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The Prenatal Vitamin Supplements Market size is estimated to increase by USD 237.81 million between 2022 and 2027. The market size is forecast to grow at a CAGR of 8.12%. The growth of the market depends on several factors, including the increasing number of gynecologists recommending prenatal vitamin supplements to expecting mothers, the growing preference for pill-free supplements, and the social media platforms increasing awareness.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing number of gynecologists recommending supplements to expecting mothers is one of the factors driving the growth. Pregnant women should take vitamin supplements before giving birth after consulting with their gynecologist to maximize their chances of having a healthy child. Most of these products contain folic acid, which is important during pregnancy because it helps prevent the development of neural tube defects (including spina bifida). Foods containing folic acid (the natural form of folic acid) include the following, although foods such as leafy green vegetables should be consumed regularly during pregnancy, these are the only foods recommended for pregnancy: Getting the right amount of folic acid is difficult.
Primarily, gynecologists often recommend expecting women to take iron and calcium supplements as they need extra iron to make new blood cells and calcium for the bone growth of the developing baby. Calcium supplements also strengthen the bones of expecting mothers. In addition, gynecologists advise pregnant women or breastfeeding women to take supplements containing ten micrograms of vitamin D each day. Although vitamin D can be obtained from exposure to the sun, this is not feasible for all expecting women, especially working women. Such factors promote the adoption. Such factors will increase the market growth during the forecast period.
The growing promotion of these supplements is one of the key market trends fueling the market growth. They are one of the fastest-growing segments in the nutritional supplement industry. With a high number of pregnancies every year, the availability of supplemental nutrition is critical because the right nutrition during pregnancy is imperative for the proper development of babies.
However, many pregnant women do not pay the required attention to their nutritional needs. Thus, some charitable organizations like Vitamin Angels are taking initiatives to support the use. Such initiatives are expected to work in favor of the global prenatal vitamin supplement market during the forecast period.
Misconceptions associated with these supplements are one of the key factors challenging the market growth. There is no doubt that these supplements are good sources of vitamins and minerals for pregnant women. Still, the numerous misconceptions associated with these supplements hamper the growth of the market. For instance, prenatal vitamins can only supplement the diet of expecting mothers and cannot replace them. These pills only boost nutrition.
Thus, they work better when consumed along with a healthy diet that includes a variety of foods. Similarly, although it is ideal for women to start taking prenatal vitamins before conception, women can start taking these supplements anytime during their gestation period for nutritional benefits. Such misconceptions are expected to challenge market growth in the coming years.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Bayer AG: The company offers prenatal vitamin supplements such as prenatal pregnancy vitamins and multivitamins under the brand called Elevit.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the conventional retail channels segment will be significant during the forecast period. In this segment, conventional retail is one of the most popular distribution channels for supplement varieties. These channels include hypermarkets, supermarkets, drug stores, and discount stores.
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The conventional retail channels segment was valued at USD 345.27 million in 2017 and continued to grow until 2021. As manufacturers primarily sell their products through drug stores (like Walgreen and Holland and Barrett Retail), a large number of consumers prefer buying through this format. Moreover, supermarkets and hypermarkets are also gaining popularity as distribution channels for the sales of supplements, such as dietary supplements, owing to the growth of the organized retail sector in developed and developing economies. These outlets offer a range of products to consumers under one roof. This is expected to drive the growth of the conventional retail segment in the global market during the forecast period.
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North America is estimated to contribute 51% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America dominated the global market in 2022. Although birth rates are declining in the region, the penetration of supplement varieties, is high owing to the strong awareness about these supplements in countries like the US and Canada.
Also, the affordability of buying such supplements in this region throughout the 12 weeks of pregnancy is higher than in regions like APAC. Other factors, such as the increasing number of self-directed consumers and the easy availability of quality products, also positively impact the market.
The Market is witnessing substantial growth driven by increasing awareness of deficiencies in minerals and vitamins, especially among individuals leading stress-filled lifestyles. Expert analysis plays a crucial role in assessing the efficacy and safety of these supplements. Companies are focusing on enhancing production capacity and ensuring quality assurance through third-party testing, building consumer trust in their products. With network layouts of distributors and partners, companies aim to reach wider audiences, offering reliable choices for health-conscious consumers. Prenatal vitamin supplements provide a competitive edge by addressing specific nutritional needs during pregnancy, promoting the health of both mother and baby. As consumers prioritize product safety and efficacy, companies that prioritize these factors gain a competitive advantage in the market.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Prenatal Vitamin Supplements Market Scope |
|
Report Coverage |
Details |
Page number |
167 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.12% |
Market growth 2023-2027 |
USD 237.81 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
7.51 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 51% |
Key countries |
US, Canada, Germany, UK, and France |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Abbott Laboratories, Alora Pharmaceuticals LLC, Bayer AG, Biotics Research Corp., Church and Dwight Co. Inc., Dr Reddys Laboratories Ltd., Duchesnay Inc., Fermentis Life Sciences Pvt. Ltd., Kikkoman Corp., Natals Inc., Nestle SA, Nordic Naturals Inc., Novus Life Sciences Pvt. Ltd., Otsuka Holdings Co. Ltd., PlusPlus Lifesciences LLP, The Clorox Co., The Procter and Gamble Co., TherapeuticsMD Inc., West Coast Pharmaceuticals, and Pharmavite LLC |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Form Factor
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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