Quick Service Restaurant Market in the US 2015-2019

  • Published: Jul 2015
  • Pages: 79
  • SKU: IRTNTR6396

The 2021-2025 version of this report is just being published. Buy it now and get up to $1000 worth of free customization!

Get me the latest version! (includes COVID-19 impact)
Safe and Secure SSL Encrypted
  • 2500.00
  • USD

Market scope of the quick service restaurant market in the US
To calculate the market size of the restaurant market in the US, the report considers the revenue generated from the sales of quick service restaurants, fine dining, and casual dining restaurants. The report considers the fast casual dining restaurant segment as a subset of the quick-service restaurant industry in the US to calculate revenues.

The quick-service restaurant segment was valued at around $217 billion in 2014. The burger segment dominates the market, and the sandwich, snack, and others follow it closely. The availability of more customized options is driving consumers to quick service restaurants. 

Efforts by vendors to provide ease of ordering while reducing the waiting time in queues is a key trend that is driving the growth of this market.

Market shares of products offered by quick service restaurants: 

  •     Burgers
  •     Sandwiches
  •     Snack
  •     Others

Market shares of products offered by quick service restaurants in the US

                                                                 Source Technavio research
Key trends in the quick service market in the US

The quality of food served is a key determinant for quick restaurants to ensure customer loyalty. As customers are becoming more health conscious, vendors are augmenting efforts to customize their offerings. For instance, ‘McDonald’s create your own taste’ campaign saw the launch of a new sandwich variant called ‘TasteCrafted’ at select outlets in Atlanta, Portland, and South California. The consumers have a choice of selecting their meat, bun, and other flavors. 

The market is also witnessing a surge in the popularity of fast casual restaurants. As the trend suggests, consumers are willing to pay more, and it is expected to help this segment grow at a CAGR of around 12% in the next four years.  

Segmentation of the quick service restaurant market in the US

  •     The drive-through limited service restaurants
  •     Off-premises limited service restaurants
  •     Cafeterias and buffets
  •     On-premises limited service restaurants

The drive through quick service restaurants category has emerged as one of the most profitable segments of this market. On-premises vendors are making concentrated efforts to reduce the waiting time for their customers. The adoption of innovative apps and mobile technologies are boosting sales for vendors in this segment. 

Competitive landscape of the quick service restaurant market in the US

The market is fragmented because of the presence of numerous small and large vendors. The leading players are vying for customer loyalty in the market, and competing on the basis of service and quality of food.   

Vendors are also making efforts to tackling issues involving labor cost that adds to their overall operational cost. The market is set to witness many mergers and acquisitions on account of the intense competition and the skewed labor turnover ratio. 

The leading vendors in the market include: -

  • Burger King
  • McDonalds
  • Starbucks
  • Subway
  • Wendy’s
  • Yum! Brands

Key vendor news highlights of the quick service market in the US

May 26, 2015: Pizza Hut announced to drop artificial ingredients like flavors and colors from its pizza by end of July.

May 19, 2015: Starbucks to create ‘Music Ecosystem’ in collaboration with Spotfi to entertain customers with in-store playlists.

May 14, 2015: Taco bell applies for a liquor license in the Chicago. 

May 11, 2015: Starbucks debuts Mini Frappuccino.

Other sections of the report include an analysis of the following

  • Market share analysis of the leading vendors in the market
  • Key drivers, challenges, and trends and their impact on the quick service restaurants in the US
  • Five forces analysis of the quick service restaurants in the US
  • SWOT analysis of the leading companies in the quick service restaurants in the US

Related reports

Read More Read Less

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Country Profile: The US
06.1 Overview
06.2 Economic Indicators
06.3 Weekly Visiting Pattern for Quick Service Restaurant Market in US  in US
06.3.1 By Demographic
06.3.2 By Income Group
06.3.3 By Age Group
07. Restaurant Market in US
07.1 Market Overview
07.2 Market Size and Forecast
07.3 Segmentation of Restaurant market in US
08. Casual Dining Restaurant Market in US
08.1 Market Size and Forecast
08.2 Segmentation of Casual Dining Restaurant in US
09. Quick Service Restaurant Market in US  in US
09.1 Market Overview
09.2 Market Size and Forecast
09.3 Quick Service Restaurant Market in US  Establishment
09.4 Segmentation of Quick Service Restaurant Market in US  Market in US
09.5 Fast Casual Dining Restaurant Market in US
09.5.1 Market Size and Forecast
09.6 Five Forces Analysis
10. Market Segmentation by Product
10.1 Quick Service Restaurant Market in US  Market in US by Product 2014 and 2019
10.1.1 Burger
10.1.2 Sandwich
10.1.3 Snack
10.1.4 Others
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
18.1 Competitive Scenario
18.1.1 Key News
18.2 Market Share Analysis 2014
18.3 Other Prominent Vendors
19. Key Vendor Analysis
19.1 Burger King
19.1.1 Key Facts
19.1.2 Business Overview
19.1.3 Geographic Segmentation by Revenue 2013 and 2014
19.1.4 Geographical Segmentation by Revenue 2014
19.1.5 Business Strategy
19.1.6 Recent Developments
19.1.7 SWOT Analysis
19.2 McDonalds
19.2.1 Key Facts
19.2.2 Business Overview
19.2.3 Business Segmentation by Revenue 2013
19.2.4 Business Segmentation by Revenue 2011-2013
19.2.5 Geographical Segmentation by Revenue 2013
19.2.6 Business Strategy
19.2.7 Recent Developments
19.2.8 SWOT Analysis
19.3 Starbucks
19.3.1 Key Facts
19.3.2 Business Overview
19.3.3 Business Segmentation by Revenue 2013
19.3.4 Business Segmentation by Revenue 2012 and 2013
19.3.5 Geographical Segmentation by Revenue 2013
19.3.6 Business Strategy
19.3.7 Recent Developments
19.3.8 SWOT Analysis
19.4 Subway
19.4.1 Key Facts
19.4.2 Business Overview
19.4.3 Product Segmentation
19.4.4 Recent Developments
19.4.5 SWOT Analysis
19.5 The Wendy’s Company
19.5.1 Key Facts
19.5.2 Business Overview
19.5.3 Geographical Segmentation by Revenue 2013 and 2014
19.5.4 Geographical Segmentation by Revenue 2014
19.5.5 Business Strategy
19.5.6 Recent Developments
19.5.7 SWOT Analysis
19.6 Yum! Brands
19.6.1 Key Facts
19.6.2 Business Overview
19.6.3 Business Segmentation by Revenue 2014
19.6.4 Business Segmentation by Revenue 2013 and 2014
19.6.5 Business Strategy
19.6.6 Recent Developments
19.6.7 SWOT Analysis
20. Other Reports in this Series

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
Interested in this report?
Get your FREE sample now!
Safe and Secure SSL Encrypted

Single User:

2500 USD

Technavio Get the report (PDF) sent to your email within minutes.

Subscribe & Save

Get lifetime access to our
Technavio Insights

Want to customize this report?

This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time.

We offer $1000 worth of FREE customization at the time of purchase
Enquire Before Buying
  1. Home
  2. Consumer Discretionary
  3. Published Report
17,000 reports available | Plans starting from just 5,000 USD | Get FREE trial>>