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The printed carton market size is estimated to grow by USD 21.5 billion at a CAGR of 2.15% between 2023 and 2028. The market is experiencing significant growth due to various factors. One key driver is the increasing awareness of carbon emissions and their impact on food waste management. As concerns about sustainability and reducing waste grow, the conversion of food waste into bio-based products and organic fertilizers becomes increasingly important. This not only helps address environmental concerns but also presents opportunities for new business models and revenue streams. Additionally, regulatory implementations and favorable policies are boosting the market's growth. Governments and organizations are enforcing stricter regulations on food waste disposal and encouraging the use of eco-friendly packaging solutions like printed cartons. These factors combined are expected to continue fueling the growth of the Printed Carton Market in the coming years.
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The market spans diverse sectors including foods, healthcare products, household essentials, cosmetics, and electronics, utilizing materials such as paperboard, corrugated board, kraft board, and liquid board. Emphasizing environment-friendly and recycled options, printed cartons serve a crucial role in packaged food like soups and spices, as well as in the Electronics, Homecare, and Healthcare industries. Technologies like Flexography, lithography, and digital printing enable precise branding and identification on diverse substrates, enhancing product cost efficiency. Companies manage printing facilities, tackling initial investments and setup costs, to meet demands in containerboard production. The printed carton market thrives on innovation in printing technologies, ensuring quality and sustainability in packaging solutions across global markets. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing concerns about carbon emissions leading to food waste management are notably driving Printed Cartons Market growth. Organized retail refers to the chain of retail stores that are entirely owned or franchised and managed by a single large corporate entity. The organized retail sector holds a dominant share of the overall retail sales in countries such as the US, the UK, and Canada. A key component of organized retail is packaged products.
The US currently leads the global organized retail sector, with extremely diversified retail chains such as Walmart Inc., Costco Wholesale Corporation, Kroger Co., Home Depot Product Authority, LLC, Target Brands, Inc., and Amazon.com. However, many of these companies have begun expanding their operations to developing countries in Asia, the Middle East, and South America. Therefore, the growth of the organized retail sector in various developing countries such as India, China, and Malaysia is expected to become a major driver for the growth of the global printed carton market during the forecast period.
Packaging companies are focused on developing products with a low carbon footprint, high energy efficiency, and good resistance to chemicals such as solvents and detergents. As the packaging market focuses on sustainability and eco-friendly products, the use of eco-friendly inks and new printing techniques is increasing.
Various governments, such as the UK, Germany, and the US, have environmental regulations and policies that specifically address ink content. Environmental concerns over sustainability in developed countries such as the United States, France, and Canada are prompting regulators to update standards in the ink industry.
Increasing risks of fire accidents is expected to hamper the market's growth. To produce and market printed cartons, manufacturers are required to adhere to a number of strict regulations. For instance, the products used in packaging operations must adhere to the following laws and specifications:
To test, produce, and market printed cartons, businesses must adhere to the laws and safety regulations set forth by various government agencies. It takes a lot of time, effort, and money to complete the testing and approval process. Failure to adhere to these applicable regulatory requirements may result in the loss of approval, the revocation of necessary licenses or registrations, administrative enforcement actions, civil and criminal liability, regulatory or governmental investigations, and restrictions on the ability to continue operating.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
All Packaging Co.:The company offers printed carton solutions with IntriCut laser cutting and creasing.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the food and beverage segment will be significant during the forecast period. Over the forecast period, it is anticipated that the food and beverage segment will hold the largest global printed carton market share. Global demand for printed cartons is being driven by the increase in sales of packaged food and beverages.
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The food and beverage segment was valued at USD 100.70 billion in 2018. The packaged food and beverage industry is expanding as a result of people's changing eating and lifestyle habits. To entice consumers and minimize damages during transportation, packaged food manufacturers are implementing rigid packaging solutions, which in turn helps fuel the demand for printed cartons by the food and beverage industry.
As secondary packaging, printed cartons are used to package a variety of food and beverage items, including cereals, dry goods, frozen goods, candies and confections, dairy products, chilled meat, wine, juices, beer, carbonated soft drinks, non-carbonated specialty drinks, and others. For instance, producers of hot and ready-to-eat cereals, crackers, cookies, baking and cake mixes, pasta, and cookies opt for printed cartons as packaging to safeguard their goods as they travel through the supply chain and are placed on store shelves. Additionally, manufacturers use aesthetically pleasing packaging to appeal to consumers because seasonal and impulsive shopping have a significant impact on goods like candies and confectionery items. Digital printing technology is becoming more and more in demand as a result. For the food and beverage industry, a number of vendors are concentrating on providing printed cartons made of recycled paper. For instance, Graphic Packaging International introduced PaperSeal trays in February 2020 as a replacement for plastic trays that offer brands and retailers a paperboard option. During the forecast period, these factors are probably going to contribute to the food and beverage sector's expansion in the global printed carton market.
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APAC is estimated to contribute 43% to the growth of the global market during the market forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. During the forecast period, APAC is anticipated to hold the largest market share for printed cartons worldwide. APAC's market growth is facilitated by China's position as one of the region's top consumers of printed cartons. During the forecast period, it is anticipated that the food industry will be the main source of demand for printed carton packaging. Increased consumption of goods like food, personal care products, and other consumer goods is a result of the population growth in many APAC nations. This opens up a ton of investment opportunities in the packaging sector, which will fuel the expansion of the printed carton market in the area.
There is a high demand in the retail sector for printed cartons with appealing product designs because packaging contributes to the success of promotional campaigns through aesthetic appeal. The market for printed cartons in the region is also expanding thanks to the booming e-commerce sector, particularly the business-to-business (B2B) and business-to-customer (B2C) segments. The e-commerce industry places a lot of emphasis on packaging because the products are vulnerable to damage while being transported.
The market report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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The printed carton market caters to diverse industries with a focus on aseptic value, product availability, and rigidity in packaging solutions. Addressing tangibility and rising disposable incomes, printed cartons play a vital role in adapting to changing dietary preferences and the demand for overall processed food convenience. Utilizing materials like Paper Board and Coated Paper, these cartons are designed for efficient disposal methods such as combustion or landfilling, emphasizing moisture resistance and shock resistance. They serve critical roles in sectors ranging from pharmaceuticals to bulk chemicals, focusing on recyclable packaging to meet evolving consumer lifestyles while optimizing operational costs and minimizing wastes. As a sustainable choice, printed cartons contribute to conserving raw materials and supporting natural supply chains amid growing population bases.
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Market Scope |
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Report Coverage |
Details |
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Page number |
175 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 2.15% |
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Market growth 2024-2028 |
USD 21.5 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
2.03 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 43% |
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Key countries |
US, China, Germany, India, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
All Packaging Co., Amcor Plc, Ariba and Co., DS Smith Plc, Guangzhou Yifeng Printing and Packaging Co. Ltd., Huhtamaki Oyj, International Paper Co., Lithoflex Inc., Mondi Plc, Nippon Paper Industries Co. Ltd., Pactiv Evergreen Inc., Quad Graphics Inc., Refresco Group BV, Rengo Co. Ltd., Seaboard Folding Box Co. Inc., SIG Group AG, Smurfit Kappa Group, Tetra Laval SA, WestRock Co., and Winston Packaging |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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