Programmatic Advertising Spending Market by Auction Type, Display Type, and Geography - Forecast and Analysis 2020-2024

  • Published: Dec 2020
  • Pages: 120
  • SKU: IRTNTR45883
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The programmatic advertising spending market size has the potential to grow by USD 148.53 billion during 2020-2024, and the market’s growth momentum will accelerate during the forecast period.

This report provides a detailed analysis of the market by auction type (open auction, automated guaranteed, invitation-only, and unreserved fixed-rate), display type (mobile and desktop), and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Adobe Inc., Alphabet Inc., Amazon.com Inc., AT&T Inc., Roku Inc., RTL Group SA, Singapore Telecommunications Ltd., Tencent Holdings Ltd., The Rubicon Project Inc., and Verizon Communications Inc.

Market Overview

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Market Competitive Analysis

The programmatic advertising spending market is fragmented. Adobe Inc., Alphabet Inc., and Amazon.com Inc. are some of the major market participants. Factors such as the high penetration of digital advertising, the growing adoption in South America and APAC, and the decline in the print advertisement market will offer immense growth opportunities. However, low transparency in the market, market fragmentation, and lack of quality inventory may impede the market growth. To make the most of the opportunities, vendors should focus on growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this programmatic advertising spending market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this programmatic advertising spending market analysis report provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading companies, including:

  • Adobe Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • AT&T Inc.
  • Roku Inc.
  • RTL Group SA
  • Singapore Telecommunications Ltd.
  • Tencent Holdings Ltd.
  • The Rubicon Project Inc.
  • Verizon Communications Inc.

 

Programmatic Advertising Spending Market: Segmentation by Geography

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The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. North America will offer several growth opportunities to market vendors during the forecast period. 

37% of the market’s growth will originate from North America during the forecast period. The US is a key market for programmatic advertising spending in North America. This report provides an accurate prediction of the contribution of all segments to the growth of the programmatic advertising spending market size.

Programmatic Advertising Spending Market: Key Highlights of the Report for 2020-2024

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive programmatic advertising spending market growth during the next five years
  • Precise estimation of the programmatic advertising spending market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the programmatic advertising spending industry across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of programmatic advertising spending market vendors

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Programmatic Advertising Spending Market Scope

Report Coverage

Details

Page number

120

Base year

2019

Forecast period

2020-2024

Growth momentum & CAGR

Accelerate at a CAGR of 21%

Market growth 2020-2024

$ 148.53 billion

Market structure

Fragmented

YoY growth (%)

18.45

Regional analysis

North America, APAC, Europe, South America, and MEA

Performing market contribution

North America at 37%

Key consumer countries

US, China, UK, Japan, and Germany

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Adobe Inc., Alphabet Inc., Amazon.com Inc., AT&T Inc., Roku Inc., RTL Group SA, Singapore Telecommunications Ltd., Tencent Holdings Ltd., The Rubicon Project Inc., and Verizon Communications Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Market characteristics
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024

    Five Forces Analysis

    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Auction type

    • Market segments
    • Comparison by Auction type
    • Open auction - Market size and forecast 2019-2024
    • Automated guaranteed - Market size and forecast 2019-2024
    • Invitation-only - Market size and forecast 2019-2024
    • Unreserved fixed-rate - Market size and forecast 2019-2024
    • Market opportunity by Auction type

    Market Segmentation by Display type

    • Market segments
    • Comparison by Display type
    • Mobile - Market size and forecast 2019-2024
    • Desktop - Market size and forecast 2019-2024
    • Market opportunity by Display type

    Customer Landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • North America - Market size and forecast 2019-2024
      • APAC - Market size and forecast 2019-2024
      • Europe - Market size and forecast 2019-2024
      • South America - Market size and forecast 2019-2024
      • MEA - Market size and forecast 2019-2024
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Vendor landscape
      • Landscape disruption
      • Competitive scenario

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • Adobe Inc.
      • Alphabet Inc.
      • Amazon.com Inc.
      • AT&T Inc.
      • Roku Inc.
      • RTL Group SA
      • Singapore Telecommunications Ltd.
      • Tencent Holdings Ltd.
      • The Rubicon Project Inc.
      • Verizon Communications Inc.

      Appendix

      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

      TechnavioINFORMATION SOURCES

      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases
      Technavio

      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts
      Technavio

      TechnavioREPORT WRITING

      Qualitative

      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis

      Quantitative

      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
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      The programmatic advertising spending market growth will increase by $148.53 billion during 2019-2024.
      The programmatic advertising spending market is expected to grow at a CAGR of 20.96% during 2019-2024.
      Technavio has segmented the programmatic advertising spending market by other1 (Open auction, Automated guaranteed, Invitation-only, and Unreserved fixed-rate) ,other2 (Mobile and Desktop) , and geographic (North America, APAC, Europe, South America, and MEA).
      Adobe Inc., Alphabet Inc., Amazon.com Inc., AT&T Inc., Roku Inc., RTL Group SA, Singapore Telecommunications Ltd., Tencent Holdings Ltd., The Rubicon Project Inc., Verizon Communications Inc. are a few of the key vendors in the programmatic advertising spending market.
      North America will register the highest growth rate of 37.33% among the other regions. Therefore, the programmatic advertising spending market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
      The key factors driving the programmatic advertising spending market growth are:
      • High penetration of digital advertising
      The programmatic advertising spending market vendors should focus on grabbing business opportunities from the open auction segment as it accounted for the largest market share in the base year.
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