0

Real Time Bidding Market by Auction Type and Geography - Forecast and Analysis 2022-2026

  • Published: Dec 2021
  • Pages: 120
  • SKU: IRTNTR71824
Technavio

Purchase this report now and if we publish a new version within 90 days, we will send you a free copy.

Safe and Secure SSL Encrypted
  • 2500.00
  • USD

The real time bidding market share is expected to increase by USD 16.52 billion from 2021 to 2026, at a CAGR of 22.21%.

This real time bidding market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers real time bidding market segmentation by type (open auction and invitation-only auction) and geography (North America, APAC, Europe, South America, and MEA). The real time bidding market report also offers information on several market vendors, including ABB Ltd., Adobe Inc., Criteo SA, Facebook Inc., PubMatic Inc., Salesforce.com Inc., Smaato Inc., The Rubicon Project Inc., Twitter Inc., and Yandex NV among others.

What will the Real Time Bidding Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Real Time Bidding Market Size for the Forecast Period and Other Important Statistics

 

Real Time Bidding Market: Key Drivers and Trends

The digital transformation is notably driving the real time bidding market growth, although factors such as the possibility of fraud in real-time bidding may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the real time bidding industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Real Time Bidding Market Driver

The rise in digital transformation is one of the key drivers for the real time bidding market growth. With an increased adoption of digital platforms for marketing by various bidding companies, there has been an impact on the real time bidding market growth. Digital marketing campaigns get three-time more views than traditional campaigns, which are creating enormous opportunities for small and medium businesses. Moreover, traditional campaign strategies are more time-consuming and also need substantial investments for customer acquisition in comparison with digital campaigns, which allow the campaigners to monitor the effectiveness on a real-time basis. Therefore, the market growth of digital campaigns such as real time bidding is expected to surge during the forecast period.

Key Real Time Bidding Market Challenge

The existing possibility of fraud is a key challenge for the real time bidding market growth. With advertisers losing chunks of money invested in digital campaigns due to fraudulence in real-time bidding systems, a negative impact on the market growth is expected. Advertisers use digital campaigns to reach targeted audience and these campaigns are evaluated through clicks and conversion rates, but the metrics are dominated by the cookies data, resulting in fake impressions and clicks. Thus, such frauds by the bidding companies are expected to lower the involvement of potential customers and hinder the real time bidding market growth during the forecast period.

This real time bidding market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Real Time Bidding Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • ABB Ltd.
  • Adobe Inc.
  • Criteo SA
  • Facebook Inc.
  • PubMatic Inc.
  • Salesforce.com Inc.
  • Smaato Inc.
  • The Rubicon Project Inc.
  • Twitter Inc.
  • Yandex NV

 

This statistical study of the real time bidding market encompasses successful business strategies deployed by the key vendors. The real time bidding market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The real time bidding market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Real Time Bidding Market?

For more insights on the market share of various regions Request for a FREE sample now!

37% of the market’s growth will originate from North America during the forecast period. The US is the key market for real time bidding market in North America. Market growth in this region will be slower than the growth of the market in rest of the regions.

The growth in the number of companies adopting programmatic advertising techniques will facilitate the real time bidding market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Type Segments in the Real Time Bidding Market?

To gain further insights on the market contribution of various segments Request for a FREE sample

The real time bidding market share growth by the open auction segment will be significant during the forecast period. During the past year, open auctions gained a large share in the global real time bidding market and is expected to drive the market growth significantly during the forecast period. Moreover, open auction is a type of public platform, which allows any buyer to access the available inventory and participate in the auction to bid accordingly. These techniques cater to target audience at the right time and place, driving the market segment growth of the real time bidding market.

This report provides an accurate prediction of the contribution of all the segments to the growth of the real time bidding market size and actionable market insights on post COVID-19 impact on each segment.

 

Real Time Bidding Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Decelerate at a CAGR of 22.21%

Market growth 2022-2026

$ 16.52 billion

Market structure

Fragmented

YoY growth (%)

28.21

Regional analysis

North America, APAC, Europe, South America, and MEA

Performing market contribution

North America at 37%

Key consumer countries

US, China, Germany, Japan, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

ABB Ltd., Adobe Inc., Criteo SA, Facebook Inc., PubMatic Inc., Salesforce.com Inc., Smaato Inc., The Rubicon Project Inc., Twitter Inc., and Yandex NV

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Request for a FREE sample

What are the Key Data Covered in this Real Time Bidding Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive real time bidding market growth during the next five years
  • Precise estimation of the real time bidding market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the real time bidding industry across North America, APAC, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of real time bidding market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

Read More Read Less

Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2021
    • Market outlook: Forecast for 2021 - 2026

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Auction type

    • Market segments
    • Comparison by Auction type
    • Open auction - Market size and forecast 2021-2026
    • Invitation-only auction - Market size and forecast 2021-2026
    • Market opportunity by Auction type

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • North America - Market size and forecast 2021-2026
      • APAC - Market size and forecast 2021-2026
      • Europe - Market size and forecast 2021-2026
      • South America - Market size and forecast 2021-2026
      • MEA - Market size and forecast 2021-2026
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Vendor landscape
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • ABB Ltd.
      • Adobe Inc.
      • Criteo SA
      • Facebook Inc.
      • PubMatic Inc.
      • Salesforce.com Inc.
      • Smaato Inc.
      • The Rubicon Project Inc.
      • Twitter Inc.
      • Yandex NV

      Appendix

      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

      TechnavioINFORMATION SOURCES

      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases
      Technavio

      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts
      Technavio

      TechnavioREPORT WRITING

      Qualitative

      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis

      Quantitative

      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
      Interested in this report?
      Get your FREE sample now!
      The real time bidding market growth will increase by $16.52 billion during 2021-2026.
      The real time bidding market is expected to grow at a CAGR of 22.21% during 2021-2026.
      Technavio has segmented the real time bidding market by other1 (Open auction and Invitation-only auction) and geographic (North America, APAC, Europe, South America, and MEA).
      ABB Ltd., Adobe Inc., Criteo SA, Facebook Inc., PubMatic Inc., Salesforce.com Inc., Smaato Inc., The Rubicon Project Inc., Twitter Inc., Yandex NV are a few of the key vendors in the real time bidding market.
      North America will register the highest growth rate of 36.74% among the other regions. Therefore, the real time bidding market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
      The key factors driving the real time bidding market growth are:
      • Digital transformation
      The real time bidding market vendors should focus on grabbing business opportunities from the open auction segment as it accounted for the largest market share in the base year.
      Safe and Secure SSL Encrypted
      Technavio

      Single User:

      2500 USD

      Technavio Get the report (PDF) sent to your email within minutes.

      Subscribe & Save

      Get lifetime access to our
      Technavio Insights

      Want to customize this report?

      This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time.

      We offer $1000 worth of FREE customization at the time of purchase
      Technavio
      Enquire Before Buying
      1. Home
      2. Consumer Discretionary
      3. Published Report
      17,000 reports available | Plans starting from just 5,000 USD | Get FREE trial>>