Overview of the quick service restaurants market in the US

According to Technavio’s market research analysis, the increasing need for healthy and nutritious meals will be one of the major factors that will have a positive impact on the growth of the quick service restaurants market in the US during the forecast period. Numerous commercial and non-commercial foodservice outlets have introduced healthy meals such as half or full-size salads with fresh fruits and vegetables. Additionally, the introduction of new varieties of healthy dishes will enhance the customer base. Foodservice operators are increasingly taking up initiatives to serve healthy food at their outlets. For instance, Taco Bell made an announcement that it would get rid of all artificial flavors and colors, added trans-fat, high fructose corn syrup, and unsustainable palm oil from its food products by the end of 2017. This will lead to the growth of the quick service restaurants market in the US during the forecast period. Our market research analysts predict that this market will post a revenue growth of more than USD 237 million by 2021.

The rising innovations in food packaging is one of the latest trends that will contribute to the market growth in the forthcoming years. Quick service restaurant owners are coming up with innovative and sustainable packaging techniques for branding that helps in increasing the sales. Also, the vendors in corrugated packaging industry are introducing a range of packaging solutions for hot food, mainly for takeaways. These vendors are combining new designs for easy handling and consumption. Technological advancements in packaging will drive the demand for fast food in the coming years.

Competitive landscape and key vendors  

The quick service restaurants market in the US consists of many small and large vendors. The players increasingly focus on catering to the rising consumer needs and expanding their market reach. Pricing strategy, product and packaging innovation, service, quality of food, menu variation, and calorie intake per meal are some of the major factors that the players in the QSR market in the US compete based on.

The leading vendors in the market are –

• Chick-fil-A
• Domino’s Pizza
• McDonald’s
• Restaurant Brand International
• SUBWAY

The other prominent vendors in the market are Arby’s IP Holder, Autogrill, Carl's Jr. Restaurants, Cajun Operating Company, AM.D.Q., Del Taco, In-N-Out Burgers, JACK IN THE BOX, Jollibee Foods Corporation, Little Caesar Enterprises, Papa John's International, AMERICA'S DRIVE-IN BRAND PROPERTIES, TELEPIZZA, Whataburger, and White Castle Management.

Segmentation by service type and analysis of the quick service restaurants market in the US

• Eat-in
• Takeaway
• Drive-thru
• Home delivery

During 2016, the eat-in service type segment accounted for the major share of the quick service restaurants market in the US. Factors such as the rise in the average spending on fast food, combo meal deals, and growth in the breakfast food service at restaurants will contribute to the growth of this industry segment in the coming years.

Segmentation by product menu type and analysis of the quick service restaurants market in the US

• Food
• Beverages

According to this market research report, the food segment will account for the maximum share of the quick service restaurants market in the US until 2021. The busy life styles of people and the constant need for quick and healthy food from consumers, will drive the growth of the QSR market in the US in this segment.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the quick service restaurants market in the US?
• What are the key market trends impacting the growth of the quick service restaurants market in the US?
• What are the challenges to market growth?
• Who are the key vendors in the quick service restaurants market in the US?
• What are the market opportunities and threats faced by the vendors in the quick service restaurants market in the US?
• Trending factors influencing the market shares of the US.
• What are the key outcomes of the five forces analysis of the quick service restaurants market in the US?

Technavio also offers customization on reports based on specific client requirement.