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The printed signage market size is forecast to increase by USD 4.64 billion at a CAGR of 2.06% between 2023 and 2028. The market is experiencing significant expansion, driven by a multitude of factors. One key factor is the numerous advantages of printed signage, such as their durability, customizability, and ability to effectively communicate brand messages to consumers. Another significant contributor to market growth analysis is the increasing demand from the retail industry for eye-catching and informative signage to attract customers and enhance the shopping experience. Lastly, the growing utilization of billboards as a marketing tool, both in urban and rural areas, is further fueling the demand for printed signage. These factors collectively contribute to the robust growth of the market.
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The market is experiencing a significant surge driven by the demand for backlit displays and large format printing. Companies like Strategic Factory and Swedish International AB are leading the charge, offering innovative solutions tailored for retail signage in shopping malls and retail stores. As businesses strive to minimize maintenance costs, banners, backdrops, and pop-up displays are becoming increasingly popular. The rise of e-commerce has further propelled the market, with Kornit Digital and other players witnessing a spike in print equipment sales. This growth is underscored by the cost-effectiveness and brand identity benefits of printed signage, driving marketing and advertising strategies worldwide and contributing to the globalization of brand identities. With economies of scale in play, the retail sector is leveraging the power of printed signage to stay competitive, as evidenced by data from the MRFR Database. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage. The Global Government Media Expo showcased innovative Pop Up Displays, featuring Softjet Grand and highlighting cost-effective E-commerce solutions for print equipment sales.
The several benefits of using printed signage is notably driving the market growth. The need for printed signage has increased dramatically in recent years, owing to the numerous benefits that this printed signage provides to various businesses. The following are some of the advantages of printed signage such as print advertising is one of the most affordable types of advertising.
Moreover, print signage is employed by business owners because it is less expensive than other marketing tactics, allowing funds to be allocated to other critical business needs. Also, it has numerous potential applications for business promotion. Printed signs draw attention, especially those with eye-catching typography, graphics, and images.
The growing demand for printed signage in BFSI sector is a new trend in the market. The BFSI sector's printed signage is often employed in a variety of areas, including ATMs (banner signs, posters, etc.), the interior, wall graphics, and wall projections. The expense of promoting services to clients is rising, which is raising the industry's demand for printed signage. Because it requires less expenditure and has a longer lifespan, printed signage is an appealing solution for advertising and informing potential clients about the financial institute's various services.
Moreover, one of the top spenders on advertising is the BFSI sector. According to reports, Barclays PLC spent more than EUR 330 million on advertising in 2020. The majority of banks and BFSI businesses do not rely solely on print advertising. The majority of businesses use this technique to support their digital campaigns and speed up customer conversion. For example, after two years of the Together we thrive campaign, HSBC UK was able to more than double its ad awareness in 2020. Because of the effective print execution of this campaign, users were able to spark discussion on digital channels. Such factors will increase the market trends during the forecast period.
The growing use of digital signage is a challenge that may hinder market growth during the forecast period. Digital outdoor advertising allows businesses to advertise their content on digital screens. In this sort of advertising, companies may control the number and timing of advertisements, which is extremely useful when targeting a certain group of clients. For instance, if the advertisement is for an ice cream shop, businesses might opt to display it when the outside temperature exceeds a specified threshold.
Similarly, if the advertisement is for a stationery store, the company can opt to show it when parents drop off and pick up their children from school. Furthermore, due to technical advancements, digital advertising displays can be linked to clients' mobile devices, redirecting them to the enterprises' social media accounts or websites.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Canva Pty Ltd.- The company offers Printed Signage solutions for various applications.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the outdoor segment will be significant during the forecast period. Outdoor signs are designed to attract as many individuals as possible. They are large, bold, and showy in order to attract the attention of spectators. Outdoor signage is printed with strong inkstrong ink, such as an eco-solvent or mild solvent ink that has been specifically designed for long-term outside usage. Outdoor signage comes in a variety of sizes and styles. Fabric, vinyl, plastic, aluminium, and other waterproof materials are used to make these.
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The outdoor segment shows a gradual increase in the market share of USD 29.57 billion in 2018. Outdoor signs are an important component of a company and can be seen as an extension of the company. The various applications for outdoor signage are creating an impression as it makes a good first impression by using creative designs and call-to-actions on well-designed signage for the business. It also informs by provide essential details about companies' products to prospective customers. Moreover, it promotes, using outdoor signs to advertise new sales and specials will increase foot traffic to the store.
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APAC is estimated to contribute 50% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The growing demand for printed signage for marketing and branding, as well as retailers' emphasis on developing customer-centric retail experiences, are driving growth in the APAC market. The expansion of the regional market is being driven by an increase in commercial retail space in the region, particularly in China, South Korea, Thailand, Singapore, and India. The market in India is undergoing a transition. Many changes in the last 10 years have contributed to the organized industry that exists today. In all stages of production, from sourcing to manufacturing and end-product development, the Indian Sign Industry has fiercely adapted to changing times and expectations.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Smart Led Indoor Signage Market: Smart Led Indoor Signage Market by End-user, Screen Size and Geography - Forecast and Analysis
Digital Signage Market: Digital Signage Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, Canada, UK, Japan - Size and Forecast
Transparent Digital Signage Market: Transparent Digital Signage Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, Canada, Germany, UK - Size and Forecast
The market is undergoing a dynamic transformation fueled by technological advancements and diverse material innovations like PVC, wood, and polypropylene. Companies such as Avery Dennison Graphics Solutions and 3A Composites Holding AG are at the forefront, offering cutting-edge solutions like CRYLUXre and PERSPEXre. With a wide array of materials ranging from marine plywood to oak and birch plywood, Astra Signs and Durst are pushing the boundaries of creativity. The market landscape is further enriched by the emergence of AR displays and screen technologies, with Canon's Colorado 1650 printer leading the charge. From banner backdrops to corporate graphics and exhibitions, printed signage finds applications in diverse sectors, including indoor signage, traffic signs, and vehicle conspicuity, driving local and global economies through government and private investment in informative and promotional signage solutions.
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Market Scope |
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Report Coverage |
Details |
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Page number |
173 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 2.06% |
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Market growth 2024-2028 |
USD 4.64 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
2.02 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 50% |
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Key countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Avery Dennison Corp., Canva Pty Ltd., Chandler Signs LLC, Cimpress Plc, EhKo Sign Industries Kft., IGEPA group GmbH and Co. KG, James Publishing, Kelly Signs, L and H Companies, LINTEC Corp., Mativ Holdings Inc., ORAFOL Europe GmbH, Paddock Printing, Schweiter Technologies AG, Sign Solutions USA, Signage US, Signs Express, SmartSign, Spandex Ltd., and Techprint Inc. |
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Market dynamics |
Parent market analysis, Market Forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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