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Private Tutoring Market in US by Type, and Learning Method - Forecast and Analysis 2023-2027

  • Published: Jan 2023
  • Pages: 128
  • SKU: IRTNTR43490
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The private tutoring market in US is estimated to grow at a CAGR of 9.65% between 2022 and 2027. The size of the market is forecast to increase by USD 20,479.88 million. The growth of the market depends on serval factors, including the growing emphasis on STEM education, the rising popularity of personalized learning, and the availability of subject proficiency assessments and certifications.

This report extensively covers market segmentation by type (curriculum-based learning and test preparation) and learning method (online, blended, and classroom-based). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Private Tutoring Market in US During the Forecast Period?

Private Tutoring Market in US Size

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Parent Market Analysis

Technavio categorizes the private tutoring market in US as a part of the global education services market. The parent market, the global education services market, covers products, services, and solutions that are offered to educational institutions, corporate institutions, students, parents, individuals, and teachers. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Private Tutoring Market in US: Key Drivers, Trends, Challenges, and Customer Landscape

The growing emphasis on STEM education is notably driving the market growth, although factors such as the availability of open-source material may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Private Tutoring Market Driver in US

One of the key factors driving market growth in the private tutoring market in US is the growing emphasis on STEM education. STEM education involves the integration of core disciplines such as science, technology, engineering, and mathematics into a unified learning model through the use of practical, application-based learning. It is increasingly being incorporated in various educational institutions owing to the rapid growth in employment prospects in industries related to disciplines such as science and technology over the last few years.

Higher educational institutions that offer STEM programs are increasingly considering grades, courses undertaken, and STEM-related extracurricular activities such as robotics while selecting students. Several vendors in the market offer personalized tutoring services for STEM subjects to students. The rising importance of STEM education is expected to boost the growth of the market during the forecast period.

Significant Private Tutoring Market Trend in US

The rising influence of data analytics on tutoring services is a private tutoring market trend in US that is expected to have a positive impact in the coming years. The adoption of big data analytics and software in private tutoring services is witnessing a steady rise. Vendors in the market are increasingly bundling data analytics with educational content to enable learners to track their engagement in learning activities in an objective, insightful manner. The use of data analytics enables vendors to leverage data such as student assessment results to tailor customized learning plans and ensure maximum learner engagement.

Institutional and individual learners can monitor and analyze their real-time performance and progress with the help of embedded software analytics owing to the rapid adoption of digital devices in education. The growing demand for personalized individual learning programs is expected to further encourage the adoption of data analytics in the market.

Major Private Tutoring Market Challenge in US

The availability of open-source material will be a major challenge for the private tutoring market growth in US during the forecast period. Private tutoring vendors in the US, such as Club Z! and Kaplan, offer tutoring services across a range of subjects for a fee. However, several providers such as Coursera, edX, Udacity, and FutureLearn offer massive open online courses (MOOCs) with learning flexibility in terms of accessibility and course duration. Though certain MOOCs charge a nominal fee for providing course certification, open-source educational content is generally available free of cost. The popularity of MOOCs in the US is increasing owing to their highly dynamic and robust curriculum.

MOOCs are increasingly emerging as a viable supplement or alternative to academic education in schools. Students and parents are increasingly viewing open-source learning as a cost-effective alternative to private tutoring services, owing to the high costs involved in availing of private tutoring services. Thus, the rising popularity of MOOCs and open-source learning is expected to hamper the growth of the tutoring services market in the US

Key Private Tutoring Market in US Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Private Tutoring Market in US Share by Geography

Global Private Tutoring Market in US Customer Landscape

Who are the Major Private Tutoring Market Vendors in US?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

arborbridge.com - The company offers private tutoring for ACT, SAT/PSAT, SAT Subject Tests, and ISEE/SSAT. Also, under this segment, the company offers various test preparation programs for SAT preparation.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • American Tutor Inc.
  • Boston Tutoring Services
  • Chegg Inc.
  • Club Z Inc.
  • Coursera Inc.
  • Graham Holdings Co.
  • Growing Stars Inc.
  • Huntington Mark LLC
  • IXL Learning Inc.
  • John Wiley and Sons Inc.
  • Mathnasium LLC
  • Pearson Plc
  • Superprof SAS
  • Sylvan Learning LLC
  • Think and Learn Pvt. Ltd.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segments in the Private Tutoring Market in US?

The market share growth by the Curriculum-based learning segment will be significant during the forecast period. With the advent of digitization, many teachers and educational institutions are opting for online and blended modes of testing for curriculum-based learning. Hence, they are entering into collaborations with various vendors that provide digital testing and assessment solutions for the K-12 industry. Therefore, there is a significant opportunity for vendors to capitalize on the growth potential of this segment. Vendors include CAT, fixed-form tests, and rubric-based assessments. Therefore, the above-mentioned factors indicate that the curriculum-based learning segment is expected to witness moderate growth during the forecast period.

Private Tutoring Market in US Size

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The curriculum-based learning segment was valued at USD 16,102.14 million in 2017 and continue to grow by 2021The segment includes private tutoring services for regular academic subjects such as STEM, arts, and foreign languages. The rising importance of STEM courses in the education industry in US has contributed to the growth of the segment over the last few years. Educational institutions are increasingly providing basic STEM education with a high emphasis on a practical, hands-on learning approach. STEM learning is highly popular among students and parents due to the rapid surge in job opportunities in STEM-based fields over the last few years. The US Department of Commerce states that job prospects in STEM-related fields would continue to grow at a faster rate when compared with non-STEM occupations during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Type Outlook (USD Million, 2017 - 2027)
    • Curriculum-based learning
    • Test Preparation
  • Learning Method Outlook (USD Million, 2017 - 2027)
    • Online
    • Blended
    • Classroom-based

Private Tutoring Market Scope in US

Report Coverage

Details

Page number

128

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 9.65%

Market growth 2023-2027

USD 20,479.88 million

Market structure

Fragmented

YoY growth 2022-2023(%)

8.86

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

American Tutor Inc., ArborBridge LLC, Boston Tutoring Services, Chegg Inc., Club Z Inc., Coursera Inc., Graham Holdings Co., Growing Stars Inc., Huntington Mark LLC, IXL Learning Inc., John Wiley and Sons Inc., Mathnasium LLC, Pearson Plc, Superprof SAS, Sylvan Learning LLC, Think and Learn Pvt. Ltd., Tutor Doctor, TutorMe LLC, Tutors International Ltd., and Varsity Tutors LLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.

Customization purview

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What are the Key Data Covered in this Private Tutoring Market in US In Country Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the private tutoring market in US between 2023 and 2027
  • Precise estimation of the private tutoring market size in US and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across US
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of private tutoring market vendors in US

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Learning Method
    • Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 07: Parent market
    • Exhibit 08: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 09: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 10: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 11: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 12: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 13: Chart on US: Year-over-year growth 2022-2027 (%)
      • Exhibit 14: Data Table on US: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Private tutoring market in US 2017 - 2021
      • Exhibit 15: Historic Market Size – Data Table on Private tutoring market in US 2017 - 2021 ($ million)
    • 4.2 Type Segment Analysis 2017 - 2021
      • Exhibit 16: Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • 4.3 Learning method Segment Analysis 2017 - 2021
      • Exhibit 17: Historic Market Size – Learning method Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 18: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 24: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 25: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 26: Data Table on Type - Market share 2022-2027 (%)
    • 6.2 Comparison by Type
      • Exhibit 27: Chart on Comparison by Type
      • Exhibit 28: Data Table on Comparison by Type
    • 6.3 Curriculum-based learning - Market size and forecast 2022-2027
      • Exhibit 29: Chart on Curriculum-based learning - Market size and forecast 2022-2027 ($ million)
      • Exhibit 30: Data Table on Curriculum-based learning - Market size and forecast 2022-2027 ($ million)
      • Exhibit 31: Chart on Curriculum-based learning - Year-over-year growth 2022-2027 (%)
      • Exhibit 32: Data Table on Curriculum-based learning - Year-over-year growth 2022-2027 (%)
    • 6.4 Test preparation - Market size and forecast 2022-2027
      • Exhibit 33: Chart on Test preparation - Market size and forecast 2022-2027 ($ million)
      • Exhibit 34: Data Table on Test preparation - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Chart on Test preparation - Year-over-year growth 2022-2027 (%)
      • Exhibit 36: Data Table on Test preparation - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Type
      • Exhibit 37: Market opportunity by Type ($ million)

    7 Market Segmentation by Learning Method

    • 7.1 Market segments
      • Exhibit 38: Chart on Learning Method - Market share 2022-2027 (%)
      • Exhibit 39: Data Table on Learning Method - Market share 2022-2027 (%)
    • 7.2 Comparison by Learning Method
      • Exhibit 40: Chart on Comparison by Learning Method
      • Exhibit 41: Data Table on Comparison by Learning Method
    • 7.3 Online - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.4 Blended - Market size and forecast 2022-2027
      • Exhibit 46: Chart on Blended - Market size and forecast 2022-2027 ($ million)
      • Exhibit 47: Data Table on Blended - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Chart on Blended - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on Blended - Year-over-year growth 2022-2027 (%)
    • 7.5 Classroom-based - Market size and forecast 2022-2027
      • Exhibit 50: Chart on Classroom-based - Market size and forecast 2022-2027 ($ million)
      • Exhibit 51: Data Table on Classroom-based - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Chart on Classroom-based - Year-over-year growth 2022-2027 (%)
      • Exhibit 53: Data Table on Classroom-based - Year-over-year growth 2022-2027 (%)
    • 7.6 Market opportunity by Learning Method
      • Exhibit 54: Market opportunity by Learning Method ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 55: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Drivers, Challenges, and Trends

    • 9.1 Market drivers
      • 9.2 Market challenges
        • 9.3 Impact of drivers and challenges
          • Exhibit 56: Impact of drivers and challenges in 2022 and 2027
        • 9.4 Market trends

          10 Vendor Landscape

          • 10.1 Overview
            • 10.2 Vendor landscape
              • Exhibit 57: Overview on Criticality of inputs and Factors of differentiation
            • 10.3 Landscape disruption
              • Exhibit 58: Overview on factors of disruption
            • 10.4 Industry risks
              • Exhibit 59: Impact of key risks on business

            11 Vendor Analysis

            • 11.1 Vendors covered
              • Exhibit 60: Vendors covered
            • 11.2 Market positioning of vendors
              • Exhibit 61: Matrix on vendor position and classification
            • 11.3 ArborBridge LLC
              • Exhibit 62: ArborBridge LLC - Overview
              • Exhibit 63: ArborBridge LLC - Product / Service
              • Exhibit 64: ArborBridge LLC - Key offerings
            • 11.4 Boston Tutoring Services
              • Exhibit 65: Boston Tutoring Services - Overview
              • Exhibit 66: Boston Tutoring Services - Product / Service
              • Exhibit 67: Boston Tutoring Services - Key offerings
            • 11.5 Chegg Inc.
              • Exhibit 68: Chegg Inc. - Overview
              • Exhibit 69: Chegg Inc. - Product / Service
              • Exhibit 70: Chegg Inc. - Key news
              • Exhibit 71: Chegg Inc. - Key offerings
            • 11.6 Club Z Inc.
              • Exhibit 72: Club Z Inc. - Overview
              • Exhibit 73: Club Z Inc. - Product / Service
              • Exhibit 74: Club Z Inc. - Key offerings
            • 11.7 Coursera Inc.
              • Exhibit 75: Coursera Inc. - Overview
              • Exhibit 76: Coursera Inc. - Business segments
              • Exhibit 77: Coursera Inc. - Key news
              • Exhibit 78: Coursera Inc. - Key offerings
              • Exhibit 79: Coursera Inc. - Segment focus
            • 11.8 Graham Holdings Co.
              • Exhibit 80: Graham Holdings Co. - Overview
              • Exhibit 81: Graham Holdings Co. - Business segments
              • Exhibit 82: Graham Holdings Co. - Key offerings
              • Exhibit 83: Graham Holdings Co. - Segment focus
            • 11.9 Growing Stars Inc.
              • Exhibit 84: Growing Stars Inc. - Overview
              • Exhibit 85: Growing Stars Inc. - Product / Service
              • Exhibit 86: Growing Stars Inc. - Key offerings
            • 11.10 Huntington Mark LLC
              • Exhibit 87: Huntington Mark LLC - Overview
              • Exhibit 88: Huntington Mark LLC - Product / Service
              • Exhibit 89: Huntington Mark LLC - Key offerings
            • 11.11 IXL Learning Inc.
              • Exhibit 90: IXL Learning Inc. - Overview
              • Exhibit 91: IXL Learning Inc. - Product / Service
              • Exhibit 92: IXL Learning Inc. - Key offerings
            • 11.12 John Wiley and Sons Inc.
              • Exhibit 93: John Wiley and Sons Inc. - Overview
              • Exhibit 94: John Wiley and Sons Inc. - Business segments
              • Exhibit 95: John Wiley and Sons Inc. - Key offerings
              • Exhibit 96: John Wiley and Sons Inc. - Segment focus
            • 11.13 Mathnasium LLC
              • Exhibit 97: Mathnasium LLC - Overview
              • Exhibit 98: Mathnasium LLC - Product / Service
              • Exhibit 99: Mathnasium LLC - Key offerings
            • 11.14 Pearson Plc
              • Exhibit 100: Pearson Plc - Overview
              • Exhibit 101: Pearson Plc - Business segments
              • Exhibit 102: Pearson Plc - Key offerings
              • Exhibit 103: Pearson Plc - Segment focus
            • 11.15 Superprof SAS
              • Exhibit 104: Superprof SAS - Overview
              • Exhibit 105: Superprof SAS - Product / Service
              • Exhibit 106: Superprof SAS - Key offerings
            • 11.16 Sylvan Learning LLC
              • Exhibit 107: Sylvan Learning LLC - Overview
              • Exhibit 108: Sylvan Learning LLC - Product / Service
              • Exhibit 109: Sylvan Learning LLC - Key offerings
            • 11.17 Varsity Tutors LLC
              • Exhibit 110: Varsity Tutors LLC - Overview
              • Exhibit 111: Varsity Tutors LLC - Product / Service
              • Exhibit 112: Varsity Tutors LLC - Key offerings

            12 Appendix

            • 12.1 Scope of the report
              • 12.2 Inclusions and exclusions checklist
                • Exhibit 113: Inclusions checklist
                • Exhibit 114: Exclusions checklist
              • 12.3 Currency conversion rates for US$
                • Exhibit 115: Currency conversion rates for US$
              • 12.4 Research methodology
                • Exhibit 116: Research methodology
                • Exhibit 117: Validation techniques employed for market sizing
                • Exhibit 118: Information sources
              • 12.5 List of abbreviations
                • Exhibit 119: List of abbreviations
              • The global education services market is at a crossroads with the positive impact of technological advances such as online education, the implementation of AR and VR in teaching methods, and the use of interactive whiteboards. On the other hand, data and security issues and low digital literacy rates are having a negative impact on the growth of the market. The combined impact of these factors will lead to high growth in the global education services market.
                • education: Includes technical education, language learning, test preparation services, tutoring services, makerspaces, vocational training, and distance learning courses and certifications
                  • emphasis on mobile learning: The increasing use of smartphones is encouraging education service providers to introduce mobile learning modules. Mobile learning has several advantages, such as flexibility and convenience. Therefore, users can schedule and complete the course/training according to their convenience. Mobile learning is also an experience of personalized learning as users can take training as per their requirements.
                    • digital literacy rates: Educational hardware and software have not been realized in tandem with the availability of trained staff in educational institutions. Institutions find it difficult to integrate technology into business processes. This is because of the inability of the faculty and administrators to understand applications and optimal use. The deployment of these applications alone by colleges and universities is not enough.

                      Research Framework

                      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                      TechnavioINFORMATION SOURCES

                      Primary sources

                      • Manufacturers and suppliers
                      • Channel partners
                      • Industry experts
                      • Strategic decision makers

                      Secondary sources

                      • Industry journals and periodicals
                      • Government data
                      • Financial reports of key industry players
                      • Historical data
                      • Press releases
                      Technavio

                      TechnavioDATA ANALYSIS

                      Data Synthesis

                      • Collation of data
                      • Estimation of key figures
                      • Analysis of derived insights

                      Data Validation

                      • Triangulation with data models
                      • Reference against proprietary databases
                      • Corroboration with industry experts
                      Technavio

                      TechnavioREPORT WRITING

                      Qualitative

                      • Market drivers
                      • Market challenges
                      • Market trends
                      • Five forces analysis

                      Quantitative

                      • Market size and forecast
                      • Market segmentation
                      • Geographical insights
                      • Competitive landscape
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                      Private Tutoring market growth will increase by $20479.88 million during 2023-2027.
                      The private tutoring market is expected to grow at a CAGR of 9.65% during 2023-2027.
                      Technavio has segmented the private tutoring market by type (Curriculum-based learning and Test preparation) ,learning method (Online, Blended, and Classroom-based) , and geography (North America and US).
                      American Tutor Inc., ArborBridge LLC, Boston Tutoring Services, Chegg Inc., Club Z Inc., Coursera Inc., Graham Holdings Co., Growing Stars Inc., Huntington Mark LLC, IXL Learning Inc., John Wiley and Sons Inc., Mathnasium LLC, Pearson Plc, Superprof SAS, Sylvan Learning LLC, Think and Learn Pvt. Ltd., Tutor Doctor, TutorMe LLC, Tutors International Ltd., Varsity Tutors LLC are a few of the key vendors in the private tutoring market.
                      North America will register the highest growth rate of 100% among the other regions. Therefore, the private tutoring market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
                      The key factors driving the private tutoring market growth are:
                      • Growing emphasis on STEM education
                      • Increasing emphasis on microlearning
                      The private tutoring market vendors should focus on grabbing business opportunities from the curriculum-based learning segment as it accounted for the largest market share in the base year.
                      • What are the key global market and the regional market share?
                      • What are the revenue-generating key market segments?
                      • What are the key factors driving and challenging this market’s growth?
                      • Who are the key market vendors and their growth strategies?
                      • What are the latest trends influencing the growth of this market?
                      • What are the variables influencing the market growth in the primary regions?
                      • What are the factors influencing the growth of the parent market?
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