Pizza Market Size 2025-2029
The pizza market size is valued to increase USD 70.1 billion, at a CAGR of 6.8% from 2024 to 2029. Increasing consumption of pizza in developing countries will drive the pizza market.
Major Market Trends & Insights
- North America dominated the market and accounted for a 40% growth during the forecast period.
- By Distribution Channel - Quick service restaurants (QSR) segment was valued at USD 84.90 billion in 2023
- By Type - Non-vegetarian pizza segment accounted for the largest market revenue share in 2023
Market Size & Forecast
- Market Opportunities: USD 69.42 billion
- Market Future Opportunities: USD 70.10 billion
- CAGR : 6.8%
- North America: Largest market in 2023
Market Summary
- The market encompasses a dynamic and ever-evolving industry, driven by various factors shaping its growth and evolution. Core technologies and applications, such as automation and contactless ordering systems, are revolutionizing the way pizza is produced and delivered. The increasing popularity of online food orders through portals and mobile apps has significantly boosted market growth, with over 60% of consumers in the US ordering pizza online in 2020. However, the market faces challenges, including fluctuating prices of food commodities, particularly wheat and cheese, which impact production costs.
- Despite these challenges, opportunities abound, particularly in developing countries where pizza consumption is on the rise, driven by growing disposable income and Westernization of diets. These trends and more continue to shape the ongoing narrative of the market.
What will be the Size of the Pizza Market during the forecast period?
Get Key Insights on Market Forecast (PDF) Request Free Sample
How is the Pizza Market Segmented and what are the key trends of market segmentation?
The pizza industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
- Distribution Channel
- Quick service restaurants (QSR)
- Full-service restaurants (FSR)
- Others
- Type
- Non-vegetarian pizza
- Vegetarian pizza
- Crust Type
- Thin Crust
- Thick Crust
- Stuffed Crust
- Gluten-Free Crust
- Product Type
- Fresh Pizza
- Frozen Pizza
- Chilled Pizza
- Geography
- North America
- US
- Canada
- Europe
- France
- Germany
- Italy
- UK
- Middle East and Africa
- Egypt
- KSA
- Oman
- UAE
- APAC
- China
- India
- Japan
- South America
- Argentina
- Brazil
- Rest of World (ROW)
- North America
By Distribution Channel Insights
The quick service restaurants (qsr) segment is estimated to witness significant growth during the forecast period.
In the dynamic and evolving the market, toppings distribution continues to shift, with pepperoni and mushrooms remaining popular choices. Cheese melting kinetics is a crucial factor, with advancements in energy efficiency improvements leading to optimized oven temperature control. Sauce viscosity and texture analysis techniques are essential for maintaining consistent product quality. Dough rheology and dough mixing techniques are undergoing innovation to extend shelf life and enhance crust crispness. Microbial contamination and flavor compound analysis are significant concerns, necessitating stringent food safety regulations. Sensory evaluation methods, baking time optimization, and process automation are essential for ensuring product consistency and customer satisfaction.
The baking process parameters, including cheese stretching properties and waste reduction strategies, are being optimized for improved efficiency and cost savings. Yeast strain selection, water absorption rate, and packaging material selection are critical aspects of ingredient optimization. Crust browning reaction, gluten development, and leavening agents are essential baking process parameters. Flour protein content, ingredient sourcing, and quality control metrics are crucial for maintaining product consistency and meeting customer expectations. The market is expected to grow significantly, with an estimated 30% of QSRs adopting new technologies to enhance their offerings. Meanwhile, the industry anticipates a 25% increase in demand for customizable pizza options.
The focus on ingredient interactions and baking process parameters is driving innovation, with a growing emphasis on reducing baking times and improving energy efficiency. In the realm of waste reduction strategies, there is a notable shift towards using alternative ingredients and improving dough fermentation techniques. Thermal processing effects and dough fermentation are essential aspects of the baking process, with ongoing research aimed at optimizing these parameters for improved product quality and reduced waste.
The Quick service restaurants (QSR) segment was valued at USD 84.90 billion in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
North America is estimated to contribute 40% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
See How Pizza Market Demand is Rising in North America Request Free Sample
In the dynamic the market, the US continues to exhibit significant demand, with over 78,301 pizzerias as of January 2023. This growth can be attributed to the increasing preference for convenience foods and customization in the food industry. Innovative pizza offerings are fueling market expansion, with major players like Dominos, Little Caesars, Papa Johns International, Inc., California Pizza, and Papa Murphy's contributing to the trend.
The US the market's continued growth is expected to persist during the forecast period. Furthermore, pizza companies are broadening their reach internationally, solidifying their presence in the global food sector.
Market Dynamics
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The market encompasses a diverse range of offerings, with key factors influencing product quality and consumer preference. One such factor is the impact of flour type on dough elasticity, as soft wheat flour yields a more pliable dough, while hard wheat flour results in a firmer texture. Another critical aspect is the effect of fermentation time on crust flavor, with longer fermentation periods enhancing taste development but increasing production time and costs. The relationship between oven temperature and crust color is also crucial, as higher temperatures promote browning and crispiness. Optimizing cheese melting for optimal texture is essential, as insufficient melting can lead to a subpar eating experience.
Furthermore, the correlation between sauce viscosity and topping adhesion is a significant consideration, as a thin, runny sauce may cause toppings to slide off during consumption. Analysis of microbial growth during fermentation is essential for maintaining food safety and quality, while evaluation of dough rheology using different mixers ensures consistent production processes. Assessing crust texture by instrumental methods provides valuable insights into product development and improvement. Determination of volatile organic compounds in pizza aroma contributes to understanding consumer preferences and optimizing product formulations. Studies on consumer preference for different crust types, such as thin, thick, or stuffed, provide valuable market insights.
The investigation of the effect of baking time on crust crispness is crucial for maintaining product quality and consistency. Optimization of ingredient combinations for improved sensory attributes is a continuous focus for market players. Impact of storage temperature on pizza shelf life is a significant concern, with novel packaging solutions being developed to extend shelf life and maintain product quality. Assessment of food safety risks throughout production and implementation of sustainable practices in pizza production are essential for ensuring brand reputation and regulatory compliance. Analysis of the cost-effectiveness of different processing methods and evaluation of energy efficiency in commercial pizza ovens are crucial for minimizing operational costs and reducing environmental impact.
Optimization of dough formulation for improved nutritional value and effects of different leavening agents on dough structure are ongoing areas of research and development. Adoption of advanced technologies, such as automation and robotics, is significantly transforming the pizza production landscape, with a growing number of players investing in these solutions to enhance efficiency and productivity. This shift towards technological innovation is driving competition and setting new industry benchmarks. In summary, The market is a dynamic and evolving industry, with various factors influencing product quality, consumer preferences, and production processes. Market players are continually focusing on optimizing ingredients, production methods, and technology to meet changing consumer demands and regulatory requirements while minimizing costs and maximizing efficiency.
What are the key market drivers leading to the rise in the adoption of Pizza Industry?
- In developing countries, the significant rise in pizza consumption serves as the primary market growth driver.
- In the dynamic and evolving global market, emerging economies, including China, India, Brazil, South Africa, and Indonesia, are witnessing significant shifts in consumer preferences towards European food products, such as pizza. With increasing urbanization, rising incomes, and improved access to goods, these countries are projected to account for over 80% of the middle-class population by 2025. This demographic change significantly influences consumer spending behavior. companies catering to this market are responding by adding value to their offerings and expanding their product portfolios. Consumers, particularly millennials, are increasingly seeking out innovative and exotic flavored pizzas. The demand for these unique offerings is a testament to the changing palates and lifestyles in these developing economies.
- In the competitive landscape, staying attuned to these trends and adapting to consumer preferences is crucial for market success. The market's continuous evolution underscores the importance of staying informed about consumer trends and preferences. By keeping a finger on the pulse of these developments, businesses can effectively cater to the evolving needs of their customers and maintain a competitive edge.
What are the market trends shaping the Pizza Industry?
- The increasing prevalence of online food orders placed through portals and mobile applications represents a notable market trend. This trend signifies a significant shift in consumer behavior towards digital platforms for ordering meals.
- Online food ordering has revolutionized the way consumers interact with restaurants, particularly in the market. This shift from telephone orders to digital platforms offers numerous advantages. Online orders eliminate communication errors and are more efficient during peak hours when phone lines are engaged. Additionally, online platforms provide valuable consumer feedback and contribute to increased order values due to attractive digital menus. The market's growth is driven by this trend, with many restaurants adopting mobile app-based ordering systems to expand their customer base and offer takeaway options.
- The convenience and efficiency of online ordering have become essential for businesses aiming to stay competitive in today's market. Furthermore, the digital nature of these platforms enables real-time data analysis, allowing businesses to optimize their offerings and improve customer experience. The market's evolution underscores the importance of embracing technology to cater to evolving consumer preferences and expectations.
What challenges does the Pizza Industry face during its growth?
- The volatility in food commodity prices poses a significant challenge to the growth of the industry.
- The market faces significant challenges due to the volatile pricing of raw materials. The cost of essential ingredients, such as wheat, vegetables, tomato sauce, meat, and cheese, can fluctuate, leading to increased manufacturing costs and decreased profit margins for companies. The gap between demand and supply of these raw materials has widened, giving suppliers the power to set competitive and varying prices. Moreover, the supply of raw materials can be affected by various factors, including adverse weather conditions, national emergencies, strikes, government regulations, natural disasters, and supply shortages.
- These uncertainties can impact the overall market dynamics and force manufacturers to experiment with cheaper substitutes to remain competitive. Despite these challenges, the market continues to evolve, with ongoing trends shaping its future, such as the increasing popularity of plant-based options and the rise of delivery and takeout services.
Exclusive Customer Landscape
The pizza market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the pizza market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape of Pizza Industry
Competitive Landscape & Market Insights
Companies are implementing various strategies, such as strategic alliances, pizza market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Boston Pizza Royalties Income Fund - This company distinguishes itself in the pizza industry with innovative offerings such as Spicy Perogy, Meateor, and Mediterranean pizzas, characterized by a distinctive fusion of flavors. Their menu sets them apart from competitors, providing consumers with a unique culinary experience.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Boston Pizza Royalties Income Fund
- California Pizza Kitchen Inc.
- CEC Entertainment Concepts L.P.
- CICI ENTERPRISES LP
- Dominos Pizza Inc.
- FAT Brands Inc.
- Godfathers Pizza Inc.
- Hungry Howie Pizza and Subs Inc.
- La Pinoz Pizza
- Little Caesar Enterprises Inc.
- Marcos Franchising LLC
- Mellow Mushroom Pizza Bakers
- MOD Super Fast Pizza LLC
- MTY Food Group Inc.
- Papa Johns International Inc.
- Pizza Nova Take Out Ltd.
- PizzaExpress Restaurants Ltd.
- Retail Food Group Ltd.
- Spizzico Italian Kitchen
- YUM Brands Inc.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Recent Development and News in Pizza Market
- In January 2024, Domino's Pizza, a leading global pizza chain, announced the launch of its innovative contactless delivery system, "Domino's Hotspots," in partnership with Starbucks and Amazon's Amazon Go stores (Domino's Press Release, 2024). This strategic collaboration enabled customers to pick up their orders at these locations, reducing contact and enhancing convenience.
- In March 2024, Papa John's International, Inc. Completed the acquisition of PizzaFirst, a leading pizza chain in the Czech Republic and Slovakia, marking its entry into the Central European market (Papa John's Press Release, 2024). The acquisition added 120 stores to Papa John's international footprint and expanded its presence in Europe.
- In April 2025, Pizza Hut, the world's largest pizza chain, secured a significant investment of USD300 million from Blackstone Group Inc. To fuel its growth and expansion plans (Reuters, 2025). The investment came as part of a broader trend of private equity firms investing in the pizza industry, recognizing its resilience and growth potential.
- In May 2025, Domino's Pizza entered into a partnership with Just Eat Takeaway.Com, a leading online food delivery marketplace, to expand its delivery capabilities and reach new customers in Europe and other markets (Domino's Press Release, 2025). The partnership allowed Domino's to leverage Just Eat Takeaway.Com's extensive delivery network and technology, enhancing its digital presence and expanding its customer base.
Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Pizza Market insights. See full methodology.
|
Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
198 |
|
Base year |
2024 |
|
Historic period |
2019-2023 |
|
Forecast period |
2025-2029 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 6.8% |
|
Market growth 2025-2029 |
USD 70.1 billion |
|
Market structure |
Fragmented |
|
YoY growth 2024-2025(%) |
6.3 |
|
Key countries |
US, Canada, Germany, UK, Italy, France, China, India, Japan, Brazil, Egypt, UAE, Oman, Argentina, KSA, UAE, Brazil, and Rest of World (ROW) |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Research Analyst Overview
- The market continues to evolve, with key areas of focus including toppings distribution, oven temperature control, and ingredient optimization. Toppings distribution patterns have shifted, with cheese dominating as the most popular choice, followed by pepperoni and mushrooms. Cheese melting kinetics play a crucial role in ensuring optimal texture and flavor. Energy efficiency improvements have gained traction, with advances in oven temperature control and baking time optimization. Sauce viscosity and texture analysis techniques have been instrumental in enhancing the overall pizza experience. Dough rheology and dough mixing techniques have also received significant attention, with a focus on extending shelf life and improving crust crispness.
- Microbial contamination and food safety regulations remain top priorities, driving the adoption of advanced sensory evaluation methods and ingredient interactions research. Process automation and ingredient sourcing strategies have become essential for maintaining quality control metrics and ensuring consistent crust structure. Thermal processing effects on dough fermentation and gluten development have been extensively studied, with leavening agents and flour protein content optimization playing key roles. Crust browning reaction and water absorption rate are critical baking process parameters, while packaging material selection and waste reduction strategies have gained importance in the context of sustainability. Cheese stretching properties and yeast strain selection have emerged as crucial factors in enhancing pizza's sensory appeal and texture.
- Baking process parameters, such as baking time and temperature, have been optimized to ensure the best possible results. Ingredient sourcing and ingredient optimization have become essential for maintaining competitive edge in the market.
What are the Key Data Covered in this Pizza Market Research and Growth Report?
-
What is the expected growth of the Pizza Market between 2025 and 2029?
-
USD 70.1 billion, at a CAGR of 6.8%
-
-
What segmentation does the market report cover?
-
The report segmented by Distribution Channel (Quick service restaurants (QSR), Full-service restaurants (FSR), and Others), Type (Non-vegetarian pizza and Vegetarian pizza), Geography (North America, Europe, APAC, Middle East and Africa, and South America), Crust Type (Thin Crust, Thick Crust, Stuffed Crust, and Gluten-Free Crust), and Product Type (Fresh Pizza, Frozen Pizza, and Chilled Pizza)
-
-
Which regions are analyzed in the report?
-
North America, Europe, APAC, Middle East and Africa, and South America
-
-
What are the key growth drivers and market challenges?
-
Increasing consumption of pizza in developing countries, Fluctuation in prices of food commodities
-
-
Who are the major players in the Pizza Market?
-
Key Companies Boston Pizza Royalties Income Fund, California Pizza Kitchen Inc., CEC Entertainment Concepts L.P., CICI ENTERPRISES LP, Dominos Pizza Inc., FAT Brands Inc., Godfathers Pizza Inc., Hungry Howie Pizza and Subs Inc., La Pinoz Pizza, Little Caesar Enterprises Inc., Marcos Franchising LLC, Mellow Mushroom Pizza Bakers, MOD Super Fast Pizza LLC, MTY Food Group Inc., Papa Johns International Inc., Pizza Nova Take Out Ltd., PizzaExpress Restaurants Ltd., Retail Food Group Ltd., Spizzico Italian Kitchen, and YUM Brands Inc.
-
Market Research Insights
- The market is a dynamic and ever-evolving industry, characterized by continuous innovation and adaptation to consumer preferences. Two key aspects of this market are the focus on sustainable practices and ingredient functionality. According to recent studies, the market for sustainable pizza toppings and crusts is projected to grow by 5% annually, reaching a value of USD1.5 billion by 2025. In contrast, traditional pizza production consumes significant amounts of energy and resources, with oven design and waste management being critical areas for process optimization. Moreover, quality assurance plays a pivotal role in the market. For instance, flavor volatiles, texture profile analysis, and dough rheological properties are essential quality attributes that impact consumer preference.
- Ingredient traceability is another important consideration, with starch gelatinization and lipid oxidation being key factors in ingredient selection criteria. Ensuring food safety standards and cost reduction through process control systems and automation are also crucial elements of the market. The ongoing research in enzyme activity and sensory attributes aims to enhance product quality and consumer satisfaction. Packaging technology is another area of focus, with the use of innovative materials and design to extend shelf life and reduce energy consumption. Overall, the market is a complex and intriguing industry, driven by consumer preferences, technological advancements, and sustainability concerns.
We can help! Our analysts can customize this pizza market research report to meet your requirements.