Residential Electric Grill Market Size 2024-2028
The residential electric grill market size is forecast to increase by USD 423 million at a CAGR of 5.68% between 2023 and 2028. The market is experiencing significant growth, driven by the rising demand for grilled food and the increasing preference for convenient cooking solutions. Technological advancements in modern residential electric grills, such as smart features and improved energy efficiency, are further fueling market growth. Additionally, the increased availability of alternatives, including indoor and portable electric grills, is expanding the market's reach and catering to various consumer needs. These trends are expected to continue, with the market poised for steady expansion in the coming years. However, challenges such as competition from gas and charcoal grills, as well as safety concerns related to electric appliances, may pose obstacles to market growth. Nonetheless, innovative product development and marketing strategies are expected to help companies overcome these challenges and capitalize on the opportunities presented by this dynamic market. The market report forecasts market size, historical data spanning from 2018 - 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.
Market Segmentation
The market report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
- Application Outlook
- Indoor
- Outdoor
- Distribution Channel Outlook
- Offline
- Online
- Region Outlook
- North America
- The U.S.
- Canada
- Europe
- U.K.
- Germany
- France
- Rest of Europe
- South America
- Argentina
- Brazil
- Chile
- APAC
- China
- India
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of the Middle East & Africa
- North America
By Application Insights
The indoor segment StartFragment is estimated to witness significant growth during the forecast period. The market is witnessing a surge in demand for indoor grilling solutions due to their versatility and energy-efficient nature. Indoor electric grills cater to the lifestyle needs of consumers, enabling quick and convenient cooking for those with busy schedules. These grills offer the ability to grill year-round, making them a popular choice for individuals who enjoy spicy food or barbecue but are limited by outdoor cooking constraints. As urban living becomes more prevalent, the need for lightweight and portable cooking appliances is increasing.
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The indoor segment accounted for USD 709.60 million in 2018. Indoor electric grills meet this demand, providing a heating source for grilling and barbecuing applications without the need for conventional fuel sources like charcoal or propane. Advanced heating technologies and smart kitchen appliances are driving innovation in the market, with features such as adjustable temperature controls, IoT integration, and smart technologies enhancing the cooking functionality of these grills. The market offers a range of options, including indoor electric grills, outdoor electric grills, hybrid electric grills, and portable electric grills, catering to various cooking requirements and preferences. Consumer surveys indicate a growing trend towards the adoption of these grills, making them an essential addition to modern homes.
Regional Analysis
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North America is estimated to contribute 44% to the growth of the global market during the market forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market is witnessing significant growth due to the increasing demand for energy-efficient appliances that offer healthier cooking options. These grills prioritize energy efficiency, reducing emissions, and providing smokeless technology, making them an attractive choice for homeowners. Temperature control is a crucial feature, ensuring even heating and preventing overcooking or undercooking. Smart features such as pre-programmed settings, smartphone connectivity, and remote control add convenience and precision to home-cooked meals. Energy-efficient grills not only save on electricity bills but also contribute to a healthier lifestyle by reducing the intake of harmful pollutants from traditional grilling methods.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The market is witnessing significant growth due to the versatility they offer for Indoor use. These energy-efficient cooking appliances provide a quick and convenient alternative to traditional grilling and barbecuing methods, making them an ideal choice for consumers who enjoy Spicy food and Stay-at-home cooking. Electric grills serve as a Heating source for preparing various dishes, eliminating the need for conventional fuel sources such as Charcoal and Propane. Indoor electric grills offer the convenience of cooking in the comfort of one's Homes, while outdoor electric grills allow for the Barbecue culture experience. With adjustable temperature controls, consumers can ensure Consistent cooking results. The market for electric grills is expanding as consumers seek Lightweight alternatives for their kitchens, making them a popular choice for Smart kitchen appliances. The trend towards Emissions-free cooking further boosts the demand for electric grills in the residential sector.
Key Market Driver
The rising demand for grilled food is notably driving market growth. The market is witnessing significant growth due to the increasing popularity of grilled foods among consumers. Grilling and barbecuing have become an integral part of various lifestyle choices, particularly in the preparation of spicy food. The convenience of indoor electric grills offers a versatile alternative to traditional outdoor cooking methods, which often rely on charcoal or propane as fuel sources. These electric grills provide quick and consistent cooking results with adjustable temperature controls, making them a preferred choice for stay-at-home cooking.
Moreover, the integration of smart technologies and IoT in electric grills adds to their appeal, offering features such as advanced heating technologies, cooking functionality, and energy efficiency. The portability of lightweight and compact electric grills makes them suitable for various cooking applications, both indoors and outdoors. The growing barbecue culture and the shift towards smart kitchen appliances have further fueled the demand for electric grills. Overall, the residential electric grill market is poised for growth, offering consumers a convenient, energy-efficient, and consistent cooking experience. Thus, such factors are driving the growth of the market during the forecast period.
Significant Market Trends
The technological advancements in modern residential electric grills is the key trend in the market. The market is witnessing significant growth due to the increasing popularity of versatile and energy-efficient cooking appliances for grilling and barbecuing, even in indoor settings. Modern electric grills offer the convenience of quick and convenient cooking, consistent results, and adjustable temperature controls, making them a preferred choice for stay-at-home cooking and lifestyle preferences. Advanced heating technologies and smart kitchen appliance integration, including IoT and Bluetooth connectivity, are enhancing the functionality of electric grills.
Additionally, these features allow users to monitor and control cooking parameters remotely, providing a more convenient and enjoyable grilling experience. Innovations such as low-voltage and portable electric grills cater to various grilling requirements and offer lightweight alternatives to conventional fuel sources like charcoal and propane. Smoke-less grilling technology is another advancement that minimizes smoke production during cooking, making indoor electric grills a more viable option for consumers. Grilling culture continues to evolve, with consumers seeking new cooking applications and spicy food options. The market for residential electric grills is expected to grow further as technology continues to advance, offering consumers a wide range of smart and efficient cooking solutions for their homes. Thus, such trends will shape the growth of the market during the forecast period.
Major Market Challenge
The increased availability of alternatives for residential electric grill is the major challenge that affects the growth of the market. Residential electric grills offer versatility for grilling and barbecuing indoors, providing an energy-efficient and convenient alternative to conventional fuel sources such as charcoal and propane. Their lightweight design makes them ideal for stay-at-home cooking, allowing consumers to enjoy spicy food and grilling culture without the need for outdoor space. A consumer survey reveals that quick cooking, consistent cooking, and adjustable temperature controls are essential requirements for electric grills. Smart kitchen appliances, including indoor electric grills, outdoor electric grills, hybrid electric grills, and portable electric grills, are gaining popularity due to smart technologies and IoT integration. Advanced heating technologies ensure even cooking, while cooking functionality caters to various applications.
However, cost considerations may deter some consumers, as high-end models equipped with advanced features can be expensive. Indoor electric grills provide a convenient solution for those with limited outdoor space or inclement weather, while outdoor electric grills offer an authentic barbecue experience. The rise of portable equipment makes grilling culture accessible to all, regardless of living conditions. Hence, the above factors will impede the growth of the market during the forecast period.
Exclusive Customer Landscape
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AB Electrolux - The company offers residential electric grill products such as Electric PowerGrill HP, Freestanding electric grill - ETTG1-40BK, and others.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- AB Electrolux
- Brandt Group
- Breville Group Ltd.
- Char Broil LLC
- Cuisinart
- De Longhi S.p.A
- ELAG Products GmbH
- Hamilton Beach Brands Holding Co.
- HIFI international S.A.
- Kenyon International Inc.
- Koninklijke Philips N.V.
- Le Griddle U.S.
- Masterbuilt Manufacturing LLC
- Meco Corp.
- ROLLER GRILL INTERNATIONAL SAS
- SEB Developpement SA
- SEVERIN Elektrogerate GmbH
- Weber Stephen Products HK Ltd.
- Wolf Steel Ltd.
- Zojirushi America Corp
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Market Analyst Overview
Residential electric grills have gained significant popularity in recent years due to their versatility and convenience. These cooking appliances offer indoor use, making them ideal for stay-at-home cooking and lifestyle choices. Energy efficiency is another key feature of residential electric grills, as they consume less electricity compared to conventional fuel sources like charcoal or propane. Indoor electric grills provide quick and convenient cooking solutions, allowing consumers to enjoy their favorite grilling and barbecuing dishes without the need for outdoor space. Lightweight alternatives are also available, making it easy to transport these grills for outdoor use or to move them around the kitchen. Grilling requirements vary, and residential electric grills cater to a wide range of cooking applications. Smart technologies and IoT integration have transformed electric grills into advanced heating systems, offering adjustable temperature controls and consistent cooking results. The market for residential electric grills includes various types, such as indoor electric grills, outdoor electric grills, hybrid electric grills, and portable electric grills. Grilling culture continues to evolve, and these grills offer a convenient and energy-efficient solution for consumers who enjoy spicy food or want to experiment with new cooking techniques. In summary, residential electric grills offer a versatile and convenient cooking solution for consumers who value energy efficiency, quick cooking, and the ability to grill indoors or outdoors. With adjustable temperature controls, smart technologies, and various types to choose from, these grills have become an essential addition to modern kitchens.
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Market Scope |
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Report Coverage |
Details |
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Page number |
198 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.68% |
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Market growth 2024-2028 |
USD 423 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
5.22 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 44% |
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Key countries |
US, Germany, China, France, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AB Electrolux, Brandt Group, Breville Group Ltd., Char Broil LLC, Cuisinart, De Longhi S.p.A, ELAG Products GmbH, Hamilton Beach Brands Holding Co., HIFI international S.A., Kenyon International Inc., Koninklijke Philips N.V., Le Griddle U.S., Masterbuilt Manufacturing LLC, Meco Corp., ROLLER GRILL INTERNATIONAL SAS, SEB Developpement SA, SEVERIN Elektrogerate GmbH, Weber Stephen Products HK Ltd., Wolf Steel Ltd., and Zojirushi America Corp |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Market Research Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
- Precise estimation of the size of the market and its contribution of the market in focus to the parent market
- Accurate predictions about upcoming market growth and trends and changes in consumer behavior
- Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
- Thorough analysis of the market's competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the growth of market companies
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