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The recovery drinks market share is expected to increase by USD 1744.69 million from 2021 to 2026, and the market’s growth momentum will decelerate at a CAGR of 5.83%.
This recovery drinks market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers recovery drinks market segmentations by type (Powder and RTD) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The recovery drinks market report also offers information on several market vendors, including Abbott Laboratories, ASCENT PROTEIN, BioSteel Sports Nutrition Inc., Celsius Holdings Inc., Fluid Sports Nutrition, GU Energy Labs, Hammer Nutrition, Harmless Harvest Inc., Mountain Fuel, Oatly Group AB, PacificHealth Laboratories Inc., PepsiCo Inc., Rakyan Beverages Pvt. Ltd., RECOVER 180, Red Bull GmbH, Rus Organic, Skratch Labs LLC, Smartfish AS, Suntory Beverage and Food Ltd., and The Coca Cola Co. among others.
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The increasing consumption among millennials is notably driving the recovery drinks market growth, although factors such as stringent laws in certain countries may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the recovery drinks industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Recovery Drinks Market Driver
The increasing consumption among millennials is a major factor driving the global recovery drinks market share growth. Recovery drinks are formulated for consumption after physical activity. Exercise enthusiasts opt for ready-to-drink recovery drink options made with nutritious ingredients. Thus, recovery drinks are witnessing a surge in demand globally, with consumer lifestyles changing and advancing toward an aging phase. Millennials have specific health and wellness needs that include stress management, energy retention, and the ability to fight fatigue. They look forward to beverages with strong nutritional profiles that can help them meet their specific needs. Millennials perceive recovery drinks as containing higher nutritional value over other beverages as these drinks can be readily associated with sports and physical activities. Older millennials, especially women, are the top consumers of recovery drinks as they enter parenthood. This group is more concerned about their health and the safety of the products they consume. Millions see recovery drinks as good substitutes for coffee and carbonated sports and energy drink that contain high amounts of caffeine. Millennials drink recovery drinks to remain energized all through the day after the workout. Thus, high demand from millennials will drive the market in focus during the forecast period
Key Recovery Drinks Market Trend
The growing popularity of e-commerce is another factor supporting the global recovery drinks market share growth. The expansion of distribution networks through e-commerce channels has fueled the sales of recovery drinks. The e-commerce distribution channel offers a wide range of recovery drinks brands, which is a key factor that is driving the popularity of e-commerce retail sales. A significant increase in the number of e-commerce portals and the penetration of smartphones have enabled vendors to sell recovery drinks through e-commerce channels. For instance, Americans spent $791.7 billion during 2020 on e-commerce, up 32.4% from 2019, and categories with big spikes included groceries. The Mercatus Center at George Mason University expects that 20.5%, or $263 billion, of retail grocery sales will be through online channels by 2026, in the US. Recovery drinks are considered easy online purchases as they are available in bulk, which further lowers the price per unit and makes it more convenient to ship an extra-large package than hauling it from the store. The penetration of online grocery stores is increasing in countries such as India and China. Companies such as Amazon.com Inc. and others are operating in various Indian cities to provide grocery items on demand, including recovery drinks. This trend is encouraging various recovery drinks vendors to focus on the internet-friendly customer segment and enter online retail formats. This will also help vendors save operating and overhead costs when compared with the physical store format. Thus, owing to the penetration of e-commerce channels, the market in focus will grow positively during the forecast period.
Key Recovery Drinks Market Challenge
The stringent laws in certain countries will be a major challenge for the global recovery drinks market share growth during the forecast period. In recent times, there has been an increased focus on food and health regulations. The standards prescribed by different national and international food safety organizations are verified during imports or even during manufacturing. Certain standards need to be followed to limit the harmful effects of recovery drinks. In Latvia and Estonia, consumption of recovery drinks is prohibited for those under the age of 18 years. Also, vendors are asked to show warnings regarding the harmful effects of recovery drinks in advertisements. In Lithuania, energy drink vendors are not permitted to advertise in places where minors may be present, such as theaters, concerts, and colleges. In the EU, certain countries verify the recovery drinks based on the quantities of ingredients. Vendors are not allowed to sell the recovery drink if the quantities of certain ingredients exceed the permitted levels. In Mexico, there are strict rules prohibiting the sales of recovery drinks to minors; however, full enforcement of the same has not been exercised. Thus, the stringent regulations will negatively impact the market in focus during the forecast period.
This recovery drinks market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global recovery drinks market share as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the recovery drinks market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the recovery drinks market encompasses successful business strategies deployed by the key vendors. The recovery drinks market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The recovery drinks market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the recovery drinks market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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31% of the market’s growth will originate from North America during the forecast period. US is the key market for recovery drinks market in North America. Market growth in this region will be slower than the growth of the market in other regions.
The presence of prominent vendors, such as Abbott Nutrition will facilitate the recovery drinks market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The increasing prevalence of COVID-19 negatively impacted the recovery drinks market in North America in 2020. The rising number of patients with COVID-19 led to the imposition of lockdowns in several countries, including the US, Canada, and Mexico, in the first half of 2020. Most non-essential manufacturing units were also closed for several months. Moreover, the demand for recovery drinks decreased, and supply chain disruptions led to a gap in their demand and supply, thus impacting the market and resulting in the slow market growth in 2020. However, in 2021, the pandemic was brought under control owing to large-scale vaccination drives, which led to the reopening of stores, which, in turn, is expected to register a significant growth of the regional market during the forecast period.
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The recovery drinks market share growth by the powder segment will be significant during the forecast period. Recovery drink powders are becoming very popular among fitness enthusiasts for muscle development due to their higher content of amino acids. Aggressive marketing and promotional activities that are undertaken by companies across fitness centers and the introduction of several recovery drinks powder are expected to increase their sales during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the recovery drinks market size and actionable market insights on the post-COVID-19 impact on each segment.
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Recovery Drinks Market Scope |
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Report Coverage |
Details |
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Page number |
123 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Decelerate at a CAGR of 5.83% |
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Market growth 2022-2026 |
$ 1744.69 million |
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Market structure |
Fragmented |
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YoY growth (%) |
6.55 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 31% |
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Key consumer countries |
US, Japan, Spain, Germany, and UK |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Abbott Laboratories, ASCENT PROTEIN, BioSteel Sports Nutrition Inc., Celsius Holdings Inc., Fluid Sports Nutrition, GU Energy Labs, Hammer Nutrition, Harmless Harvest Inc., Mountain Fuel, Oatly Group AB, PacificHealth Laboratories Inc., PepsiCo Inc., Rakyan Beverages Pvt. Ltd., RECOVER 180, Red Bull GmbH, Rus Organic, Skratch Labs LLC, Smartfish AS, Suntory Beverage and Food Ltd., and The Coca Cola Co. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Type
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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