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Programmatic Advertising Spending Market by Application, Display Type, and Geography - Forecast and Analysis 2022-2026

  • Published: Sep 2022
  • Pages: 154
  • SKU: IRTNTR45883
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The programmatic advertising spending market is projected to grow by USD 314.27 billion with a CAGR of 26.66% during the forecast period 2021 to 2026.

This programmatic advertising spending market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers programmatic advertising spending market segmentation by application (open auction, automated guaranteed, invitation only, and unreserved fixed rate), display type (mobile and desktop), and geography (North America, APAC, Europe, South America, and the Middle East and Africa). The programmatic advertising (AD) spending market report also offers information on several market vendors, including Adobe Inc., Adform AS, Alphabet Inc., Amazon.com Inc., Digilant Inc., Infectious Media Holdings Ltd., IPONWEB Ltd., Magnite Inc., Microsoft Corp., NextRoll Inc., Noboru Consultancy Services, Oracle Corp., Roku Inc., Simplifi Holdings Inc., Singapore Telecommunications Ltd., SmartyAds LLP, Sparcmedia Pty Ltd., StackAdapt Inc., Verizon Communications Inc., and MediaMath Inc. among others.

What will the Programmatic Advertising Spending Market Size be During the Forecast Period?

Programmatic Advertising Spending Market Size

Download Report Sample to Unlock the Programmatic Advertising Spending Market Size for the Forecast Period and Other Important Statistics

 

Programmatic Advertising Spending Market: Key Drivers, Trends, and Challenges

The research studied the historical data considered for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges market.

Key Programmatic Advertising Spending Market Driver

High penetration of digital advertising is one of the key factors driving the programmatic advertising (AD) spending market growth. Since the last decade, digital advertising has gained immense popularity, which is owing to the increased adoption of digital platforms. In Q4 2020, worldwide smartphone shipments reached 359.6 million units. This compelled advertisers to use digital platforms extensively for posting their ads. Hence, digital marketing campaigns are overtaking traditional advertising strategies. Digital marketing campaigns are three times more likely to be viewed when compared to traditional marketing campaigns, providing enormous growth opportunities for small and medium-sized enterprises (SMEs) to expand their business on digital platforms.

Key Programmatic Advertising Spending Market Trend

High penetration of augmented reality (AR) technology in the advertising sector is one of the key programmatic advertising spending market trends propelling market growth. AR advertisements are immersive and interesting, making them ideal for advertisers and viewers. Due to the increased use of mobile devices worldwide, advertisers are focusing on capturing a wider audience through AR advertisements. By pointing the smartphone at a product in a store, a customer can obtain all the information about it. This gives the customer an opportunity to view the product from different angles. The rise in mobile advertisement spending benefits the mobile AR advertising market. Thus, companies are designing marketing campaigns that are easily accessible on smartphones and other devices, which will also drive market growth during the forecast period.

Key Programmatic Advertising Spending Market Challenge

Low transparency in the market is one of the factors impeding the programmatic advertising (AD) spending market growth. The publisher's ROI is based on the evaluation of inventory and limited publishing and ad-exchange information, which are the only accurately known details. For instance, an advertiser buys an inventory worth $20 cost per thousand impressions (CPM), which the publisher values at only $15. Though the inventory is the same, it is valued differently by different publishers and advertisers. In such a case, calculating the market size becomes a challenge. 

This programmatic advertising spending market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global programmatic advertising spending market as a part of the global advertising market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the programmatic advertising spending market during the forecast period.

Who are the Major Programmatic Advertising Spending Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Adobe Inc.
  • Adform AS
  • Alphabet Inc.
  • Amazon.com Inc.
  • Digilant Inc.
  • Infectious Media Holdings Ltd.
  • IPONWEB Ltd.
  • Magnite Inc.
  • Microsoft Corp.
  • NextRoll Inc.
  • Noboru Consultancy Services
  • Oracle Corp.
  • Roku Inc.
  • Simplifi Holdings Inc.
  • Singapore Telecommunications Ltd.
  • SmartyAds LLP
  • Sparcmedia Pty Ltd.
  • StackAdapt Inc.
  • Verizon Communications Inc.
  • MediaMath Inc.

 

This statistical study of the programmatic AD spending market encompasses successful business strategies deployed by the key vendors. The programmatic AD spending market is fragmented, and the vendors are deploying growth strategies such as investing in planning, designing, developing, acquiring new players, and expanding existing facilities to compete in the market.

Product Insights and News

  • smartyads.com - The company offers an automated advertising platform through its subsidiary Amobee Inc.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The report programmatic advertising spending market contains comprehensive market knowledge and an in-depth vendor landscape added to an analysis of the key vendors.

Programmatic Advertising Spending Market Value Chain Analysis

Our In-house experts produce extensive information on the value chain and parent market of the programmatic AD spending market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-end understanding of product insight and profit and also optimization and evaluation of business strategies The players across the value chain includes selective data and analysis from entire research findings as per the scope of the report.

Which are the Key Regions for the Programmatic Advertising Spending Market?

Programmatic Advertising Spending Market Share by Geography

For more insights on the market share of various regions Request PDF Sample now!

34% of the market’s growth will originate from North America during the forecast period. The US is the key market for the programmatic advertising spending market in North America. Market growth in this region will be slower than the growth of the market in APAC.

High digital penetration will facilitate the programmatic advertising spending market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID-19 Impact and Recovery Analysis

Programmatic advertising spending witnessed a decrease in the first half of 2020 due to the pandemic situation and associated lockdowns. However, in the second half of 2020, programmatic advertising spending witnessed a considerable increase. This was primarily attributed to the increase in the number of OTT platform subscribers, which encouraged advertisers to spend programmatically. Such factors are expected to contribute to the growth of the market in the region during the forecast period.

What are the Revenue-generating Application Segments in the Programmatic Advertising Spending Market?

Programmatic Advertising Spending Market Share

To gain further insights on the market contribution of various segments Request a PDF Sample

The programmatic advertising spending market share growth by the open auction segment will be significant during the forecast period. An open auction is a public sale where publishers allow buyers to participate in the auction. The buyer can assess the available inventory and bid accordingly. The winning bidder's advertisement reflects on the publishers' websites. Thus, the high growth of the market is primarily owing to the increasing number of vendors venturing into the digital segment, which allows publishers to get the best price for their inventory through open auctions.

This report provides an accurate prediction of the contribution of all the segments to the growth of the programmatic advertising spending market size and actionable market insights on the post-COVID-19 impact on each segment.

 

Programmatic Advertising Spending Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 26.66%

Market growth 2022-2026

$314.27 billion

Market structure

Fragmented

YoY growth (%)

15.78

Regional analysis

North America, APAC, Europe, South America, and the Middle East and Africa

Performing market contribution

North America at 34%

Key consumer countries

US, India, China, Japan, Germany, and Brazil

Competitive landscape

Leading companies, Competitive Strategies, Consumer engagement scope

Key companies profiled

Adobe Inc., Adform AS, Alphabet Inc., Amazon.com Inc., Digilant Inc., Infectious Media Holdings Ltd., IPONWEB Ltd., Magnite Inc., Microsoft Corp., NextRoll Inc., Noboru Consultancy Services, Oracle Corp., Roku Inc., Simplifi Holdings Inc., Singapore Telecommunications Ltd., SmartyAds LLP, Sparcmedia Pty Ltd., StackAdapt Inc., Verizon Communications Inc., and MediaMath Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Programmatic Advertising Spending Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive programmatic advertising spending market growth during the next five years
  • Precise estimation of the programmatic advertising spending market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the programmatic advertising spending industry across North America, APAC, Europe, South America, and the Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of programmatic advertising spending market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Display Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 18: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Application

    • 5.1 Market segments
      • Exhibit 25: Chart on Application - Market share 2021-2026 (%)
      • Exhibit 26: Data Table on Application - Market share 2021-2026 (%)
    • 5.2 Comparison by Application
      • Exhibit 27: Chart on Comparison by Application
      • Exhibit 28: Data Table on Comparison by Application
    • 5.3 Open auction - Market size and forecast 2021-2026
      • Exhibit 29: Chart on Open auction - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 30: Data Table on Open auction - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 31: Chart on Open auction - Year-over-year growth 2021-2026 (%)
      • Exhibit 32: Data Table on Open auction - Year-over-year growth 2021-2026 (%)
    • 5.4 Automated gauranteed - Market size and forecast 2021-2026
      • Exhibit 33: Chart on Automated gauranteed - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 34: Data Table on Automated gauranteed - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 35: Chart on Automated gauranteed - Year-over-year growth 2021-2026 (%)
      • Exhibit 36: Data Table on Automated gauranteed - Year-over-year growth 2021-2026 (%)
    • 5.5 Invitation only - Market size and forecast 2021-2026
      • Exhibit 37: Chart on Invitation only - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 38: Data Table on Invitation only - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 39: Chart on Invitation only - Year-over-year growth 2021-2026 (%)
      • Exhibit 40: Data Table on Invitation only - Year-over-year growth 2021-2026 (%)
    • 5.6 Unreserved fixed rate - Market size and forecast 2021-2026
      • Exhibit 41: Chart on Unreserved fixed rate - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 42: Data Table on Unreserved fixed rate - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 43: Chart on Unreserved fixed rate - Year-over-year growth 2021-2026 (%)
      • Exhibit 44: Data Table on Unreserved fixed rate - Year-over-year growth 2021-2026 (%)
    • 5.7 Market opportunity by Application
      • Exhibit 45: Market opportunity by Application ($ billion)

    6 Market Segmentation by Display Type

    • 6.1 Market segments
      • Exhibit 46: Chart on Display Type - Market share 2021-2026 (%)
      • Exhibit 47: Data Table on Display Type - Market share 2021-2026 (%)
    • 6.2 Comparison by Display Type
      • Exhibit 48: Chart on Comparison by Display Type
      • Exhibit 49: Data Table on Comparison by Display Type
    • 6.3 Mobile - Market size and forecast 2021-2026
      • Exhibit 50: Chart on Mobile - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 51: Data Table on Mobile - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 52: Chart on Mobile - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on Mobile - Year-over-year growth 2021-2026 (%)
    • 6.4 Desktop - Market size and forecast 2021-2026
      • Exhibit 54: Chart on Desktop - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 55: Data Table on Desktop - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 56: Chart on Desktop - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on Desktop - Year-over-year growth 2021-2026 (%)
    • 6.5 Market opportunity by Display Type
      • Exhibit 58: Market opportunity by Display Type ($ billion)

    7 Customer Landscape

    • 7.1 Customer landscape overview
      • Exhibit 59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    8 Geographic Landscape

    • 8.1 Geographic segmentation
      • Exhibit 60: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 61: Data Table on Market share by geography 2021-2026 (%)
    • 8.2 Geographic comparison
      • Exhibit 62: Chart on Geographic comparison
      • Exhibit 63: Data Table on Geographic comparison
    • 8.3 North America - Market size and forecast 2021-2026
      • Exhibit 64: Chart on North America - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 65: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 66: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 67: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 8.4 APAC - Market size and forecast 2021-2026
      • Exhibit 68: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 69: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 70: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 71: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 8.5 Europe - Market size and forecast 2021-2026
      • Exhibit 72: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 73: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 74: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 75: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 8.6 South America - Market size and forecast 2021-2026
      • Exhibit 76: Chart on South America - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 77: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 78: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 79: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 8.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 80: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 81: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 82: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 83: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 8.8 US - Market size and forecast 2021-2026
      • Exhibit 84: Chart on US - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 85: Data Table on US - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 86: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 87: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 8.9 India - Market size and forecast 2021-2026
      • Exhibit 88: Chart on India - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 89: Data Table on India - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 90: Chart on India - Year-over-year growth 2021-2026 (%)
      • Exhibit 91: Data Table on India - Year-over-year growth 2021-2026 (%)
    • 8.10 China - Market size and forecast 2021-2026
      • Exhibit 92: Chart on China - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 93: Data Table on China - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 94: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 95: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 8.11 Japan - Market size and forecast 2021-2026
      • Exhibit 96: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 97: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 98: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 99: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 8.12 Germany - Market size and forecast 2021-2026
      • Exhibit 100: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 101: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 102: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 103: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 8.13 Brazil - Market size and forecast 2021-2026
      • Exhibit 104: Chart on Brazil - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 105: Data Table on Brazil - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 106: Chart on Brazil - Year-over-year growth 2021-2026 (%)
      • Exhibit 107: Data Table on Brazil - Year-over-year growth 2021-2026 (%)
    • 8.14 Market opportunity by geography
      • Exhibit 108: Market opportunity by geography ($ billion)

    9 Drivers, Challenges, and Trends

    • 9.1 Market drivers
      • 9.2 Market challenges
        • 9.3 Impact of drivers and challenges
          • Exhibit 109: Impact of drivers and challenges in 2021 and 2026
        • 9.4 Market trends

          10 Vendor Landscape

          • 10.1 Overview
            • 10.2 Vendor landscape
              • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
            • 10.3 Landscape disruption
              • Exhibit 111: Overview on factors of disruption
            • 10.4 Industry risks
              • Exhibit 112: Impact of key risks on business

            11 Vendor Analysis

            • 11.1 Vendors covered
              • Exhibit 113: Vendors covered
            • 11.2 Market positioning of vendors
              • Exhibit 114: Matrix on vendor position and classification
            • 11.3 Adobe Inc.
              • Exhibit 115: Adobe Inc. - Overview
              • Exhibit 116: Adobe Inc. - Business segments
              • Exhibit 117: Adobe Inc. - Key news
              • Exhibit 118: Adobe Inc. - Key offerings
              • Exhibit 119: Adobe Inc. - Segment focus
            • 11.4 Alphabet Inc.
              • Exhibit 120: Alphabet Inc. - Overview
              • Exhibit 121: Alphabet Inc. - Business segments
              • Exhibit 122: Alphabet Inc. - Key news
              • Exhibit 123: Alphabet Inc. - Key offerings
              • Exhibit 124: Alphabet Inc. - Segment focus
            • 11.5 Amazon.com Inc.
              • Exhibit 125: Amazon.com Inc. - Overview
              • Exhibit 126: Amazon.com Inc. - Business segments
              • Exhibit 127: Amazon.com Inc. - Key news
              • Exhibit 128: Amazon.com Inc. - Key offerings
              • Exhibit 129: Amazon.com Inc. - Segment focus
            • 11.6 Magnite Inc.
              • Exhibit 130: Magnite Inc. - Overview
              • Exhibit 131: Magnite Inc. - Product / Service
              • Exhibit 132: Magnite Inc. - Key offerings
            • 11.7 Microsoft Corp.
              • Exhibit 133: Microsoft Corp. - Overview
              • Exhibit 134: Microsoft Corp. - Business segments
              • Exhibit 135: Microsoft Corp. - Key news
              • Exhibit 136: Microsoft Corp. - Key offerings
              • Exhibit 137: Microsoft Corp. - Segment focus
            • 11.8 Roku Inc.
              • Exhibit 138: Roku Inc. - Overview
              • Exhibit 139: Roku Inc. - Business segments
              • Exhibit 140: Roku Inc. - Key offerings
              • Exhibit 141: Roku Inc. - Segment focus
            • 11.9 Simplifi Holdings Inc.
              • Exhibit 142: Simplifi Holdings Inc. - Overview
              • Exhibit 143: Simplifi Holdings Inc. - Product / Service
              • Exhibit 144: Simplifi Holdings Inc. - Key offerings
            • 11.10 Singapore Telecommunications Ltd.
              • Exhibit 145: Singapore Telecommunications Ltd. - Overview
              • Exhibit 146: Singapore Telecommunications Ltd. - Business segments
              • Exhibit 147: Singapore Telecommunications Ltd. - Key offerings
              • Exhibit 148: Singapore Telecommunications Ltd. - Segment focus
            • 11.11 SmartyAds LLP
              • Exhibit 149: SmartyAds LLP - Overview
              • Exhibit 150: SmartyAds LLP - Product / Service
              • Exhibit 151: SmartyAds LLP - Key offerings
            • 11.12 Verizon Communications Inc.
              • Exhibit 152: Verizon Communications Inc. - Overview
              • Exhibit 153: Verizon Communications Inc. - Business segments
              • Exhibit 154: Verizon Communications Inc. - Key offerings
              • Exhibit 155: Verizon Communications Inc. - Segment focus

            12 Appendix

            • 12.1 Scope of the report
              • 12.2 Inclusions and exclusions checklist
                • Exhibit 156: Inclusions checklist
                • Exhibit 157: Exclusions checklist
              • 12.3 Currency conversion rates for US$
                • Exhibit 158: Currency conversion rates for US$
              • 12.4 Research methodology
                • Exhibit 159: Research methodology
                • Exhibit 160: Validation techniques employed for market sizing
                • Exhibit 161: Information sources
              • 12.5 List of abbreviations
                • Exhibit 162: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Programmatic Advertising Spending market growth will increase by $314.27 billion during 2022-2026.
              The programmatic advertising spending market is expected to grow at a CAGR of 26.66% during 2022-2026.
              Technavio has segmented the programmatic advertising spending market by application (Open auction, Automated guaranteed, Invitation-only, and Unreserved fixed-rate) ,display type (Mobile and Desktop) , and geographic (North America, APAC, Europe, South America, and Middle East and Africa).
              Adobe Inc., Adform AS, Alphabet Inc., Amazon.com Inc., Digilant Inc., Infectious Media Holdings Ltd., IPONWEB Ltd., Magnite Inc., Microsoft Corp., NextRoll Inc., Noboru Consultancy Services, Oracle Corp., Roku Inc., Simplifi Holdings Inc., Singapore Telecommunications Ltd., SmartyAds LLP, Sparcmedia Pty Ltd., StackAdapt Inc., Verizon Communications Inc., MediaMath Inc. are a few of the key vendors in the programmatic advertising spending market.
              North America will register the highest growth rate of 34.28% among the other regions. Therefore, the programmatic advertising spending market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the programmatic advertising spending market growth are:
              • High penetration of digital advertising
              • High penetration of augmented reality (AR) technology in advertising sector
              The programmatic advertising spending market vendors should focus on grabbing business opportunities from the open auction segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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