The real time bidding market share is expected to increase by USD 16.52 billion from 2021 to 2026, at a CAGR of 22.21%.

This real time bidding market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers real time bidding market segmentation by type (open auction and invitation-only auction) and geography (North America, APAC, Europe, South America, and MEA). The real time bidding market report also offers information on several market vendors, including ABB Ltd., Adobe Inc., Criteo SA, Facebook Inc., PubMatic Inc., Salesforce.com Inc., Smaato Inc., The Rubicon Project Inc., Twitter Inc., and Yandex NV among others.

What will the Real Time Bidding Market Size be During the Forecast Period?

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"There are various key vendors operating in North America which include, Google Plc, Facebook, PubMatic, and others that leverage the regional market in focus. Moreover, the growing interest of people in rare and antique products is driving the growth of the real-time bidding market in North America."

Real Time Bidding Market: Key Drivers and Trends

The digital transformation is notably driving the real time bidding market growth, although factors such as the possibility of fraud in real-time bidding may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the real time bidding industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Real Time Bidding Market Driver

The rise in digital transformation is one of the key drivers for the real time bidding market growth. With an increased adoption of digital platforms for marketing by various bidding companies, there has been an impact on the real time bidding market growth. Digital marketing campaigns get three-time more views than traditional campaigns, which are creating enormous opportunities for small and medium businesses. Moreover, traditional campaign strategies are more time-consuming and also need substantial investments for customer acquisition in comparison with digital campaigns, which allow the campaigners to monitor the effectiveness on a real-time basis. Therefore, the market growth of digital campaigns such as real time bidding is expected to surge during the forecast period.

Key Real Time Bidding Market Challenge

The existing possibility of fraud is a key challenge for the real time bidding market growth. With advertisers losing chunks of money invested in digital campaigns due to fraudulence in real-time bidding systems, a negative impact on the market growth is expected. Advertisers use digital campaigns to reach targeted audience and these campaigns are evaluated through clicks and conversion rates, but the metrics are dominated by the cookies data, resulting in fake impressions and clicks. Thus, such frauds by the bidding companies are expected to lower the involvement of potential customers and hinder the real time bidding market growth during the forecast period.

This real time bidding market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Market Overview

The parent global specialized consumer services market covers revenue generated by the consumer service providers, including residential services, home security services, legal services, personal services, renovation and real time bidding, consumer auction services, wedding services, and funeral services. Technavio calculates the global specialized consumer services market size based on revenue generated by various specialized consumer service providers such as residential service, home security service, legal service, personal service, renovation and interior design service, consumer auction service, wedding service, and funeral service providers.

Who are the Major Real Time Bidding Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• ABB Ltd.
• Adobe Inc.
• Criteo SA
• Facebook Inc.
• PubMatic Inc.
• Salesforce.com Inc.
• Smaato Inc.
• The Rubicon Project Inc.
• Twitter Inc.
• Yandex NV

This statistical study of the real time bidding market encompasses successful business strategies deployed by the key vendors. The real time bidding market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The real time bidding market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Real Time Bidding Market?

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37% of the market's growth will originate from North America during the forecast period. The US is the key market for real time bidding market in North America. Market growth in this region will be slower than the growth of the market in rest of the regions.

The growth in the number of companies adopting programmatic advertising techniques will facilitate the real time bidding market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Type Segments in the Real Time Bidding Market?

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The real time bidding market share growth by the open auction segment will be significant during the forecast period. During the past year, open auctions gained a large share in the global real time bidding market and is expected to drive the market growth significantly during the forecast period. Moreover, open auction is a type of public platform, which allows any buyer to access the available inventory and participate in the auction to bid accordingly. These techniques cater to target audience at the right time and place, driving the market segment growth of the real time bidding market.

This report provides an accurate prediction of the contribution of all the segments to the growth of the real time bidding market size and actionable market insights on post COVID-19 impact on each segment.

You may be interested in:

US Real-time Bidding (RTB) market - The market share is expected to grow at a CAGR of around 25% by 2020. 

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What are the Key Data Covered in this Real Time Bidding Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive real time bidding market growth during the next five years
• Precise estimation of the real time bidding market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the real time bidding industry across North America, APAC, Europe, South America, and MEA
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of real time bidding market vendors

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