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Prenatal Vitamin Supplements Market by Distribution Channel and Geography - Forecast and Analysis 2020-2024

  • Published: Apr 2020
  • Pages: 120
  • SKU: IRTNTR41009
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To help clients improve their market position, the prenatal vitamin supplements market report for 2020-2024 provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies.

This report provides information on the production, sustainability, and prospects of several leading companies, including:

  • Abbott Laboratories
  • Atrium Innovations Inc.
  • Bayer AG
  • Church & Dwight Co. Inc.
  • FoodState Inc.
  • Nordic Naturals
  • Nutranext
  • Otsuka Holdings Co. Ltd.
  • The Procter & Gamble Co.
  • TherapeuticsMD Inc.

Market Overview

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This prenatal vitamin supplements market analysis report provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

The prenatal vitamin supplements market size will likely grow by USD 195.69 million during 2020-2024, and the market’s growth momentum will accelerate during the forecast period. This report provides a detailed analysis of the market by distribution channel (conventional retail channels and direct selling and e-retailing) and geography (APAC, Europe, MEA, North America, and South America).

The market is concentrated. The use of prenatal vitamin supplements by expecting mothers will offer immense growth opportunities. However, the misconceptions associated with prenatal vitamin supplements may impede market growth. To make the most of the opportunities, vendors should focus on growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Prenatal Vitamin Supplements Market: Segmentation by Geography

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The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. North America had the largest market share in the prenatal vitamin supplements market in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. The usage of artificial intelligence by prenatal vitamin supplement manufacturing players will significantly influence prenatal vitamin supplements market growth in this region.

48% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for prenatal vitamin supplements in North America. However, market growth in this region will be slower than the growth of the market in APAC. This report provides an accurate prediction of the contribution of all segments to the growth of the prenatal vitamin supplements market size.

Prenatal Vitamin Supplements Market: Key Highlights of the Report for 2020-2024

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will prenatal vitamin supplements market growth during the next five years
  • Precise estimation of the prenatal vitamin supplements market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the prenatal vitamin supplements industry across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of prenatal vitamin supplements market vendors

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Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Five Forces Summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Distribution channel

  • Market segments
  • Comparison by Distribution channel placement
  • Conventional retail channels - Market size and forecast 2019-2024
  • Direct selling and e-retailing - Market size and forecast 2019-2024
  • Market opportunity by Distribution channel

Customer landscape

  • Overview

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • APAC - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography

Drivers, Challenges, and Trends

  • Market drivers
  • Volume driver - Demand led growth
  • Volume driver - Supply led growth
  • Volume driver - External factors
  • Volume driver - Demand shift in adjacent markets
  • Price driver - Inflation
  • Price driver - Shift from lower to higher-priced units
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Abbott Laboratories
  • Atrium Innovations, Inc.
  • Bayer AG
  • Church & Dwight Co. Inc.
  • FoodState Inc.
  • Nordic Naturals
  • Nutranext
  • Otsuka Holdings Co. Ltd.
  • The Procter & Gamble Co.
  • TherapeuticsMD Inc.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The prenatal vitamin supplements market growth will increase by $195.69 million during 2019-2024.
The prenatal vitamin supplements market is expected to grow at a CAGR of 8.21% during 2019-2024.
Technavio has segmented the prenatal vitamin supplements market by distribution channel (Conventional retail channels and Direct selling and e-retailing) and geographic (North America, Europe, APAC, South America, and MEA).
Abbott Laboratories, Atrium Innovations Inc., Bayer AG, Church & Dwight Co. Inc., FoodState Inc., Nordic Naturals, Nutranext, Otsuka Holdings Co. Ltd., The Procter & Gamble Co., TherapeuticsMD Inc. are a few of the key vendors in the prenatal vitamin supplements market.
North America will register the highest growth rate of 48.44% among the other regions. Therefore, the prenatal vitamin supplements market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the prenatal vitamin supplements market growth are:
  • Increasing number of gynecologists recommending prenatal vitamin supplements to expecting mothers
  • Growing promotion of prenatal vitamin supplements
The prenatal vitamin supplements market vendors should focus on grabbing business opportunities from the conventional retail channels segment as it accounted for the largest market share in the base year.
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