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The private tutoring market size is forecast to increase by USD 109.14 billion, at a CAGR of 10.58% between 2023 and 2028. The market's expansion hinges on various factors, notably the increasing prioritization of STEM education, the surging demand for personalized coaching experiences, and the growing disposable income among emerging economies. The emphasis on Science, Technology, Engineering, and Mathematics (STEM) education drives the need for advanced tools and technologies. Personalized learning, tailored to individual students' needs and preferences, is gaining traction as an effective educational approach. Additionally, the rise in disposable income in developing nations fuels the affordability and accessibility of educational resources and technology, contributing significantly to the market's growth trajectory.
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This report provides a detailed analysis of the market by Type (Curriculum-based learning and Test preparation), Method (Online, Blended, and Classroom-based ), and Geography (APAC, North America, Europe, South America, and Middle East and Africa).
The market share growth by the curriculum-based learning segment will be significant during the forecast period. Shadow education services have experienced significant growth due to the increasing demand for customized learning in subjects like STEM, arts, and foreign languages. This trend is driven by the emphasis on practical, hands-on education in institutions and the rising number of job opportunities in related fields.
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The curriculum-based learning segment was the largest and was valued at USD 71.92 billion in 2018. Technology-based learning tools, such as presentations, 3D colored diagrams, flashcards, animations, and online subscriptions, have become essential for organizations to deliver subject-related content effectively. Top schools, universities, and international institutions often have strict criteria and difficult entrance exams, leading to intense competition among students. Parental expectations and education-related awareness have also contributed to the popularity of private tutoring, particularly in developed countries. High-income families often invest in high-quality services provided by private tutors and coaching classes, while lower-income families may face challenges in accessing these resources. The mode of analysis includes teaching methods used by school teachers and private tutors, academic ranks, and the influence of classmates, seniors, siblings, and international exams like English language exams on students' academic performance. Private tuition and educational services have become essential for families seeking to provide their children with a competitive edge in education. Therefore, the abovementioned factors indicate that the curriculum-based learning segment of the global market is expected to witness moderate growth during the forecast period.
APAC is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The APAC region's market, also known as shadow education services, has experienced significant expansion in the last five years, making it a major global competitor. This growth is driven by the cultural emphasis on education and academic success, particularly in countries like China, Japan, South Korea, and Singapore. Parents and students seek customized learning solutions from organizations to gain an edge in rigorous college admissions processes and competitive job markets. Technology-based learning, such as online subscriptions, subject-related content, presentations, 3D colored diagrams, flashcards, animations, and more, cater to diverse learning styles. Top schools, universities, and international institutions set strict criteria for admission, fueling competition among students for academic ranks. English language exams and difficult entrance exams further intensify the need for private tuition and educational services. Wealthy families invest in high-quality, personalized teaching methods offered by private tutors in developed countries. Meanwhile, lower-income families may rely on coaching classes, school teachers, or teaching methods shared by classmates, seniors, siblings, or educational awareness campaigns. Parental expectations and spending on education continue to drive the market, with competition remaining a significant factor. Therefore, such increasing investments in online companies are expected to fuel the growth of the market in APAC during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
C2 Educational System Inc. - The company offers services for high schoolers including subject tutoring, SAT and ACT test prep, and intensive college admissions counseling.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
In today's globalized world, the education sector has become increasingly competitive, with career-oriented courses and exam syllabi playing a significant role in students' futures. Families from affluent households often seek alternative educational solutions to provide their children with personalized guidance and academic advancement. Private services have emerged as a popular alternative to mainstream schooling, particularly in subjects like math and science. Private schools and tutoring centers have seen a surge in demand, offering revenue shares to academic private tutors. A Harvard study revealed that students from undeveloped countries who received private tutoring showed significant improvements in exam results, bridging the gap in economic and cultural capital. Online learning platforms have also entered the market, providing learners with flexible and accessible educational opportunities. The non-academic segment, including extracurricular competition, has also become a focus, ensuring students' overall development. Despite the financial compromise for some families, the benefits of private tutoring are evident, making it an essential part of the education landscape. The market caters to college students and those in the schooling setup, whether in public or private schools, aiming to enhance students' competitiveness. Studies like the one from Oxford College indicate the market's significance in the global online learning market, offering online and offline services as an alternative educational solution. Economic factors and private tutoring centers contribute to this market's growth, offering various academic and non-academic services.
The growing emphasis on STEM education is notably driving market growth. The market is experiencing significant growth due to the prioritization of STEM education in schools and higher institutions. This educational approach integrates science, technology, engineering, and mathematics through practical, application-based learning. The demand for private tutoring is increasing as a result of the burgeoning employment opportunities in STEM industries. According to the US Department of Commerce, STEM job growth is projected to outpace non-STEM occupations. Private tutoring can occur in various formats, including online and offline modes, home tutoring, group tutoring, and classroom tutoring. Bramble survey data indicates that academic subjects and non-academic subjects, such as data analytics, software development, and cybersecurity, are popular areas for tutoring. Duration analysis reveals that both short-term courses and long-term courses are in demand, with under-resourced students particularly benefiting from hands-on labs and test preparation services. Tutoring styles can range from one-on-one sessions to group learning, with industry-specific requirements driving the need for microlearning and skill assessments. Institutions like Caltech University and Fullstack Academy offer various tutoring styles and services, including test preparation, subject, and industry-specific training, to facilitate salary boosts and career advancement. Thus, the rise in popularity of personalized learning is expected to continue to drive the growth of the market during the forecast period.
The increasing emphasis on microlearning is an emerging trend shaping market growth. The market is witnessing the integration of microlearning as a significant trend. In this approach, learning material is segmented into small modules, including video, audio, text, and infographics, for effective comprehension of concepts in a brief timeframe. This method is gaining popularity in both online and offline modes of private tutoring, such as home, group, and classroom tutoring.
According to a Bramble survey, microlearning is particularly beneficial for K-12 and post K-12 students, enabling them to grasp academic and non-academic subjects more efficiently. The duration of microlearning courses ranges from short-term to long-term, catering to under-resourced students, hands-on labs, software development, skill assessments, data analytics, and short-term diploma courses. Microlearning also addresses industry-specific requirements, offering opportunities for salary boosts and career advancement in sectors like cybersecurity. Tutors can analyze styles and offer test preparation services and subject tutoring services tailored to individual learners. Notable institutions like Caltech University and Fullstack Academy have adopted microlearning for their course offerings. The use of mobile applications and connected devices will continue to gain popularity in the global market during the forecast period.
The availability of open-source materials is a significant challenge hindering the market growth. The market encompasses home tutoring, group tutoring, and classroom tutoring in both offline and online modes. Traditional tutoring services charge fees for academic and non-academic subject tutoring, varying in duration from short-term courses to long-term programs. However, open-source educational platforms like Coursera, edX, Udacity, and FutureLearn offer free access to learning materials in an online mode.
These MOOCs provide flexibility in terms of accessibility and duration, with some offering certification for a nominal fee. Bramble survey reveals that K-12 and post K-12 students benefit from MOOCs, which cover academic subjects and non-academic skills like data analytics, software development, and cybersecurity. MOOCs offer hands-on labs, skill assessments, and industry-specific requirements, leading to salary boosts, career advancement, and opportunities at institutions like Caltech University and Fullstack Academy. Tutor analysis, microlearning, test preparation services, and subject tuition services are also available in the market. Thus, the rising popularity of MOOCs and open-source learning is expected to hamper the growth of the global market during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Global Market Customer Landscape
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2023 for the following segments.
In the contemporary educational landscape, the significance of private tutoring has grown exponentially. Career-oriented courses, students seek to gain a competitive edge in their academic pursuits. Private tutoring offers personalized attention, enabling learners to grasp concepts effectively. The Prive Tutoring industry caters to students of all ages and academic levels, providing Students with Tutoring in various Subjects such as Math, Science, and English. The Colleges and Universities also recognize the value of private tutoring, offering tutoring services to their students. The Privileged class, in particular, relies on private tutoring to ensure their children's Success in academics. The Globalized world demands a high level of competence, making Exam-oriented tutoring a popular choice. The Economic factor, too, plays a role in the growth of the market. Online tutoring platforms have made learning more accessible and convenient. In conclusion, private tutoring is an essential component of modern education, providing students with the necessary skills and knowledge to succeed in their Academic and Professional lives.
Market Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.58% |
Market Growth 2024-2028 |
USD 109.14 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
9.9 |
Regional analysis |
APAC, North America, Europe, South America, and the Middle East and Africa |
Performing market contribution |
APAC at 35% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
C2 Educational System Inc., Chegg Inc., Club Z Inc., Coursera Inc., Daekyo Co. Ltd., Educomp Solutions Ltd., Etutorworld Corp., Fleet Education Services Ltd., Huntington Mark LLC, JEI Learning Centers LLC, Kesson Group Inc., Kumon North America Inc., Learn To Be, Mathnasium LLC, Pearson Plc, Preply Inc., Revolution Prep LLC, Sylvan Learning LLC, TPR Education LLC, and TutorMe LLC |
Market dynamics |
Parent market analysis, market growth analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Method
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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