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The Pubs, Bars and Nightclubs Market size is estimated to grow by USD 31.46 billion accelerating at a CAGR of 5.09% between 2023 and 2027. In the Asia-Pacific region, an upward trend is observed in the number of pubs, bars, and nightclubs, driven by shifting consumer lifestyles and rising disposable income. This growth is further fueled by the expansion and strategic acquisition of commercial real estate in prime urban locations. The pubs and bars market caters to diverse demographics, offering unique experiences and themes to attract customers. Consumers seek establishments that provide excellent service, quality food and beverage offerings, and a welcoming atmosphere. The nightclub sector, in particular, is gaining popularity, with many venues incorporating innovative technology and entertainment to create immersive experiences. Overall, the market is poised for continued growth, driven by increasing urbanization, changing social norms, and a growing appreciation for leisure and entertainment.
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The nightlife scene encompasses a diverse array of venues catering to various tastes and preferences, from sports bars and cocktail bars to live music venues and DJ-led nightclubs. Each venue offers unique themes and specialization, featuring entertainment offerings like craft cocktails and live performances that attract patrons in urban nightlife districts and beachside clubs alike. In the tourism and hospitality sector, establishments such as wine bars, craft beer pubs, and youth-centric nightclubs cater to both local and tourist crowds, offering contactless payment options for convenience. Social media plays a pivotal role in promoting these venues, highlighting their exclusive or VIP clubs and health and wellbeing initiatives to appeal to diverse demographics, including women, students, and nightlife enthusiasts. Lounge bars, karaoke bars, and dance clubs round out the nightlife experience, providing spaces for socializing and enjoyment across different settings within the vibrant entertainment and beverage industry.
The increasing number of pubs and bars is a key factor boosting the pubs, bars and nightclubs market. The rising trend of socializing at bars and pubs among urban youth is expected to be a key driver for the market in the coming years. Urbanization has seen significant growth, with a global urban population increase of over 4% in the last decade, and urbanization rates exceeding 80% in developed nations like the US, Canada, and European countries. APAC has experienced more than a 6% increase in urbanization during the same period.
Moreover, the influx of people to urban areas, particularly a substantial white-collar demographic, has led to a proliferation of bars and pubs. Diverse consumer preferences for premium beverages have given rise to premium bars and pubs. Moreover, the expansion of infrastructure in developing countries, such as new airports and expressways, has encouraged restaurant and hotel chains to establish rooftop bars and pubs, further expanding the market.
Off-premise sales is a major pubs, bars and nightclubs market trends influencing the growth of the market. For bars and pubs that serve alcohol, off-premise sales are expected to increase in the future. Many vendors have already opted for off-premise alcohol sales where the buyer can consume it off-site. This will help the vendors to target new consumer segments who are interested in takeaway options.
Some of the off-premise sales are listed below:
Therefore, it will provide new growth opportunities for the vendors in the market.
Threat from the rising popularity of home-cooked food and takeaway services is a key challenge hindering the market growth. Many opt for homemade meals over dining out at bars due to concerns about the nutritional quality of bar food, which is often perceived as unhealthy due to its high carbohydrate, sugar, salt, unhealthy fats, and artificial additives content. This perception raises health-related risks, such as heart problems, diabetes, and obesity.
However, homemade meals are also more cost-effective and nutritious, using fresh, hygienic ingredients. As consumers become more health-conscious, the preference for home-cooked food could hinder the market's growth. The availability of takeaway services for both alcoholic and nonalcoholic beverages is on the rise, leading to increased home consumption, particularly in countries like the UK and Germany. This trend may reduce the number of frequent pub-goers, impacting the market negatively in the forecast period.
The market share growth by the beverages segment will be significant during the forecast period. The beverage segment is classified into alcoholic and nonalcoholic beverages. Pubs, bars, and nightclubs offer various types of beverages.
Pubs, Bars and Nightclubs Market
By Product Segment
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The beverages segment achieved a value of USD 76.07 billion in 2017, and this growth trend persisted until 2021. The demand for alcoholic beverages, including tequila and cognac, has been on the rise, despite stringent government regulations concerning distribution and imports. Variables such as seasonality, weather conditions, demographics, and perceived health impacts influence beer consumption. Nevertheless, the global pubs, bars, and nightclubs market is expected to see an increase in demand for craft beer in the forecast period. This segment also encompasses hot and cold beverages such as coffee, fruit juice, milk-based drinks, and other soft beverages, all of which are anticipated to experience steady growth. The increasing number of health-conscious consumers opting for non-alcoholic alternatives is fueling the growth of this segment.
Europe is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Pubs, Bars and Nightclubs Market
By Europe
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Key European markets for bars, pubs, and nightclubs include the UK, Germany, France, Spain, Italy, and Russia. Europe's strong presence in the global market is attributed to a plethora of restaurant chains and high consumer spending on leisure activities. The region benefits from associations like HORTEC, promoting these establishments in several countries. Eastern Europe demonstrates consistent growth in alcohol consumption, with breweries and distilleries playing a significant role in employment. France, Germany, Russia, the UK, Belgium, Romania, and Poland are notable alcohol-consuming countries. Off-trade beer sales, particularly lager, flavored lager, and craft beer, outshine on-trade. Wine is preferred by the elderly, especially premium varieties. Whiskey, vodka, liqueurs, and brandy are prominent spirits, with whiskey and brandy experiencing rapid growth. However, the surge in home drinking and takeaway services may hinder the regional market's growth in the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2022 for the following segments.
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Beach and market clubs offer unique settings where patrons can enjoy drinks and entertainment by the sea or in lively market environments. These venues are popular among tourists and locals alike, providing a relaxed atmosphere combined with vibrant music and social activities. Student bars cater specifically to university students, offering affordable drinks and a casual atmosphere conducive to socializing and unwinding after classes. These bars often feature student-friendly promotions and events tailored to their demographic. Live music bars are venues where live performances take center stage, showcasing local bands or artists across various music genres. Patrons frequent these establishments to enjoy live entertainment while savoring drinks and socializing with friends. Each of these venues contributes uniquely to the nightlife scene, appealing to different preferences and demographics within the community and tourist markets.
Pubs, Bars And Nightclubs Market Scope |
|
Report Coverage |
Details |
Page number |
154 |
Base year |
2022 |
Historic period |
2018 - 2022 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.09% |
Market growth 2023-2027 |
USD 31.46 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.11 |
Regional analysis |
Europe, APAC, North America, Middle East and Africa, and South America |
Performing market contribution |
Europe at 41% |
Key countries |
US, China, Japan, UK, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Accor SA, Attaboy, Boadas, Floreria Atlantico, Four Seasons Hotels Ltd., Hakkasan Group, J D Wetherspoon plc, Kings Head Pub, Licoreria Limantour, Maybourne Hotel Group., McKs Tavern, Mitchells and Butlers plc, Oberoi Grou, Oetker Hotel Management Company GmbH, PCO, The Atlas, The Cats Eye Pub, The Clumsies, The Dove, and Trailer Happiness |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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