys, Pizza Hut, PizzaExpress (Restaurants) Ltd., and Telepizza

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Pizza Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive pizza market growth during the next five years
  • Precise estimation of the pizza market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the pizza market industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of pizza market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value Chain Analysis: Packaged foods and meats

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Type

    • 5.1 Market segments
      • Exhibit 15: Type - Market share 2020-2025 (%)
    • 5.2 Comparison by Type
      • Exhibit 16: Comparison by Type
    • 5.3 Non-vegetarian pizza - Market size and forecast 2020-2025
      • Exhibit 17: Non-vegetarian pizza - Market size and forecast 2020-2025 ($ million)
      • Exhibit 18: Non-vegetarian pizza - Year-over-year growth 2020-2025 (%)
    • 5.4 Vegetarian pizza - Market size and forecast 2020-2025
      • Exhibit 19: Vegetarian pizza - Market size and forecast 2020-2025 ($ million)
      • Exhibit 20: Vegetarian pizza - Year-over-year growth 2020-2025 (%)
    • 5.5 Market opportunity by Type
      • Exhibit 21: Market opportunity by Type

    6 Customer Landscape

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 23: Market share by geography 2020-2025 (%)
    • 7.2 Geographic comparison
      • Exhibit 24: Geographic comparison
    • 7.3 North America - Market size and forecast 2020-2025
      • Exhibit 25: North America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 26: North America - Year-over-year growth 2020-2025 (%)
    • 7.4 Europe - Market size and forecast 2020-2025
      • Exhibit 27: Europe - Market size and forecast 2020-2025 ($ million)
      • Exhibit 28: Europe - Year-over-year growth 2020-2025 (%)
    • 7.5 APAC - Market size and forecast 2020-2025
      • Exhibit 29: APAC - Market size and forecast 2020-2025 ($ million)
      • Exhibit 30: APAC - Year-over-year growth 2020-2025 (%)
    • 7.6 South America - Market size and forecast 2020-2025
      • Exhibit 31: South America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 32: South America - Year-over-year growth 2020-2025 (%)
    • 7.7 MEA - Market size and forecast 2020-2025
      • Exhibit 33: MEA - Market size and forecast 2020-2025 ($ million)
      • Exhibit 34: MEA - Year-over-year growth 2020-2025 (%)
    • 7.8 Key leading countries
      • Exhibit 35: Key leading countries
    • 7.9 Market opportunity by geography
      • Exhibit 36: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • Exhibit 37: Impact of drivers and challenges
      • 8.3 Market trends

        9 Vendor Landscape

        • 9.1 Vendor landscape
          • Exhibit 38: Vendor landscape
        • 9.2 Landscape disruption
          • Exhibit 39: Landscape disruption
          • Exhibit 40: Industry risks
        • 9.3 Competitive scenario

          10 Vendor Analysis

          • 10.1 Vendors covered
            • Exhibit 41: Vendors covered
          • 10.2 Market positioning of vendors
            • Exhibit 42: Market positioning of vendors
          • 10.3 Boston Pizza
            • Exhibit 43: Boston Pizza - Overview
            • Exhibit 44: Boston Pizza - Product and service
            • Exhibit 45: Boston Pizza – Key news
            • Exhibit 46: Boston Pizza - Key offerings
          • 10.4 Della RosaTM
            • Exhibit 47: Della RosaTM - Overview
            • Exhibit 48: Della RosaTM - Product and service
            • Exhibit 49: Della RosaTM - Key offerings
          • 10.5 Dodo Pizza
            • Exhibit 50: Dodo Pizza - Overview
            • Exhibit 51: Dodo Pizza - Product and service
            • Exhibit 52: Dodo Pizza - Key offerings
          • 10.6 Dominos Pizza Inc.
            • 10.7 Figaros Italian Pizza Inc.
              • Exhibit 58: Figaros Italian Pizza Inc. - Overview
              • Exhibit 59: Figaros Italian Pizza Inc. - Product and service
              • Exhibit 60: Figaros Italian Pizza Inc. – Key news
              • Exhibit 61: Figaros Italian Pizza Inc. - Key offerings
            • 10.8 Papa Johns International Inc.
              • Exhibit 62: Papa Johns International Inc. - Overview
              • Exhibit 63: Papa Johns International Inc. - Business segments
              • Exhibit 64: Papa Johns International Inc. – Key news
              • Exhibit 65: Papa Johns International Inc. - Key offerings
              • Exhibit 66: Papa Johns International Inc. - Segment focus
            • 10.9 Papa Murphys
              • Exhibit 67: Papa Murphys - Overview
              • Exhibit 68: Papa Murphys - Product and service
              • Exhibit 69: Papa Murphy– Key news
              • Exhibit 70: Papa Murphys - Key offerings
            • 10.10 Pizza Hut
              • Exhibit 71: Pizza Hut - Overview
              • Exhibit 72: Pizza Hut - Product and service
              • Exhibit 73: Pizza Hut - Key offerings
            • 10.11 PizzaExpress (Restaurants) Ltd.
              • Exhibit 74: PizzaExpress (Restaurants) Ltd. - Overview
              • Exhibit 75: PizzaExpress (Restaurants) Ltd. - Product and service
              • Exhibit 76: PizzaExpress (Restaurants) Ltd. - Key offerings
            • 10.12 Telepizza
              • Exhibit 77: Telepizza - Overview
              • Exhibit 78: Telepizza - Business segments
              • Exhibit 79: Telepizza– Key news
              • Exhibit 80: Telepizza - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Currency conversion rates for US$
                • Exhibit 81: Currency conversion rates for US$
              • 11.3 Research methodology
                • Exhibit 82: Research Methodology
                • Exhibit 83: Validation techniques employed for market sizing
                • Exhibit 84: Information sources
              • 11.4 List of abbreviations
                • Exhibit 85: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              TechnavioREPORT WRITING


              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis


              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              The pizza market market growth will increase by $42.2 million during 2021-2025.
              The pizza market market is expected to grow at a CAGR of 5.45% during 2021-2025.
              Technavio has segmented the pizza market market by type (Non-vegetarian pizza and Vegetarian pizza) and geographic (North America, Europe, APAC, South America, MEA, North America, Europe, APAC, South America, and MEA).
              Boston Pizza, Della RosaTM, Dodo Pizza, Dominos Pizza Inc., Figaros Italian Pizza Inc., Papa Johns International Inc., Papa Murphys, Pizza Hut, PizzaExpress (Restaurants) Ltd., Telepizza are a few of the key vendors in the pizza market market.
              North America will register the highest growth rate of 43.84% among the other regions. Therefore, the pizza market market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the pizza market market growth are:
              • Increasing consumption of pizza in developing countries
              • Growing popularity o f online food orders through portals and mobile apps
              The pizza market market vendors should focus on grabbing business opportunities from the non-vegetarian pizza segment as it accounted for the largest market share in the base year.
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