Pms And Menstrual Health Supplements Market Analysis Asia, North America, Europe, Rest of World (ROW) - US, China, Japan, Germany, UK - Size and Forecast 2024-2028

PMS and Menstrual Health Supplements Market Size 2024-2028

The PMS and menstrual health supplements market size is estimated to grow by USD 5.70 billion at a CAGR of 4.36% between 2023 and 2028.  The Wellness Industry is being driven in large part by the increased awareness of Women's Health issues and Menstruation. As societal norms change, more and more people are looking for ways to reduce their symptoms of PMS and improve their general Menstrual Health. Campaigns, educational programs, and open forums have dispelled taboos and prompted women to consider their supplement alternatives. For instance, the demand for supplements to treat discomfort and Hormone Imbalance has increased, thanks to campaigns like International Menstrual Health Day that raise awareness of the importance of period health. The advancements in technology are a key trend in this market. Through data-driven analysis, AI algorithms, and wearable technology, customers can get custom suggestions for supplements that target specific symptoms of menstrual symptoms or issues. For instance, a mobile app might use the user's menstrual cycle information to advise a specific mix of vitamins, minerals, and herbs to treat specific PMS symptoms.

What will be the size of the Market During the Forecast Period?

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Market Segmentation

Age Group Analysis

The market share growth by the premenstrual syndrome segment will be significant during the forecast period. In the global market, PMS is a major player, especially among women between the ages of 20 and 40 years. There is a huge demand for specialized supplements that target symptoms because menstruation is so common.

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The premenstrual syndrome segment was valued at USD 11.61 billion in 2018. With the increasing awareness of comprehensive well-being, demographics are increasingly looking for natural and effective solutions that will lead to market expansion. Governmental health organizations such as the Centers for Disease Control and Prevention (CDC) in the US, the NHS in the UK, and Health Canada stress the value of healthy eating and dietary supplements for reducing PMS discomfort. Moreover, it is expected to drive the adoption of PMS and menstrual supplements by people from the PMS age group; this, in turn, will drive the growth of the market in focus during the forecast period.

Product Analysis

The demand for combined nutritional supplements as the leading product in the global market has increased significantly. The different health issues related to the menstrual period may be addressed by these supplements. Vitamins, minerals, and herbal extracts are thought to improve menstrual health overall and reduce PMS symptoms. As customers increasingly look to comprehensive approaches for women's health, manufacturers are placing emphasis on evidence-based formulations. A major player in the market, i.e., combined nutritional supplements, is being supported by government-backed efforts that promote increased menstrual awareness and access to supplements. Hence, such factors are fuelling the growth of this segment during the forecast period.

Regional Analysis

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Asia is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that will shape the market during the forecast period. This market in the APAC region has been steadily growing due to increased awareness about women's health and a greater emphasis on holistic well-being.  Natural supplements containing substances such as Vitex agnus-castus and Dong Quai to treat PMS symptoms are becoming increasingly popular in countries like India and China, where traditional herbal medicine is revered. Market expansion has also been spurred by urbanization, changing lifestyles, and increased access to information. Furthermore, these supplements are now available to a larger extent due to the rise of online shopping platforms. However, cultural taboos and a lack of understanding in some areas continue to be barriers. As women become more health-conscious and proactive in managing menstruation discomfort, the regional market is expected to rise steadily during the forecast period.

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Market Dynamics and Customer Landscape

Menstrual health supplements refer to dietary supplements specifically designed to address menstrual health issues, including PMS (Premenstrual Syndrome) symptoms, dysmenorrhea, and menorrhagia. These supplements come in various forms such as tablets and capsules, powder, and softgels. Direct-to-consumer sales channels have gained popularity in the market due to their convenience and accessibility. Key ingredients in menstrual health supplements include chasteberry, vitamin C, passionflower, and citrus bioflavonoids. These natural components have been shown to provide nutritional support for women's health, particularly during menstruation. Menstrual hygiene products and menstrual supplements often go hand in hand, as maintaining good menstrual health is essential for overall well-being. Medical research continues to emphasize the importance of addressing menstrual health issues, leading to an increase in the development and marketing of menstrual health supplements. Immune health supplements, such as Balance Mood Complex and Power Gummies, have gained popularity for their ability to support women's health during menstruation and perimenopause. Overall, the menstrual health supplements market is expected to grow as more women seek natural solutions to manage their menstrual health issues. The Market is witnessing significant growth driven by increasing awareness of women's wellness. With a focus on holistic health, the market offers natural remedies and herbal supplements for menstrual cramps relief, mood swings, and hormone regulation. Dietary support and nutraceuticals cater to women's nutrition needs, providing menstrual pain relief and emotional balance. Trends indicate a rising demand for herbal blends and formulations addressing cycle regulation and mood enhancement. However, challenges persist in formulating effective products and overcoming regulatory hurdles. Forecasting suggests sustained market growth, driven by the growing preference for holistic wellness and the need for menstrual support among women globally.

Key Market Drivers

The market is experiencing significant growth and forecasting, largely driven by heightened awareness of women's health issues and menstruation. As societal norms evolve, there's a growing interest in period pain relief and hormonal support. Campaigns such as International Menstrual Health Day have played a pivotal role in dispelling taboos and encouraging discussions about women's supplements and herbal formulas for PMS relief and mood support.

Consequently, there's a surge in demand for products catering to cycle support and hormone health as individuals seek ways to alleviate discomfort and balance hormones. Therefore, it is positively impacting the market. Hence, such factors are driving the market growth during the forecast period.

Significant Market Trends

The advancements in technology are a key trend in this market. Through data-driven analysis, AI algorithms, and wearable technology, customers can get custom suggestions for supplements that target specific symptoms of menstrual symptoms or health issues. For instance, a mobile app might use the user's menstrual cycle information to advise a specific mix of vitamins, minerals, and herbs to treat specific PMS symptoms.

Moreover, this trend further demonstrates the industry's dedication to precision healthcare, which offers women specialized solutions that address their particular physiological needs and menstrual health concerns. It also increases customer satisfaction and adherence. Such factors will subsequently drive the growth of the market in focus during the forecast period.

Major Market Challenges

The limited scientific validation of PMS and menstrual health supplements is a major challenge in this market. The fact that many products lack reliable empirical support leads to the problem of insufficient clinical research and scientific data, which has an unfavorable impact on the global market for these products. Consumers demand proof of the veracity of the research used to back up the effectiveness and claims made by the products.

However, in order to build trust and foster market growth and forecasting, additional funding should be made available for thorough research, collaboration with medical experts, and communication of the benefits of new products. Failing to reduce this issue, the market in focus may be exposed to a challenge, which will hinder the growth of the market in focus during the forecast period.

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Key Market Players 

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. The report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Abbott Laboratories - The company offers PMS menstrual health supplements such as Duphaston, and Ibetet Folic 500.

• Aesthetic Nutrition
• Amway Corp.
• Archer Daniels Midland Co.
• DM Pharma Marketing Pvt. Ltd.
• GNC Holdings LLC
• Herbalife International of America Inc.
• My Willo Inc.
• Nestle SA
• Novartis AG
• Otsuka Pharmaceutical Co. Ltd.
• USANA Health Science Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Key Market Customer Landscape

The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Age Group Outlook
  • Premenstrual syndrome
  • Perimenopause

• Product Outlook
  • Combined nutritional supplements
  • Single nutritional supplements

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia
    • China
    • India
  • ROW
    • Australia
    • Argentina
    • Rest of the World

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Market Analyst Overview

Menstrual health supplements have gained significant attention in recent years as women seek natural solutions to manage menstrual health issues. These supplements, also known as women's health supplements, offer nutritional support for various menstrual health concerns such as dysmenorrhea, Menorrhagia, and PMS (Premenstrual Syndrome). Menstrual supplements come in various forms, including tablets and capsules, powder, and softgels. Direct-to-consumer sales channels have emerged as a popular distribution method for menstrual health supplements.

Moreover, brands like Balance Mood Complex and Power Gummies offer their products directly to consumers, providing convenience and accessibility. Some common ingredients found in menstrual health supplements include chasteberry, vitamin C, passionflower, and citrus bioflavonoids. Menstrual health issues can significantly impact a woman's quality of life. The market landscape depends on the Direct to consumer sales channels, Premenstrual dysphoric disorder (PMDD), health and wellness industry, natural and herbal ingredients, Capsules/Tablets, Other, Pharmacies/Drug Stores, Online Sales Channel, Direct Sales Channel, Health hazards, Traditional diets, E commerce, Physicians, Physical and mental health, E-commerce, Vitamin and nutritional supplements, Vitamin B and calcium, Healthy lifestyles. Medical research continues to explore the benefits of these supplements in managing symptoms associated with menstruation, perimenopause, and menstrual hygiene. Retail pharmacies, hospital pharmacies, and online pharmacies also offer menstrual health supplements. Combined nutritional supplements, which contain multiple ingredients, and single nutritional supplements are available in the market. Menstrual hygiene products and menstrual supplements are often sold together, providing a comprehensive solution for women's health needs. Online sales channels and direct sales channels have also become popular for purchasing menstrual health supplements, offering convenience and competitive pricing.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2028.
• Precise estimation of the market size and its contribution to the market in focus on the parent market
• Detailed analysis of customer landscape covering Diver of price sensitivity, Adoption of the lifecycle, and key purchase criteria 
• Companies landscape comparing criticality of inputs and factors of differentiation
• Exclusive Matrix on companies' position and classification
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across Asia, North America, Europe, and the Rest of the World (ROW)
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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