Pizza Market by Type and Geography - Forecast and Analysis 2022-2026

The pizza market share is expected to increase by USD 51.38 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 6.11%.

This pizza market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers pizza market segmentation by type (non-vegetarian pizza and vegetarian pizza) and geography (North America, Europe, APAC, Middle East and Africa, and South America). The pizza market report also offers information on several market vendors, including Boston Pizza, California Pizza Kitchen Inc., CEC Entertainment LLC, Chicago Pizza, CICI ENTERPRISES LP, Dominos Pizza Inc., FAT Brands Inc., Godfathers Pizza, Hungry Howie Pizza and Subs Inc., Jets America Inc., Little Caesar Enterprises Inc., Marcos Franchising LLC, Mellow Mushroom Pizza Bakers, MOD Super Fast Pizza LLC, Papa Johns International Inc., Papa Murphys International, PepsiCo Inc., Pizza Capers, Pizza Delight, Pizza Nova Take Out Ltd., Pizza Ranch, PizzaExpress Restaurants Ltd., Spizzico Italian Kitchen, Upper Crust Foods Pvt. Ltd., and US Pizza among others.

What will the Pizza Market Size be During the Forecast Period?

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Pizza Market: Key Drivers, Trends, and Challenges

The increasing consumption of pizza in developing countries is notably driving the pizza market growth, although factors such as fluctuation in the prices of food commodities may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the pizza industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Pizza Market Driver

One of the key factors driving growth in the pizza markets is the increasing consumption of pizza in developing countries. Customers nowadays are looking for pizzas infused with new and bold flavours. Demand for innovative and exotic flavoured pizzas is more prominent among millennials. Besides, they are looking for options to customize their pizzas based on their daily calorie intake. Pizza manufacturers provide nutrition calculators to customize their pizza based on calories and nutrition. Customers can customize pizzas by selecting the crust type, toppings, sauce, and crust size based on their requirements. The nutrition calculator displays total calorie and sodium intake, total fat amount, carbohydrates, and protein. Consumers prefer to customize their pizzas according to their tastes. Rapid urbanization across the world, especially in developing countries, increased disposable income. As a percentage of the total population, the global urban population increased by 1% between 2016 and 2017. According to The World Bank Group, in 2019, women constituted almost 41% of the global labour workforce. Hence, the demand for convenience foods and fast foods such as pizzas is increasing.

Key Pizza Market Trend

The growing popularity of online food orders through portals and mobile apps is a pizza market trend that is expected to have a positive impact in the coming years. Online orders are more efficient than telephone orders as they eliminate communication errors. Online platforms are even more useful for takeaway restaurants during peak ordering hours as orders are not lost due to engaged phone lines. Other advantages associated with these alliances are access to the feedback received from consumers on the online platforms and an increase in order values. Consumers tend to spend more when ordering online than through telephones, mainly because of attractive digital menus. Many restaurants opt for mobile app-based food ordering to enhance their customer base by directly delivering meals or creating takeaway options for consumers. Online portals became the most popular food-ordering channel in 2021. Moreover, mobile ordering also became popular, especially among millennials, due to the convenience of this channel, like ordering food anytime, on the move. Such factors in the mobile app-based food ordering will fuel pizza sales during the forecast period.

Key Pizza Market Challenge

The fluctuation in the prices of food commodities will be a major challenge for the pizza market during the forecats period. The widening gap between the demand and supply of these raw materials has substantially increased their costs in recent years. Any increase in the price of raw materials not only increases manufacturing costs but also reduces the profit margins for vendors. Manufacturers generally experiment with cheaper substitutes to remain competitive in the market. In addition, suppliers of raw materials have the power to price their products at competitive and different prices. Furthermore, the supply of raw materials may be affected due to adverse weather conditions, national emergencies, strikes, government regulations, natural disasters, supply shortages, or other unexpected events. Due to the rising raw material prices is become a challenge for market vendors to introduce new product varieties with special or unique ingredients that enrich the taste of their doughnuts and attract more consumers. This is because rising product prices affect the buying decisions of consumers, which ultimately affects sales volumes and the growth of the market. Such factors will hinder the market during the forecast period.

This pizza market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global pizza market as a part of the global packaged foods and meats under the global food products segment of the global food, beverage, and tobacco market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the pizza market during the forecast period.

Who are the Major Pizza Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

• Boston Pizza
• California Pizza Kitchen Inc.
• CEC Entertainment LLC
• Chicago Pizza
• CICI ENTERPRISES LP
• Dominos Pizza Inc.
• FAT Brands Inc.
• Godfathers Pizza
• Hungry Howie Pizza and Subs Inc.
• Jets America Inc.
• Little Caesar Enterprises Inc.
• Marcos Franchising LLC
• Mellow Mushroom Pizza Bakers
• MOD Super Fast Pizza LLC
• Papa Johns International Inc.
• Papa Murphys International
• PepsiCo Inc.
• Pizza Capers
• Pizza Delight
• Pizza Nova Take Out Ltd.
• Pizza Ranch
• PizzaExpress Restaurants Ltd.
• Spizzico Italian Kitchen
• Upper Crust Foods Pvt. Ltd.
• US Pizza

This statistical study of the pizza market encompasses successful business strategies deployed by the key vendors. The pizza market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

• cpk.com - The company offers pizza such as original pizza and classic pizza.

• cpk.com - Under the unified segment, The company offers prepared foods, snacks, boxed lunches, appetizers, pizza, and drinks for on and off-premises consumption.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The pizza market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Pizza Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the pizza market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Pizza Market?

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43% of the market’s growth will originate from North America during the forecast period. The US is the key market for pizza in North America. Market growth in this region will be faster than the growth of the market in the European regions.

The growing desire for convenience foods and customization in food products will facilitate the pizza market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The pizza market in North America witnessed a decline in 2020 due to the outbreak of COVID-19. To slow down the spread of the disease, the governments in the region announced a nationwide lockdown in 2020, which led to the temporary shutdown of restaurants and, in turn, hindered the growth of the pizza market in the region. However, with the growing popularity of digitalization and with an increase in preference for online food delivery, due to the ease and variation it offers, the regional pizza market is seeing a significant rise in consumption. Moreover, by early 2021, the number of COVID-19 cases had reduced due to active vaccination drives, which has led to the reopening of food service restaurants such as pizzerias.

What are the Revenue-generating Type Segments in the Pizza Market?

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The pizza market share growth by the non-vegetarian segment will be significant during the forecast period. The demand for non-veg pizza is expected to decline globally during the forecast period as people are becoming aware of the health issues of non-veg diets and the benefits of vegetarian diets. The COVID-19 pandemic, rumoured to be spread through animals, increased the preference for vegetarian diets over non-veg diets. Thus, negatively impacting the demand for non-veg pizza. However, the majority of the global population is non-vegetarian, which will help sustain the non-veg pizza market.

This report provides an accurate prediction of the contribution of all the segments to the growth of the pizza market size and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Pizza Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive pizza market growth during the next five years
• Precise estimation of the pizza market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behaviour
• The growth of the pizza industry across North America, Europe, APAC, Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of pizza market vendors

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