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The printed signage market is estimated to grow at a CAGR of 1.93% between 2022 and 2027. The size of the market is forecast to increase by USD 4,262.79 million. The growth of the market depends on several factors, including several benefits of using printed signage, increasing demand for printed signage from the retail industry, and growing use of billboards.
This report extensively covers market segmentation by application (outdoor and indoor), end-user (retail, BFSI, transportation and logistics, healthcare, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The several benefits of using printed signage are notably driving the market growth, although factors such as the growing use of digital signage may hamper the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The several benefits of using printed signage is notably driving the printed signage market growth. The need for printed signage has increased dramatically in recent years, owing to the numerous benefits that this printed signage provides to various businesses. The following are some of the advantages of printed signage such as print advertising is one of the most affordable types of advertising.
Print signage is employed by business owners because it is less expensive than other marketing tactics, allowing funds to be allocated to other critical business needs. Also, it has numerous potential applications for business promotion. Printed signs draw attention, especially those with eye-catching typography, graphics, and images.
The increase in military expenditure is a new trend in the printed signage market. The BFSI sector's printed signage is often employed in a variety of areas, including ATMs (banner signs, posters, etc.), the interior, wall graphics, and wall projections. The expense of promoting services to clients is rising, which is raising the industry's demand for printed signage. Because it requires less expenditure and has a longer lifespan, printed signage is an appealing solution for advertising and informing potential clients about the financial institute's various services.
One of the top spenders on advertising is the BFSI sector. According to reports, Barclays PLC spent more than EUR 330 million on advertising in 2020. The majority of banks and BFSI businesses do not rely solely on print advertising. The majority of businesses use this technique to support their digital campaigns and speed up customer conversion. For example, after two years of the Together we thrive campaign, HSBC UK was able to more than double its ad awareness in 2020. Because of the effective print execution of this campaign, users were able to spark discussion on digital channels.
The growing use of digital signage is a challenge that may hinder market growth during the forecast period. Digital outdoor advertising allows businesses to advertise their content on digital screens. In this sort of advertising, companies may control the number and timing of advertisements, which is extremely useful when targeting a certain group of clients. For instance, if the advertisement is for an ice cream shop, businesses might opt to display it when the outside temperature exceeds a specified threshold.
Similarly, if the advertisement is for a stationery store, the company can opt to show it when parents drop off and pick up their children from school. Furthermore, due to technical advancements, digital advertising displays can be linked to clients' mobile devices, redirecting them to the enterprises' social media accounts or websites.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Printed Signage Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Canva Pty Ltd.- The company offers platform which is used for creating social media graphics, presentations, posters, documents, and other visual content.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the outdoor segment will be significant during the forecast period. Outdoor signs are designed to attract as many individuals as possible. They are large, bold, and showy in order to attract the attention of spectators. Outdoor signage is printed with strong inkstrong ink, such as an eco-solvent or mild solvent ink that has been specifically designed for long-term outside usage. Outdoor signage comes in a variety of sizes and styles. Fabric, vinyl, plastic, aluminium, and other waterproof materials are used to make these.
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The outdoor segment shows a gradual increase in the market share of USD 29,131.78 million in 2017 and continues to grow by 2021. Outdoor signs are an important component of a company and can be seen as an extension of the company. The various applications for outdoor signage are creating an impression as it makes a good first impression by using creative designs and call-to-actions on well-designed signage for the business. It also informs by provide essential details about companies' products to prospective customers. Moreover, it promotes, using outdoor signs to advertise new sales and specials will increase foot traffic to the store.
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APAC is estimated to contribute 50% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The growing demand for printed signage for marketing and branding, as well as retailers' emphasis on developing customer-centric retail experiences, are driving growth in the APAC printed signage market. The expansion of the regional market is being driven by an increase in commercial retail space in the region, particularly in China, South Korea, Thailand, Singapore, and India.
The printed signage market in India is undergoing a transition. Many changes in the last 10 years have contributed to the organized industry that exists today. In all stages of production, from sourcing to manufacturing and end-product development, the Indian Sign Industry has fiercely adapted to changing times and expectations.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. The outbreak of COVID-19 in 2020 has a negative impact on APAC's economic growth. The lockdowns forced the cessation of activity in a variety of industries, including BFSI and retail, which rely heavily on printed signage. All of these issues reduced demand for printed signs from various end-users, thus impacting the growth of the APAC printed signage market in 2020. However, due to large-scale vaccination drives across APAC, the lockdown limitations were relaxed in the second part of 2020. In the first half of 2020, this restarted business activity in end-user industries. As a result, these end-user industries have boosted their demand for printed signage.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The reports categorize the global printed signage market as a part of the advertising market. The global media and entertainment market cover companies offering products, services, and solutions in advertising, broadcasting, cable and satellite, publishing, movies and entertainment, interactive home entertainment, interactive media and services, and gambling areas. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
Printed Signage Market Scope |
|
Report Coverage |
Details |
Page number |
167 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 1.93% |
Market growth 2023-2027 |
USD 4,262.79 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
1.83 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 50% |
Key countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Canva Pty Ltd., Chandler Signs LLC, Cimpress Plc, EhKo Sign Industries Kft., IGEPA group GmbH and Co. KG, James Publishing, Kelly Signs, L and H Companies, LINTEC Corp., Mativ Holdings Inc., ORAFOL Europe GmbH, Paddock Printing, Schweiter Technologies AG, Sign Solutions USA, Signage US, Signs Express, SmartSign, Spandex Ltd., Techprint Inc., and Avery Dennison Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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